Chapter 372: Mr. Fan Is so Evil!
In fact, had it not been for the surge in sales of domestic DD video players, which had given foreign parties a bright future in the video disc industry, they would still not have been able to form a unified standard in a short period of time.
From this point of view, the role played by Fan Wubing's Wanyan Company is crucial.
Since DVD was first developed as an audio-visual product, the most common one in the DVD field is DVD video disc. Tracing the development process of DVD, you can find that the MPEG-2 standard for DVD came out at the same time as the MPEG-1 standard for D, and has already been widely used in the broadcast field. But why is it so slow to enter the civilian market? Much slower than D?
Could it be that foreign giants cannot see the huge benefits and bright prospects contained therein?
Of course, this cannot be the case. In fact, it is precisely because everyone has seen the huge benefits contained in it that the two camps of the DVD standard have formed. Everyone refuses to give in to each other and wants to dominate the technical standard of DVDD.
There has long been a saying in the world that first-rate companies set standards, second-rate companies manage brands, third-rate companies manage markets, and fourth-rate companies manufacture products.
This sentence makes it very clear that companies that have the power to set industry standards are the real bosses in the industry.
The first generation of DVD players was launched in 1994, but D and CD-M manufacturers, which have already occupied the market on a large scale, deliberately reduced the scale of DVD launches for their vested interests.
In addition to manufacturing technology and market factors, there is a big reason, that is, the development of software has been artificially restricted. Due to well-known reasons, music tapes, CDs and movie video tapes, LDD, and D:
On the one hand, there are foreseeable huge profits, and on the other hand, there is the impact of piracy that may make one's efforts futile. In this situation of ice and fire, everyone can be said to be indecisive, looking forward and backward, and never making a decision.
Just like a hardware manufacturer like Fan Wubing. In order to promote the sales of their own D DVD players. Deliberately cultivate and secretly support the underground production line of pirated video discs. The same goes for providing them with technical support. Everyone is fighting for their own interests. Regardless of the life and death of others.
When Fan Wubing came to Wanyan Company to guide the work. I discussed this issue with the company's top executive, Mr. Jiang, and some technical staff. Since everyone has chosen the research and development direction. I am very interested in the development of DVD industry standards. We also participated in the formulation of this industry standard through our relationship with Philips. Become the only manufacturer in China that participates in the formulation of DVD standards.
Mr. Jiang was talking about the delay in the introduction of DVD industry standards.
The issue of piracy was mentioned. And deeply hate the problem of piracy. This is probably because he did not apply for a patent for the production of D video disc players in time. As a result, Wanyan Company lost power and almost went bankrupt. This made him deeply wary of piracy.
"If the piracy problem of DVD technology is not solved, major companies will definitely not launch corresponding film sources." Mr. Jiang said to Fan Wubing.
Fan Wubing nodded. I know that Mr. Jiang’s judgment is reasonable.
In fact. Until the International DVD Standards Alliance adopted the opinions of the American Motion Picture Association and the Consumer Electronics Manufacturers Association, headed by the eight major Hollywood companies. After adopting area code technology. DVD software has just entered the stage of system development.
The so-called region code refers to adding a region code to the DVD-disc and adding a region code recognition system to the DVD player.
In this way, the disc can only be played if the region identification mechanism of the DVD machine is consistent with the region code attached to the DVD disc. The result of the partition is that the world is divided into six regions, the United States and Canada are in the first region, Japan and Europe are in the second region, Hong Kong and Taiwan in China are in the third region, Central and South America are in the fourth region, and Africa are in the fifth region. Mainland China is divided into six regions.
Theoretically, region one DVDs released in the United States cannot be played on DVD players sold in China. The purpose of this is to ensure that the filmmakers and distributors of a film can obtain maximum benefits when the film is distributed and screened globally, and then its DVDD software can enter the consumer market in an orderly manner.
"Actually, the lack of support from Americans is the main reason why DVD technology has not been widely promoted." Fan Wubing told everyone.
As the largest producer and consumer of film products, American film companies have always been skeptical of DVDs. On the one hand, they did not want to disrupt the pattern of videotapes being the dominant consumption of film products in the United States. On the other hand, they were also skeptical of DVDs. The market risks have been considered, including film companies such as Universal and Columbia, which are owned by home appliance giants, and have not released any films.
Movie DVDD software.
Until the end of 1997, Warner Pictures broke the stagnant situation in the DVDD market and released DVDs of more than ten films including "Batman and Robin" in one go. At the right time, Warner has experienced a sharp decline in movie box office revenue for two consecutive years. Therefore, they are eager to make some compensation in the secondary market for movie consumption and the distribution of video products, so they made a risky move and took the lead in burning the war to DVD~ Unexpectedly, this move received an enthusiastic response from the market. Some large companies in Silicon Valley and the largest optical disc manufacturers, such as RR and NEE, also joined the ranks of DVDD manufacturing. This move not only established Warner's leadership in this field has also established a new growth point for the audio-visual entertainment consumer market.
In less than half a year, all the major American film companies also launched their own DVDs. At the same time, DVD gradually squeezed LDD out of the mainstream movie disc market with its excellent picture quality, sound effects and unique interactivity. , and accounted for half of the entire movie video sales.
"Although we are not happy to admit it, American blockbusters are indeed far superior to domestic standards in terms of sound quality, picture quality and storyline atmosphere creation. Therefore, their participation is the driving force for the promotion of DVD technology. In addition to MPEG-2 for DVD, our company 2. In addition to carrying out the research and development of decoder boards, we must also actively follow the technical standards of mainstream international manufacturers and not build things behind closed doors,” Fan Wubing emphasized to everyone.
Mr. Jiang nodded and fully agreed with Fan Wubing's opinion, but added, "In terms of technical protection, we need to put more effort into it."
Fan Wubing smiled, thinking that Jiang was always afraid of being bitten by a snake for ten years. However, in order to promote DVD technology in China, the first problem that must be solved is how to obtain the location code technology for disc players. This breakthrough enables Chinese consumers to watch all DVD movies without any obstacles, which essentially clears the way for piracy.
It's funny to say that the promotion of a new technology in China actually relies on pirated technology. This is really embarrassing to say, but Fan Wubing suddenly thought about it. In the market, pirated software is also a huge driving force for the development of the domestic computer industry.
There are two reasons for this situation. One is the low level of domestic economic development, and the other is that the greed of some foreign manufacturers is too great, and the Chinese people really cannot afford their oppression.
Therefore, Fan Wubing can mention that once the DVD industry standard is launched and there are samples of disc player location code technology, the first step is to develop a DVD player that can break through the lock code restrictions.
"In this case, it seems to involve infringement -" Mr. Jiang raised his question hesitantly.
Fan Wubing shook his head and said, "That's why I didn't merge Tianli Company with Wanyan Company. The purpose is to separate the core decoding board technology of DVDD. Then we can cultivate many local small businesses to assemble them for us. As for the hardware inside, that has nothing to do with us. Anyway, as long as we can ensure that the DVD player can work normally, as for what kind of discs it can read, that is not our problem. "
Mr. Jiang didn't expect that Fan Wubing's plan was so far-reaching. After hearing his arrangement, he couldn't help but gasped, thinking that such a freak in the country would cause many foreigners a headache.
Fan Wubing stopped at Wanyan Company for three days and was quite satisfied with the company's current work progress, but he also raised a question, that is, if the company's production line is not suitable for continued expansion, the production line can be authorized to be transferred to Wanyan Company. Relevant technologies will be transferred and provided to some small businesses with guaranteed funds.
"Why is this?" Mr. Jiang asked puzzledly, no one would find it too troublesome to monopolize an industry, right?
"This is China's national condition. Anyway, with our current production capacity, it is impossible to monopolize the domestic market, because this market is too big. We have already tapped the first pot of gold, so we cannot expect to continue to maintain this monopoly. Go down, otherwise you will make people angry.
"Fan Wubing said.
"But some large manufacturers can quickly form large-scale production after getting our technology." Mr. Jiang asked.
"Then let's first talk about how to operate the cooperation method. If it takes a year and a half, our second-generation aircraft will be launched. Before that, wouldn't it be good to transfer the technology of the first-generation aircraft? Choice?" Fan Wubing said with a smile.
After hearing this, Mr. Jiang and others couldn't help but be speechless. Mr. Fan was so dark-hearted!
The first update is delivered today (to be continued, if you want to know what happened, please log in to mm, there are more chapters, support the author, and support genuine reading!)