Chapter 407 Shadow President "Seeking Monthly Ticket Support"

Yunheng stayed in the hotel without going out, feeling very depressed:

She came to China, mostly because Samsung Group is now working hard to develop the Chinese mainland market, and the other half is because of Fan Wubing himself.

Samsung's Lee family is a family that loves learning. As the daughter of Chairman Lee Kun-hee, Lee Yunheng also bears part of the responsibility of inheriting the Lee family's legacy. Even if it is impossible to continue along the glorious path of her grandfather's generation and build Samsung into the top three business groups in the world, at least she must maintain the current state and not let Samsung Group collapse in her generation.

It sounds easy, but it is very difficult to achieve it.

The success or failure of a large enterprise, the rise and fall of a country, and the prosperity and decline of a family all follow the same rules. As the saying goes, its rise is vigorous, and its demise is also humiliating. The rise and fall are all in a thought.

Since South Korea and mainland China established diplomatic relations, the private business exchanges between the two countries have become more frequent. Samsung Group saw the vast market in mainland China and decided to take the mainland market as an important direction for the group's future development. Chairman Lee Kun-hee said at a non-public high-level meeting that if Samsung wants to develop for a long time, it can only take the path of occupying the mainland market.

However, if you want to do business with mainland China, you will face many contradictions. The first is the language barrier, the second is the difference in cognition, and the increasingly fierce nationalism in South Korea. These are important factors that restrict the development of good trade relations between the two countries.

Under this circumstance, Lee Kun-hee believes that he must first fully understand China, understand China's political, cultural, economic, social and other aspects of information, be familiar with the traditional customs of the Chinese, and find out what is the core of the ongoing reform and opening up of the Chinese? In short, you must plunge into mainland China and turn yourself into a China expert, so that you can better meet the interests of the group and the national interests of South Korea.

It was for this reason that Li Yunheng left Korea and came to Shanghai, where the export-oriented economy of mainland China is the most intense, under the pretext of going to mainland China to study Chinese and pursue various professional knowledge such as Chinese political economics and law. On the one hand, she wanted to learn knowledge, and on the other hand, she wanted to get close to Fan Wubing and understand him thoroughly.

Unfortunately, although her father agreed to her request to come to China, Fan Wubing was a little bit evasive, which made Li Yunheng very frustrated. Could it be that she looked very bad?

Li Yunheng looked at herself in the mirror. She felt good. She straightened her chest again. She felt that it was not small. I really don’t know why Fan Wubing turned a blind eye to her. Does he like women like Chun Ge?

Li Yunheng is also studying at Fudan University now.

It’s just that she is an international student. There are special teachers to guide her. Fan Wubing has already graduated from undergraduate school and is about to enter the postgraduate stage to continue his studies.

In fact, Fan Wubing doubts what a postgraduate student in economics can research?

For those students who have not experienced the actual business world. At most, it is just to study some data and analyze some superficial phenomena. If you want to grow into a business tycoon, the most direct way is to start from scratch and build a career. Of course, this requirement is a bit too high. But as a talent studying economics, you at least understand some business operation models and specific methods in operation. Otherwise, these years of study will be in vain. The data is also in vain.

But you can go directly to the master's degree without taking an exam. This is a very cost-effective thing. At least the teachers are all acquaintances. There is no need to worry about them making things difficult for you. When the time comes, just take them out to see more tricks in the international business circle. Your graduation diploma will be in hand.

Originally, he didn't plan to really learn anything from this. It's nothing more than getting a formal diploma by the way. It sounds more impressive. It saves his mother from complaining to him often. When she talks about her son, people say that he graduated from a famous university. He has to say that he dropped out of junior high school. Now it's a little better. I've graduated from a prestigious university. If I can get a master's degree, she'll probably be happier.

Fan Wubing has the information about Lee Kun-hee's family in front of him, and he's studying it carefully.

Lee Kun-hee is rarely seen in public, and he speaks softly, but as long as Lee Kun-hee coughs, South Korea will catch a cold. Lee Kun-hee has unparalleled influence in both the political and business circles of South Korea, and he has always been able to turn every crisis into a safe one.

South Korea has a tradition of tolerance for white-collar crimes. Even if executives are proven to have committed serious crimes, they usually won't be imprisoned and can continue to run their business groups. The South Korean government is like a loving mother treating her children,

tolerance, you love the large business groups headed by the Samsung Group of South Korea, but it is huge. With the rapid development of the South Korean economy, the decline of the ecological environment of the South Korean market economy and the loss of business ethics, the government's doting has both made Samsung and other corporate giants glorious, and left a huge black hole.

At this time, the total assets of Samsung Group have exceeded 30 billion US dollars. A big figure like Lee Kun-hee has no less influence on South Korea than the South Korean president. In some aspects, the president can hardly reach his reputation.

After all, a president can be elected every few years, but there is only one Lee Kun-hee.

In the first half of the year before last, Lee Kun-hee started a series of business trips from Los Angeles. In a large department store in Los Angeles, he witnessed Samsung's tragic experience in the international market. The international market regarded Samsung products as second-rate goods, and no one cared about them in an inconspicuous corner of the counter, while world-famous brands such as Sony were highly sought after despite their extremely high prices. It is conceivable that he was strongly stimulated.

In people's memory, Lee Kun-hee rarely got angry, but in a meeting after Los Angeles, he denounced the cadres who shirked their responsibilities on the spot, roared for nine hours, and vowed to abandon the second-rate spirit.

He realized that if Samsung continued to remain the same for three or four years, it would face a catastrophe in the near future.

Back in South Korea, Lee Kun-hee set an example and asked employees to change themselves by reducing their sleep time by ten minutes a day. In order to give everyone time to study, he changed the working hours from "8:30 am to 6 pm" to "7 am to 4 pm", and 200,000 employees went to get off work two hours earlier from then on.

He made drastic reorganization and reform of the bloated and complex company business, retaining only the most important and profitable core projects, and abandoning all marginal, loss-making or non-core areas.

In one year, Lee Kun-hee adjusted 300 middle and senior managers, and concentrated resources in the fields of electronics, finance, heavy industry, etc.; from products to customer service, logistics, all fields have identified the industry's top benchmark opponents, from Sony, Westinghouse, HP to IBM, and began to chase all the way.

To celebrate the company's continued success, Lee Kun-hee gave Samsung mobile phones to friends and key employees.

But a few days later, he kept hearing complaints that these phones were defective. Embarrassed, he ordered the inventory of mobile phones worth 50 million US dollars to be piled into a small mountain in the factory yard. Lee Kun-hee led his senior managers and 2,000 employees to watch the workers smash these products into pieces with sledgehammers and throw them into the fire. Everyone was heartbroken, but Lee Kun-hee announced that product defects are cancer.

Until now, Samsung managers still throw mobile phones out of the window from time to time, bury them in the snow with trucks or in winter to test the quality.

However, the Samsung Group also has great drawbacks. The group has been accused of suspected corruption and breach of trust several times. The crux of the problem is that the group lacks transparent and modern management methods. When Lee Kun-hee encouraged his subordinates to use cutting-edge technology to engage in product research and development, the internal operation of the Samsung Group continued to use the old management methods and had not yet completely broken away from the influence of the family business.

In addition, although the companies under the Samsung Group are joint-stock companies, there are not many companies that are truly listed. The group guarantees the overall interests through cross-holdings between subsidiaries, but due to the complex structure and low operating efficiency, there are sometimes even conflicts of interest between subsidiaries.

As the Samsung Group grows, the assets of the Lee Kun-hee family have also increased year by year, but the Lee family does not hold many shares in the companies under the Samsung Group. It mainly controls the group through loyal management, which often leads to some difficult problems.

In general, Lee Kun-hee manages the company by his personal charm. Once his RP value drops, it will affect his leadership position in the group company. However, from the current situation, it seems that this possibility is not great, because the South Korean government needs a strong Samsung to stimulate the self-confidence of the people.

If there is a problem with the fake Lee Kun-hee family, it will not only be the large number of employees of his group's subsidiaries who will be directly hit, but also the fools who are excited and shouting that the Republic of Korea will win.

For Samsung, Fan Wubing's evaluation is that it is big but not strong. Although their current sales in mainland China are not small, there are too few products with real technical content and they cannot withstand the test of the market.

As for the Lee Kun-hee family, Fan Wubing's evaluation is just one sentence, there is no successor.

Or Li Yunheng is a talent that can be cultivated, but she is a little too young. Unless there is a noble person to help, otherwise, Lee Kun-hee's family business is afraid that it will slowly go down the road of decline.

The third update is here today, and I continue to ask for monthly ticket support ((To be continued, if you want to know what happens next, please log in to m, there are more chapters, support the author, and support genuine reading!)