Chapter 340 Thinking About Where to Go
Chapter 340: Thoughts on where to go
Five-time. Quite lively
Except Fan Wubing cooperated with Jiang Lue. In one fell swoop, we eliminated various cult organizations in the country that might cause great hidden dangers after the year. The business circle is even more lively.
April 15th. A veteran named Qiao Ying opened a Red Sorghum fast food restaurant with an area of less than one square meter in the most prosperous Erqi Square in Zhengzhou City, Henan Province. Claiming to comprehensively challenge the global fast food hegemon McDonald's. The date he chose was the founding day of McDonald's 40 years ago.
What Qiao Ying used to challenge McDonald’s burger was Henan’s traditional mutton noodles. His advertising slogan is Wherever there is McDonald's. Wherever there is red sorghum. And praise it. By two thousand years. We want to open 20,000 chain stores around the world. Seventy percent are domestic. Thirty percent are abroad.
This kind of
The high-profile action immediately attracted enthusiastic coverage from hundreds of media outlets at home and abroad. All three major cable television networks in the United States conducted interviews with him.
It is similar to Qiao Ying challenging Mai Law. In the south. Shanghai New Asia Group launches Ronghua Chicken to compete with KFC. Its slogan is also KFC open everywhere. I'll drive wherever I go.
In those years, the sea and the city of Beijing. Everywhere there is a KFC near the street. There must be traces of Ronghua Chicken. Its business was also very popular at one time. The Huangpu store in Shanghai is said to have annual profits of 3 million yuan. This kind of competition didn't stop until two thousand. Ronghua Chicken’s last branch in Andingmen, Beijing, has closed. That year KFC announced that it had 400 chain stores in China.
certainly. See Fan in hospital. This is just one more high-profile business gimmick. There is no strong financial chain to support it. There is no strict and standardized management system. There is no humanized management style and no attitude of responsibility towards customers. The mutton noodles are also good. Domestic fried chicken is also good. It is impossible to beat McDonald's or KFC, which have many years of development experience.
McDonald's is a chain of fast-food restaurants founded by the McDonald brothers in the United States in the 1950s, mainly selling hamburgers. With restaurants in more than 100 countries on six continents around the world, it has become the most valuable brand in the global catering industry. McDonald's represents an American lifestyle in many countries.
The core products of McDonald's and KFC are nothing more than hamburgers, cola and fries. Customer preference gradually declines with age. Many business travelers, fashionistas, friends, etc. gather here. Don't go to McDonald's because you like the food. But it feels hygienic and convenient.
Hygiene and convenience attract many customers. In fact, McDonald's does not buy products but sells environment and experience. From the most tempting marketing for children's birthdays to today, no fast food company in China can compare with McDonald's.
On the mainland of the country. fried chicken. French fries are garbage products. No sense of worth. However, when they entered China, the Chinese people blindly worshiped foreign companies and products and the price was much higher than that of pancakes and fried dough sticks. It has established the image of a high-end place in the minds of the people.
In a lot of works from the nineties. Many white-collar workers at that time were proud to go to McDonald's parties. Although in Fan Wubing's opinion, this was simply a joke. But when. In an era without online interaction. Consumption is basically influenced by advertising and the environment. McDonald's fashion and hygiene are generally recognized by society
This situation continued two thousand years later and even after the Olympic Games. There are still many small cities in China that are proud to open McDonald's and KFC. And customers are happy with it.
The cause of this phenomenon is no longer the cause of goods and pure services.
After Fan Wubing returned to Beijing to give business to Boss Zhu. I received a notification from Fan Ting, my elder sister from S. There are some troublesome matters in the company. He needs to figure it out together.
After Fan Wubing returned to the company. Ask why. Only then did I know the current management team within the company. There is already a big divide in understanding.
Since the s began to produce its own brand of computers. Various foreign brands that were originally agents began to look for new agents to open up the Chinese market.
And almost all well-known computer companies in Dangguancun have given up on the most difficult independent brand management. Take a chance. Turn to become an agent for multinational brands. For example, Great Wall Company is engaged in IBM. What Founder did was. Compaq made of Sitong. Shi Yuzhu, who was once very popular in the industry, has announced that he will switch to health care products. These have a lot of influence on the decision-making of the top management of S Club.
|Guangnan was the inventor of the computer Hanka that was originally sold in s. He has always been regarded as the technical symbol of the company. Fan Bing not only gave him sufficient scientific research funds and loose policies. He was also given a high salary. However. Around last year. Due to the upgrade of the software system. The sales of Hanka products on the market have been declining. The contribution rate to the company has been negligible.
In this case. |Nan is determined to create new opportunities for the company
point. The direction he chose was chip-level development technology.
internationally at that time. Chip technology is changing rapidly. Companies like Intel control the direction of technology. But if the company can make a breakthrough in this field. It will establish its position in the global computer industry in one fell swoop.
|Guangnan in the recent period. Traveling between Shanghai, Hong Kong, etc. Recruit talent. The company's microelectronics design center was established.
His idea is called the China Core Project. Because of its unlimited space for imagination, it has received enthusiastic support from the Chinese Academy of Sciences and the Ministry of Electronics Industry. The Chinese Academy of Sciences and the Ministry of Industry even promised to organize powerful computer companies to work together. Develop a national investment plan.
However, his plan was opposed by most senior executives within the company.
In the eyes of the company's senior executives who have a good understanding of the international chip giants, the chip project is very risky. The company's technical background, industrial foundation, capital strength and management capabilities are not enough to change the pattern of the world's brain industry. | It's right for Guangnan to develop technology. But he doesn't know what the market is like.
Therefore, a high-level work meeting in the company became a quarrel between the two factions. Both sides are very confident in their own judgments and can't convince each other at all.
For a long time, China's computer and home appliance industries have been wavering between the development priorities of trade, manufacturing and technology. S Club, like all companies in Guancun, started with trade, gradually formed industrial manufacturing capabilities, and then sought progress in technology. Haier Changhong and Kelon in the home appliance industry started by introducing production lines, and then achieved success in marketing.
Therefore, "trade, industry and technology" and "industry and technology" have become the two major growth models of domestic enterprises. Without exception, technology is the weakest and most backward part of the core capabilities. When these companies gradually grow and compete head-on with multinational companies in the Chinese market. The current situation of backward technology is very clear.
At this moment, where to go. Feelings are not concerned. This quarrel in the S Club has a strong implication in Fan Wubing's view. It shows what kind of thinking and choices Chinese entrepreneurs have made when facing international competition and technological development bottlenecks?
Where to go. This is certainly a big thing for me to decide. But it is also necessary to let the company's senior executives understand and agree with my decision wholeheartedly. Fan Bing hesitated for a while.
Fan summoned all the company's senior executives and held the first work meeting of all senior executives this year at the headquarters.
When everyone came to the conference room, they were all brightened. The big boss Fan Bing, who had not appeared in such a meeting for a long time, suddenly came. Everyone was a little shocked in their hearts. They couldn't help but exchanged opinions in a low voice. They were all guessing that something big might happen in the company.
Then I saw the company's chief engineer Ni Guangnan also appeared. The company's vice presidents all appeared in the conference room.
"It seems that something big is going to happen--"
Many people in the company knew. At present, the top management is deadlocked over whether to develop the chip industry. General Manager Ni's suggestion has never been passed by the company's top decision-making meeting. This time, it seems that the final decision on this issue will be made.
A vice president presided over the meeting. Sure enough, after the summary of the company's recent work, General Manager Ni's agenda on strengthening chip research and development technology to create a Chinese chip was proposed.
The company's top management has long been clear about the issue raised by General Manager Ni. At this time, it is just a matter of seeing Fan Wubing's opinion and decision on this. Therefore, everyone turned their eyes to this core figure of S. Fan Wubing, the big boss who founded Fan Investment Group.
Fan Wubing looked at everyone. He scratched his head in some confusion. Then he said, "Making chips. This is a very expensive thing. In business, although S has prepared a scale of tens of billions of profits every year, it is still a bit difficult to invest in this bottomless pit."
Everyone nodded. In fact, the most critical thing is not just the issue of investment. It is very likely that a large amount of money will not be a successful result. This is what worries everyone the most.
Rather than investing unlimited funds in a field where there is no hope of output, it is better to invest all these funds in industries that are easier to get returns. There are too many industries that can be developed in China now. There is no need for the s club to bear such a heavy burden.
After all, the issue of nationalization of the chip industry is not something that one company can bear.
Today's second update