Chapter 314 The Difference Between New Year’s Eve and Christmas Eve “Please Vote for Me”

Ying is just talking casually. In fact, in less than a year since the Confucius's banquet last year, sales have exceeded 1.5 billion yuan.

Nowadays, Shen Ying's profits from this winery are no less than 500 million. The profits in the liquor industry are really huge.

Calculating the money Shen Ying spent to acquire the winery, plus the money Fan Wubing lent her later, it was only 200 million. Now, excluding this part and marketing investment, the net profit is also 200 million. It exceeds 200 million, which is considered a very good performance.

Liquor's profit distribution model is a profit-sharing model for everyone. From manufacturers to agents, terminal retail stores and even hotel waiters, they all claim their own share of profits for the services they provide. Some people say that the current dominance of the liquor profit distribution model is in the hands of manufacturers, and it has been determined from the moment the manufacturers position their products.

In fact, judging from the current situation, the dominance of profit distribution does not seem to be in the hands of liquor manufacturers, but is controlled by powerful distributors and terminals. Dealers and manufacturers have always been the strong ones with the right to speak. Faced with powerful dealers, small and medium-sized enterprises have to give in step by step. Promotional support, purchase incentives, personnel sales, and year-end rebates make it difficult for companies to cope.

And the terminals are becoming more and more difficult to satisfy. There are many types of retail terminal purchase fees, shelf fees, promotion fees, and store celebration fees. In the catering industry, there are store entry fees, shelf fees, corkage fees, secret promotion fees, etc., and there are many ways to deal with terminal expenses. The sharp increase in the amount has really made companies feel a bit at a loss as to what to do.

According to analysis, in the next ten years, the profits of liquor will further tilt towards channels. As the main driving force in the liquor sales process, channel drive should indeed be paid attention to by enterprises. However, if you want to get rid of the profit distribution model of strong distributors and terminals, To counter-control, only strengthening the brand of one's own products is fundamental.

Fan Wubing believes that the dominance of the profit distribution model of any product should be in the hands of the company that provides the product. Of course, all links that work hard to provide services when products circulate to consumers should reap benefits. Enterprises should ensure that each channel link has a reasonable profit margin through reasonable price system design to ensure the healthy development of the enterprise and the entire sales chain. In the brand In the marketing era, most liquor companies that dominate channel strategies should quickly change their strategies and use a large part of their profit margins for brand building and brand promotion.

Shen Ying suddenly entered the liquor store and won the bid in one fell swoop. It was indeed a foresighted move and definitely not a random spending of money. Fan Wubing admired this very much. After all, no one else could see as far as he did. ,~The title of King of Standards is a powerful driving force for liquor companies.

"No, anyway, if I don't see a middle-aged aunt winning an award, then don't blame me for defaulting on the debt." Shen Ying said coquettishly.

"Okay, okay--" Fan Wu~ replied with a bit of laughter. "Isn't it just a middle-aged aunt? OK! I can find you even a grandma! But I also have requirements.

You have to stay with me later—"

"What are we doing together?" Shen Ying immediately looked at Fan Wubing warily. He asked, pinching his tender flesh with his hand. "Are you trying to use your brain again?"

"Let's go out to watch the fireworks together! Why are your thoughts so impure-" Fan Wubing bit back and said.

"You dare to say that I am not pure?" Shen Ying immediately refused.

But the two of them were having a rough time. Still before midnight arrives. Left the Spring Festival Gala studio hall.

The people sitting next to me arrived and were very surprised. Why are these two people like this? I have never seen an audience leave the venue before watching the Spring Festival Gala. Today is an eye-opener.

The security guard outside saw the two people leaving and hurriedly stopped them and asked what happened.

Fan Wubing didn't want to talk nonsense to them, so he lied casually, "The bananas in there are unhygienic. I've eaten them to my stomach. I'm in a hurry to go to the hospital. Oops, I can't hold it in anymore -"

After saying that, Fan Wubing pulled Shen Ying out and rushed out. When the guard heard that Fan Wubing was so hungry, he couldn't hold it in anymore. Naturally, he didn't dare to stop him, lest he really made the place dirty, which would be bad luck. Come on, this is a great place to celebrate the New Year, so we can’t let this bad luck happen.

Shen Ying smiled and held her stomach and said, "Why do you have so many ideas?"

"As long as it works, didn't Mr. Deng say, it doesn't matter if it's a white cat or a black cat, as long as it catches mice, it's a good cat." Fan Wubing replied.

The two people walked out of the studio and then out of the building. It was snowing outside, and there was already a thick layer of snow on the ground.

There were quite a few people coming in and out at this time. Generally speaking, most of the actors who had no performance duties left the scene at this time, preparing to rush home to reunite with their families, especially the young actors who were accompanying the dancers. , most of them were very sleepy at this time.

In order to prepare for a large-scale performance, the most difficult thing is for these young actors. Not only do they have to start training and rehearsing months in advance, they have to deal with rehearsals and reviews again and again. They are lucky enough to pass. Many people are I was laid off before the official performance of the Spring Festival Gala. In that case, it goes without saying how serious the psychological blow was.

"Although it is said that nothing can be made without polishing it, but every time I see these children sitting in the car and falling asleep, I feel a little indescribable in my heart. Or, I hope that each of them is... The protagonist, not someone else's foil." Fan Wubing couldn't help but sigh.

Shen Ying followed Fan Wubing's gaze and looked at the buses listening there, and at the children sleeping on them, and felt a little bit, "Although your thoughts are

But in this world, it is never possible to achieve true fairness. There are supporting roles, there are common people when there are nobles, and there are working people when there are privileged classes. This is a contradiction that can never be reconciled. "

Fan Wubing turned back to look at Shen Ying and found that the fire fox fur hat she was wearing seemed to have a strange aura. The snowflakes that fell on it immediately slid down along the fur. One can imagine that this How much is that hat worth?

"What books have you been reading recently? Why do you always talk about one theory after another?" Fan Wubing looked at Shen Ying for a long time before he could hold back this sentence.

"I'm reading everything. I have a lot of time recently." Shen Ying replied.

Fan Wubing was very concerned about Shen Yingdi Winery and provided her with a lot of suggestions. He also helped her solve many practical problems in terms of sales channels. After all, Fan's Investment Group has great power across the country. It's big, and its sales channels are unparalleled. Helping Shen Ying open the market is just a piece of cake.

Therefore, Shen Ying didn't have much to be busy with at this time, and she was able to spare time on New Year's Eve to watch the Spring Festival Gala with Fan Wubing.

"Look at everything?" Fan Wubing asked with a smile, "Then help me look at my face. Are you having an affair tonight?"

Shen Ying suddenly became angry and said angrily to Fan Wubing, "Do you still want me to dance for you?!"

"How did you know?!" Fan Wubing stuttered and asked, "I never told you?!"

"You really have such thoughts-" Shen Ying was speechless.

"Of course, New Year's Eve is similar to Christmas Eve in foreign countries. Since foreigners call Christmas Eve the night of virginity loss, it should be normal for us to have some private entertainment activities on New Year's Eve, right?" Fan Wubing said shyly Face asked.

"Wrong!" Shen Ying immediately retorted, "There is a difference between New Year's Eve and Christmas Eve. New Year's Eve is a holiday for us Chinese, and Christmas Eve is a Christian holiday. If you equate yourself with those foreign devils, you don't have to live with us. Do you still expect the traditional Chinese festivals to be a combination of east and west, neither fish nor fowl?"

While the two people were talking, it was midnight. As the bell rang, the sky above the capital suddenly lit up. Fireworks shot high into the sky, bringing a moment of light to the world.

The two people leaned on each other and sat on a long wooden chair under a tall pine tree, watching the fireworks show.

"At this moment, do you have anything special to say to me?" Shen Ying suddenly said to Fan Wubing.

"It's nothing, it's just that the weather is a bit cold -" Fan Wubing answered as he grabbed the bag.

After hearing this, Shen Ying said unhappily, "Why are you so moodless? You don't have any romantic feeling at all! How can you make a girl happy if you don't even know how to say a few nice words? If I follow you in the future, what will happen? Wouldn’t it make you very depressed? Once a person becomes depressed, he will age quickly.

"

"I really didn't think of what to say. When I'm with you, my brain goes crazy." Fan Wubing said.

"Then why don't you sing a song? They say your singing is better than your speaking." Shen Ying made her request.

Fan Wubing thought for a moment and said, "Well, since you say I'm not romantic, then I'll sing you the most romantic thing."

"The most romantic thing? Never heard of it-" Shen Ying said very curiously.

Fan Wubing took Shen Ying's hand, recalled the lyrics, and sang softly,

"Sitting back to back on the carpet

Listen to music and talk about your wishes

You want to be more gentle

I hope you keep me in mind

You said you wanted to give me a romantic dream

Thank you for taking you to heaven

Even if it takes a lifetime to complete

As long as I tell you, you will remember it

The most romantic thing I can think of

Just growing old together with you

Collect every bit of laughter along the way

Save it for later and sit in the rocking chair slowly

The most romantic thing I can think of

Just growing old together with you

Until we are old and can't go anywhere

You still regard me as a treasure in your hand——"

After Fan Wubing hummed it twice, Shen Ying followed suit. She hummed softly while looking at Fan Wubing and said, "This song seems to be suitable for girls to sing. You specially gave it to I did it"

Fan Wubing nodded and said in his heart that I was really sorry and asked the original author to forgive me. It was not my intention to continue piracy. I was really forced to do so!

Shen Ying took Fan Wubing's hand and said, "I suddenly feel a little dangerous."

"What's the danger?" Fan Wubing immediately looked around and found nothing special.

In recent times, his strength has been enhanced. Generally, he can detect any disturbances around him early on. Sometimes, it is completely a kind of consciousness that transcends senses and cannot be explained by existing scientific knowledge. So when Shen Ying said she felt a little threatened, Fan Wubing subconsciously looked around, but didn't feel anything was wrong.

"You are really a bit silly. I mean you are the dangerous factor. It is easy to seduce girls. I feel very uneasy about having a boyfriend like you." Shen Ying shook Fan Wubing's arm. , said to him.

"You are contemptuous of my personal dignity! Am I the kind of person who flirts with women?" Fan Wubing felt a little guilty when he said this.

Needless to say, Tong Xiaoyun and Zi Qi, who had already hooked up with him, made him feel a little hard to explain, let alone

She is his legitimate little fiancée.

This is really hard to say.

But soon, the quiet atmosphere where the two of them were sitting here was broken. The Spring Festival Gala inside finally ended. Groups of actors began to leave the scene, starting from here and heading to all parts of the country. There has been a long delay here. Now that New Year's Eve has passed and the Spring Festival has arrived, the task has been completed.

Except for some actors who have to attend the Lantern Festival Gala on the 15th day of the first lunar month who may stay in the capital to prepare, most people have the same idea at this time, that is, they rush home immediately to reunite with their families.

Returning home is like an arrow, and it is not an exaggeration to use it at this time.

"By the way, do you have any suggestions for our winery? It's a new year, and we always need to adjust our work priorities." Shen Ying suddenly asked Fan Wubing.

"Now that we are talking about work, your behavior is not romantic enough!" Fan Wubing immediately said back to Shen Ying.

Shen Ying said, "No? You haven't had anything to say for a long time -"

Fan Wubing smiled and said, "This year, in addition to improving quality and expanding production capacity, you also need to improve the brand. It is foreseeable that brand power will determine the survival of liquor manufacturing companies in the next ten years. According to the development trend, the future liquor market will become more and more brand-oriented, and the liquor industry will also face large-scale integration. Many small and medium-sized enterprises have lost the best opportunity for survival and development. Future dealers and terminals should be more Pay attention to the brand of the products you sell, because in the market economy environment, there is an oversupply of products, and there is never a shortage of products in the market. What is lacking is a brand with high quality that can be converted into profits. Whether dealers or terminal retail, the pursuit is nothing more than profits. Only products with strong brands will bring them profits. As a liquor manufacturer, in addition to continuing to intensively cultivate channels and maintain terminals, they can also increase efforts in marketing around consumer needs to make their products more popular in the minds of consumers. Only with strong brand power can we occupy a strong position in channel circulation and control the profit distribution model."

After hearing what Fan Wubing said, Shen nodded in agreement, and then asked him again, "Do you mean that I should still participate in CCTV's competition for the top bid this year? CCTV has talked to me about this before. I hope I can continue to participate in this year’s tender.”

"How did you decide?" Fan Wubing did not answer directly, but asked rhetorically first.

"I agreed straight away, and I made it very clear that the goal of this year's Kongfu banquet is still to be the king of Biao." Shen Ying said to Fan Wubing.

Fan Wubing nodded and smiled, "You are very smart, so this is the right thing to do."

If Shen Ying's attitude on this issue appears to be a little softer, there may be big changes in this year's CCTV bid bidding meeting. After all, we have seen the great achievements made by Kongfu Yanjiu after winning the title of CCTV bid king. and huge profits, other companies have no reason not to follow this approach and try their best to seize the title of CCTV King of the Year.

At last year's bidding meeting, Shen Ying's generosity was still fresh in everyone's memory. If this year's Confucius Banquet made it clear that it would fight for the CCTV bidding king, then everyone would be afraid of their strength and would probably stay away to avoid vicious consequences. competition and put themselves into economic difficulties.

After all, not every company can spend hundreds of millions of dollars, and the situation this year is even more complicated. Many giants in the home appliance industry also intend to compete for the title of CCTV Standard King, plus some other established manufacturers in the liquor industry. With the addition of CCTV, the competition will become more intense. If Shen Ying doesn't use some tricks, it will be difficult to maintain the crown of CCTV's standard king.

Fan Wubing immediately understood Shen Ying's intention, so he started to praise her for her intelligence, but he didn't mean to praise her intentionally.

"But I made an estimate and found that this year's bid price is likely to exceed 150 million to 200 million yuan." However, Shen Ying said with some difficulty, "In that case, my profit this year will be only Almost everything is in the hands of advertisers. Apart from my voice, I really can’t leave anything behind.

"

In addition to advertising operations, Shen Ying also needs to continue to invest in improving service channels, so although this year's profits are quite a lot, they are not enough to continue with this effort. She is a little hesitant in her heart, otherwise she would not ask Yu Fan Wubing.

Fan Wubing thought for a while and then replied, "If you win two bids, the market will be able to stabilize. Some shortcomings that were not discovered before will have time to be repaired. Your position in the industry will be stabilized. The benefits are still great." , and one thing is certain, if you win the title of King of Standards again this year, your sales next year will definitely be more than this year, and the difference will be able to make up for the advertising expenses. As for whether we will still compete for it next year, it doesn’t matter. , because you have gained market recognition.”

After hearing this, Shen Ying nodded, then yawned and said, "Oh, I can't even open my eyes, and you still want me to accompany you here to suffer the cold?"

Fan Wubing was speechless immediately, thinking, are you trying to catch me talking about work here? !

Male and female friends can exercise together in bed on Christmas Eve, so why can I only talk about work with Shen Ying on New Year's Eve? This psychological gap is huge!

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