Chapter 119: A Man Without Eyes
Fan Wubing made a secret agreement with Lao Chen. Regardless of the situation at the time of the auction, Fan Wubing would ask Chundu to bid for a hidden bid of 88 million, and let another company under him bid for more than 3,000. Ten thousand hidden bids, the total amount will exceed 120 million.
In this way, Lao Chen doesn't have to worry about income. This alone is several times higher than the advertising income of the same period in the past, and he can fully explain it to the above and below.
But if he wanted to implement this plan, he still needed to argue with the higher authorities, so Lao Chen didn't bother to accompany Fan Wubing, and plunged into the ministry to deal with those bureaucrats.
Fan Wubing basically has nothing to worry about CCTV's launch of Biaowang activities.
In this period, the number of TV channels viewers can watch is limited, the ratings of the programs are high, and the advertising effect is good. As long as any enterprise advertises on CCTV, it will immediately become a national famous brand. However, there is a lack of leading brands in various industries, and the market is flooded with counterfeit and shoddy products. As soon as there are advertisements, consumers will recognize them and the market will work.
So there is a situation now, that is, many companies seek connections and want to advertise on CCTV, but many companies are state-owned enterprises. Once the connections are established, the advertising costs are low, and there are often arrears. This is why Lao Chen The main reason for agreeing to Fan Wubing's advertising bidding proposal. \
As for the leaders in the department, they probably won’t object to this matter. After all, they are also troubled by the advertising fee every year. Without money, it is limited to count on government investment. This really requires the horse to run, but also requires the horse not to eat grass. Of course it can't be done.
If this advertising dispute can be resolved through market operation, that would be the best.
In this day and age, there is no ratings statistics in China, and companies don't know how to make media plans. Competing for the CCTV bid king through bidding is the best opportunity for the company to develop rapidly, and it is the most rational choice, and the market return is much better.
A few years later. The media is no longer a shortage of resources, and companies have more choices. The urge to be the king of bids is not as strong as it is now. The companies that win a large amount of bids often come from industries with fast development and high profits. Advertising in the bidding section is still The wisest decision.
At the end of the day, there's more media. The media environment has also become more chaotic, and there are more brands in various industries, making it more difficult to create a new brand. With the development of audience rating data and the enhancement of professionalism in corporate advertising operations, companies choose bidding segment advertisements mainly from the perspective of reasonable cost performance, good advertising environment, and important strategic significance, and their interest in competing for bids is even weaker. /\
So if we want to help Lao Chen increase his advertising revenue, it will take the past few years, once he is out of breath. Biao Wang is worthless.
Fan Wubing was bored in Beijing.
After thinking about it for a while, it's better to visit the teacher Fan Tianlan. Take a look at what the teacher has been busy with recently.
In the past few days, because of the convenience of contacting Lao Chen. Fan Wubing has been living in Media Center, coming in and out. There are always many people paying attention, but Fan Wubing comes and goes with big sunglasses covering his cheeks, and most people can't recognize who he is?
After calling Fan Tianlan and confirming that he was in the cabin on the mountain, Fan Wubing packed up his things, walked out of the room, and prepared to drive up the mountain.
When he first arrived at the parking lot, he heard someone calling his name. Fan Wubing looked back and found that it was Zi Qi waving to him on the opposite road.
It was a coincidence, Fan Wubing walked over, looked at Zi Qi who covered her head and face tightly, and said to her with a smile, "Why are you dressed like this? Are you afraid of being recognized?"
Because Fan Wubing gave Ziqi the hostess of "The Same Song", her identity is quite different now. After taking over the role of hostess of children's programs, Ziqi's reputation is getting louder and louder. ,
Ziqi was very happy to see Fan Wubing, and said to him, "I didn't expect you to come. I just looked a little like you from the back, and I was a little hesitant." Then she said, "The recent wind and sand are too heavy, Every time people go out, they have to wrap themselves like zongzi, otherwise, they will be ashamed and unable to meet people."
"Where are you going?" Fan Wubing looked at Ziqi and asked curiously.
"I just finished the show, and I'm about to go back to school." Ziqi replied.
Ziqi belongs to the type of talented woman and beautiful woman who has both career and studies. Apart from doing programs on CCTV, she is still a student of Beijing Film Academy. However, she is not studying acting, but directing, which makes people feel a little bit Surprised.
"Since it's fine, why don't you go up the mountain with me?" Fan Wubing suggested.
He also saw Zi Qi, and suddenly remembered that the last time he went to see his master, he took Lin Xiaotong with him, and even asked for medicinal tea for her. This time, he took Zi Qi there, wondering what he could get back from the master?
"Okay./\" Zi Qi really had nothing to say about Fan Wubing's proposal, and agreed after a little thought.
Fan Wubing thought for a while, he couldn't go to see Master empty-handed, so he told Zi Qi to get in the car, ready to go to the commercial building to buy some useful things and bring them to Master.
Zi Qi got into the car, and then slowly began to wrap the things wrapped around her head and clothes around her body, and only then did she reveal the true face of Lushan.
Fan Wubing turned his head to look, and found Ziqi was a little taller and her appearance had changed a little after not seeing her for a while, she was less immature and more youthful, she really is a big girl.
She was wearing a tight-fitting woolen fabric with a black shawl on the outside, denim-like cropped pants on her legs, a pair of crystal-heeled shoes, and a leather bag on the side that looked like a famous brand. The exposed skin could be broken by blowing bullets, no wonder it had to be wrapped with something, Fan Wubing felt that if it was blown by the wind and sand, it would definitely leave scratches.
Seeing Zi Qi like this, Fan Wubing couldn't help but praise, "Who else can deserve the title of CCTV's number one beauty besides you?"
Zi Qi replied playfully, "She is the most beautiful girl on CCTV. After a few years, she will be eligible to compete for the most beautiful girl on CCTV."
"You mean, they are all aunts?" Fan Wubing said with a smile.
The two of them arrived at the commercial building. Ziqi put on her sunglasses, happily took Fan Wubing's hand, and together they took the elevator up to the sixth floor. This is the health care product sales area. There are many health care products in it. Original ecological tea or tonics are good, except that the price is a little higher.
Zi Qi followed Fan Wubing past the counter, looked at the labels on the products, and said a little dumbfounded, "Ah! I never thought that these things are so expensive, who can afford them?!"
"These things are not prepared for ordinary people." Fan Wubing shrugged his shoulders and said, "The consumption here is all in US dollars, and it is a place dedicated to killing foreign winners."
"Then you know you're still here?" Zi Qi was a little curious, since Fan Wubing knew that this place was a place to slaughter people, why did he come here again, he would burn too much money in a panic, right?
Fan Wubing replied, "The problem is that the things here are all genuine. When dealing with foreign friends, the relevant departments are very strict, so I am willing to come here to choose things, at least it does not need to waste time and money." Use your brain to guess whether these things are fakes."
Zi Qi nodded, watching Fan Wubing choose a few kinds of tea here, and some ginseng and so on. When the two of them were about to leave, they found something very strange on the opposite side.
"That thing looks like a blood swallow?" Fan Wubing said to Ziqi.
"What blood swallow?" Ziqi asked curiously.
"It's a kind of bird's nest." Fan Wubing replied.
Swiftlets use moss, seaweed and soft plant fibers to mix their feathers and saliva to cement the bird's nest. People take this bird's nest, and after refining and selection, it becomes a valuable bird's nest. Swiftlets make nests three times a year, and the first time they make a thick and white nest, because swiftlets have a long period of rest after a long winter, they have stored enough nutrients in their bodies, and the quality of their saliva is better, so they built them The bird's nest is better and thicker, the shape is particularly good, and it is shaped like a bowl, so it is called Yanzhan, which is the best among bird's nests.
There is a kind of bird's nest called blood swallow, which is built by the brown-tailed swiftlet. The water quality of this kind of swallow may be different, or the feed may contain minerals and other factors, which may cause its saliva to turn red, so Build a nest of bleeding swallows.
Blood swallows are mostly produced in Thailand's Luolanyan Mountain, Kangshi Mountain, Songkhla Mountain and other places. In fact, it is not formed by the blood swallows vomit. According to the data, the quality of blood bird's nest is actually inferior to that of white bird's nest, and its aroma and infused ingredients are not as good as white bird's nest.
However, Fan Wubing knew that most of the blood swallows in the country were fake, and there were very few genuine ones, but one suddenly appeared here.
"Wrap this up for me, I want it." Fan Wubing pointed to the blood swallow and said to the waiter.
"Wrap this up for me, I want it."
The waiter was stunned for a moment, not knowing why the person in front of her had to repeat it, but when she looked up, she found someone else who was speaking, a young man in his mid-twenties, with a sturdy build, and The clothes are all famous brands.
"Who do you want?" The waiter asked a little blankly while holding the box of blood swallows.
"Of course I want it!" The two said this sentence almost at the same time.
Fan Wubing frowned and glanced at that person, feeling a little impatient, when did someone actually grab something from him? Um? What a short-sighted person! hateful!