Chapter 117 Strong to the End "Please Support the Monthly Ticket"

Speaking of this, Fan Wubing suddenly had another idea, so he said to Lao Chen, "Do you want to make your work easier and your advertising revenue higher?"

"It's a dream!" Old Chen was so excited that he almost cried when he heard Fan Wubing's words.

Fan Wubing's words were obviously not just for nothing. Judging from Lao Chen's experience in dealing with Fan Wubing for so many years, he had a very detailed plan to provide himself.

Who is Fan Wubing? That is a person who can turn stones into gold. If he suddenly wants to guide himself with an idea, then it is not just talking. He must have received his favor today and felt that he should be rewarded, so he brought up this topic.

"Alright then, I'll give you an idea." Fan Wubing said with a smile.

What Fan Wubing brought up was nothing else, but an eternal topic that made countless companies love and hate it later, CCTV Biaowang.

The so-called CCTV Biaowang is nothing more than a method of packaging and selling high-quality advertising resources. However, after the concept of Biaowang is hyped, the threshold for CCTV advertising will be raised as a whole, allowing those with strength to come in and those without strength. go down.

Of course, there are not no people who borrow money to speculate, but the consequences are unpredictable.

On the original historical track, the Confucian Mansion Banquet Wine was the first to eat crabs and the first king in history. /\

Before becoming the King of Biao, Confucius Mansion Banquet was just a small state-owned enterprise in Yutai, Shandong. According to its employees, the output value of the enterprise has not exceeded 10 million for many years. In November 1994, the Confucian Mansion Banquet, which had just tasted the sweetness of advertising, entered the CCTV Media Center like a deer, and spent 30 million yuan to take the lead.

in the ensuing year. Thousands of bombardment of CCTV's bombardment of the passionate advertisements of drinking wine at the Confucian Mansion Banquet and making articles about the world just opened up a blue sky for the Confucian Mansion Banquet. In 1995, the Confucian Mansion Banquet achieved a sales revenue of more than 900 million yuan. The profit and tax are 380 million, and the main economic indicators have entered the top three in the national liquor industry, becoming a well-known national brand.

However, it is the brand of Confucian Mansion Banquet Wine. Created a decline in the future. On the one hand, the domestic liquor market has shrunk, and the national liquor production has dropped by half. On the other hand, after Confucian Banquet Wine won the bid, not only did it fail to use the temporary benefits brought by advertising on technological innovation and product structure adjustment, but also made continuous mistakes. Just a few years later. Confucian banquet wine disappeared from the market.

Coincidentally, at the second bidding meeting for the King of Bidding, the prices of the Confucian House wine and banquet wine were all marked up to 60 million. The moment the box was opened, the host announced that the new bidder was Linju Qinchi!

At that time, people in the venue exclaimed, who is Qin Chi? Where is Linju?

Qin Chi bid at a price of 66.66 million yuan,

It has received full attention from the media, and the concept of Biaowang has been hyped unprecedentedly. Qin Chi became popular all over China overnight. The boss said with even more pride. Drive a Santana to CCTV every day and earn back an Audi.

due to media attention. The Qinchi effect has become a sample of Xun's brand building.

At the end of 1996, enterprises from all over the world gathered in CCTV Media Center. Gather intelligence on opponents and release smoke bombs everywhere. However, when the box was opened, everyone present was shocked. Even the person in charge of CCTV's advertising exclaimed, the wine lunatic is crazy!

At that time, the exact price given by Qin Chi was 300 million. The reporter asked how this number was calculated? Qin Chi's boss said it was his mobile phone number.

After paying a huge fee, Qin Chi repeated the mistakes of the Confucian Mansion's banquet. The investment of huge funds made Qinchi's industrial structure adjustment and accelerated development stretched. In order to ensure market demand, Qinchi blindly increased production lines and expanded production scale, and various indicators began to decline sharply. Later, Qin Chi was overwhelmed by the huge advertising expenses and was forced to resell the advertising time in the middle, which had adverse consequences on the overall marketing and brand image of the product and the company. \//\

After that, Qin Chi suffered even more catastrophe. Qin Chi's sale of a large amount of blended liquor was disclosed by the media, the corporate image was darkened, and sales dropped rapidly. The stock Qinchi old cellar has become a real old cellar.

Afterwards, Aiduo had a tragic ending, spending more than 200 million yuan to become the fourth bid king, and finally the boss was arrested.

After that, the concept of bid king weakened, and the price also came down, and more than 20 million yuan could be won, and the flames of war were rekindled, and it was after Mengniu became the tenth bid king at a price of 300 million yuan.

Fan Wubing remembered that Duan Yongping, the boss of BBK, once said that bidding is like queuing up to buy food and vegetables every day. Buying advertisements is based on one's own needs. What we do is not the concept of standard king. In the eyes of many people, advertising is a panacea, but actually it is a double-edged sword, just a link in marketing.

To be a century-old store, to be an international brand, it is beyond reproach to highlight the brand through advertising bombing, but it must also do what it can and have full control over the market and the situation. When internal management, market development, and quality levels have not kept up, it is not advisable to support such a vanity hat as Biaowang with meager profits.

But for the current Fan Wubing, he needs to eliminate the negative impact of the human sausage incident on Chundu through intensive advertising bombardment, re-support this factory that has become his own company, and re-enter the domestic meat processing industry. The boss status of similar brands, in order to prove their strong business operation skills, and give everyone an irrefutable answer.

As far as CCTV is concerned, selling prime-time advertising time in packages is also the best means of doubling revenue, and they have no reason not to welcome the implementation of this strategy.

This is a win-win situation! Fan Wubing was full of confidence in his proposal, because in history, CCTV's bid for the king was proposed at the end of this year, and he just advanced the process.

After Lao Chen listened to Fan Wubing's suggestion to package and sell CCTV's prime-time advertising time in the form of bidding, he was very interested. He made such a calculation, and in just a few minutes, if an auction is held, he can It has brought a great increase in the income of the station. This achievement will definitely make him famous and become the number one hero in CCTV.

"President Fan, can you help me draw up a more specific statement, this time it's all up to you!" Lao Chen asked Fan Wubing for help very earnestly.

Fan Wubing is naturally duty bound. If the detailed statement came from him, it would be easier for him to bid, so he agreed without hesitation. He also said that he would go to Beijing in person to discuss the matter with him.

But first, the advertising of Chundu must be resumed.

Fan Wubing invested 10 million yuan in advertising fees in advance, bought multiple advertising slots on CCTV and several provincial stations, and started a quarter-long intensive bombardment, nothing else. It is to let everyone understand one thing, Chundu has not collapsed, and under the leadership of Fan Wubing, he will still be the leader of the industry.

Nowadays, the competition in the advertising industry is not very fierce, so after Fan Wubing invested a huge amount of money, the advertisements from all over the place came as scheduled, and the overwhelming advertisements were all from Spring Capital. The advertising effect is very obvious, and there is CCTV in front The "Focus Interview" supported Chundu. Then TV stations from all over the world put up advertisements for Spring Capital one after another. Now the fool also knows what the so-called human ham sausage is all about.

So dealers everywhere began to seize this opportunity and come back. Asked to continue ordering, and those who were still asking for returns a few days ago also came back in despair. He insisted on continuing to act as an agent of Chundu's products, and the unfavorable comments from all over the country began to subside.

Even Boss Zhu called Fan Wubing. Ask him about the details of this matter.

The incident of human sausages has a relatively large impact. Although it is a rumor, it has spread to a very large extent and spread widely, and the impact is very bad. Boss Zhu also heard about this incident. After a search, it turned out that CCTV's "Focus Interview" had three consecutive episodes of reports. He also followed this new program, so he saw Fan Wubing in front of the reporter's camera, swearing, resolutely, and resolutely. Expressed his innocence to the other party without hesitation, and even offered a check of 100 million US dollars as a reward, and said such bold words as "he comes out, I go in".

Boss Zhu's feeling at the time was, is this kid pretending to be aggressive? !

Based on his understanding of Fan Wubing, this kid was never the kind of simple-minded and impulsive person. It is estimated that the CCTV reporters were used by him instead.

"I feel like there are a lot of acting elements in your acting. Are you in collusion with them?" Boss Zhu asked directly.

"Am I that kind of person?!" Fan Wubing suddenly felt a little dumbfounded, but he also had to admire that Boss Zhu's eyes are still very vicious, and he was able to see this. Could it be that his performance is not good enough? place in place?

"You've never been a simple person, how could you be so impulsive?" Boss Zhu said.

Fan Wubing said that you know me better, and after thinking about it, he said, "I was forced to do nothing, so I became a little cautious. There is no collusion, but I discovered their secret filming equipment , so I cooperated with it. After all, there are more than 4,000 employees in Chundu Factory! I am not afraid of losing a little money and letting them go bankrupt, but these people's lives will not be settled. Besides, would you Do you believe the saying that human flesh is added to the ham sausage?"

Boss Zhu chuckled and said, "I haven't seen it before, so I don't express my opinion. But I seem to have seen someone take away your $100 million cash check."

"I guess you want to see the scene where he comes out and I go in?" Fan Wubing said with a wry smile.

Boss Zhu laughed loudly and said, "Okay, let's not talk so much, I still want to wish you a revitalized spring as soon as possible."

Fan Wubing thanked him repeatedly. This is the most important thing. As Boss Zhu, he doesn't want so many bankrupt factories to appear, otherwise the pressure on the government will be even greater.

God bless, the starting point server is finally normal. The third update is sent, continue to ask for monthly ticket support, thank you everyone.