Chapter 113

Illness comes like a mountain. Sickness disappears like spinning.

Things about Chundu. As the saying goes, freezing three feet is not a day's cold. Originally the leading meat brand in the country. It ended like this in a blink of an eye. It's really embarrassing.

The reason. It is also complex and diverse. The first is the aging of their own production lines. The product category is single. In this way, the market options are relatively small. Secondly. It is the rise of Panshi Meat Processing Factory. As well as the competition of various meat brands. Compressed the market space of Chundu. third. It's management chaos. The leadership has lost control of the situation. It is a gold-lettered signboard that was erected at a unique opportunity when starting a business. I can't stand it anymore.

When the spring capital rose that year. A most powerful move. That is, a lot of advertisements have been invested in CCTV. This effect is similar to Fan Wubing's Walkman advertisement on CCTV back then. The effect is remarkable. It made him a household name among the people all over the country.

The Chinese have a saying. It is preconceived. The success of Chundu is here. And the quality and quantity that the founder insisted on at the beginning is also a key that cannot be ignored. In contrast to today. Not only the quality has declined. Even the advertisement on CCTV was withdrawn. Of course, it greatly affected his reputation.

Advertising for businesses. It is a double-edged sword. There are positive sides to both. There is also a negative side.

In the early stages of hitting the market. Advertising is undoubtedly very important. Everyone can see this. Therefore, it spared no expense to spend money on CCTV's advertisers. The payoffs are enormous. But in the later stage. After the market has been occupied. Many companies are reluctant to spend this wrong money.

Just like Chundu. Now that I'm famous. The market share is also the first in the country. Consumers have also recognized my products. So why do I still spend so much money on advertising every year? Isn't that necessary? !

In fact, this is a big misunderstanding. Advertising effects are time-limited. Intensive advertising investment. The duration of action that can be maintained is also limited. Once the ad stops. It is inevitable that some people will think about it. Huh. Why can't I see the advertisement of Chundu on the TV screen? Is there something wrong with the factory?

Thus. Here comes the problem.

When nothing happens. This is not a problem. But once something really happens to the company. Just like the turmoil of human intestines in Spring Capital. The reputation system established by enterprises for a long time will fall apart in an instant. This is of course because the rumormongers are too vicious. It is also a problem with the company's own advertising strategy.

If Chundu's advertisement on CCTV still persists. Even once every two days is fine. It will not be so passive now. At least everyone is in the early stages of hearing the rumors. Still can't believe it. I also hope that companies can have a positive response.

For example, it regularly appears on the advertising screen of CCTV. This will undoubtedly deal a heavy blow to those rumormongers.

Since CCTV is broadcasting advertisements for Chundu. Then this product is definitely no problem. Most people would think so.

but. Spring is in order to save money. The advertisement on CCTV has been stopped for a long time!

Fan Wubing took advantage of these two days to take a closer look at the business status of Chundu. Really shook his head. Very disapproving. I really don't know how they became famous in one fell swoop. Probably just took up the time. It's really exciting and withering. His death also suddenly wilted.

How to deal with the problem of Chundu factory now. Recover damages. This is already a story. Most important now. It is to quell unfavorable remarks first. lest because of the present matter. Bring trouble to the head office.

Fan Wubing also had some headaches. After all, because fires do exist. This fact cannot be erased. At most it can only be weakened. But how to weaken this effect. It is really not easy.

But before Fan Wubing came up with a countermeasure. The media in Luoyang City gave him a blow to the head.

I don't know who leaked the news. Anyway, the news that the boss who bought the Chundu factory has come to Luoyang has spread. Probably because there is no red envelope. The local media in Luoyang seem to be pointing their fingers at the Panshi Meat Processing Factory. And Fan's Investment Group hidden behind the Panshi Meat Processing Factory.

There are even a lot of media vaguely accusing this spring of an accident. Give Ann to the head of Fan's Investment Group. It means if it is not capital intervention. Relying on the famous brand system formed by Chundu for many years. There's no way this could happen. This is all caused by the intervention of capital!

"Keep all these things for me. Write them a lawyer's letter one by one." Fan Wubing looked through the various newspapers sent by his subordinates expressionlessly. He gave instructions to Boss Wang.

This time I left in a hurry. Fan Wubing didn't have so many lawyers with him. It's cheaper for them. if not. It's time to shut them down.

"Let's not be busy with the lawsuit. How should we deal with the situation in front of us?" Boss Wang asked with a sad face.

If he didn't buy Chundu. There will be no big trouble now. So Boss Wang was very worried. Originally, he considered bearing the loss himself. But now it seems. It is no longer something that can be solved by spending money. This is the reputation of Fan's Investment Group. I'm afraid it will be affected too.

"I think so. The city government should be dealt with first. The rumors must be stopped." Wang Laoer has received many leaders from various bureaus these days. I feel like I can't handle the city government. There is no way to carry out normal work. Once the city government is willing to take part of the responsibility. Things have calmed down a lot. I also have the energy to go back and deal with those rumor makers.

"What happened this time. We are now being promoted by competitors. From the meat brand of Ben's to the rising stars of ham sausages in Hebei and Shandong. They are all consciously contributing to the flames. Should we come to the door. Warn them?" Wang Laosan has not been idle these days. He's been paying attention. Who danced the most in this event. Then they must be the main targets to be dealt with.

"What's the use of that?" Fan Wubing shook his head and said. "The best way. It is to surrender without fighting. Instead of knocking on the door and shouting to be killed. We are now knocking on the door. Only to make people laugh. The only way out. Is to think of a way to surrender without fighting. Soldiers' way."

If the opponent is an enterprise. accuse the other party of playing tricks. It works. But now Chundu is facing competitors from all over the country who have been jealous for many years. How could they miss such a good opportunity to counterattack? Not to mention the means of suppressing them. It can only be the greater the pressure. The greater the resistance.

But Fan didn't feel sick. It is also necessary to contact the city government. At least let them restrain their subordinates. Don't come here to make trouble. if not. Like a fly chasing stink. annoying.

In the end, he didn't wait until Fan Wubing found him. On the contrary, the people from the city government came here first.

The visitor was a deputy mayor of the municipal government. Bring many people. He said he was going to investigate the human sausage incident at the Chundu Factory.

Fan Wubing felt very annoyed when he heard this. I don't know anything yet. To actually decide such a disgusting topic of human intestines. This tendency itself is a problem! For such a party leader. He was really speechless. then. Fan Wubing ordered. Close the plant. Except for his willing visitors. All others are rejected.

"Boss, if you do this, the conflict will escalate." One of Fan Wubing's subordinates reminded. "As far as we know, the deputy mayor is here this time. The main reason is that the leader of their Quality Supervision Bureau was called a fool by you last time. The excuse of human flesh. The main reason is to disgust you. Look at you If they insist on confrontation, they will soon have a reason to mobilize the police force to solve the situation. Think about Yu Zuomin in Daqiu Village. Isn’t it a tumult?”

Yu Zuomin of Daeguzhuang. He was number one at first. He claims to be an awesome person who doesn't even greet a dozen ministers when they come to visit. Later, it was because of gathering crowds to confront the judiciary. Cover the murderer. As a result, he was sentenced to ten years in prison. Up to now, he is still gnawing corn bread in prison, eating pickles and drinking mush!

Fan Wubing said very angrily. "Chundu now. The surname is already Fan! Whether it's good or bad, it's not up to outsiders like them to come and point fingers. Do you really treat yourself as a dish?!"

So the gates of the factory were closed. After the deputy mayor and his party came over. Do not enter through the door. In the end, he went back home in despair. This matter immediately spread in the city. A group of people in the city government felt disgraced. Very shameless. But in this way. The contradiction really intensified.

Early the next morning. The police dispatched more than 20 police cars. Hundreds of police officers. The gate of Chundu Factory was blocked.

"Hey. It's lively now." Wang Laoer said.

However, the people in the city government did not dare to stir up trouble for the time being. That's how to surround it first. After all, there is no evidence to prove what happened to Chundu factory. The so-called human sausage problem cannot be brought to the table either. Make this gesture. That is to say, I want Fan Wubing to give in first. Then things are easy to handle.

After all, there are more than 4,000 employees in the Chundu factory. In case something goes wrong. It's hard to end in the city.

who knows. Fan Wubing has never had the consciousness of being subdued.

"Let's make a fuss. Let's make a fuss. Let me see how you guys will end up in the end?!" Fan Wubing looked through the tall window above the factory building. Look at the policemen blocking the gate below. Some said with a cold snort.

The forces in Chundu Factory are too complicated. Fan Wubing came here this time. Beyond solving the crisis. Another most important thing. It's a complete shuffle here.

If not. There is no need for him to go to war as much as he is now.