Chapter 118 The Question of Bidding the King and Guaranteeing the Bottom "Ask for a Monthly Pass"

There are no major problems in the production and sales of Chundu. The only problem is poor management. After Fan Wubing has gone to great lengths to replace all the management, he has introduced several new policies to strengthen management and improve the quality of employees. In addition, with the strength of the two major brands of Panshi Meat Processing Factory and Chundu, the market in more than a dozen provinces in the north has been integrated into one, and a large marketing strategy has been carried out. The improvement is very obvious.

Panshi Meat Processing Factory and Chundu were originally in a state of competition, but once they became the same boss, a regional monopoly immediately appeared, the price war was gone, the marketing staff complemented each other, and the transportation problem was solved. , In a large area, everyone only needs to supply according to market demand, and there is no need to worry about distribution and backlog issues. The situation is very good.

As for the heavy launch of Chundu commercials by TV stations around the world, it is the best way to smash rumors. Although some TV stations have some concerns about broadcasting Chundu commercials, considering that everyone has already started broadcasting Chundu commercials, and CCTV's advertisements are already for the sake of it, so no one will be troubled by the money.

Within half a month, Chundu's market sales were picking up rapidly. Although it hadn't reached the best level in history, it had basically returned to normal levels. The workers in the whole factory didn't need to worry about running out of work. With work to do, there will be profits and income, and everyone's wages can be guaranteed, so there is no need to worry about being laid off. \

Since Chundu was a newly opened company, Fan Wubing ordered Wang Laoer and Wang Laosan to stay here and continue working, while Wang Laoda went back to Panshi to look over there.

Because a large number of middle-level cadres were transferred from Panshi to support Chundu, a large number of people need to be promoted there, except for Boss Wang. No one else can handle it.

Fan Wubing himself went to Beijing to discuss with CCTV's Lao Chen about the details of CCTV's bid king.

It is already early spring in March. When it was windy and sandy in Beijing, when Fan Wubing came here, there was a sandstorm, and yellow sand was flying all over the sky. The visibility was less than ten meters, and everyone seemed to be staying in the desert, and the speed of the car was also affected. In broad daylight, all the lights were forced to be turned on to prevent accidents.

Fan Wubing's driving skills are not bad, but in this bad weather. I couldn't use it, and I bumped and bumped several times along the way, and the car had some scratches on the front and back, but this was considered a natural disaster, and no one wanted to get entangled because of it. And no matter who is right or wrong, when everyone sees that Fan Wubing's car is a Mercedes-Benz, they don't want to cause trouble.

Since it was a collision, it is a matter of both parties. You, a Santana, collided with someone else's Mercedes-Benz. You said it was good to come down and make a theory. Or just drive away?

Fan Wubing managed to reach the Media Center and parked the car. Open the door, and found a gust of wind blowing in. He quickly closed the door,

Then I found a windbreaker. Wrapping himself around his head, he rushed out again and trotted all the way into the building.

Old Chen had been waiting for him here a long time ago. Seeing the weather outside, he also felt a little worried. When he saw Fan Wubing appeared, he said happily, "I thought you couldn't come on time, what a surprise!"

"We have to encounter this kind of weather several times a year. It seems that the afforestation work needs to be continued deeply and persistently!" Fan Wubing took off the windbreaker, shook the dust on it, put it away, and said casually Said to Lao Chen.

"In fact, we are doing continuous reports on sandstorms recently, hoping to attract the attention of relevant parties and do a good job in afforestation." A girl continued.

Fan Wubing didn't notice that there was a girl in the room. Hearing this, he couldn't help but take another look at her. She wasn't too old, she looked about 23 or 23. It seemed that she was assigned to CCTV shortly after graduating from university. The inside is coming, since I can stay with Lao Chen, then the family still has something to do with it. /\

Seeing that Fan Wubing had noticed the girl in his office, Old Chen introduced, "This is my assistant Xiaotian, Tian Xiaotian. This time I asked her to help prepare for your proposal." Then he introduced to the girl Fan Wubing, "This is our long-term partner in Taili, Mr. Fan Wubing."

"I know Mr. Fan. Mr. Fan is very famous for the sausage incident in "Focus Interview" a few days ago." The girl looked at Fan Wubing and seemed to be smiling slightly.

Fan Wubing felt a little strange, why was she laughing at her when she was fine?

Seeing that Fan Wubing seemed a little dissatisfied, the girl explained, "A while ago, I just interviewed Ms. Fan Ting, she is our senior sister, and she talked a lot about Mr. Fan. "

Oh, so that's the case, Fan Wubing frowned and said, "My elder sister likes to talk about my embarrassing things when she's free./\"

Lao Chen laughed and said, "Actually, I'm not interested in Mr. Fan's embarrassment. I only care about whether you can help me come up with a perfect plan. CCTV's income has increased, and everyone has a face. Guanghui, I don't mind giving you a kickback."

"This is just a joke." Fan Wubing smiled, but he didn't take it seriously. Even if CCTV can make money, it's nothing more than hundreds of millions or billions of income in a year. How can it be put in his eyes? ? Just after the opening of Star Shopping, the annual income will not be much less than the current CCTV.

Fan Wubing didn't think too much about bidding for the prime-time advertising, but simply copied CCTV's successful strategy in history, and added some gimmicks to provoke competition among various companies for the bid. Give old Chen a reference to the bad move.

After "News Network" and before "Weather Forecast", during this period of time, a total of thirteen five-second advertisements were set up. Vicious competition, Fan Wubing is still following the historical routine, stipulating that among the thirteen advertisements, only the top two successful bidders in the same industry will be selected. \//\

But he also adjusted the treatment of the bid king, clearly stipulating that the bid king is a special case, and enjoys the only privilege in the same industry that appears in the prime time advertisement, that is to say, as long as the bid is successful, other competitors will Cannot appear in prime-time ads.

"Is it easy to create the impression of a monopoly by doing so?" Lao Chen still has some doubts about this.

Fan Wubing smiled and said, "Natural selection, survival of the fittest. This sentence is not only suitable for nature, but also for shopping malls. If we want to develop a market economy in China, we must know what a market economy is. The so-called market economy is a complete Relying on more money and less money to gain the right to speak. As long as you have the courage and dare to spend money, you can get the bid king, but as for whether you can get huge profits after winning the bid, it depends on whether you have a certain strength. "

The so-called CCTV standard king concept is just a hype, a means to market CCTV's advertising resources.

Now CCTV is a deputy-ministerial institution under the State Council, and the director is equivalent to a deputy minister. However, a deputy director like Lao Chen is in the position of going up from the main hall and down from the deputy department. He is willing to work hard , To consolidate one's position in the stage, as for going further, I'm afraid it will be impossible.

As a subordinate of the Ministry of Radio, Film and Television, the director of CCTV is usually directly appointed by the top, and has never been directly promoted from the position of deputy director. Therefore, Lao Chen himself has this awareness, and it is probably useless to become the director of the station.

But in his tenure, he needs to make more money for the station, create more profits, and earn more advertising fees, so as to gain everyone's approval. Knowing that he, Chen, has been in CCTV for twenty years, it is not Because of his reputation, he was very interested in Fan Wubing's hype plan.

Just as enterprises need the title of CCTV Standard King to build their popularity, CCTV also needs to use this market-oriented operation to enhance its leading position and improve the overall advertising resources of CCTV in the industry. The economic return is exactly that.

"If the treatment of Biaowang is the same as that of other companies, but the time is a few seconds earlier, how can it arouse the desire and impulse of everyone to compete for the bid?" Fan Wubing reminded Old Chen.

In Fan Wubing's planning system, the value of Biaowang is not only the best five-second prime-time advertisement on CCTV, but also means to control the voice of the entire industry in the next year, because it is in CCTV's prime time. There are only two advertisements in the same industry, and Biaowang is the only advertisement in this industry in this period. This temptation is great.

More importantly, for CCTV's own interests, Taili must invest a wealth of media resources to hype the concept of Biaowang, just like what Fan Wubing and Lao Chen said, the hype of the concept of Biaowang is an important part of CCTV's advertising resource market. The necessary means of operation is a large-scale publicity made by CCTV for its own advertising resources.

"What's more, we use hidden bids with no reserve price. In order to win the title of Bid King, everyone will try their best to fight for it. The double increase in advertising costs is already predictable." Fan Wubing told Lao Chen Said.

"What if something goes wrong and the auction results are ruined?" Both Lao Chen and his assistant Tian Xiaotian are still very concerned about Fan Wubing's idea. After all, they have never done this before. I don't know what price will be auctioned.

If the auction price is very low, doesn't that mean that CCTV will lose money in the next year?

To this, Fan Wubing replied confidently, "I'll guarantee you the bottom line, it will definitely make you feel that the bid king auction is a success, if other people's auctions are all low prices, then the price I won will be enough to make up for you lost."

When Lao Chen heard this, he immediately felt that the big thing was settled in his heart. Since Fan Wubing claimed to guarantee him the bottom line, why should he worry about it? What he is most concerned about now is when he will be able to bid.