Chapter 92 The Trip to Hengdian
Since Fan Wubing thought of a way to get rich, he couldn't bring back even ten cows.
The benefits of building a film and television base are long-term. It's no wonder he is so concerned about it. The consumption level in China is relatively low these days! The wages of ordinary workers are only a few hundred yuan, and the prices of various raw materials are also running at low levels. If Deng Gong makes a southern tour next year and the domestic boom is set off, the prices of many basic building materials will be lower. Soaring several times, he will not fail to grasp this opportunity.
The first thing to solve is the problem of location.
Of course, the best place is Hengdian, but he didn't know what the current situation was like there, so Fan Wubing decided to find out the details first, and then negotiate with the local government about buying the land.
Although there are many scenic spots in China, most of them are owned by them. As the saying goes, there are many famous mountain monks in the world, and there are ancient temples in famous mountains. The monks occupy all the best tourist resources, and the rest are basically unowned. They are all poor mountains and rivers. As for places like Hengdian, Fan Wubing came to a conclusion after understanding that this place also belongs to the latter.
"No wonder there is a reason why Hengdian wants to flatten the mountain to develop tourism and build a film and television base." Fan Wubing couldn't help admiring the head of the Hengdian Group.
After he got the topographic map of the Dongyang area, he found that this place was not really a place of geomantic omen, but closer to poor mountains and bad waters. It was really hard to understand that there would be so many romantic figures in this area. Or really complied with that sentence, if you are poor, you will change, and if you change, you will be successful.
From Shanghai to Hengdian, it is about 300 kilometers. But the road conditions were not very good, Fan Wubing had to drive for a long time before reaching Dongyang, and then it took more than an hour to reach Hengdian.
When we talk about Hengdian, we cannot fail to mention one person, Xu Wenrong, the head of the Hengdian Group.
Fan Wubing had read all kinds of materials about Xu Wenrong very carefully, and he had a feeling that this boss was reborn or traveled through time.
There is no other reason. Even the boss is too precise in his grasp of the current situation.
Xu Wenrong started as a silk factory, and took the lead in implementing the separation of government and enterprises in Hengdian. This was the first one in the whole county, the province and even the whole country, and it was also an important milestone in the history of Chinese enterprise development.
In 1988, Xu Wenrong first shut down the profitable county screen factory, shut down all the silk machines in the silk weaving factory and the silk factory, shut down three trumpet production lines, and merged the welfare factory of down products with only a small profit. Five companies with unsalable products were transferred to production. Eleven small low-profit enterprises were leased out, and the recovered funds were invested in the development of new products and new projects.
at the same time,
Streamline the organization, reduce the number of staff, reduce the number of employees in town-run enterprises from more than 7,000 to more than 4,000, postpone the construction of office buildings, reduce all non-productive expenses, and concentrate limited manpower, material resources, and financial resources on the cutting edge. Guarantee the development of key enterprises. Enterprises continue to produce profitable projects, so as to achieve improvement during rectification and development during adjustment.
Xu Wenrong's series of reforms won time and funds for the continuous development of Hengdian enterprises. When the crisis in Liushi came, many enterprises fell into desperation, and a large number of township enterprises were sacked and closed down. However, Hengdian is as stable as Mount Tai in the face of serious shortage of funds, shortage of energy, rising prices of raw materials, and the flood disaster that occurs once in a century. Fourteen companies were hit by floods and suffered huge losses of more than 16 million yuan.
This man is simply a genius. It seems that he has predictive ability. Adjust the development trend of the enterprise in time to save the enterprise from danger in the Liushi crisis. It was a great success. After major adjustments, Hengdian enterprises have doubled the tax paid to the state. More importantly, through adjustments, Hengdian has fundamentally changed the industry and product structure, forming a magnetic material, mechanical electronics, knitted garments, textile printing and dyeing, and organic materials. The pattern of multiple operations and multiple developments in chemical, pharmaceutical, construction materials, economic and trade, etc., due to the adjustment and upgrading of products, has promoted and driven the vigorous development of village joint household-run enterprises.
In November last year, Xu Wenrong successfully established Hengdian Enterprise Group, the first township enterprise group in Zhejiang Province that integrates asset management and integrates industry, science and trade. It consists of knitwear, textile silk printing and dyeing, magnetic equipment, Seven industry subsidiaries including organic chemical industry, pharmaceutical chemical industry, electromechanical, economic and trade, two scientific research institutes, five foreign economic and trade units, 35 compact backbone enterprises, and more than 400 semi-compact and loose enterprise institutes Composition, it unites all enterprises in Hengdian according to different levels and methods, and improves the degree of integration and overall strength of Hengdian enterprises. Xu Wenrong made Hengdian enterprises complete the transition from decentralized operation to centralized control. However, the macro-control and scale effect are very obvious, and the industrial output value has risen rapidly from 180 million yuan last year to 300 million yuan this year.
"Could it be that this person, like me, was reborn?" Fan Wubing touched his chin, feeling a little hard to grasp the context.
This person's business thinking is undoubtedly correct, but it is strange why he was able to carry out industrial adjustments in time and install a township cooperative system for himself before he took action against Liushi and imposed strict policies on private enterprises across the country. The name of the company, thus avoiding this huge impact, it can be said that the blow to many private companies is a fatal storm.
This matter is really amazing, is there really someone who can predict the future?
And what Fan Wubing admired the most was Xu Wenrong's idea of digging mountains to build cities. As the saying goes, a store is a city, turning barren mountains into a dream factory, and remote mountain villages into a comprehensive experiment of national and social development. district. Over the past decades, Hengdian Group has dug and filled earth and rocks, leveled nearly a hundred hills and hills, and built a film and television city, a university city, and a science and technology city—and finally aggregated them into a Hengdian city.
After Fan Wubing came to Hengdian in person, he saw the environment of Hengdian with his own eyes, and finally understood why Xu Wenrong tried his best to build a city from mountains, because there are many poor mountains and barren slopes here. The soil is poor, and it is impossible to engage in planting, so it is necessary to seek a win-win road of economic and ecological benefits, and film and television tourism is a magic weapon that can turn stones into gold.
"Is this Hengdian?" Chen Bisong, who came in the same car, looked at the surrounding barren hills in surprise and said.
Chen Bisong came here with Fan Wubing. In Fan Wubing's words, in business negotiations, the role played by beautiful women cannot be ignored. Even if they can't come up to bargain directly, they can still influence the other side so that they can't concentrate on dealing with the opponent.
When Fan Wubing proposed to check the environment in Hengdian and intend to build a film and television base in Hengdian, Xia Donghai thought he was a little crazy. As a place with inconvenient transportation and many barren mountains, Hengdian really has no characteristics that can attract them.
But the weight of Fan Wubing's words is placed there, who makes him the boss? And it's pouring real money into New Silk Road! Therefore, Xia Donghai and his wife can only do their part to speak out. As for the decision-making power, it is naturally in the hands of the major shareholders.
"This is Hengdian, which is very suitable for building a film and television base! The key is because the land price is cheap! Maybe we don't need to spend money to buy land!" Fan Wubing thought of Xu Wenrong, and his intuition told him that the other party would not give up this project easily. A piece of land, even though it is wasteland.
Walking with Fan Wubing. There are also Davis and others who were temporarily recruited. This time, the main purpose of coming here is to meet Xu Wenrong, the head of Hengdian, to see if they can win the land here, or to see if there are any possible cooperation projects.
Without much effort, Fan Wubing met Xu Wenrong, the head of Hengdian.
It seems a little different from what he imagined, he looks more like an old farmer, but in fact. Xu Wenrong himself said, "Actually, I'm just an old farmer, so you don't have to think too highly of me."
During the whole trip, Fan Wubing didn't say a word. It was Davis, a foreigner, who talked with Xu Wenrong about everything, from the project cooperation to the use of the land. Talked a lot.
Davis is very well-known in Jiangsu and Zhejiang recently. There is no other reason. It is because he successfully integrated the low-voltage electrical resources in Liushi and unified the scattered sand. If there is no accident, he will definitely win the domestic low-voltage electrical appliances this year. Twenty percent of the electrical appliance market share, this figure is quite scary. It is almost affecting the operation of the country's economy.
As a large enterprise with the concept of foreign mergers and acquisitions. It is really scary to be able to achieve this level in the Chinese market. But most people don't know that this big company is just like what my Chinese heart sings, it's just wearing a western dress, and its actual controller is Fan Wubing, an authentic Chinese who doesn't show much.
Davis talked a lot with Xu Wenrong. In some aspects, both parties can cooperate. In terms of electromechanical, they have even initialed several cooperation agreements. Both of them have smiles on their faces. Obviously, this cooperation is a win-win situation.
But when it came to buying land, Xu Wenrong's face immediately tensed up.
"Buying land? What do you want so much wasteland for? You know that although we have land, most of it is barren hills. Are you sure you want to buy land here?" Xu Wenrong felt that the other party's request was really unreasonable.
If something goes wrong, it is a demon. Could it be that there is some conspiracy hidden in the heart of this foreign devil? Xu Wenrong's heart suddenly felt a little drummed. There may be a few internationalists in this world, but they are definitely not like the foreign devil in front of him.
Davis glanced at Fan Wubing, saw him nodding, and opened his mouth and said, "That's right, we are preparing to make a movie now, and we will also make costume dramas in the future, and we want to build a film and television base here , which can reduce the cost of filming, as you know, if it is filmed in a big city, the cost will be much higher."
Xu Wenrong nodded and said, "This explanation sounds reasonable, but it costs such a large investment to make a movie, are you burning too much money?"
Davies was sweating all the time, "That's not what I said. When we make movies and TV shows, we pay attention to box office and ratings. They are all sponsored by advertisers. If the scene is bigger, we can get more sponsorship." .And, aren't we going to build a film and television base for reuse?"
"Oh, I see!" Xu Wenrong nodded, "It's just a one-time investment and repeated benefits. I understand this principle."
"Then what do you mean? We plan to invest a large sum of money to buy the land." Seeing that Xu Wenrong seemed to agree, Davis threw out his bargaining chip, a huge sum of money, which is quite suitable for the current Hengdian Group. So a huge sum of money.
After thinking for a while, Xu Wenrong said, "We won't sell the land."
Well? Davis was stunned for a moment. He had already been authorized by his boss to pay 200 million yuan to buy the land. Who knew Xu Wenrong would refuse it outright? This thing is really rare! Could it be that Hengdian people can refuse to exchange a piece of barren hills for cash equivalent to their annual gross production value?
This is incredible! Davis felt that the farmer entrepreneur in front of him must be crazy!
However, Xu Wenrong quickly put forward his cooperation plan to Davis, "Although it is impossible for us to sell the land, we can also participate in the shares. We contribute people and effort to the venue, and you contribute funds to jointly build a film and television base. Half a point, what do you think?"
Davis glanced at Fan Wubing, saw him stretch out three fingers, and said to Xu Wenrong, "Sanqi! You three and I seven! The site and workers can be found anywhere, but the funds are one. Astronomical figures, this ratio can no longer be changed! If not, I would rather look elsewhere, at least I can find more than a dozen places nearby!"
"Okay, thirty-seven is three-seven!" Xu Wenrong thought to himself, since he doesn't need to sell the land, he can earn 30% of the profit steadily from it. it is also fine.
Moreover, as long as a film and television base is built here, a certain scale of tourism resources will definitely be formed. When the time comes to drive the tourism around Hengdian, the benefits will not only be the profits brought by the film and television base relying on renting the venue. A little bit!