Chapter 1096: Necessity in Chance

Isn't it a bit too much for you to do this? You can't be so shameless as this brother." When Bu Shenying was taking inventory at the end of the year, she accidentally saw something on the Internet about a top international brand being attacked by puppy poop, and she thought about it for a while. , and immediately thought of the idea that Fan Wubing had told her before about developing a global luxury alliance strategy.

Therefore, Shen Ying immediately guessed that the mastermind behind this incident must be Fan Wubing. Shen Ying did not agree with such a method, because it was completely inconsistent with Fan Wubing's previous behavior style. It looks very unreliable, and there is no sense of style at all.

"Business competition actually has no rules to follow." Fan Wubing said indifferently, "As the saying goes, shopping malls are like battlefields. Since strategic goals can be achieved at the smallest cost, there is no need. We go to great lengths to compromise. Some methods may seem dirty, but the effect is indeed the best. Although puppy poop sounds disgusting, it can make the other party understand our attitude and achieve surrender without fighting. The effect of human war. If we have to use a large-scale business war to achieve our goals, how much investment will we lose? "

What Fan Wubing said is of course very reasonable. From the perspective of cost control, sometimes small means are the best. In fact, in this incident, he just grasped the opponent's weakness.

As an overseas luxury brand that has not yet gained a foothold in China, its domestic user base is weak and the available power is very limited. Therefore, once encountering such a thing, the only option is to resort to police support, while domestic The appetites of some people in the police could not ignore perfume, bags or the like. Everyone wanted real money and silver, which made the other party feel unable to do anything. After all, it was a matter of blatant bribery. It's a very serious crime in Europe.

If the European headquarters were to learn that such behavior existed in the Chinese market, they would definitely pull out the person in charge of this area and accuse them without hesitation, and they would most likely cut off the business in mainland China.

Especially in the current situation where business in mainland China has not yet started, no one dares to take the risk and do their own thing, so Fan Wubing's little trick actually worked.

This is actually because the other party has relatively optimistic expectations for the Chinese mainland market. At the same time, the competing brands have also made relatively large moves, making everyone realize that the Chinese mainland market will be an important profit-added point in the next ten years, because they cannot give up. That's why I put down my dignity and compromised with Fan Investment Group.

Shen Ying's online game market is still as hot as ever. Due to the arrival of the winter vacation, Shen Ying's online game business performance has greatly increased, and the chain of Internet cafes she and Fan Wubing invested in major cities across the country are also growing rapidly, with a total of more than 2,000 Internet cafes. The completion of the game gives Brahma Chuangshi Online Game Company the best promotion platform for its large-scale online games.

In addition, relying on the promotion functions of large domestic portals and software such as Huafeng.com,

The two latest self-developed large-scale online games launched by Shen Ying Company and Fan Wubing Company have been successfully launched during the winter vacation.

Due to the extensive use of realistic scenes and character designs, as well as various complex maps, etc. in the game, the game takes up a lot of computer resources, which objectively also promotes the sales of high-end personal computers.

It can be said that the rise of online games has promoted the development of personal computers. In order to provide players with faster gaming speed, larger memory space, larger hard drive capacity, and better game graphics, current computer accessories manufacturers We are all researching day and night and constantly applying the latest technological achievements to hardware technology.

At the same time, software manufacturers that provide supporting services for computer hardware have also ushered in the spring of great development. Various anti-virus software or service-oriented software have emerged at the historic moment, and continue to enter the market through various channels for consumers to choose from.

The entire personal computer market has not stagnated or slowed down due to the impact of the Internet company bubble, but has entered the new century with a high-growth trend.

At the same time, with the popularity of the Internet in China, the number of Internet users has begun to increase dramatically, and it is expected to exceed the 50 million mark within this year. A staggering number.

It can be said that the expansion of the Internet in mainland China is indeed unparalleled.

"Where should we focus next?" At the company's exhibition, Shen Ying still attached great importance to Fan Wubing's opinions.

Regarding the development of online games, Fan Wubing didn't pay much attention to it in his previous life, so he didn't have a very clear understanding. However, after all, he had been working in the high-end field for so many years and had some experience in his previous life, so after thinking about it for a while, he started to understand Shen Ying said, "The main thing is to make the current products well. Manage the user group well, and at the same time, continuously and gradually launch new versions of the original online games so that the user group becomes larger and larger. For foreign players

Just... show online games, you can also use the agent's mid-day introduction. "

At present, the Internet is developing rapidly in the mainland, making more and more ordinary people come into contact with the Internet. It is expected that the number of Internet users will exceed 50 million this year. However, compared with the domestic population of 1.3 billion, there is still a large number of people. exhibition space.

Fan Wubing's intelligence department once conducted an in-depth analysis and understanding of the characteristic structure of Internet users to explore its changing trends and patterns, so that company decision-makers can better grasp the issue of who is using the Internet, and thus have a deeper understanding of the Internet. development status in the country.

Judging from the current situation, young people aged 18 to 24 account for the highest proportion of Internet users, reaching about 40%, followed by those aged 25 to 30, accounting for 100% Seventeen of them, and the following netizens also accounted for 17%.

The proportion of Internet users over thirty years old decreases as age increases. Ten percent of Internet users are between thirty-one and thirty-five years old, and seven percent are between thirty-six and forty years old. , 6% are between 41 and 50 years old, and only 3% of Internet users are over 50 years old.

Taken together, 84% of Internet users are under the age of 35, and the structure of Internet users is still getting younger.

Previous surveys have shown that young people between the ages of 18 and 24 are the largest number of netizens, far higher than netizens of other age groups and occupying an absolute advantage. Young netizens under the age of 35 have an absolute advantage during this year. The growth rate is significantly higher than that of Internet users over 35 years old.

"The results of the analysis actually mean that the main market for the Internet is still online games." Fan Wubing said to Shen Ying, "Young people between the ages of 18 and 24 are still the main consumers. These people They are also the loyal users we need to focus on cultivating. At the same time, we must also pay attention to the gaming needs of netizens under the age of 18, because they are the hope of the online game industry for the future!”

"So, what suggestions do you have for the market over 25 years old?" Shen Ying obviously hopes that the number of his users can cover all age groups.

"You can't be too greedy as a human being." Fan Wubing first educated Shen Ying, and then said, "The cost of training this group of people is too high, and most of them have passed the age of game life, so it is difficult to cultivate them. What potential comes, so you might as well forget it.”

In fact, Fan Wubing also knew very well that the rise of online games was inevitable.

In today's big cities, the pace of life is getting faster and faster, and people's psychological pressure is getting higher and higher. Therefore, they need to find an outlet to vent. Otherwise, it is easy to cause mental illness and eventually do some irreparable things. This leads to serious social problems.

The emergence of online games actually provides a reference for solving social problems.

However, many older people cannot understand the violent, bloody or pornographic elements contained in online games, so they are shouting and killing against the emergence of this new thing. In a sense, people who play online games , they may not really confuse games with life, and thus make some stupid actions that are harmful to society.

In other words, games are games, and people who are mentally retarded are mentally retarded. Those who clearly distribute their lives and games are inherently mentally retarded. You can’t take away the tool of a kitchen knife just because someone is using it to kill someone. If people who cut people are mentally retarded, then those who use kitchen knives are even more retarded.

Fan Wubing has always believed that effective guidance should be used to standardize online game interaction. It is far more effective than the strict restrictions imposed by the current management. From a certain point of view, today's competent authorities are doing nothing in their positions and do not seek their own policies. Instead, they criticize some new things in the industry without mentioning them. Come up with ways to improve, this is the biggest idiot.

If it weren’t for the extreme lack of spiritual and cultural life of most people today, coupled with the indifference and lack of sophistication caused by the social transformation period, and fewer and fewer friends, I believe that young people would not just dive into online games. not coming.

From this point of view, the lack of responsibility of the management department is really a big crime.

For Shen Ying's online game business, this is a good time to flourish. After all, the annual revenue of billions will be very stable in the future. If she has the intention to take the company public, I believe it will soon become a company. A super rich woman with a net worth of over ten billion US dollars.

After all, in addition to some options to reward the company's top employees, Shen Ying can be said to have complete control over the equity of Brahma Creation Online Game Company, which is unmatched by any online game company.

Only with absolute controlling rights can we have the initiative in market operations in the future. There is no doubt about this.