Chapter 1094 High-End Mobile Phone Market

Yan Danbing was dealing with something at this time. Since Fan's Investment Group got involved in the field of Zanzhou Donglu, it has been making a big fuss about technology. It is worth mentioning that due to the progress made in scientific research, they have now applied their exclusive patented packaging technology to memory card products. Two flash memory chips can be stacked in a memory card to form dual-channel data transmission, which is better in transmission speed.

The progress of this technology is of great significance. At present, the competition among major sects on memory card standards is more intense. There are so many types of memory cards that are dazzling.

Among the major mobile storage products this year, Quan Card, Bi Card, etc. are leading the way. Their market share is in an absolute leading position. However, the high patent fee will be the biggest obstacle to the growth of the wrinkle card market, but it is still the mainstream application of digital cameras, and its maximum capacity has also increased to the old. Memory sticks, Shen Cards, etc. are not easy to obtain authorization, resulting in excessive prices, which are more than twice that of other products, and development has also been hindered.

There is another thing that has changed. Although digital cameras are still the main application of mobile storage, Since camera phones have appeared, especially the megapixel camera phones designed by Fan Investment Group, it has become a key application for mobile storage this year. The development of micro memory cards such as … billion has been able to grow rapidly, but its mainstream product is still the capacity of the flash memory. The gradual growth of flash memory density and the gradual maturity of packaging technology make it possible for the capacity of this type of flash memory card to catch up with the capacity of the memory stick.

It can be predicted that the largest growth area for memory cards in the future is camera phones, with a growth rate far higher than the development of digital cameras. It will become the killer application carrier of memory cards, and more than 90% of camera phones will be equipped with micro memory cards, such as Biyibo, …. Help and the next "station".

Of course, as time goes by, everyone is also very optimistic that future mobile phones will include elements such as photo, video and music functions, so the demand for large-capacity memory cards will continue to grow.

Memory cards must not only be shorter and thinner, but also have higher requirements for their capacity and read/write speed. Among many manufacturers. The most eye-catching performance is still some old memory manufacturers. They rely on good relationships with flash memory suppliers and familiar business models in the storage market. Some manufacturers also have unique and leading packaging technology, as well as low and flexible manufacturing costs, and gradually become important suppliers in the global memory card market.

Although Fan's Investment Group is a newcomer to the memory market, it has grown very fast, and its progress in some high-end fields is even more surprising. However, the competition among the old memory cards will intensify for a period of time.

As the requirements for manufacturers' technology for memory cards become higher and higher, many manufacturers without core technology will withdraw from the stage, but no matter who will be the final winner, the sharp drop in the price of memory card chips is an inevitable result. The one who will benefit the most in the end must be consumers.

The decision that Fan Wubing has to make in the near future.

That is, which direction the company's investment in memory cards should be inclined to, which is difficult for others to decide. In fact, most memory card manufacturers now still focus on digital cameras. For Fan's Investment Group, which has already taken the lead and started to think about mobile phones, they are already ahead.

Through its own mobile phone development platform, Fanshi has integrated camera technology into a large number of mobile phone chipsets. Although it is only an entry-level technology, it has brought a huge impact on the market, especially the price of low-end camera phones has been reduced to 2,000 yuan, which makes it difficult for foreign competitors to find a price balance area and enter the domestic market with the help of camera technology.

After all, the mainstream technology abroad is still unable to support major handsets and manufacturers to import low-end camera phones into the Chinese mainland market.

As for high-end mobile phone technology, it is not a problem for Fanshi Investment Group now. The so-called high-end technology is nothing more than adding some useless functions on the basis of communication functions to fool people, such as Bluetooth function, wireless Internet access function, infrared data exchange function, etc. In fact, most people have no chance to use these functions.

What can reflect the status of mobile phone users is not these high-tech elements, but some luxurious designs on the appearance, such as metal wire drawing, gem inlay, polymer battery efficiency enhancement, etc. on the shell, and some are purely personal preferences. For example, turning a mobile phone into a bottle opener or something like that actually has no use.

Relatively speaking, the so-called high-end mobile phones do not have much technical content, they are nothing more than some personalized craftsmanship.

Of course, although Fan Wubing disdained this, he did not give up this market. After all, it would be foolish not to make money from the rich. For example, Fan's Investment Group has hired many crafts masters to specialize in making some customized mobile phones for some wealthy people. The cost is high, usually millions.

In order to further expand market share. Various brands have expanded their product lines. Not only mobile phone brands, but also other brands. Well-known car brands such as Porsche and Ferrari, in addition to launching beautiful car products, have also launched a series of electronic products, clothing and other peripheral products, and Porsche has just released its latest mobile phone product.

As the world's top fashion brand, it has a considerable influence in the fashion industry. Many celebrities and nobles are fascinated by it. Recently, it is also considering cooperating with Korean mobile phone manufacturers to launch its own mobile phone products. This news has naturally attracted great attention from everyone.

In the context of frequent losses, layoffs and other unfavorable news, Motorola still wants to maintain its market power in China. Recently, Motorola launched four luxury mobile phones in China for the market with a price of more than 10,000 yuan. The president of Motorola Electronics Co., Ltd. in China, which has just taken over the mobile phone business, also came out to clarify the rumor that the Chinese company is laying off a large number of R&D personnel, saying that it is just an adjustment of the work direction, and Motorola will still accumulate

According to Motorola, there are very few mobile phones with a price of more than 10,000 yuan on the market, while Nokia's high-end brand covers the market of 40,000 to 100,000 yuan, and there is still a lot of market space in between. For this reason, Motorola's new high-end mobile phones have added unique luxury design elements such as sapphire mirrors and clock-style circular LCD screens, hoping to open up this market.

At the same time, they also said that Motorola's sales channels will also be innovative, and it will cooperate with China Mobile in sales in advance, and customize for diamond and gold card members holding the old Global Communication Club. After a period of time, it will be sold in more than 500 selected Motorola stores.

After Motorola launched a 10,000 yuan luxury mobile phone in Beijing, another mobile phone giant Nokia also joined the battle. They announced the launch of the Supreme Classic Series of luxury mobile phones, including the Diamond Edition, Gold Edition, Carbon Fiber Edition and other three mobile phones. What is noteworthy is that this is the first time that Nokia's luxury mobile phones have entered the mainland mobile phone market. The most expensive one, the Diamond Edition, may be priced at more than 60,000 yuan.

In this regard, Koreans are not to be outdone. Their designers have designed a concept phone designed for Samsung mobile phones. This phone has a simple appearance, asymmetrical design, and two tones of lavender and pure white, which makes this phone full of dreamy and realistic design. From the appearance, this phone looks like a perfume frying pan. In fact, it does have the function of carrying perfume. The soft lines not only symbolize the beauty and elegance of women, but also provide a comfortable enjoyment in the hand, which is very suitable for fashionable women. It is a very considerate design for women.

As for the mobile phone market with unlimited prospects, it is not only the traditional mobile phone manufacturers and international brands that are coveting it, but even the Swiss are tempted. Recently, a Swiss luxury mobile phone manufacturer launched the company's sky-high mobile phone in London, England. It is reported that the mobile phone is made of at least 150 grams of gold and inlaid with Wesselton diamonds on the surface. The price is as high as 1 million euros. The mobile phone has been listed in the Guinness World Records as the most expensive mobile phone.

A business partner in Europe bought such a mobile phone and gave it to Fan Wubing, who is playing with it in his hands at this time.

This mobile phone is inlaid with more than 100 carats of bright color and graded diamonds, and can be carved according to customer needs. And in order to satisfy customers with different tastes, this time The mobile phone series launched also offers three colors of gold, platinum and rose gold for customers to choose from.

However, this jaw-droppingly expensive mobile phone is limited to three in the world.

However, it is amazing that despite such an incredible high price, this gold diamond mobile phone, which is limited to three in the world, was sold smoothly. And like most buyers of luxury mobile phones in the past, the wealthy people who are willing to pay one million euros to buy this limited edition platinum diamond mobile phone are from Hong Kong in Asia and Russia, which is rich in nouveau riche. Among them, the Hong Kong tycoon is engaged in the four industries, and the other is a wealthy man from Russia who is a real estate tycoon.

As for the third one. It was bought by Fan Wubing's European partner and given to Fan Wubing as a gift.

Of course, if you only buy three If it is not, it would be a waste of the designer's ideas.

So even though you can't buy the limited edition, if you want to be low-key, the Swiss will still be very considerate to prepare the ordinary version of the diamond phone for the middle-end rich.

The main difference is that the amount of diamonds used is reduced. The shell is made of gold and leather, and in addition to being able to freely choose the color of the leather, the ordinary version also has some real functions of a mobile phone. For example, it has a screen, supports Bluetooth transmission and network, has a camera and supports digital zoom. It even has good entertainment functions, supports playback and radio functions, and can also use a memory card to expand the memory space of the phone.

As for the price of these ordinary versions, it ranges from 20,000 euros to 200,000 euros depending on the number of diamonds.

Of course, such a mobile phone is definitely not affordable for ordinary people. As a mobile phone priced at 10,000 yuan, it still has a relatively large market in China. Although ordinary high-end mobile phones are priced at 10,000 yuan, only a small number of people can accept it at present, but the number of these people in China is also a fairly large group.

But there are also some problems. It stands to reason that when these lucky people pay high fees, the mobile phone services they get should be significantly better than those of ordinary users. However, with the emergence of a supply crisis of accessories for some models, these high-end mobile phone users have not been able to enjoy the ideal high-quality services.

For most users who have the conditions to enjoy high-end mobile phones, most of them are engaged in golden collar jobs. The special nature of their work makes most of them make and receive calls very frequently, so they have very high requirements for the battery life of mobile phones.

Since many high-end mobile phones now come with only one battery, users can only carry desktop chargers with them. And plug the phone into the charger immediately after making and receiving calls, which is very inconvenient. In order to ensure the battery life function, many people have to ask for help to buy original batteries with a price of more than 1,000 yuan to solve the urgent problem.

Due to the special situation of high-end mobile phones, similar high-end mobile phone dedicated accessories are basically launched three months after the mobile phone is launched, which is a very embarrassing thing.

In fact, some wealthy people buy mobile phones not only for functions, but also for psychological and taste needs, which is the same as the current strong demand for luxury goods.

With a price tag of tens of thousands of yuan, high-end mobile phones are not only made of expensive materials, but also have better application processing functions than ordinary mobile phones. Compared with ordinary mobile phones, high-end mobile phones do have some advantages in Internet and other functions.

Fan Wubing analyzed the current high-end issues very seriously and finally came to a conclusion. If you want to make more profits, it is not enough to rely solely on commercial operations, and you must also add some special elements, such as brand effects.

In other words, you have to get along with the top brands in the international luxury market and form a group to fool people.

一一 Today's first update delivery 一一一一 (to be continued)