Chapter 1095 Strategies and Methods

Vuitton, from the initial design to the present, the monogrammed canvas bag printed with the unique pattern of the 1V logo has become a fashion classic along with its rich legendary color and Athenian design.

Over the past hundred years, the world has experienced many changes, and people's pursuits and aesthetic concepts have also changed accordingly. However, Louis Vuitton not only has an outstanding reputation, but still maintains its unparalleled power.

Another example is Chanel, which is a famous brand with more than 70 years of experience. Chanel fashion always has an elegant, concise and exquisite style. Towards simplicity and comfort, this may be the earliest modern casual wear.

Chanel knows women best. Chanel has a wide range of products. Every woman can always find something that suits her in Chanel's world. There is even a saying among upper-class European and American women's societies: when you can't find the right clothes When wearing a Chanel suit.

The Dior brand is also the focus of Fan Wubing's attention. Dior has always been synonymous with gorgeous women's clothing. The Camale evening dress with a large V-neck and multi-layered leather that can be freely matched are all made by the talented design master Dior. Its elegant narrow skirt has always enabled the wearer to walk freely, embodying the perfect combination of elegance and practicality.

The revolutionary nature of the Dior brand is also reflected in its commitment to the understandability of fashion; it uses high-end, high-quality fabrics such as satin, traditional coats, worsted wool, taffeta, gorgeous embroidery, etc., and its workmanship is even more exquisite.

For decades, the Dior brand has continued to create new opportunities for people. In the process of rebuilding Paris as the world's fashion center after the war, Dior made an indelible contribution.

As for brands such as Valentino, Jess, and Armani, they are also the ones that Fan Wubing focuses on.

As the saying goes, they are lucky to be famous. Since these brands have been able to occupy the high-end luxury market for decades, it means that they are outstanding and their business philosophy and quality are reliable.

The Chinese people's attitude towards these famous brands is very different. The rich flock to them and are proud to own the products of these brands. However, ordinary people attack these brands and think that these are the main culprits in taking away the wealth of the Chinese people. I think the quality of these products is mediocre.

In fact, Fan Wubing himself has also paid attention to these problems. If cost-effectiveness is concerned, then these brands are obviously not suitable for most Chinese people. However, in terms of quality, most top brands still make sense.

For example, 1V bags are world-famous for their high quality.

The first generation founder of 1V was a technician who specialized in making travel bags for princes and nobles in the 19th century. Only those who have used 1V know best the quality of 1V.

People often point to the 1V leather bag on their body, or take out the 1V wallet and say that the 1V is the most durable. This bag has been used for eight years.

Fan Wubing himself has a 1V key bag that he has used for more than ten years. Only the color of the leather has darkened slightly and there is no obvious wear on the edges. Its quality is indeed quite reliable. For many people, an old and high-quality leather goods can show the owner's sophisticated taste.

Looking at foreign luxury goods marketing strategies, we can see that as consumers age, income increases and luxury goods consumption psychology matures, consumption orientation will gradually shift to mid-level luxury goods such as clothing, watches, and jewelry. Therefore, mid-level luxury goods are luxury goods. As the main force in the luxury goods market, its consumer groups are also the main force in luxury goods consumption.

Understanding the psychology and behavior of luxury goods consumption can bring huge returns to companies. Luxury goods once appeared in Japanese women in the last century. Luxury goods consumption was crazy, and then Japan became the world's largest luxury goods market, accounting for 10% of the global market. Forty-seven percent of the share.

Of course, luxury goods only cooperate with top department stores and hotels.

Miraculously, the Asian financial turmoil and the bursting of the Internet economic bubble have given many ordinary fashion and luxury goods lovers who were originally strapped for cash a chance to have a good time. Luxury goods have been lost in this extraordinary period, because of the lack of production. Scale effects can reduce costs, save transaction costs, expand brand usage and influence, etc., making prices less strong.

For the fashion luxury goods industry, establishing and maintaining a luxury image requires a huge price, and the scale effect of production can bring benefits to the luxury goods industry in many aspects.

China's homegrown luxury brands will grow and become popular in the coming years, especially among the generation that grew up after Wen Cao. In addition, in the foreseeable future, European luxury goods will continue to dominate the luxury goods industry because Chinese consumers are willing to imitate Europe's exquisite lifestyle.

In the face of the world's top brands, the first-generation wealthy founders in China are fine with it. At least they understand the hard work of making money, but the second generation of rich people are more lavish on everything from fashion, leather bags, daily necessities to cars, private jets, yachts, etc. Barnyard products are all sold well in China.

For this reason, global luxury brand companies are shouting that the era of luxury consumption in China is coming. Not only Na^t, B, Omega, Chopard and other brands have strengthened their stronghold layout in China, Ferrari, Mercedes-Benz, Porsche and other top-notch cars every year have significantly increased their exports to the Chinese market, and private jet and yacht dealers selling top-notch luxury products have made every effort to open their arms to welcome this era in China where luxury goods consumption is growing at more than 50% every year. advent.

Fan Wubing could already foresee how big the international top luxury brands would be in China in the next ten years. Instead of waiting for them to actively enter the Chinese market and occupy a dominant position to make a lot of money, it would be better for Mang, Investment Group, which has an absolute advantage in the domestic market, to cooperate with Talun and make money together.

At the same time, with the help of mutual cooperation, some products can be covered with the coat of world famous brands, enter the international luxury market, and make more money.

This is an absolute win-win situation.

Obviously, most brands are willing to cooperate with a powerful consortium like Fan Investment Group, but some brands feel that they do not need to cooperate with others, so they directly rejected the cooperation proposal of Fan Investment Group.

For such brands, Mang, Wubing is not without a way. He can gather some employees near these brand stores and walk their dogs around the stores regularly a few times a day. There are hundreds of puppies of various types, and they release a lot of excrement in front of the stores every day.

No matter how diligent the cleaners are, they can't just focus on one area. Therefore, when consumers see a lot of poop at the door of the store, they immediately lose their mood and instead distrust the brand.

Can a national brand with dog poop everywhere at the door be called an international brand?

The local police also received complaints from the specialty store, but puppy defecation is an uncontrollable situation, and the law does not clearly stipulate how to deal with this matter, so everyone can only fine the caught dog owners 50 yuan and order them to clean up the puppy's poop. There is no other way to deal with it.

Moreover, after a few times, the police also noticed that the people who brought the puppies to defecate were all employees of Fan Investment Group, and they immediately understood it a little bit.

After all, Fan Investment Group has made considerable economic contributions in various places, and its employees are of relatively high quality. Basically, it has never been heard of anything that has caused headaches for the local government or the police. This time, it has concentrated on a certain brand of specialty stores and done such a disgusting thing. Obviously, it is not without reason.

Therefore, after several incidents, the police were unwilling to intervene. They often went to check after receiving the alarm for a long time and then left. The people in the specialty store were helpless. If customers did not come to the store, the business would not be maintained, so they reported to the headquarters and explained the situation.

At this time, the other party realized how powerful Fan was in mainland China. Finally, considering that the mainland China market had become the focus of competition among various brands, if they gave up now, they would have no place to stand in the future. Therefore, they had to compromise and lower their status to seek peace with Fan Investment Group.

Fan Wubing did not go too far. He just slightly modified the terms of the cooperation agreement that was originally proposed, slightly reduced the other party's profit share, and reached a new cooperation framework agreement.

As soon as the cooperation framework agreement was signed, the specialty store immediately found that there was no more concentrated defecation of puppies at the door of the store, and even the cleaners would pay special attention to the hygiene here every day.

After the environment and sanitation were improved, customers finally returned, and the business performance began to rebound in a retaliatory manner in a short period of time, with sales reaching new highs, which amazed the headquarters.

In this way, the other party realized that it was not as simple as they had imagined to do something in mainland China. Only by combining with the local big power groups could they achieve rapid development.

With this understanding, these people became more honest and began to seriously discuss various aspects of cooperation with Fanshi Investment Group to determine whether they could get more benefits from the overall business strategy of Fanshi Investment Group.

After dispelling the unrealistic ideas in these people's hearts, Fanshi Investment Group also began to seriously and pragmatically propose some new cooperation projects, such as using the influence of major brands to create a new generation of luxury consumption concept mobile phones, etc.

In addition, there are some service projects that are limited to a few top wealthy people and are not disclosed to the outside world.