Chapter 882 A Fire Changed the Entire Market

However, Hanzhe Ban Lei is very busy. Since he is determined to focus on the online game industry, preparation work is definitely indispensable. Among them, the most important thing now is to negotiate some agency matters with foreign game companies.

Two thousand years can be called the first year of online games in China. Because in this year. "King of Kings" represented by Huacai Software was officially launched in mainland China and achieved market success. At the same time, "Online Three Kingdoms" by Zhiguan and "Stone Age" represented by Huayi successively joined the mainland online game market. Lianzhong Game Platform also officially started charging fees this year, which marks that online games have successfully built their earliest business model and begun to conquer the domestic market in China.

The previous mainstream market stand-alone games. Under the impact of online games and piracy, the atmosphere is getting weaker and weaker, and it is in a state of survival. Since then, except for some agency companies that have relied on the introduction of famous foreign works to make stand-alone games have a brief comeback, Chinese mainland games The market has completed the process of networking in a very short period of time.

Within three years starting from this year, China's online game market has been in a period where agents are the main player and operations are king. However, mainland original online games were far from being established at that time. In this era, a number of large-scale game listed companies, represented by Shanda, grew up relying on agents to operate online games. After relying on agents to operate online games and accumulating large funds, most of them turned to independent research and development, thus becoming a decisive player in the field of China's original online games in the future. the power of.

Game original companies that grew up in the stand-alone era, represented by Kingsoft and Target Software, then promptly transformed into online game development. As a result, it successfully transitioned into the era of online games and became another force of China's original online game production company.

NetEase and "Westward Journey" represent the third force in China's online game research and development in the future: Internet companies and capital from other fields, after seeing the huge market for online games, rely on their strong financial strength to attract talents and even directly incorporate games. R&D team, thus being able to launch mature products in a shorter period of time.

After more than two years of rapid growth, Lianzhong World has become the largest online game website in the world in terms of number of users with 100,000 people online at the same time and tens of millions of registered users. Yalian Games, which belongs to the Chinese listed company Heihong Holdings along with Lianzhong Ran, also has a certain share of the Chinese game market through the operation of online games such as "Millennium".

By the end of next year, the Korean online game "Legend", which is represented by Shanghai Shanda, will be officially launched. A year later, the maximum number of people online at the same time for "Legend" will exceed 500,000, making it the online game with the largest number of users in the world. Shanda's success is also Tianqiao and Tang Jun will be the most successful entrepreneurs and professional managers in China's online gaming industry.

In two years' time, Asia's first online game, "Swordsman Online Version" produced by Taiwan's Yuquan International, will be officially operated in mainland China. During the same period, Taiwan-based online gaming company Wang Yi Game Kuzi officially established a Beijing company. So far, Taiwan’s seven listed game companies have gathered together

.

After NetEase launched "Westward Journey" and "Elf", Sina will also establish a joint venture to operate "Paradise". Dihu will also announce the operation of the online game "Knight Snake", and the three major domestic portals will fully deploy online games.

According to Fan Wubing's memory, from the launch of the online game market this year to next year, online games will account for more than 300 million yuan of the 500 million yuan market share in China's computer game market. For the first time, it surpassed the size of the stand-alone computer game market in just one year.

By the year after next, the domestic online game market will exceed 900 million yuan. In just two years, China's mainstream game market will be completely occupied by online games. However, the online games that affected the market during this period were basically games imported from overseas.

Among them, Korean copyrighted products called kimchi are the main ones, and Chinese original online games are still in the stage of gaining momentum. Yin?’ The rise of advertising online games has caused the overall market size of the game industry to grow rapidly. It will attract the attention of relevant national departments, thereby gradually allowing the gaming industry to truly mature in the country.

Of course, Fan Wubing has no intention of changing the entire market layout too much, which will cause various unpredictable and serious consequences, affecting the entire economic situation and affecting his ability to control the situation.

All he did was give Shen Ying some suggestions, such as choosing among the types of agent games in order to find online games that better suit the tastes of netizens.

As a newly established Brahma Creation online game company, Shen Ying has advantages in all aspects that are unmatched by others. The first is abundant funds. Although she has invested 500 million yuan in start-up capital, In fact, she has more than 2 billion in private money, not to mention controlling 30% of the equity of the merged Fenjiu Group and Kongfuyan Winery. Secondly, she has a broad publicity platform. Several major portals have good cooperative relations with Huafeng.com, so this part of the promotional page has an advantage that ordinary people cannot. Another is that the employees she can currently recruit are all experts in the industry, and with her and Fan Wubing's influence in colleges and universities means that if he wants to recruit a large number of high-quality employees, it will be easy for him to do so.

Lift.

Under this situation, the only thing missing is a large-scale online game with independent intellectual property rights, and an agent game that now needs to be launched to build a reputation.

However, while they were studying this matter, an emergency suddenly occurred in Beijing, which had a great impact on the Internet cafe industry, the foundation of the entire online game industry.

On the 26th of the month, a fire broke out in the Bluebird Internet Cafe on the outskirts of Xiaojingcheng.

The cause of the fire in the Bluebird Internet Cafe was arson. At that time, two children aged 13 or 14 wanted to go in to play, but were rejected by the administrator because minors were not allowed to enter.

The two angry children discussed how to vent their anger at their sister Zhang's house. Zhang didn't think they were serious at the time. She just knew that everyone was friends and should be loyal and help each other. In the evening, three people went to the Internet cafe as usual. The two boys took away the unfinished Sprite bottle on the table at Zhang's home and bought five yuan of gasoline at the Sinopec gas station in the district. It was this bottle of gasoline that ignited the Bluebird Internet Cafe.

After the fire broke out, the Xiao Fire Brigade successively dispatched two fire brigades and the headquarters and detachments to command a total of twelve fire trucks, and nearly a hundred firefighters rushed to the scene to put out the fire. After an hour of hard work by all the officers and soldiers involved in the battle, the fire was finally under control. Two hours later, the fire was completely extinguished. However, the fire still caused 25 deaths, 15 injuries, burned an area of ​​more than 100 square meters, and burned 50 computers.

Although the direct cause of the fire was arson, it also exposed many problems in the management of the Internet cafe. The fire department pointed out that the owner of this Internet cafe opened the business without any approval, without any fire protection measures, and the windows of the building were installed with anti-theft guardrails and welded shut, making it impossible for the trapped people to escape. At the same time, it also brought great difficulties to the firefighters to rescue the trapped people and extinguish the fire.

Moreover, the Internet cafe used a large amount of flammable and combustible materials in the decoration, and computers and tables and chairs were all flammable items. The building area of ​​the Internet cafe is only more than 220 square meters, but the usable space is divided into a 40-square-meter hall, with 20 computers densely placed inside, and 10 small rooms, including five computer rooms with a total of more than 60 computers.

Incomplete combustion produces a large amount of high-concentration toxic smoke. The thick smoke and high heat accumulate indoors and cannot spread outward, quickly filling the entire space, causing most of the people who died in the fire to die of suffocation.

It was around 2 a.m. at the time. Due to the interruption of lighting and power supply at the scene during the fire, and the large amount of high-concentration smoke generated during the combustion process accumulated in the indoor space, the internal visibility was very low, which made it difficult for the trapped people to escape and the firefighters to extinguish the fire and rescue people.

In response to this incident. Fire experts pointed out that Internet cafes should frequently conduct comprehensive safety inspections on facilities and equipment such as circuits, computer networks, and fire-fighting equipment, and speed up the maintenance of damaged facilities and equipment to keep them in good technical condition for a long time. At the same time, it is necessary to ensure that there is no debris around the full exit, evacuation passage, and fire hydrant, and the fire water source must be sufficient. If the emergency broadcast and emergency lighting facilities are broken, they must be repaired in time, and effective safety measures and emergency rescue plans for production safety accidents should be formulated, and emergency rescue personnel should be equipped, with specific responsibilities. It is also necessary to remind that people are more tired during the overnight business, and the probability of danger is also relatively high. The staff on duty should be more alert.

After the Bluebird Internet Cafe arson incident, the government attached great importance to it and began to vigorously rectify Internet cafes from top to bottom, cracking down on illegal Internet cafes, removing irregular Internet cafes, and focusing on the supervision of existing Internet cafes.

For a period of time, domestic Internet cafes have been under the pattern of joint supervision by multiple departments, and have entered the severe winter of policy supervision. Many Internet cafe operators cannot understand the current situation of multi-department policy supervision and management, and have expressed many complaints.

In addition to the impact of a series of negative events about Internet cafes that have occurred before, in the next half month, the government's rectification of Internet cafes has been higher and higher, and Internet cafe operators living in the rectification storm are miserable.

Because Internet cafes are still a new thing. The government lacks sufficient experience in the management of Internet cafes. In addition, the quality of law enforcement personnel is very problematic, and many people are embezzling and playing tricks. Therefore, various drawbacks are gradually exposed in the implementation process, causing public resentment. Yin?’ Advertisement In this environment. Many Internet cafe operators have already begun to withdraw.