Chapter 874 Who Will Win?

17423 Chapter 874 Who will win?

Zhou Yiran, the demonstration effect is very effective. Just after the representative of Fenjiu Group proposed an acquisition intention, another industry giant finally couldn't sit still.

Fan Wubing's phone rang suddenly, and he couldn't help but feel a little surprised when he saw that it was an unfamiliar number. However, when he picked up the call, it was Boss Zhu's chief of staff calling.

The last time we were in Lingxi Province, the director of the general office participated in the entire process with Fan Heng and the others, so everyone became more familiar with it. This time he called, but it was to help with the public relations of Moutai Liquor.

"Mr. Fan, considering your support for Guojiu, you have to give them a chance to bid. How about at least giving them time to discuss it?" the director of the general office asked Fan Wubing.

Fan Wubing smiled and said, "No problem. The worst I can do is not sell it today. However, fair trade, the one with the highest price gets it. I will not change this principle."

What he means is that it is okay to delay for a while, and I will give you this face. But if you want to use the face of an acquaintance to bargain, then you won't be able to do it. After all, we are a private company, and it affects your own pockets. It is not public property, and you can use it to give favors casually.

"That's natural," replied the director of the Office of Fully Respecting Business Rules.

In fact, although the director of the general office has dealt with Moutai many times, the relationship is not very close. This time he greeted Fan Wubing mainly because Wangwang received a call from Guijia Provincial Government, hoping that he could buy some time from it. , so that Maotai Liquor could make a careful calculation. He thought that this request did not seem too excessive, so he agreed.

In this way, things became more lively, and Fan Wubing was happy to sit on the mountain and watch the fight between the tigers and see if one of Shen Ying's Confucius banquets could be auctioned off. What price will it come at?

"You are so good, you actually started the fire here. Shen Ying said to Fan Wubing in a low voice.

She also didn't expect that Fan Wubing would suddenly propose the transfer of Kongfuyan Winery at the liquor industry's award reception. This was like dropping another depth bomb under the already surging water. . Finally, all the big and small fish were blown to the surface.

In fact, Shen Ying himself has also considered it. Even if you don't work in the liquor industry anymore, you still have to think about the people under you. You can't just sell them off. If you want to find a powerful buyer in the industry, you must at least let Kongfu Yanjiu The strength continues. Let employees have a better way out.

Otherwise, if I just show up, this place will collapse very quickly.

This will make people feel that their business is not successful, or that they have deliberately sold it to others and become an empty shell. This approach has a great impact on business reputation. Shen Ying thought it was undesirable, so she wanted to find a buyer in the industry. "But if we only consider buyers in the industry, there is still a problem of a relatively narrow scope. There are only a few manufacturers to choose from; if these people are not active, I am afraid that even an excellent liquor company like Kongfu Yanjiu will , and it is unlikely to be sold at a good price.

However, Shen Ying was not very confident about selling the winery to outsiders, so this matter actually gave her a headache. However, she did not expect that Fan Wubing's casual move would cause competition among many wineries. Now it seems that , there are still many ups and downs in the fight for control of the Confucian banquet.

In addition to Fenjiu Group's interest in the acquisition, Moutai's move is also reasonable.

When Wuliangye dominated the world with its kingly spirit, Maotai, which was in the same Yangtze River wine belt and only across the Yangtze River, saw everything. However, due to the influence of the overall environment such as the Asian financial crisis, advertising wine, and poisoned wine cases, , coupled with the failure to change the thinking of the Plan 1 system in time, Moutai at this time encountered unprecedented operating difficulties, from a bustling crowd to a deserted one. At this moment, what is Maotai, which holds the crown of national wine, thinking?

However, Fan Wubing also saw that Moutai, who was used to living as a wealthy family, did not seem to be impetuous when faced with an embarrassing situation. He was able to endure loneliness and behaved calmly and calmly. In addition to symbolically opening some sub-brands, he did not Without learning too much about Wuliangye’s large-scale sub-brand buyout model, Moutai has always insisted on developing the Maotai brand.

History, culture, geographical environment, and technology are the three inherent scarce resources of Moutai liquor. Although Moutai liquor did not show the high level of national liquor when compared with Wuliangye. But when the liquor advertising, blending scandals, poisoned liquor cases, theories about the harmful effects of liquor, and the sunset industry theory almost put the liquor industry in an embarrassing situation where everyone was calling for life and death, Maotai stood up at this time.

Not long ago, Moutai used drinking to protect liver as a promotional slogan, and advocated health concepts on TV media, becoming the first liquor company to play the health card in the domestic market.

However, when Moutai's liver-protecting health theory was published in a magazine, it also aroused doubts in the media. Faced with doubts, Moutai further deepened its liver-protecting theory, saying that scientific verification showed that Moutai

It is beneficial to those who drink the old paint and drink Maotai liquor in moderation. Not only does it not cause liver fibrosis and cirrhosis. On the contrary, it has the health-care effect of protecting the liver. It is said that this conclusion has been affirmed by an appraisal committee composed of nine well-known liver disease experts in China.

Unlike the support of experts, this kind of publicity has been strongly questioned by the society. A certain media in the south was the first to question the liver protection theory of the national liquor Moutai, which in turn triggered a media frenzy. Facing the pressure of public opinion, Moutai teamed up with many liquor companies, including Jiannanchun and Huzhou Laojiao, to reach important consensus on issues such as moderate drinking being beneficial to health and reshaping the image of healthy liquor.

It seems at this time. After years of honing its internal skills, Moutai no longer wants to be subordinated to others. Instead, it wants to continue to peddle the health theory of liquor and the theory of Moutai's liver protection. It has made a comeback. This time, Fan Wubing and Shen Ying suddenly announced that they would sell Confucius Banquet. Although the wine thing is also a bit difficult for them to accept, judging from their current performance, they may be more willing to bid for it.

As a high-end liquor at the same price level as Wuliangye, Moutai obviously wants to overtake Wuliangye, regain its position as the industry leader, and increase its voice in the industry.

No matter how fiercely they fight, it is obvious that the current situation is more beneficial to themselves.

Fan Wubing carefully calculated it and found that this is actually the most prosperous time for Confucius Banquet. Although all indicators are healthy and the market is good, the overall environment of the domestic liquor industry is continuing to deteriorate. Although what he handed over to his right hand was a healthy company, Fan Wubing felt that he was not very sure whether he could continue to do a good job in this area of ​​business. However, in any case, he could acquire the second largest company in the industry. Liquor companies, all capable and powerful liquor companies, will probably not let this opportunity pass easily.

Fan Wubing enthusiastically left the contact information of his mobile phone, and then he and Shen Ying found a room in the hotel to rest. While watching TV and eating, we discussed who can get the final acquisition right?

"From a strength perspective, I think Fenjiu Group is more likely to win," Shen Ying said.

"Oh, what's the reason?" Fan Wubing asked with a smile. "Shen Ying explained. "Fenjiu Group was once the industry leader in three consecutive years and ranked second in the industry for four consecutive years. It was because of the counterfeit wine incident that we suffered such disaster. It has plummeted, but the foundation is still there and the prestige has not fallen. If there is support from the province, I believe they will still have the ability to acquire it. "

Fan Wubing nodded and said, "The analysis is good, but you failed to realize a very important issue."

"What's the problem?" Shen Ying asked.

"The price issue." Fan Wubing smiled, "Because you don't drink liquor, and for some reason, you are not aware of the influence of these liquor companies, so you have never paid attention to their price customization policies."

"Then what's the difference?" Shen Ying was a little confused.

Fan Wubing explained. "From the beginning, the price positioning of Fenjiu and famous wines such as Moutai and Wuliangye was different. Compared with the high price and low production of Moutai and Wuliangye, Fenjiu obtained the title of famous wine based on the policy of keeping prices close to ordinary people. In a very long time For a period of time, Fenjiu has been firmly ranked first in domestic sales and sales. You must know that a bottle of Moutai or Wuliangye can be sold for two to three hundred yuan, while a bottle of Fenjiu only costs more than ten yuan. Not only does it show that Fenjiu's sales are very high, but it also shows that its sales are at least ten times that of the other party." Shen Ying nodded, somewhat understanding.

Fenjiu follows a people-friendly approach of small profits but quick turnover, and the profits are not high, while Moutai Wuliangye follows a high-end route with huge profits. Therefore, the financial situation of Fenjiu Group is much worse than that of Moutai Wuliangye. Joining Moutai is a big deal for Kong. If Fuyan Winery is determined to win. Then the possibility of Fenjiu Group winning is extremely small, unless. They were able to get the full support of the provincial government.

However, Fan Wubing feels that with the current overall decline of liquor companies and the generally negative public opinion of liquor, the Shanxi Provincial Government may not have the intention to provide such strong support to Fenjiu Group. You must know that this amount of money is indeed not a small amount. The provincial government is also unlikely to foot the bill.

Judging from the above, Fan Wubing still believes that Moutai Group has the greatest possibility of winning this acquisition. Currently, he does not see any dark horse that can beat him.

Of course, accidents cannot be ruled out. After working hard in the mall for so many years, Fan Wubing has become much more stable. He cannot make a firm conclusion until the last moment.

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