Chapter 878 A Little Surprise
1423 Chapter 878 A little accident
If Shen Shibu hadn't wanted to engage in the online game industry, it would have been a good idea to keep a company like Juer 1 Yanjiu. Or it would be a good idea to let someone like Fan Wubing take over directly.
However, Fan Wubing didn't really want to get involved in this kind of thing in view of his concerns about food safety issues. Especially in a season when fake wine is rampant, it is not a wise move to take over a huge winery, and there is also a very important problem. The key problem is that Fan Wubing has some headaches with the winery's sales network all over the country, or he is troubled by the personnel relationships all over the place.
Fanshi Investment Group already has its own very complete channels and sales teams all over the country, which have been carefully polished step by step over the years. Compared with the motley team of alcoholic beverage companies, they are incomparable. Therefore, Fan Wubing does not want to accept the salesmen of Kongfu Yanjiu, which has mixed good and bad, into his channel system, so he has no interest in Kongfu Yanjiu, and is optimistic about Shen Ying selling this enterprise. become.
But how to effectively utilize these three parts of resources to obtain the greatest benefits for yourself is another way of saying it. Therefore, he suddenly felt that selling it out was not necessarily the best way to make a move.
When the two major companies Fenjiu Group and Moutai appeared in front of him, Fan Wubing felt that he should make a decision for Shen Ying and help her get the maximum benefit.
"Can I help you make the decision on this matter?" Fan Wubing felt that he should seek Shen Ying's opinion first.
Although Shen Ying is his wife, the banquet and wine in the Confucius Mansion is, after all, an industry she has played around with. It is considered her private money. Of course, it is not appropriate to act on behalf of others. At least she must obtain authorization.
"Whatever, I don't have enough money to spend anyway. I'll go get it from you." Shen Ying said with a slight smile.
Fan Wubing nodded, and then said to the representative of Fenjiu Group, "The price I offered to Wuliangye Group is 2.5 billion, which should be paid in one lump sum. I will sell the Kongfu Banquet and the research institute to them, but obviously They have no interest in the research institute, and they are willing to purchase the winery itself for 2 billion." After hearing this, the representative of Fenjiu Group nodded secretly, thinking that the price of 2.5 billion is not too outrageous, it is only 4 billion at most. It only takes time to recover the cost, not to mention that with the help of the channel of Confucius Banquet, it can also be said that the market of Maotai liquor will be better, and the losses outside the embankment will be compensated within the embankment, which is very cost-effective." I just don't know why the people at Moutai didn't immediately agree to this condition. Their decision-making direction is really a bit biased.
Fenjiu Group is just a little short of cash now, but its market share is still very high, much higher than Moutai and Wuliangye. In fact, this is inevitable, because the price strategies of both parties are different, and the sales volume is actually not in the same order of magnitude.
Therefore, Fenjiu Group’s channels are much more complicated than those of Moutai Wuliangye.
The biggest problem for them now is not insufficient sales and channels, but facing the overall sluggish prospect of the liquor industry. They must change their business strategy and vigorously develop high-end liquor products. Obviously, they directly use Fenjiu to raise prices. That is a comparison. It’s difficult, because people’s consciousness has long been ingrained in the relatively low-priced Fenjiu. In this case, it is a good choice to choose a winery like Kongfu Yanjiu for mergers and acquisitions, and to develop multiple brands at the same time.
It's a pity that the provincial government is not very supportive of this. Otherwise, it would be worth spending 2.5 billion to win it immediately. Speaking of which, it would be worthwhile. Now the output of Kongfu Banquet Wine is twice that of Fenjiu. I really don’t know how they have been able to do it in the past few years. Could it be that the power of CCTV advertising is really that great?
"Okay, since you have some financial difficulties, how about we do an equity exchange?" Fan Wubing put forward his request.
"How to prepare for exchange?" The representative of Fenjiu Group's eyes immediately lit up after hearing this.
Fan Wubing's meaning is also very simple. Kongfuyan Winery and Research Institute are still discounted by 2.5 billion. In addition to paying 500 million in cash, the rest will be exchanged with Fenjiu Group for shares. Shen Ying will hold Fenjiu Group. Liquor Group only holds 30% of its equity, and she has also reduced her equity in Kongfu Yanjiufeng to less than 30%. The difference can be reduced to Fenjiu Group within three years.
In this way, the financial pressure of Fenjiu Group has been greatly reduced, and Fan Wubing feels that the initial income of 500 million is enough for Shen Ying to toss in the online game market for several years, and online games are a tool to attract money. , once it is started, basically there is no need to invest, you just need to wait to receive the money.
After listening to Fan Wubing's suggestion, the representative of Fenjiu Group felt that this matter could be discussed, so he immediately reported it to the company's senior management. Sure enough, the company's senior management immediately agreed to the merger and acquisition, saying that they would come to Shanghai soon to sign a relevant agreement with Fan Wubing and Shen Ying.
Although people from Maotai Liquor also contacted Fan Wubing, they heard that people from Fenjiu Group had reached an acquisition intention of 2.5 billion, and they expressed regret that it seemed that there would be no chance to cooperate this time. . It's just that they also expressed deep doubts about whether Fenjiu Group can get 2.5 billion in cash. After all, this amount of money is not a small amount for Moutai. Fenjiu Group is now in a relatively poor situation. Can you really come up with this money?
Of course, this is not something they can know. In fact, Fan Wubing has put forward a high degree of confidentiality for the equity exchange between the two companies. In name, he only publicized that Fenjiu Group spent 2.5 billion to acquire Kongfuyan Wine Group, and nothing else was exposed in the media.
Fenjiu Group naturally had no objection to this. This was extremely beneficial to their publicity work. There was no need to expose their shortcomings and cause unnecessary trouble.
However, they had not had time to sign the contract. There was a little surprise here. Someone was competing with Xinghua Village Fenjiu Group for the right to use the trademark, and it had already gone to court.
"What's going on?" Fan Wubing was also a little surprised when he heard someone from Fenjiu Group telling him about this matter.
It turned out that Xinghua Village was famous throughout the ages because of Du Mu's poems that have been recited through the ages. There are many places across the country that are related to the "Xinghua Village" in the poem. Among them, the Fenyang theory in Shanxi and the Chizhou theory in Anhui are more popular.
The winemaking in Xinghua Village, Fenyang, Shanxi began in the Northern Wei Dynasty and has a history of more than 1,500 years.
957. Xinghua Village Fenjiu Factory registered the "Xinghua Village" trademark on its wine products. In 1997, the "Xinghua Village Xiao" trademark was recognized as a national well-known trademark by the State Administration for Industry and Commerce.
And Anhui Chizhou Xinghua Village was once a famous place in Anhui. At the end of 1997, Guichi District established the reconstruction of Xinghua Village and the opening of Xinghua Village attractions as the "Xinghua Village Famous Brand" strategy. Last year, the European Chinese Cultural Development Group signed a contract with Chizhou City to invest in restoring the original appearance of Xinghua Village.
This has caused some problems. Who is the real owner of "Xinghua Village"?
In fact, it is not only Shanxi Xinghua Village that produces famous wines, but Chizhou Xinghua Village is also famous for producing wines. There is an Xinghua Village in the southwest of Chizhou City. There used to be a wine shop here, which also produced famous wines. But because Shanxi "Xinghua Village" was registered for wine products as early as 1957. And it has been used to this day. After some controversy, the local "Xinghua Village" trademark in Chizhou was renamed "Xing Village."
But what Fenjiu Group did not expect was that Chizhou, Anhui, was also building a local Xinghua Village attraction, and first applied for the registration of the "Xinghua" tourism service trademark. In addition, the Trademark Office of the State Administration for Industry and Commerce also issued a preliminary review announcement for the "Xinghua Village" tourism service trademark for them.
For the preliminary review announcement. Fenjiu Group has twice raised objections to the Trademark Office of the State Administration for Industry and Commerce, but recently the State Administration for Industry and Commerce has made a ruling that Fenjiu Group's "Xinghua Village. Trademark is approved for use on liquor products, and the disputed trademark "Xinghua Village" is designated for use in tourism services. Fenjiu Group is dissatisfied with this ruling and filed a review.
Just yesterday, the State Administration for Industry and Commerce issued a review ruling on the approval of the "Xinghua Village and Picture" trademark to Anhui Xinghua Village Cultural Tourism Exhibition Co., Ltd., and the Trademark Review and Adjudication Board approved the company to register the "Xinghua Village. Tourism service trademark. According to this decision, the "Xinghua Village" trademark is divided into two, "Wine" in Shanxi and "Play" in Anhui. Yin·Xiao·Dang&1t;said>'s "House' advertisement" "The State Administration for Industry and Commerce handled this matter a little unfairly, and it is obvious that there are some problems." After hearing this explanation, Fan Wubing said to everyone.
Since the "Xinghua Village" trademark was recognized as a national well-known trademark as early as 1997, it must be protected. Because the law implements cross-category protection for well-known trademarks, otherwise it constitutes infringement of well-known trademarks.
It is particularly noteworthy. This national well-known trademark was issued by the State Administration for Industry and Commerce. Now it has gone back on its word and married a woman to two husbands, artificially creating so many troubles. Obviously, there are many problems in this.
"It is obvious that we are right, but now we are wrong. Where can we still reason in this world?" The representative of Fenjiu Group said to Fan Wubing angrily.
"Hehe, there are many unreasonable things in the world, and yours is not the only one." Fan Wubing smiled and said, "But this matter affects the equity exchange between our two families, since it involves me. I may have to give you some advice to deal with this matter."
"What's your opinion, Mr. Fan?" The other party looked at Fan Wubing eagerly after hearing this.
"It's very simple, first sue the State Administration for Industry and Commerce!" Fan Wubing answered straightforwardly.
1. Today's third update is delivered" 1111