Eight Hundred and Four, Watching the Feast

The fifty-sixth annual Grammy Awards ceremony kicked off.

Last year, the One Day King attended the event for the first time as a newcomer, and everything was novel.

Although they never expected to be on the stage to accept the award, they attended the dinner with a learning, visiting and exploring mentality, but it is inevitable that they will be nervous and cautious when they enter the star-studded occasion for the first time, lest they behave inappropriately It's like "Texans going to town" and become the target of group ridicule on social networks the next day.

This year, the One Day King attended the ceremony again as a supporting role, with a slightly different mood.

Because I had an experience, because I did not release a new album last year and still won the nomination, the band members were satisfied and attended the party with a relaxed attitude. They all understood that they were not the protagonists tonight, but the supporting roles of the award presenters and performers , This subtle change in self-positioning also allows them to truly unload their burdens and feel the charm of the Grammys.

At least that's the case with Ronan.

Others are more or less looking forward to it. Maxim looks forward to being able to shine in the audience tonight and once again proves his unique charm-he also believes that he can do it; Cliff looks forward to making more friends in the industry. Peers, let the superstars become a member of his address book - he is also full of confidence in himself.

And Ollie?

Ollie is not looking forward to it for the time being, but the withdrawal reaction makes him a little anxious-he has been away from different types of drugs for three full days, which is not a long time, but the withdrawal reaction has initially appeared, and there are no direct symptoms for the time being. Anxiety of insecurity. He needs to divert his attention.

Of course, these expectations and anxieties are just a small part of emotions. Including them, the overall mood of the band is more relaxed and more at ease. Last year, due to various reasons, we were not able to enjoy the awards ceremony. This year, we treat it as a concert scene wholeheartedly. immersed in it.

The same thing can appear differently if you change the angle a little bit, and this is the case with the Grammys in front of you.

This year's Grammys kicked off with North American music's most powerful husband-and-wife duo, Jay-Z and Beyoncé, performing their latest single, "Drunk-In-Love."

Back then, Beyoncé and Jay-Z collaborated on "Crazy-In-Love", which allowed Beyoncé, who left the group to fly solo, to reach the pinnacle of her career, not only sweeping the Billboard championship, but also gaining Won two Grammy phonograph trophies, and more importantly, started a legendary career of a golden partner.

Time flies, and ten years later, Beyoncé and Jay-Z not only became the world's first music couple whose personal assets exceeded one billion US dollars, but also became one of the most influential celebrity couples in North America.

Last year, Jay-Z returned to the music circle and was extremely busy. He cooperated with Justin Timberlake at the beginning of the year, released his new studio album in the middle of the year, and cooperated with Beyoncé at the end of the year, participating in the production of Beyoncé’s new solo album. "Love is like a drunk" is the first wave of this album.

It's a pity that "Drunk in Love" doesn't quite live up to the brilliance of "Crazy For Love," even compared to Jay-Z's other two singles from last year—"Suits" and "Holy Grail." It's also a big difference.

The first week of its release, it airborne at number 12 on the Billboard Singles Chart. By the time of the Grammy Awards Ceremony, this was the highest ranking of a single, and the ranking has been slowly declining during the period. On the other hand.

"Love Is Drunk" was originally written by Detail. After he completed the rhythm of the song, he initially invited rapper Future to sing, who also participated in the melody creation; however, Detail later invited Beyoncé to sing. The song was recorded, and Timbaland was invited to write the lyrics and arrange it, without Future's knowledge.

Under such circumstances, Future used the melody and rhythm of this song to create the title song "Good-Morning" of his second studio album, but he did not expect that Beyoncé would have no publicity. Immediately after that, the new single "Love Is Drunk" was released suddenly, and Future was caught off guard.

Of course, this is not plagiarism or copyright infringement, it’s just a kind of disrespect. The matter could have been solved in a better way, but it turned out to be so unpleasant. Future was furious about it, and even had disputes with Detail, Jay-Z and others .

After the news came out, Future received overwhelming support from public opinion, but this obviously cannot change anything.

More importantly, despite the controversy, the Grammys still started with Beyonce and Jay-Z. It’s not that the Grammys are brave, but that the status and power of the Beyonces in the entire music industry are really unshakable. , even the Grammys, there are times when they can't help themselves.

What's more, the Grammys need topicality and ratings. Last year, Taylor Swift's opening performance failed to bring the expected impact. This year they also made a stronger choice, looking forward to this money-absorbing couple. It can change the ratings dilemma of the awards ceremony.

As it turns out, the Grammys made the right choice.

The ratings after the award ceremony showed that the final ratings increased by nearly two percentage points compared with last year, and created the highest ratings since 1993. The hot and sexy performances of Beyonce and Jay-Z were also on the social network. At the same time, "Love Like a Drunk" also returned to the peak of No. 12 on the Billboard Singles Chart the following week, and the effect was very direct.

However, the ratings of the main audience group between the ages of 18 and 49, which advertisers are most concerned about, dropped by two percentage points instead.

Judging from the programming of the Grammys, a large number of tributes to the classics have attracted many middle-aged and elderly audiences, at the cost of losing young audiences; moreover, the duration of the program has once again reached a new high, becoming the longest awards ceremony in 22 years. And there was chaos in the closing stages.

At the end of the awards ceremony, the Foo Fighters lead singer David Grew, Nine Inch Nails, and Queens of the Stone Age jointly performed a joint singing of classic rock songs, which lasted nine minutes, exceeding the rehearsal time of the program group. The producer cut off the performance on the spot on the grounds that the program was overtime, and the award ceremony was directly subtitled.

This move caused huge controversy, and after the awards ceremony ended, it triggered a tsunami-style discussion——

Opponents believe that this is disrespect to the performers, since the performance has already started, they should be allowed to finish the performance.

Supporters believe that the length of the awards ceremony has become unbearable, and the program group should reflect on their programming.

Both the pros and cons were not to be outdone, stalemate, bustling debates continued, although awards ceremony every year must cause a lot of controversy, but it is really rare that the "car accident scene" is directly exposed to the eyes of everyone like this year.

What's more, this is still not the only "controversy" at this year's awards ceremony.