Eight Hundred and Twenty Eighth Head-to-Head Confrontation

"Pharrell Williams VS One Day King" 3.0 will be officially staged soon.

but!

This is definitely not a pre-arranged duel, everything is fate.

do you remember?

"Happy" and "Young Blood" are both pre-release singles, the first wave of advance promotion for the new album, that is to say, the following albums are the real business.

In 2006, Farrell released his first studio album "In-My-Mind", despite having Jay-Z, Gwen-Stefani (Gwen-Stefani) and other big names to help out, and by France Riel served as producer, but the album didn't make too many waves.

After eight years, Farrell is finally ready to go from behind the scenes to the front of the screen again, and will soon release his second studio album.

"Happiness", debuting as the first single of the second series, is actually a beautiful accident.

This single is purely Pharrell's theme song for "Despicable Me 2"—at the beginning, Universal Pictures, the film's production company, directly bought out the copyright of the single.

In other words, all copyright income belongs to Universal Pictures, and Farrell does not get a penny; Farrell can only participate in the royalties as a creator.

The huge success of "Happy" was unexpected by everyone, including Universal Pictures and Farrell. The debut of the prelude song of Riel's second album is completely a smooth decision.

After all, no one wants to miss such a good opportunity. If a single is used as the prelude song, I am afraid not only will not be able to get effective publicity effects, but there is a high probability that the result will be submerged in the overwhelming heat wave of "happiness". The final loss All Farrell's own.

And then, that's it.

But no matter what the prelude song is, the release schedule of Farrell's second album has been confirmed early. The only impact should be that the original prelude song has evolved into a follow-up song. The release is even more energetic.

This is even more so with the One Day King.

From the very beginning, "Young Blood" was the forerunner song planned by Atlantic Records. It debuted on the stage of Grammy,

Spread the word gradually.

However, "Young Blood" also encountered a small accident——

Grammy Live Accident.

After the awards ceremony ended, both the organizing committee and the organizers intervened in the investigation. This time the incident was not trivial. It had nothing to do with the king for a day, but with all the performers, because no one could predict whether the same accident would happen to them, they needed to confirm Is this accidental or man-made.

Otherwise, on a stage of Grammy's level, if something unexpected happened every now and then, it would mean that there would be no prestige, no different from those pheasant award ceremonies.

After investigation, it was confirmed that it was indeed an accident, both the piano failure and the connecting wires, which also let the organizing committee and the organizers both breathe a sigh of relief.

Looking back from the fortunate position after the investigation is over, the live broadcast accident that night was also a rare and absurd moment in the history of the Grammys. Not only avoided a car accident, but also turned the tide and pushed the live performance to a new level, detonating the audience!

This skill is awe-inspiring!

After the live broadcast of the accident, Ronan received a lot of praise from the entire industry. He did not treat the nickname "Grammy Favorite" badly, and returned the Grammy's favor with his wonderful performance.

An accident is an accident. With Ronan's performance of turning things around, "Young Blood" also exploded with unparalleled energy, launching the first shot for the second series of King One Day, and even getting more attention because of the discussion of the troika. Pay more attention, and once again experience a new level of hotness.

Because of this, Atlantic Records also gained more confidence, and the release plan of the second album also continued to advance in an orderly manner, with smooth sailing.

At the end of January, when "Young Blood" debuted, some news media teased that this spring's competition in the music market would be a crematorium—

Singers including One Day King, Pharrell Williams, Shakira, Chris Brown, My Chemical Romance, Five Seconds of Summer, etc. will all release new albums. There is a lack of market dominance, and each has some advantages and some competitiveness, but it is difficult to judge who will win. This also means that the bayonet battle may have any results.

In other words, the "showdown" between the king and Farrell will be staged one day.

However, with the passage of time, the two singles "Happy" and "Young Blood" burst out with incredible energy, stood out in a fierce competition, and both achieved excellent results, which also made King One and Farui My competition has also entered the public eye and stimulated eyeballs.

In fact, EMI Records behind Farrell and Atlantic Records behind One Day King have more or less considered whether they should adjust their schedules.

Avoiding strong competitors and seeking a relatively loose and simple schedule to release albums is a good proposal for both singers——

Farrell released his solo album after eight years, and he is also looking forward to a breakthrough; the new album of One Day King, which has been brewing for two years, has high hopes, hoping to continue the momentum of the previous album and establish the band's reputation in the industry. Status, the performance of this album can be said to be crucial.

Both singers have great expectations but neither has absolute confidence. It would be great if unnecessary competition can be avoided.

However, throughout March, April, and May, new albums were released almost every week, and almost every week faced different competition.

When EMI and Atlantic Records first decided on the schedule, they were carefully considered and carefully selected. Now that the schedule is changed, it is impossible to find a more suitable opportunity. After hesitation, both parties finally gave up on the adjustment and continued to follow the original schedule. An album is planned.

So, the duel came like this——

In the third week of March, the One Day King takes the lead.

In the fourth week of March, Farrell followed.

In the fifth week of March, thirteen groups of singers flocked here.

This is definitely not a deliberately arranged contest. Everything was foreseeable as early as the end of last year, but for the media and the people who eat melons, they don't buy it. They don't believe it or even selectively forget certain facts. Choose to believe what you want to believe:

The third round of the one-day king and Pharrell Williams' dagger-to-head, life-and-death matchup is about to take place!

The first two times, Farrell won big and reached the pinnacle of his career in one fell swoop; what about the third time? Can the One-Day Kings, who continue their upward momentum, topple Farrell? Or will Farrell continue to be strong and make another victory?