Eight Hundred and Forty-Three King Demeanor

The music market is changing.

"One Day King VS Farrell-Williams" ended with a unilateral crushing victory, which caused a lot of exclamation. Farrell's fragile defeat was an upset, and the One Day King's domineering was also an upset.

However, the story is not over yet.

In the first week of April, the market ushered in a small outbreak.

George Michael, Kylie Minogue, Skrillex, Foster-the-People, Enrique-Iglesias and more Waiting for singers who can have a name in the world music scene to release a new album.

Crowded and noisy, the whole market is a thriving scene.

It's a pity that no one can shake the strength of the One Day King.

In the second week of April, the much-anticipated second wave of duels came as scheduled, Shakira and the rock band My Chemical Romance both debuted.

This is also Shakira's first album since she once again established herself as a Latin goddess through "The Voice of America". Not only Latin fans are looking forward to it, but countless eyes from the North American continent have also gathered closely, looking forward to Shakira La was able to create the pinnacle of the Latin goddess again after Jennifer Lopez.

Including Shakira himself also has high hopes for the album, named the album after himself, "Shakira", such small details can be felt——

She also expects that this album can become her own mark, leave a strong mark in the North American music market, and take her career to a higher level and open up a new world.

Ambitious and full of expectations, it is precisely because of this that people think that the showdown between Shakira and the king for a day will become a new attraction.

A small point of view is that Shakira and the One Day King's new album are promoted in two ways.

Shakira is the orthodox route.

"Voice of America" ​​is a popular talent show on NBC, a traditional public television station. Its exposure and topicality are undoubtedly top-notch, and it has always been on the cusp of the most popular. Because of this program, we ushered in a new career peak——

Last year, Maroon 5's latest album was titled "Super Exposure",

It's a kind of self-deprecation, because after the show, their exposure rate has exceeded the standard.

One day the king is Ye Luzi.

Since his debut, he has also starred in a TV show, "Jimmy-Chicken Feather Show". This time, "Saturday Night Live" and "Today Show" are both scheduled to appear in conjunction with the promotion of the new album. Normally, touring is the only means of promotion for the band, but relying on this method, they have come to the present step by step.

Of course, all roads lead to Rome, and there is never more than one road to success.

Now, the One-Day Kings are having an unbelievable outburst, and the entire United States is looking sideways; it's up to Shakira to see if she can achieve the breakthrough of her career as she hopes.

Under countless gazes, "Xia Qi is here.

And yet... another dud! After Farrell's "Girl", another "Unpopular" was born.

The comprehensive media evaluation of 69 points is basically on the same level as "Girl", but in the final analysis, the deviation of the expected value brought about the failure.

The album "Shakira" debuted under the name of Shakira, but in fact, the album is the one that deviates from her personal musical inspiration and roots the most. Latin elements are compressed to the very few left. The style of music completely caters to the mainstream style of the North American continent, trying to win public recognition.

But a phenomenon worthy of attention is that Shakira's fans did not launch overwhelming protests and complaints——

When Taylor Swift turned from country to pop, he encountered a lot of complaints from fans and professional music critics; the same was true when Norah Jones left jazz, professional reviews and public impressions both showed a plummeting trend .

Shakira did not face such a dilemma.

Why?

In the final analysis, it is still a question of "image/fixed impression".

Taylor and Nora, the public has the impression that they are talented creative women. When they change their style and even cater to the market, it is naturally difficult to accept.

Shakira, the public's impression of her is sexy, especially the dance image of a Latin goddess, with a unique style in every gesture, so the change of style is not important, the really important part is whether it is still sexy, Whether it is still dance music, whether it is still a goddess.

The reason for no controversy is here; but equally, the reason for the failure of the album is also here.

The album "Shakira" lacks the sharp gimmicks and sexy positioning of Shakira's previous albums. It tries to restore Shakira's own color style, but the result is "lost all edges and corners" that cater to the North American pop music style. The market reaction The cold feeling is as expected——

Not as expected.

This is the original sin.

One hundred thousand.

The sales volume of "Shakira" in the first week was even lower than that of "Girl".

Little one exclaimed!

First, Farrell, then Shakira, the media placed high hopes on them, expecting that they could burst out with huge energy, even if it was not a "huge" energy, but at least they would be able to sell about 200,000 to 300,000 albums. Reinvigorate the market and bring a glimmer of light to the downturn in spring.

As a result, both met Waterloo.

Far below expectations! far away!

In stark contrast is King for a Day.

It broke records in the first week, crushed Farrell in the second week, and easily stood out among the competitors in the third week. When Shakira's new album debuted, it was already the fourth week of the album's release!

However, even in the fourth week, the performance of "Nine" did not show signs of decline. It sold 270,000 copies again, and topped the Billboard album list for the fourth consecutive week with an astonishingly outstanding performance.

It's not that there is no lack of competitors, but that it has shown unparalleled strength in the fierce competition of bayonets. Since its release, "Nine" has won four consecutive championships on the Billboard album chart. The outstanding performance can already faintly see the king's demeanor; What's even more commendable is that, one full month after its release, the sales volume of the album has broken through the threshold of 2 million, and it has become the sales champion in the first quarter of 2014 without any suspense.

At this moment, looking back at the comprehensive media reviews and public comments after the release of "Nine", things become interesting.

From the perspective of professional music critics, "Nine" is more popular and more popular, somewhat losing the edge of King for a Day, which is disappointing-in fact, there are more or less Pharrell and Shakira albums. Or less so, but the difference is that even with slight changes and adjustments, Ronan still managed to capture the key to touching the heart in popularization.

Therefore, in the eyes of the public, the popularity of "nine" is closer, and "young blood" won an explosive response. Even in the face of the "happiness" that is against the sky, it is still difficult to kill. It is indeed further recognized in terms of popularity.

The success of the billboard singles chart means that the King of One Day has gained more recognition in the eyes of the general public; and then ushered in four consecutive championships on the billboard album chart, which shows that the conversion rate of passers-by into fans is very effective !