Eight Hundred and Seventeenth Climb List Journey

The airborne performance on the Billboard singles chart often represents the popularity of the topic and market attention, and the instant explosive force creates turbulent waves. Any single that can airborne in the top ten or top twenty of the chart proves that popularity, but the comprehensive characteristics of the billboard singles chart also determines that it is very difficult for a single to gain enough stamina just by the enthusiasm of crazy fans.

Just look at the One Direction group, which airborne into the top five of the Billboard singles chart, but dropped out of the top 30 the next week, and even went straight out of the chart.

Therefore, browsing the list also hides a lot of knowledge.

One day, the king and Shakira both airborne in the top 30, the popularity exploded, but what about the durability?

In the second week of February, there were not many changes in the top five of the Billboard singles chart. The only difference is that Katy Perry's "Dark Horse" finally overtook "House Carnival" to reach the top!

To some extent, this is also part of the Grammy effect. Although Katie still failed to win the gramophone trophy, her wonderful stage performance of "Dark Horse" at the Grammy Awards still contributed to the single, which finally reached the top after 19 weeks on the chart.

In addition, the top five remained unchanged; at the same time, the many changes in the top ten and top twenty were not too drastic, and there were not many surprises in the rise and fall in a small range. Showing the expected development momentum, the biggest highlight is not the one-day king, but the hidden winner of the Grammy——

Pharrell Williams.

With the two hit singles "Blurred Lines" and "Lucky", Farrell made a lot of money last year, but this year has continued such a hot momentum. He contributed to the cartoon "Despicable Milk" The theme song "Happy" sung by "Dad 2" was officially released at the beginning of the year. The word-of-mouth and box office of the film were slightly lower than expected, but it was unexpected that the theme song would become popular.

The momentum is terrifying!

As a digression, by the way, "Happiness" as the theme song of "Despicable Me 2" ushered in a certain special background, because before "Despicable Me 2" ignited the market, "Frozen" was a horse A glossy dark horse subverting the entire market, this Disney cartoon has achieved incredible success both in word of mouth and at the box office. It once copied the terrifying box office curve comparable to "Titanic 2" and became an annual hit.

Among them, the theme song "Let-It-Go" of "Frozen" has almost become a household hit single, and the original soundtrack of the movie has set off a frightening momentum in the global market. Dell's "21" dominance of the market has broken through countless glasses.

The popularity of "Frozen" has disrupted the entire album market.

The birth of "Despicable Me 2" also borrowed a bit of the aura of the former, but the latter's album failed to sell well, but the theme song "Happy" was in full swing on the singles chart, once again making Pharrell Williams Si's Conferred God ascended to the top.

It was such a small unexpected episode that "Happiness" soared from the 25th place last week to the 11th place, becoming the single with the largest upward arc in the top 50 singles list.

In addition, the "Frozen" version of "Let Go" has also reached the 21st place. Although the single's performance is not as good as the explosive power of the album, it is still constantly updating its highest ranking and updating its peak data.

It has to be said that Farrell is indeed very popular.

In addition to Farrell, "Young Blood" also quietly climbed to No. 14. If "Happy" hadn't set off a demonic wind, then "Young Blood" should be the biggest bright spot in the singles chart. Although the soaring rate is not as obvious as "Happy", the popularity of King of the Day can still be seen.

Early on, some people have already half-joked, "One Day King VS Pharrell-Williams" should become a landscape in the music market in the first half of the year.

At the beginning of February, the joke was just a joke, and no one believed it, but they didn't expect it to come true later.

But that's all for later, and the attention returns to the Billboard singles chart in the second week of February.

The rising momentum of "Young and Hot Blood" also shows the positive and optimistic market response. Many senior music lovers are optimistic that this single will become the next top ten or even top five works of King of the Day.

In direct contrast, it is naturally the other works released at the same time in the previous week——

Chris Brown's "Loyalty" fell two places instead of rising; Calvin Harris' "Missing You" rose five places slightly and climbed slowly; while Shakira's "I can't remember and forget you"... plummeted to No. 33, plummeted to No. 62, and lost all momentum.

As mentioned earlier, airborne is a kind of attention, but it does not represent stamina and staying power. And for a single, the duration of the high position in the singles chart is far more important than the airborne high circle for a week.

The collaboration between Shakira and Rihanna is indeed full of topics, but "Can't Remember Forget You" failed to win the love of the audience, and the overwhelming publicity has also suffered a positive blow, which is very important for the promotion of Shakira's new album. Say, not good news.

Fortunately, before the official release of the album, Shakira and her team still have enough time to adjust their strategies and launch publicity. It is far too early to announce the outcome of the victory; Competitors all over the world failed to show their strength one after another, and the king has firmly seized the advantage in one day.

At the same time, this week, a bunch of rappers and country singers have released new singles to join the fray, but overall their performances are mediocre. "Mmm, Yeah" with (Austin-Mahone), Airborne No. 61 --

Austin Mahon can be regarded as just another Justin Bieber. It just so happens that his idol is also Justin Bieber.

Regrettably, compared to idols, Austin has missed the golden age of "youtube grassroots singers becoming popular". Even if he cooperates with a top rapper like Pip Paul, he still hasn't been able to make more waves.

Nevertheless, it must be admitted that there are more and more grassroots singers using YouTube as a platform to win opportunities. Even if the results cannot be compared with Justin Bieber, they can be seen in the top 100 of the Billboard singles chart. Grassroots singers are already very rare.

This also proves that the market structure is changing. Looking back at the results of the Grammy awards at this moment, it seems that it shouldn’t be too surprising. Behind the cake, you can see more of the Grammy’s attempts at youthfulness, marketization, and commercialization. I look forward to being able to In the new situation of the social network era, continue to hold the top spot of the most authoritative awards ceremony in the music circle.

Perhaps, this year's attempt is a pity, but Grammy will continue to try. The question is-is the direction of the attempt correct?