Chapter 864 Chat Software Profit Model

While Yang Dongxu was considering how to make his game industry chain more benign, other game companies were not idle either.

Half a month after the Legend incident, the game's internal equipment and gold coin market finally hit bottom, and Changhao began to recycle a large number of excess gold coins and equipment in the game, directly stabilizing the game's internal economy that was about to collapse.

Faced with the fact that Rising Sun Technology sold and repurchased equipment and game coins, other game companies had no way to deal with it. After all, the game was not theirs, and they could not invade the Legend backend system to brush gold coins and equipment.

In addition, the relatively healthy explosion rate originally set by Legend was there, and these equipment and gold coins were recycled a little less, and the equipment and gold coins flooded in the market were greatly reduced. In addition, after some people had fun in private servers, some private servers could not be found after playing for more than two or three days.

Many players who had fun returned to the genuine Legend game with curses, so the demand for equipment and gold coins began to increase, while the market was tightening.

In this way, the ratio of Legendary equipment and gold coins began to gradually recover and rise. In this way, Rising Sun Technology put on armor again after exposing the weak points of Legendary, which made many games unwilling to accept it.

However, they took advantage of the loss of Legendary players to launch many activities and novice gift packs in their own games, allowing many new players to adapt to the game quickly, and retaining some players was still a good harvest.

So after seeing no opportunity to take advantage of Legendary, in addition to secretly participating in the creation of some private servers, not only did they cut meat from Rising Sun Technology, but also caused trouble for Rising Sun Technology. Lin Wei from Jiucheng took the lead in making new moves.

Today's game market is dominated by "Legend", "King of Kings" and Jiucheng's "Stone Age". Legendary was the absolute boss before, but it fell hard because of this incident, so the latter two narrowed the gap with him and saw the hope of surpassing him.

In order to give herself more strength, Lin Wei took out the three-point dividend rights of "Stone Age" and gave it to Parkson Technology. The two parties reached a cooperation. Parkson Chat Software MM began to divert players to "Stone Age".

To be honest, don't think that Feixun's CC and Baisheng's MM dominate the chat software market now. Basically, each of them has more than 5 million registered players, and the number of users is likely to exceed 10 million tomorrow.

However, compared with occupying a huge market, the seemingly powerful behind is weak profitability. Both CC and MM now have a huge user base but cannot turn it into money, so they are now operating at a loss.

Now Baisheng and Jiucheng are cooperating to divert players to "Stone Age", which is actually an attempt. At the same time, it is estimated that there is also an ambition to peek into the game market, as long as this cooperation is successful.

Then Baisheng is likely to join the game market war, using a huge user base to divert traffic to the games it represents and earn huge profits.

"Have you started to form a group so soon?" After receiving this news, Yang Dongxu rubbed his chin and his face became solemn.

Whether it is Lianzhong or Baisheng, although the games they represent are very popular now, he didn't take them seriously before. Because both game companies have their own limitations, not to mention their ability to create games. Just acting as a game agent is not 100% profitable.

Seeing the hot game market, the capital that has entered this industry has increased day by day in the past two years, but how many have really succeeded? So the agent game is a double-edged sword.

Game agent is a bit similar to gambling. If you bet on the right game and it is a hot game, the game company will make huge profits. If you bet on the wrong game, you will lose all your money because the agent fee will not be refunded.

These game companies are not good at independent research and development. Even if they have the ability to independently develop, they probably cannot be sure that the developed game will definitely be popular. So they are not like Yang Dongxu who does not know which game will be popular and which game will fail.

In addition, there are far more failed games than popular games, so such competitors can't put pressure on him at all, but it's different when MM participates.

MM chat software with a large number of users has various opportunities to try, such as developing a game by itself and directly diverting players to it. If it succeeds, it will make huge profits. If it fails, the game will be cut off. These users are still MM's users and will not run away, and then he can make another game to continue trying.

If it really doesn't work, these chat software with a large user base are likely to follow the old path of Tencent. Seeing that a foreign game is popular, they will act as agents for that game. If they don't give agents, they will copy it.

In short, in this era where traffic is king, they have a huge number of Internet users to squander, and they can make money by grabbing one out of ten.

"Authorized login, it seems that the general manager of Jiucheng is very powerful." Open the client of "Stone Age", and you can easily see two login modes.

One is the registration login mode that existed before "Stone Age", and the other is the MM account authorization login mode. In other words, MM does not need to register and directly click to log in, then tick the player terms and conditions to agree, and then you can directly enter the game.

Instead of the current mainstream pop-up promotion when MM users log in, but there are also pop-up promotions. Then with this authorized login, the user conversion rate is a bit scary.

At the same time, Qian Jincai, the person in charge of Parkson Technology, fell into deep thought after seeing the data fed back on the first day. Nowadays, MM has a gold mountain in the air and doesn’t know where to start digging, so she can only accept the gold mountain and beg for food.

In addition to discovering a way to make money in games this time through his cooperation with Ninetowns, his eyes flickered as he stared at the news that popped up in the pop-up window of the software icon in front of him. This was undoubtedly another way - advertising push.

This was originally the portal's main source of income, but now it can undoubtedly be converted into a source of income for MM. After all, compared to logging into the portal website to read news, pushing advertisements here is more direct. Once the user has logged into MM, one push can be accurate to every user.

Currently, MM has eight million registered users. Of course, this is just a false report. In addition, one user may register two or more accounts. Currently, MM has nearly five million users, which is a relatively reliable number.

An advertisement can be placed so accurately that five million people can see it. The ratings are probably no worse than those of some provincial satellite TV stations, so this is undoubtedly a big way to make money, especially now that the number of Chinese netizens is booming.

MM's users are expected to exceed 10 million next year, which is definitely not a false number. By then, the accurate advertising volume of 10 million users will make money and money shine brighter and brighter, and you can even hear your own heart beating wildly.

"Inform the company management to hold a meeting." Qian Jincai pressed the phone in front of him and said to the secretary outside.

He felt that the opportunity for MM's explosion had come. Seizing this opportunity, he felt that MM's market value could at least double next year and begin to enter a period of rapid development.

But after being excited, he frowned again, because MM can do this, and Feixun CC can also do this. As the two giants in the domestic chat software market, CC is also faced with the dilemma that MM's huge user base cannot be converted into profits. So if he has already taken action, the other party will definitely follow suit.

And according to the current information, Lianzhong intends to cooperate with Feixun to use a portion of the profits from "King of Kings" to let CC introduce players to the "King of Kings" game.

When Parkson General Manager Qian Jincai finally saw his company's profit opportunities and held a meeting, Lin Wei from The9 was also looking at the backend data of "The Stone Age" in front of the computer.

In one hour, just one hour of push, the number of players of "Stone Age" increased by nearly 100,000. This is definitely a very amazing data.

For this cooperation, Lin Wei can be said to have tried her best to do the best details. For example, don't underestimate the authorized login. When many ads are converted into users, many users who originally clicked in are stuck on registration.

For example, a MM user clicks on an advertisement in an Internet cafe, and the Internet cafe downloads the game Stone Age, and then the login window of "Stone Age" pops up directly. If registration is required to play, there must be many MM users. I turned it off and went to chat with my friends in MM.

But when the "Stone Age" login window popped up, the MM user unexpectedly found that it marked the option for MM users to log in directly, so he directly clicked on login and checked under the agreement, and instantly he entered the "Stone Age".

And since you have come in, you may take a look at the game content and play it a little. As long as you play it, you are very likely to become a real player of the Stone Age. Therefore, in order to successfully divert MM users, Lin Wei’s details this time can be said to be full of details. full.

"If the chat software market is run properly, it may become a giant in the future." Lin Wei also fell into deep thought while looking at the background data.

In the past, everyone looked down on the chat software market. One was that MM and CC had risen too quickly, and they were both behind them, which undoubtedly increased the barriers to entry.

The second thing is naturally to see that although these two technology companies have dominated the chat software market and harvested almost all Internet users, they have never been profitable. Naturally, no one will invest in high investment and invisible profits.

But things are different now. This cooperation has undoubtedly opened up a profit model for chat software with a huge user base, and this channel can be copied.

For example, they can license "Stone Age" today, "King of Kings" tomorrow, and "Legend" the day after tomorrow. In short, the three major game companies stand in the front and fight fiercely, while Parkson and Feixun can stand in the back and count the money.

But fortunately, she was smart enough to sign the uniqueness of the game authorization before. That is to say, in the next year, the game authorized by MM can only be "Stone Age" and cannot be authorized to other game companies with similar login modes. Of course, for this reason She also offered the other party a jealously high price.

But before, I had to insist on a high price despite all objections, but now it seems that everything is worth it. If this number of new players continues, even if the conversion rate is only one-fifth, MM can bring one million players to the Stone Age.

And even if only half of these million players stay in the end, the number of Stone Age players will increase by 500,000, so how can the given share be considered cost-effective relative to the increased number of players.