Chapter 882 Zhuo Qing'er, You Have Changed

It is November now. Yang Dongxu has spent half of his time on the plane, flying around the country and meeting with the management of various companies.

He roughly reviewed the companies under his control. Except for Dongxu Technology and Hurricane Construction, other industries just need to move forward steadily. After all, it is a period when real estate and the Internet are rising together. Other industries are not so prominent, so they are not as high-profile as those that are made.

However, not being high-profile does not mean not promoting. For example, the quality of Huaxiu's clothing brand is actually secondary. As long as you don't make it too bad, or anything customized needs to be made of real materials.

More than 90% of the other brand values ​​are based on the reputation of publicity. They invite celebrities to endorse their products, invite football stars to endorse their products, advertise on TV and newspapers, and participate in various clothing exhibitions to improve their status.

In short, clothing brand design and quality are important, but if you want to enter the high-end clothing market, then reputation must be the first priority, or the added value of the brand must be the first priority.

For example, the cost price of an ordinary piece of clothing is 100 yuan. If it is an ordinary brand, selling it for 400 or 500 yuan is already the limit. But if it is labeled with a famous brand, such as Nike and Adidas, it starts at at least 1,000 yuan.

Moreover, for clothes of the same style and quality, if they are Nike and Adidas, you wear a miscellaneous brand, the vanity and satisfaction given to people are completely different, and the eyes of the people who are used to eating will also be different.

In short, if you want to enter the high-end market, especially in the field of clothing and cosmetics, everything else is secondary. The most important thing is fame. If you find an opportunity to let some business leaders or some foreign royal families purchase your clothes, the brand value will increase again.

Why do many big stars wear clothes or use cosmetics for free? Major manufacturers are scrambling to get sponsorship, and even not only do they not have to pay, but they also pay? This is the publicity of the star effect.

At present, Zhuo Qing'er is in charge of the Huaxiu clothing brand. With at least one superstar endorsement every year, the Huaxiu brand has become popular in China.

However, this is expected. After all, Huaxiu has the foundation and background behind it in China, not to mention the assets. At present, one-third of the domestic textiles are basically produced by Huaxiu, and Huaxia alone accounts for nearly half of the export textiles.

In addition to the OEM of various world-renowned brand clothing, Huaxiu's position as the leader in China is absolutely unshakable. In addition, with the convenience of the publicity channels provided by Haina, it is hard not to be popular.

However, this popularity is only temporary. Brands that cannot go abroad will never become world brands and gain recognition from more consumers.

Even after the Internet begins to develop in a few years, when everyone knows some world brands through the Internet, Huaxiu, which cannot keep up with the pace, may be eliminated no matter how popular it is now.

This is also the place where many companies blindly fail to notice at present. They always feel that their products are popular in China. They are one level higher than others in similar products.

But when the general public knows what a big brand is and what a luxury is, and they use this to fill their vanity, the quality and design that conforms to the domestic standards you say are synonymous with old-fashioned in their eyes.

Therefore, Huaxiu decided to enter the world clothing market next year and challenge other big brands. This is undoubtedly a tough battle. If Huaxiu wins, it will be on the top of the world stage. If it fails, it may become an ordinary brand in the future.

"Don't be so nervous. Those brands have decades or even hundreds of years of history. It's not shameful to lose." In a top studio in Shanghai.

A group of photographers are surrounding Li Jiaxin, who is wearing an ancient-style long skirt. The design of the skirt absorbs the advantages of cheongsam in setting off the body lines of women, and combines contemporary fashion elements. The overall feeling is a kind of classical noble elegance, and also with the fashion of contemporary trendy women.

These are the main products of Huaxiu in the first half of the year. They will be sold in the mainland in the first half of next year, participate in Paris Fashion Week in June, and start selling in European and American flagship stores in July.

Currently, the domestic advertisements are being shot. Zhuo Qing'er is still selecting stars for international advertisements, but she is always not so satisfied. There are not many foreign female stars who can convey the trendy and fashionable feeling of this dress, but the classical noble elegance always feels a little bit lacking.

So Zhuo Qing'er has decided to use models with oriental faces to wear this dress at the fashion week, but she feels very powerless when she thinks of foreigners' aesthetics of oriental beauty.

"Don't comfort me like that. The real history is not to mention the thousands of years of history and culture. Just say that the current cheongsam appeared in the 1920s of the Republic of China, and it was the first choice of many women from wealthy families at that time. If you count carefully, it is almost a hundred years old." Zhuo Qing'er glanced at Yang Dongxu, and then continued to focus on the shooting of the advertisement.

Hearing Zhuo Qing'er actually refute his words, and even quoted the history of cheongsam to refute him. Yang Dongxu knew that Zhuo Qing'er was not that fragile, and it also showed how much the other party valued this matter.

"Hello, Young Master Yang, it's a coincidence that you are here too." Bao Xingyu walked in with a large bunch of flowers. Seeing Yang Dongxu's face revealing a trace of unnaturalness, he quickly adjusted his facial expression and came over to greet him with a smile.

"Hello, Young Master Bao, you came to the Magic City without saying hello so that I can do my best to be a host." Yang Dongxu greeted with a smile.

Although the last dinner party seemed to be a great success, in fact, conflicts had already been planted. Because when the Bao family returned to China, they were mainly interested in the shipbuilding and port industries, but they also seemed to be very interested in Chinese embroidery.

As the absolute majority shareholder of Huaxiu, Yang Dongxu naturally cannot let others put their spoons into his pot to eat meat, even if the other party is from the Bao family, and Bao Xiaomei has made great contributions to Huaxiu's current status. But this is not a reason for the Bao family to share the cake.

"It should be me who invites Young Master Yang to dinner, but Young Master Yang is too busy and always disappears." Bao Xingyu also had a smile on his face. If someone who didn't know the inside story, they would think that the relationship between the two should be okay, and they would be so polite to invite each other to dinner when they meet.

"There are more things at the end of the year." Yang Dongxu smiled and nodded. At this time, the lights in the studio lit up, and Li Jiaxin's shooting was completed.

Bao Xingyu smiled apologetically at Yang Dongxu, and then walked towards Li Jiaxin with flowers. Li Jiaxin, who was about to go backstage to change clothes, suddenly saw Bao Xingyu's face paused, but still smiled politely.

When she saw Bao Xingyu handing the flowers to her, she looked panicked on her face and subconsciously glanced in the direction of Yang Dongxu. But then she felt something was wrong and quickly retracted her gaze, but the people around her saw her action.

Bao Xingyu's face changed, and a trace of anger appeared between his eyebrows. Since when did he have to look at other men's colors when receiving flowers from a woman he liked?

"This dress is very beautiful and suitable for you. I wish you become more and more beautiful." As a child of a big family, although he can't hide his emotions, Bao Xingyu has good self-regulation ability. He seemed to have not seen Li Jiaxin's actions and sent the flowers.

In fact, Bao Xingyu's real purpose of visiting the studio and sending flowers today was to invite Li Jiaxin to attend a party together. Of course, it would be better if they could talk about love after the party.

But now it seems that this request is difficult to achieve. If he brings it up again, he is likely to be rejected and lose face even more, so he didn't ask for anything but just sent a blessing.

"Thank you!" Li Jiaxin is not a newbie who just debuted. She has a certain eye for the ways of the world and for observing people's words and expressions. So when she heard Bao Xingyu's words, she did not hesitate this time, or look at Yang Dongxu's actions, but took the flowers with a smile of gratitude, giving the other party a step.

On the other side, when Bao Xingyu gave flowers to Li Jiaxin and Li Jiaxin subconsciously looked at him, Yang Dongxu showed a look of surprise on his face.

Although he had some thoughts about this beauty who made all the rich wives in Hong Kong nervous, this was just an idea that all men would have, but having ideas did not necessarily mean taking action, even though Hua Zai had taken Li Jiaxin to dinner with him before.

But in fact, except for a few occasional meetings, the two sides had no contact at all, and naturally there would be no in-depth relationship. So when Bao Xingyu gave flowers to Li Jiaxin, she looked at him as if she was afraid that her boyfriend would be jealous, which surprised him.

At the same time, he also felt a murderous aura, which did not come from Bao Xingyu, but from Zhuo Qing'er standing next to him.

Compared to Zhuo Qing'er who was a little immature in previous years, she has independently created her own brand in the past two years. Whether it is dressing or personal cultivation, she is constantly approaching the goddess level of beauty, and this kind of goddess is not the kind of vase for display. Instead, she has talent and ability as a foundation, which makes many men feel ashamed.

"If I say that I have only met her a few times in total, and it was all by chance, would you believe it?" Yang Dongxu turned his head and whispered to Zhuo Qing'er.

"How about I call Sister Zhou Ya and ask her if she believes it?" Zhuo Qing'er glanced at Yang Dongxu lightly.

Yang Dongxu shut up instantly. He really had a brain twitch to take the initiative to explain this matter. Such explanations will only make things worse. The most correct thing to do is to admit it, even if he was caught in bed, he could say that he was drunk and unconscious, or that he was helping Li Jiaxin to test the script, and it just happened to be a sex scene.

At the same time, he also felt that Zhuo Qing'er had changed a lot in the past two years. If Zhuo Qing'er had gotten angry after misunderstanding him in the past, or even given him a cold war, he would not have been surprised.

But now Zhuo Qing'er did not do any of these, but just told him to shut up directly. He felt extremely guilty even though he had not done this, and even felt a little scared.

"Okay, everyone is tired today, I will treat you to dinner later. The cameraman should check as soon as possible to see if there are any missed shots. We will change the scene tomorrow, and it will be troublesome to reshoot then. If there are no missed shots, then everyone should pack up and finish the work in hand and go to dinner together." After Zhuo Qing'er retorted Yang Dongxu with one sentence, she began to enter the working mode of the big sister.