Chapter 890: Britain Is the First Choice

Yang Dongxu obviously would not interfere in the internal affairs of the Russians. With his small body, he could easily be crushed to pieces if he got involved.

However, cooperation with Andre can be considered. Without the backing of the state, it would be difficult to realize some of the minerals and oil fields in Andre's hands.

Trading with Americans is also a way, but it is estimated that Andre has been in contact with this aspect, and he must have been ripped off too hard. Then I thought of Yang Dongxu, who had not been a middleman for a long time. There was a certain room for maneuver here. After all, compared to some mineral resources that have been delineated and marked with political significance.

Private mineral resources are not that sensitive. Of course, the premise is that the quantity cannot be too exaggerated. Otherwise, disputes will be inevitable due to the attitude of Europe and the United States in blocking China's resources.

After staying in the United States for nearly half a month and sorting out the company and various investments, Yang Dongxu flew to Modena, Italy, an industrial town and engine capital in northern Italy.

In fact, if we look at history, China is an ancient civilization. If you want to see some historical sites and Kudat architecture, Huaxia should be your first choice.

But the development of today's world is indeed completely opposite. Chinese cities with many historical relics are becoming more and more modern day by day. On the other hand, cities in Europe and the United States, which are extremely developed in the eyes of Chinese people, the buildings in developed countries in the world are getting older and better.

Some people say that foreign countries maintain classical architectural styles, which are their own characteristics and have history and culture. It’s as if Chinese history and culture are worse than others.

To put it bluntly, I still have low self-esteem. Even though I am obviously very good, I still feel inferior when compared to other people's inferior things. There are not a few people who find the air in foreign countries sweet.

Naturally, I came to Modena, Italy because of Maserati Automobile Company. If BMW wants to raise funds and go public, it is natural that Maserati, the parent company, cannot be bypassed.

Although Modena has been focusing on designing and producing sports cars over the years, the brand value of Masati, a sports car, has always been slightly inferior to that of Ferrari, the king.

Whether it is promotion channels or brand value, it is slightly insufficient compared to other supercars. Therefore, this financing is not only financing for the BMW subsidiary, Yang Dongxu also wants to promote Maserati sports cars to the world.

Compared with Ford, General Motors, Toyota, Volkswagen and other world corporate giants, Maserati can definitely only be regarded as a younger brother. However, with the addition of BMW, Maserati has the prototype to become the world's automotive giant.

For example, although Maserati focuses on sports cars, the Mercedes-Benz and Audi series currently launched by BMW are very popular in China, which affects the small countries that have good relations with China and also have certain markets.

Although there are not many Mercedes-Benz and Audi series cars in the European and American markets, one of the most important markets in the world, Maserati sports cars still have a certain market share.

Therefore, although Maserati's brand value is a little worse than that of giants, it is indeed outstanding compared to other ordinary brands. With such a rich model series to enter the market customer groups with different requirements, it is not too difficult to master the rise of Maserati.

I have been meeting since I came to Modena, and the matter of financing and re-listing has been discussed with the company's senior management, so everyone is very clear about the information and topics that should be prepared before the meeting, as well as the key points of discussion.

But even so, the meeting lasted for three consecutive days before the framework was roughly finalized. It will still take a long time for some of the following content.

There is no way to single out the Maserati sports car series. This is very simple. After all, the information is very complete and everyone knows the valuation. We can directly find a venture capital company to sit down and start talking.

But it's different with BMW. Especially the mainland market is relatively complex and it is also a huge emerging market. It is not an exaggeration to include the personal connections and resources in Yang Dongxu’s hands when making the valuation.

What's more, the purpose of this financing is secondary. After all, neither the Masati headquarters nor the BMW branch are short of money. The main purpose of financing is to borrow human resources to build European and American sales channels after listing. These advantages Some intangible values ​​cannot be measured clearly, so it is troublesome to sort them out.

"Do you have any suggestions on the selection of financing targets?" After the meeting, Yang Dongxu left the current Maserati president Carlo Rossi in the office.

Since the acquisition of Maserati, there have been no less than five changes in the president of the headquarters and the CEO of the domestic BMW branch. At present, Carlo is the best one, so he has obtained Maserati stock options. Once the Maserati is financed and listed, he will instantly become a working emperor and join the billionaire club.

"From the perspective of the automotive industry, venture capital in the United States is not the first choice. First of all, many of their own sources of funds come from local wealthy people in the United States, and there is no shortage of people in the automotive industry.

They would not do anything stupid like creating an opponent for themselves. After all, Maserati is not an ordinary car company. As long as we untie our shackles, we can compete with any car giant. "Carlo said.

Yang Dongxu nodded. Automobile production was one of the main driving forces in the rise of the United States. Therefore, the rich people in the United States or international venture capital companies will be more or less involved in this industry. Even if they have never invested in a car company, many venture capital shareholders have car giants behind them.

"So in this calculation, the UK is the first choice." Carlo continued.

"Huh? Why the UK and not other countries? As far as I know, there are many car brands in the UK, and this country used to be a country on wheels like the United States. Those who make a fortune from cars have no influence on the country. The impact seems to be greater than that in the United States." Yang Dongxu asked curiously.

"There is no doubt that the UK is a powerful automobile country. Many car brands still have their R&D centers in the UK. However, compared with the development of the automobile industry in major automobile countries such as the United States and Germany.

The development of British automobiles is somewhat deformed. They basically take the high-end car route. This choice cannot be said to be wrong, but the ability to resist risks is very low. Therefore, when the British economy was in recession, they almost did not sell all their cars. brand.

For example, in 1997, Bentley was sold to Germany's Volkswagen, Rolls-Royce was sold to Germany's BMW, and Aston Martin became a toy of Ford. There are also Jaguar Land Rover and so on. Except for McLaren, they sell almost all the well-known luxury car brands in the world. " Carlo said.

Yang Dongxu nodded: "Continue."

“These acquired brands are all selling well internationally. This is of course directly related to the strong wages behind the acquisition of these brands, but the British resources previously packaged and acquired by these brands cannot be ignored.

For example, BOSS's previous acquisition of Maserati seemed to be just an acquisition of a brand and a car company, but the technology, team and channels acquired behind it are also the key to Maserati's return to glory. "

"I agree with this, but there seems to be no suitable car brand in the UK for us to buy again, right?" Yang Dongxu rubbed his chin.

"The brands are gone, but the people who built these brands are still there, and these people still have the automotive resources we need."

"But you have to understand one thing. Although these people hold huge resources in the automobile industry, they may have become shareholders of BMW, Volkswagen or Ford when the brands were acquired. As shareholders, you think they will give themselves Make an enemy?" Yang Dongxu said, and the question undoubtedly returned to its original point.

"They will be willing." Carlo said with certainty.

"Oh? Tell me." Yang Dongxu continued.

"No one wants to share their cake with others. The purpose of acquisitions is to stabilize the value of the brand, sales channels, and resources in all aspects. Perhaps these acquired car companies will give a large sum of money to the British, or even share some shares.

But this was a few years ago, and after several years of digestion, not only the value of these brands has been greatly improved, but those resources and channels have also been digested into their own things. So now that all hidden dangers have been eliminated, it is impossible for car companies to be willing to pay this money, not to mention that it is still a large amount of money after the brand is upgraded.

Therefore, the resources in their hands are already very cheap for these automobile giants. The British do not think that the things they have are cheap, but if they accept payment at a reduced price, there is a contradiction in this. "

"This possibility is indeed very high, but since some of them have become shareholders of automobile companies, they will receive dividends."

"It depends on the nature of the shareholder. For example, Land Rover was acquired by India. Because of the British influence, this shareholder is very stable and has no problem, and can continue to enjoy the benefits brought by Land Rover. But the United States and Germany are digesting After acquiring things by myself, this is not India, and the British can’t help it if they don’t give face in the face of huge profits,” Carlo said with a smile.

Yang Dongxu couldn't help but nodded. The interests and strength in the shopping mall are eternal. The British can continue to draw profits from the Indians, but they do not have a good set of teeth from the Americans and Germans.

"Tell me your specific thoughts."

“First contact the British Automobile Association. Since the purpose of our financing is not funds but channels, resources that have become cheap and depreciated can be sold at a high price again. I think many British people are willing to cooperate with us.

The most they have conflicts with us is that they can control the Indian market that continues to bring them huge profits. But do we plan to enter India? What we need is the European and American markets. This is where they have conflicts. "Carlo's eyes shone with shrewdness.

"OK, you can handle this matter, and I will give you the greatest autonomy. The proportion of financing this time is between 20% and 25%. If the valuation goes up, they can repay it with the resources they have without giving any money."

After the success of the company, the company's financing and listing allowed them to cash out. Even if they don't cash out, I will still be the largest shareholder, and you will continue to be the CEO of Maserati after the listing. Whether it is a large salary increase or an increase in option shares, your share will be yours. No less. "Yang Dongxu made a very decisive decision.

Carlo's eyes lit up instantly, and even though he was trying to control his breathing, it still became a little heavy. If Maserati goes public, it is certain that he will become a billionaire.

And Yang Dongxu's promise means that his assets may continue to increase after the listing. If Masati becomes a world-class automobile giant, and then he becomes the CEO of this corporate giant, he will have both fame and altruism instantly, and it will be Huge amount of possessions.

"I have some investments in the UK. Hmm. It just so happens that a Russian friend of mine is planning to acquire a top Premier League team. I'll give you the contact information. You can use some external forces like this during the negotiation." Yang Dongxu continued.

The words that seemed to help him negotiate instantly calmed Carlo down a little, because it was also a warning to him not to play tricks.

The rich who can afford to play with the top teams are definitely not something that a working rich man like him can afford to offend. Besides, he knows a little about the power of the big boss in front of him.