Chapter 538 The Dream of Making a Mobile Phone
Since he decided to carve out a big piece of the Internet market, Yang Dongxu naturally had to make a complete plan for the Internet from the beginning, because compared with the real product posting site, Internet piracy is more rampant.
So the rules must be established first, otherwise the Chinese Internet market will be like the future, where all the Internet companies that dominate the country are all foreign shares. They obviously have the largest market in the world, but all the market profits flow into the pockets of foreigners.
The most fundamental reason for this phenomenon is that the policy is not in place, and the other is naturally the cancer of piracy. It is precisely because of the existence of this cancer that many technology companies that originally had good products and good ideas have worked hard to make things, but they are pirated and ruined.
So no one is willing to make products anymore, and they all stare at who makes the best things and rush to pirate. As a result, there are very few domestically developed Internet fist products, which can only be exploited by various foreign innovations and creativity.
So as early as several years ago, Yang Dongxu began to cultivate his own computer talents, which is the cornerstone of the development of virtual networks in the future. It must be solid. This is also the reason why he wanted to set up a college, but unfortunately the procedures could not be approved.
And the music website in front of him is the first virtual paid product in China that Yang Dongxu is currently promoting. Yes, it costs money to download songs from music websites. This is the first copyright example he is going to set.
Of course, it is impossible to completely eliminate piracy from the beginning with this example. After all, the cost of genuine products is very high, but the cost of pirated products is not much. The copyright issue of a song alone can save them a lot of money.
So in order to combat possible piracy, Yang Dongxu made two preparations. One is to leave a loophole for those who want to make money by downloading songs.
For example, the music website implements a membership system, 10 yuan a month. You can download 10 songs, but the number of downloads of these 10 songs is limited to 50 times.
In other words, if you buy a membership, you can directly select 10 songs from the music website and download them to the music website's 'My Songs', and download them from 'My Songs' to MP3, and each song can be downloaded 50 times.
This is a very lucrative profit. After all, people who can afford MP3 now obviously don't mind spending 50 cents to download 10 songs into their storage cards.
10 songs are downloaded for 50 cents per person, and 50 people download them for 25 yuan. In this way, not only the 10 yuan of recharged capital is returned. And 15 yuan is earned, which will definitely stimulate the development of the market.
The second song is prepared. Yang Dongxu naturally set up a technical team to combat online piracy. Compared with the combat against piracy in the real world, it is much simpler and more brutal in the virtual world. In short, technology is king.
All pirated websites that imitate music websites are hacked without saying a word. And the black-bellied Yang Dongxu also made a suggestion, which is to inject viruses into the music downloaded from these copycat websites.
This virus will not only hack the copycat music website, but also enter the MPS with the songs downloaded from this website to destroy the MPS processor software.
Any MPS invaded by the virus will need to be re-flashed at the flagship store where it was purchased, or it will be directly scrapped. The current price given by Ye Rongrong for MP3 is 360 yuan per unit.
This price is enough to make the buyer feel painful if it is damaged due to downloading songs, not to mention in China. Even in the international market, if it is damaged due to downloading songs, it will hurt the buyer. After one or two times, plus publicity, he doesn't believe that anyone will dare to download songs from pirated websites.
Of course, this is a precautionary measure, and it will definitely not be used in the early stage. Because people who can afford 3P3 will not mind spending an extra 50 cents to download songs.
Of course, you will get tired of listening to 10 songs for a week at most, or even half a month, and then you will spend 50 cents to change songs. Yang Dongxu will definitely not talk about this continuous consumption pit.
"How is the progress of song digitization?" Yang Dongxu asked.
"It is basically completed, but the copyright of some songs is not in our hands, especially the copyright of foreign songs is a bit difficult to deal with. They charge very high prices." Ye Rongrong said helplessly.
She has no objection to Yang Dongxu's creation of a genuine market. After all, she has been annoyed by various counterfeit and pirated products over the years, and she doesn't know how many times she has mentioned the desire to kill people.
But the genuine version is to protect their own rights and interests, and it is also a shackle. For example, if you create a genuine version, you can't ignore the copyright and pirate other people's things like others do, otherwise it's not a slap in the face?
And the negotiation of some copyrights is much more troublesome when taking the genuine route. Some people don't care what a music website is, and they ask for copyright prices of tens of millions at the beginning, and they also want to participate in the profit sharing. This made Ye Rongrong angry and wanted to pick up a knife and chop people more than once.
"If we can't negotiate, we won't talk about it. They will cry when the time comes." Yang Dongxu sneered.
Let's not talk about foreign countries first. The domestic network copyrights that increase their income, especially in Hong Kong, Macao and Taiwan, cannot be negotiated. Obviously, some people are behind it.
Haina has risen strongly to become the leader of the entertainment market, and the foundation is unshakable. So while they follow the trend of everything Haina does, they will also try to make some trips.
But this time, they shot themselves in the foot when they stumbled. When those who had painstakingly pirated songs found that as long as they did not pirate the songs on Dongxu Technology's Easy Listening Music, there was nothing wrong with piracy of other songs.
For these songs that were not put on Easy Listening Music, let alone making money on the emerging virtual network, the record companies that own the copyrights would be blessed if they did not lose money.
"Then I'll put this aside for now." Ye Rongrong never doubted Yang Dongxu's words, so when Yang Dongxu said that these people would cry, they would definitely cry, and she just had to wait and see.
"How are the sales stores arranged?" Since there are products, how to sell them naturally needs to be arranged. For his own products, Yang Dongxu has always bought his own products. There are distributors, but they are tight. He doesn't want to destroy his hard-earned signboard because of that little franchise fee.
"I have discussed with Hu Dashan that we can first open up an independent area in the supermarket to sell MP3s, and in addition to sales, we can also provide song downloads. In this way, our profits can be maximized."
"This is a good idea." Yang Dongxu couldn't help but give Ye Rongrong a thumbs up.
Opening up an area in the supermarket can first save more than half of the store's money. And Hu Dashan is obviously willing to cooperate with this, after all, people who can afford MP3s are obviously rich people.
When you come to buy MP3s or download songs, buying something from the supermarket is money. And with such high-tech tea products, it can also improve the style of Millennium Supermarket, right?
And there is already a home appliance area in the Millennium Supermarket, so there is no pressure at all for the supermarket to make room for MP3s.
Putting aside the MP3 matter, Yang Dongxu's face became serious, and he asked Milov again: "You have been studying mobile phones for a while. Can you do the upgrades and innovations I proposed before?"
Letting Milov come out of the laboratory is obviously not just asking about MP3 and computer hardware research and development. It's the same to ask Ye Rongrong about these things, because the research laboratory needs to report to her as the general manager about the progress of research and development.
The most important reason for calling Mirov to ask in person is still about mobile phones. Yang Dongxu is obviously not satisfied with just being a foundry for Nokia, even if he is a major shareholder of Nokia.
Researching and developing his own mobile phone is what he should do in line with his personality. However, because of the convenience of mobile phones, Russia has never said anything about technical reserves and research talents.
So it is difficult to start independent research and development from scratch, so Yang Dongxu is ready to step on the shoulders of the giant Nokia.
Of course, Yang Dongxu will not do such things as counterfeiting and piracy, and he can't afford to lose this person. He would rather not make mobile phones than do such things.
The reason for studying Nokia mobile phones is that he wants to use this finished product to reverse the technology to make mobile phone technology reserves. After all, even if he can't compete with international giants such as Nokia and Motorola in the past few years. He still has the trump card of smart phones.
So Yang Dongxu is not in a hurry and can slowly make his own technical reserves. Of course, it would be better to continuously improve Nokia's performance and upgrade while reserving technology.
Because the higher the technical content of his OEM, the more money he makes. When he can upgrade Nokia like Nokia's R&D team, his status will change from a small role who depends on others' face to an equal partner.
"It's a bit troublesome to make music phones convenient, because the current mobile phone kernel is too low-level and cannot support more functions. However, there is basically no great technical difficulty in the built-in antenna, and the research progress is good. As for the built-in game, it's the same as making music phones. The current mobile phone hardware cannot support these functions, and our technical reserves are seriously insufficient."
Although it was expected that Dongxu Technology was indeed a newcomer in mobile phone convenience, Yang Dongxu couldn't help but feel disappointed after hearing Mirov's answer.
"Then make the built-in antenna first, and the rest should focus on the reserve technology. And improve the built-in system and SMS function in full Chinese as soon as possible, and it would be best if they can all be used on our first batch of OEM mobile phones." Yang Dongxu said helplessly.
However, the ability to build the antenna inside can actually show the strength of Dongxu Technology Research Laboratory. After all, all mobile phones now have a big chimney on top.
During the chat with Kalu, Yang Dongxu learned that Nokia has spent a lot of money on the research and development of its mobile phones and the change of models, and the built-in antenna is one of the ideas. However, the current progress is a bit unsatisfactory, but Dongxu Technology Research Laboratory has basically achieved it.
And the main research direction of the laboratory is not mobile phones, so there is absolutely no problem in saying it is awesome.