Chapter 525: Marketing of Merchants

William was very excited, he felt like he had met his soulmate. As a sports shoe brand, it can be said that Nike is already a household name internationally, but in terms of clothing, because it has just started, it is a little less famous than other international big brands.

And when it comes to Nike's entry into the apparel industry, other major international brands, while remaining vigilant and wary, are also constantly stumbling in secret. This has led to Nike's increasing investment in clothing in recent years, but with little results.

Now several of Nike's shareholders have begun to question whether it is right to enter the clothing industry, but William knows that if you want to become an international giant, it is obviously not enough for Nike to just make shoes. Even if you make shoes the number one market in the world, it is not enough. Just that big.

But entering the clothing industry is different. You can not only make men's clothing, but also women's clothing, and even children's clothing. Once the clothing industry is established, you can make socks, bags, etc. In short, there is so much you can do.

Just sitting alone in the sports shoe market is tantamount to committing suicide slowly. Therefore, when many businessmen in the world, especially European and American businessmen, looked down upon China, William, who could not find any good methods or inspiration in other countries, personally led a team to China.

As soon as he entered the exhibition booth of Zhang Chamber of Commerce, he was instantly attracted by the dazzling array of small commodities. Most people who look at small products may only think of them as accessories worn on the wrists and ankles. But in William's opinion, this can be used on clothes.

No matter how cheap the raw materials are for handicrafts, as long as they are made into good finished products, they will instantly add a lot of artistic value, making them the first choice for accessories that can be worn on clothes.

At the same time, he had no interest in cloth at first. After all, he had seen the best textiles in the world and did not think he would make any novel discoveries in this regard in China. But when he saw the silk, he completely abandoned this idea.

No matter the feel, the color, or the fairy-like effect after making the finished product. William seemed to see a beautiful princess and a noble prince.

In short, the value of using silk to make Nike's flagship clothing products, and even the highest level of luxury goods, couldn't be more appropriate. This is simply God’s hope for Nike.

But what William didn't expect was that he was very happy with one surprise, and two surprises already made him ecstatic. Who would have thought there were three third surprises waiting.

And this third surprise made him even more overjoyed. It felt like the glimmer of hope for Nike's development in clothing that he saw when he encountered silk instantly turned into an open door.

Great, from a foreign dog!

With such a design paired with noble silk, William believes that Nike's clothing strategy, which has always been tepid, has become an instant hit. And if these designs can appear on the Paris fashion show, they will definitely cause a sensation all over the world.

Watching the two 'female designers' cutting the cloth and starting to sew quickly, Wei Li began to pace back and forth impatiently. Hurry up, hurry up, he can no longer hold back the desire in his heart.

Finally he saw the finished product that made his eyes shine. William was like a child wandering around the display window containing toys. He wanted to reach out for any toy, but he was a little hesitant for fear of getting the toy dirty.

Suddenly a hand reached out and took the black, shiny but extremely dark suit in his hand. William's eyes suddenly bulged and he was about to speak when he saw the young face that surprised him.

Picking up the suit, Yang Dongxu waved his hand and asked the male model who was still standing there in a daze to come over. The two female tailors just made the clothes according to his size.

When William felt that the suit should be framed and used as a collectible, Yang Dongxu let the male model wear the suit directly when it was hung in the Nike headquarters building with a look of pain on his face.

A model is a model, and there is nothing to say about her figure. In the eyes of Westerners and Easterners alike, silk carries a mysterious nobility.

So when a suit made of silk is put on a model who is originally a clothes rack, the effect is natural. Even the onlookers who didn’t know much about clothing felt that the male model looked much more handsome in this outfit than before.

Just when everyone was marveling at how handsome the suit turned out to be, Yang Dongxu frowned and seemed a little dissatisfied: "The shoulders should be fixed with hard objects, and the waist should be tightened by an inch and a half, so that it can be more slim and set off the temperament." "

"Very good, already very good. It's simply a masterpiece of God." Yang Dongxu's words were spoken in English, so it was naturally William who responded to him.

"It seems that you are very satisfied with the design and the silk." Yang Dongxu said with a smile.

"Satisfied, very satisfied. This is simply God's guidance." Looking at the suit on the model, William's eyes lit up. He felt that Nike already had a magic weapon to compete in the clothing industry.

"Then let's talk about the characteristics of silk now. It's comfortable to wear, and its silkiness is definitely the lowest among fiber materials. It absorbs and releases moisture very well and can retain a certain amount of moisture for the skin.

It can absorb sound, dust and flame retardant. You can experiment with this yourself later. Then there is UV resistance, which you can also experiment on your own. The last one is because it is a natural fibrin molecule that contains 18 kinds of amino acids needed by the human body and has certain health care effects. "

"Is this really a masterpiece of God?" William kept sighing after hearing Yang Dongxu detail the many benefits of silk. However, while he is obsessed with silk clothing, William's eyes still remain clear.

Obviously, he is very satisfied with silk, and he is even more satisfied with silk clothing. But as a businessman, a rational adult, he can be ecstatic about things he likes, but he will never become completely crazy and let others slaughter him because of it.

"Of course, in addition to these advantages, it also has certain disadvantages. For example, because it is silk protein, it will fade after being exposed to the sun for a long time, and because it can maintain humidity, it is easy to wash. In addition, it is not strong enough, cannot keep warm, and is prone to wrinkles." Yang Dongxu said while picking up the silk next to him and folding it in half to demonstrate to William.

"This is not good news." William frowned.

It doesn't matter if it keeps warm. If you can afford Nike, why do you care about keeping warm there? If you want to keep warm, why buy a suit? You should buy a down jacket.

Wrinkles are also easy to deal with. At most, you just need to iron it more. As for the body absorption, it is also easy to deal with. Just add another layer of lining inside the suit. But fading is a big problem.

"The most serious of these problems is fading, but there are several other solutions to this. Although it cannot be completely solved, the practicality can be greatly increased. There is also a permanent solution, which is to modify the silk by living methods, but this will have some impact on the silk."

"Can you tell me what the solution is?"

"We can talk about this later. In fact, I think the disadvantage of fading may be an advantage." Yang Dongxu smiled. Silk has always faded since ancient times, and the ancients could not wear faded silk clothes a few times and then throw them away. The ancestors have summed up a lot of experience in this regard.

Although the problem of silk fading cannot be completely solved, it can greatly improve and delay the fading of silk, greatly increasing the practicality of silk.

"Oh" William looked at Yang Dongxu meaningfully.

At first he thought this young man was a genius in fashion design, but now it seems that this young and unbelievable face in front of him seems to be as shrewd as him.

"Luxury goods are noble and rare. If you buy clothes that are wear-resistant, non-fading, and strong, the durability of imitations is better than that of genuine goods, right?" Yang Dongxu said with a smile.

As a person who traveled from the future, and a man who tirelessly reads international news newspapers every day, understands the business market, and studies major brands.

Yang Dongxu did not say that he had completely figured out the marketing routines of luxury goods, but he had definitely seen through them. And there are many news reports in the future about the quality problems of luxury goods.

For example, a woman bought a Cartier watch with a leather strap. As a result, the strap broke after she bought it and wore it every day for a short time, so she went to the brand store where she bought the watch to have them repaired and sued them for poor quality.

At that time, the manager of the brand store said: "Don't buy luxury goods if you don't have money. Luxury goods are not for you to wear every day."

This sentence is very infuriating, and it feels like the manager is defrauding consumers. But the real fact is that although the manager's words are not pleasant to hear, his meaning is not wrong.

That is, luxury goods are not suitable for wearing every day. If you have to wear them, you must maintain them well. If you feel sorry for the maintenance after buying them, then you'd better not buy luxury goods. You can buy a replica and show off the quality without maintenance.

"Those methods you mentioned can be used for maintenance? Solve the problem of customers' concerns about the fading of clothes within a certain period of time?" William stared at Yang Dongxu with his eyes shining.

"This can be done as long as the customers don't let the clothes have any damage. And when selling this type of clothes, you can make a special note and let the customers decide whether to buy them or not.

However, because it is absolutely natural, its price must be much higher. It is at least 50% more expensive than those silk suits that are modified and do not fade."

"No, no, no" William kept shaking his head after hearing what Yang Dongxu said: "I think it should be at least twice as much to live up to its magical effect."

"It seems that I still have a lot to learn from you in business." Yang Dongxu was stunned for a moment and stretched out his hand to William.

"Young people are sometimes kinder in doing things, which is a good thing." William stretched out his hand.

The two shook hands and suddenly laughed. The people watching nearby were confused by the laughter, and they looked at the two people as if they were two fools.

The movement here attracted many people in the distance, especially after they found out that the person laughing was actually William. Many foreign businessmen in the manufacturing industry also came over curiously.

Such actions of foreign businessmen instantly attracted more people to come, making the manufacturing exhibition booth originally in a remote place instantly become the most lively place in the venue.

This made the organizer stunned for a moment and quickly sent more security to ease the crowd to avoid congestion and any accidents.

"Why is this kid always looking for trouble?" A leader standing on the second floor frowned instantly when he saw Yang Dongxu laughing with the foreigners in the crowd.