Chapter 1269 Celebration Party

Let’s have a meeting to summarize first. After the meeting, it will be almost five o’clock in the afternoon. This gives everyone time to go home, rest, change clothes and touch up makeup. The celebration party will start directly at eight o’clock in the evening.

Don't let the wealth go to outsiders. Whether it is the Yang Family Banquet or the Xinghai Hotel, they can undertake banquets such as the celebration banquet. So Liu Zongsheng booked a seat at Xinghai Hotel early in the morning.

In fact, in terms of food, going to the Yang Family Banquet is the greatest enjoyment, but it is obvious that no one goes to a celebration banquet like this right now to eat. Therefore, the more Western-style Xinghai Hotel is undoubtedly a more suitable place.

The big boss of Hainer attended the celebration in person, which is undoubtedly a great encouragement to a group of grassroots singers. After all, the big boss of Haina is rumored to be extremely mysterious and rarely attends even the company's annual meeting.

Every year, except for the year-end summary and the beginning of the year mobilization meeting, I usually don’t come to the company for several months. The big boss personally organized the charity tour, and now he came to attend the celebration in person, which made the grassroots singers with mud-legged backgrounds feel great respect.

He went on stage to give a speech to summarize, and then invited several representatives who had worked hard and had excellent conduct during this tour to come up and commend them. Yang Dongxu's awards have always been in kind, and he has never gotten a trophy to give him an honor.

For those who perform well during this charity training, some will directly receive bonuses, some will be trained by the company, and some can directly use company resources to release records. It can be said that as long as they do charity tours honestly, basically They all got rewards more or less.

Looking at these familiar and unfamiliar faces on and off the stage, Yang Dongxu felt somewhat emotional. After all, many singers used to be able to make a living from just one song.

The current explosive development of song creation was supposed to usher in the great development of the Chinese music scene and usher in a new era. The irony is that my dream of relying on one song for a lifetime has basically been shattered.

As there are more and more good songs and people become more and more picky, the value created by the songs themselves is also gradually decreasing. For example, if in the past, the same song was played in the streets and alleys, then this singer would be famous all over the country, and then usher in endless fame and wealth.

But now a song is playing in the streets and alleys, and everyone is familiar with the song. Such a song is already very popular.

But most people probably just glance at the photo printed on the disc and don't know that a familiar song is sung by the singer in front of them when they meet on the street.

Therefore, when a song becomes popular, there is no corresponding commercial operation to keep up with it. Basically, those who make money are those who sell pirated tapes and CDs. Who are you going to talk to to reason about the fact that genuine copies cannot be sold but pirated copies?

"Hello, Director Yang."

"Hello, Director Yang."

"Hello, Director Yang."

While he was slightly distracted, many people began to come to the main table to toast. The toasters included grassroots singers and the staff of this charity tour.

Yang Dongxu didn't treat them differently, smiled at everyone, and drank a few glasses of wine to save face. This made the people who came to toast instantly blush and get excited.

"Work hard, your talents will only shine in Haina and will not be buried." After drinking the wine, it was natural to say some chicken soup words to fool people.

Simple compliments and detailed words are still words of interest transactions, which makes people who are already excited become even more excited. One by one, they patted their chests and promised that they would work diligently for the company.

The lively celebration lasted until after ten o'clock in the evening. Most of the grassroots singers were men, and there were only a few women. They were just a few red spots among the greenery.

The company found a car to take the female employees and a few singers home directly. As for the men, they were all rough men. If they didn't like it, they could make a date to continue drinking, or they could go home and lie down on the bed as they pleased.

The singers and employees dispersed, and Liu Zongsheng entered the small conference room of Xinghai Hotel with a list in his hand. Many people only see the relaxed side of the boss or manager giving orders every day and doing nothing.

But in fact, the boss can indeed make more money, but the work is not easy at all. Employees only need to do their jobs as assigned above and wait to receive their wages. But in addition to arranging work for employees, bosses and management also have to rack their brains every day on how to manage and operate the company better.

"This is the list you want. This time, the five we have roughly screened out are all singer-songwriters. And each of them has submitted at least three new songs to the company, and the quality is good. Although they are willing to sell the copyrights to these songs company, but I hope I am the original singer.”

Liu Zongsheng handed the list in his hand to Yang Dongxu. In addition to the name of the person, each list also included the songs that the singer had released, the current performance of the released songs, and the scores of the songs that had been written but not yet published.

"As long as the copyright belongs to the company, let them sing the original singers if they want to. It's okay to even give them the right to use the original singers for life." Yang Dongxu looked at the familiar names on the list and didn't care about these details.

Holding the copyright of the song is already the biggest benefit. As for holding the copyright to prevent singers from singing the songs they created. From a legal point of view, there is nothing wrong with it, but in terms of actual benefits, there is actually not much benefit.

First of all, if there is an activity written above that invites this singer to sing, then he only invites it because of the common reasons between the singer and the song.

Of course you can stop the singer from singing the song if you have the copyright, but will Party A pay you to go to the platform just because of such a song or a cover singer? Not necessarily.

Therefore, the biggest benefit from copyright is not whether the original singer still sings the song to make money. If the original singer is not allowed to sing his own song, except for making the company look ugly, there is no way to obtain more benefits. .

Rather than being harsh on these minor details, it would be better to find a way to make more money by operating this song elsewhere. For example, it can be made into the background music of YY space, the benefits of Yiting Music members, or it can be made into the background music of some games, etc.

Yang Dongxu has many ways to monetize songs and make money. There is no need to worry about the fact that after the original singer leaves the company, he can no longer sing the song due to copyright issues.

Of course, this is a benefit for those singers who are easy to get together and relax. As for those who change jobs, or even turn their guns to trouble Haina after changing jobs, I'm sorry that our young master Yang never knows what it means to be soft-hearted towards the enemy.

So good conditions can be given or written into the contract. But while enjoying good benefits, related obligations and responsibilities must also be fulfilled.

"Proceed as soon as possible according to the previous plan. In terms of song promotion, we will communicate with Xuri Technology to do a good job in online music. Then there are the issues of profit and operation of ring tones and spatial background music.

Singers are our company's artists. You can't just leave all your work to Xuri Technology if you don't understand this aspect. After the song becomes popular, the singer starts to perform commercially. If online promotions follow suit, it will be beneficial to both parties. "

I went through the list carefully and didn't even miss the lyrics of the songs in the information. After confirming that these were songs that could become popular all over the country, Yang Dongxu handed the documents back to Liu Zongsheng.

"I will follow up on this, but there are some technical matters that I would like to help with. But neither I nor the company has the talent in this area. The previous talents have all been packaged and given to Rising Sun Technology.

For example, when it comes to downloading ring tones, Haina can only release songs. The most they can do is ask the singer to record them again for the sake of sound quality. As for how to download the ring tones and how to set the ring tones, it is only the work of Xuri Technology and the communication company. I can't get involved even if I want to. "

Liu Zongsheng complained, although he complained playfully. But the smile on his face was full of joy, and at the same time, he really admired the big boss in front of him from the bottom of his heart.

This is not flattery, but genuine admiration. At a time when many companies are struggling with how to profit from the copyrights of their songs, after all, the general market has been dominated by piracy, and there is not much room for genuine copies to survive.

My boss was the first to start a music platform. Before, the music platform was losing money and making money, and everyone felt that my boss was a fool.

But as soon as the YY background music came on, those people who thought they were smart instantly understood who was the fool. Just the space background music has enabled Yiting Music Platform to turn a profit, and there is a lot of profit.

Coupled with the exclusive copyright authorization, Hainer has never been afraid of fighting copyright lawsuits, even if it takes several years. This makes Yiting Music a dominant player on the online music platform, even more arrogant than Haina in the entertainment industry.

And when it was great to make money from space background music, the big boss of our company came up with a big deal - downloading of ringtones.

The company that originally sold the song copyright to Heiner was jealous of him before, but now he is filled with regret.

The right to download ringtones for a month costs 15 yuan. This price is simply too luxurious to have friends. Liu Zongsheng originally thought this was a plan that failed.

But who would have thought that domestic consumers would be so awesome that it would leave people speechless, with more than 100 million downloads in less than a month. Although not every song costs 15 yuan, there are also ones that cost 10 yuan a month, and others that cost 5 yuan a month.

But the copyright originally belongs to Haina Company, so the money only needs to be distributed a little to the original singers in the ringtones. The rest are all Hainer's own, and Yiting Music's profit increased fivefold last quarter. You must know that as soon as the space background music came out, Yiting Music’s profit in one quarter has reached hundreds of millions.

A golden idea directly increased the company's market value by more than five times, which was a real doubling of profits. This is not the kind of market value that is promoted. If the market value is touted, it would be no exaggeration to increase it by five times.

So sometimes Liu Zongsheng is really curious about what the brain circuit of his big boss is like. He always has this kind of whimsical idea that can make waves in the market.

If Yang Dongxu knew that Liu Zongsheng highly praised his golden idea of ​​downloading ring tones, then he would actually have an average feeling about this golden idea.

This is not because he is pretending or being inflated. It's just that ring tones are indeed very popular now and have become the second largest profit point of communication companies' business (the first profit point is phone charges), but this profit cannot last long.

For example, the phone bill of a communication company can be charged forever as long as you use your mobile phone, whether you are using a touch-tone mobile phone now or a smart phone in the future.

In fact, the downloading of ring tones only had a good time for a few years, just like the CD replaced the tape, the M3 killed the CD, and the smartphone swept all the old guys in the past into the garbage heap of history.

The downloader of CRBT has only been eating the big fish and meat of the past few years, and then he is not even qualified to eat chaffy vegetables to survive, and he is completely dead, without even a chance to return to the light.