Chapter 261 Aimer's Sorrow
Aida is the biggest beneficiary of the storm caused by the King of Video, but it is not the only one. Especially when Aida is out of stock in the market, citizens will naturally consider choosing other brands of DVD players.
The storm created by CCTV Biaowang further popularized the concept of DVD players to ordinary citizens, causing the overall sales of DVD players to surge.
The sales of Aida Electronics cannot truly reflect the rapid growth of the domestic DVD player market this month, and the Shanghai factory of Philips Components Department can better understand the real situation of the DVD player market. Novel chapters are updated the fastest
In September, the Shanghai factory was seriously underutilized. In October, the output was less than half of the designed capacity. In November, when Aida spent 80 million to win the CCTV bid, Philips Components China District President Zhang Yaping decided to gradually increase the production capacity of the Shanghai factory to the maximum, but it will take one to two months of buffer time to fully utilize the production capacity. At the same time, a larger-scale second-phase expansion project will be launched.
The construction of the second phase of the project, together with the installation and commissioning of the production line, staff recruitment and training, will take half a year at the fastest.
A factory specializing in movement has appeared in Guangzhou. This factory takes the bald head from Sony and makes its own molds to make the frame. The price is much cheaper than Philips. Zhang Yaping has seen the products of this company. Manufacturers who make a fortune in the booming market will use their products. The only potential competition for Philips is Sony, which has a factory in China, and if Sony wants to produce a qualified movement, it may not be much earlier than the second phase of Philips' project. Time, and Sony's pace is somewhat conservative, the first phase of the project is only on the scale of 100,000 sets. "Fiction" novel chapters are updated the fastest
In other words, within half a year. The Philips Shanghai factory will become the main supplier of DVD player cores, but before the completion of the second phase of construction, the monthly output of the Shanghai factory will only be 250,000 sets at the peak.
Zhang Yaping suspects that when the Shanghai factory's real estate production capacity is fully utilized next month, the movement supply will also be in short supply.
In this situation, many people first consider the price increase, and the people around Zhang Yaping also suggested the same. Zhang Yaping withstood the pressure and got rid of the tempting temptation of price increase. Although the price increase at this time can benefit temporarily, it will undoubtedly push some major customers to Sony, and the price increase of the movement will eventually be transmitted to the terminal price of the DVD player, affecting the continuous explosion of the DVD player market, no one can easily Judging how big the impact is, it is wise not to take small profits at the expense of big ones.
In this regard, Zhang Yaping admires the composure of Aida Electronics. Just when Aida DVD players were snapped up by the market and were often out of stock, Aida Electronics resolutely resisted the temptation of price increases and strictly stopped dealers from raising prices without permission.
In any case, Scooper, Philips and Aida Electronics will be the biggest winners. According to the contract drawn up on November 10, the Shanghai factory will give priority to orders for December: 40,000 sets of movements.
Zhang Yaping found out in surprise,
Adding in the 26,000 sets of movements in November, Aida's five-year purchase volume just reached 100,000 sets, which is exactly in line with Zhang Ke's forecast on the first day of Aida's electronic product launch.
Zhang Yaping claims to have a thorough research on the DVD player market, but compared to the behind-the-scenes investor of Aida Electronics, he thinks he is far behind. Wait for Aida Electronics' new assembly plant to be completed, the new circuit board production line to be put into production, and the training of newly recruited employees to be completed. Aida Electronics' core purchases will increase from 40,000 sets to 100,000 sets at once. In other words, before the completion of the second phase of the Sony factory and Philips Shanghai factory, Aida Electronics will occupy 40% of the market for branded DVD players. share.
Mr. Emerson, the representative of Scooper in China, has a very nice Chinese name, Aimo, but this person often makes others feel helpless. Zhang Yaping’s visit to Aimo this time. It can only express helplessness. Aimer stopped in Shanghai on his way to Haizhou City, not simply to invite comrade Zhang Yaping, but to hope that Philips and Scooper can put pressure on Aida Electronics to prevent Aida Electronics from falling into the embrace.
The ultimate goal of Skober is to prevent it from entering the decoder board market. If it is in the backward embrace, it will snatch 20%, 30% or even more of the decoder board market at once, and Aida Electronics has the halo of the CCTV standard king on its head. Manufacturers who want to squeeze into the DVD player assembly industry will undoubtedly give priority to imitating the technical standards of Aida Electronics.
Just as Scooper does not want to lose Aida Electronics, Philips does not want to lose Aida Electronics, so the possibility that they will jointly put pressure on Aida Electronics is almost non-existent.
Zhang Yaping and Aimer arrived in Haizhou on the eve of the Aida Electronics Dealer Conference. Fortunately, Zhang Ke had ordered people to help
Xicheng Hotel has booked a room, otherwise they can only go to the suburbs to find a hotel
Zhang Yaping signed a priority supply and technology agreement with Aida Electronics on behalf of Philips more than ten days ago, but this trip is related to the market monopoly of the entire upstream components of the DVD player, and Zhang Yaping will definitely not be absent.
On behalf of Aida, Su Jindong greeted Zhang Yaping, Aimer and their entourage, sent them to Xicheng Hotel to rest, and said sorry: "I am very sorry, Mr. Zhang Ke is accompanying: Sir, Mr. arrived in Haizhou yesterday. I am very interested in the prototype made by the produced decoder chip..."
"Prototype?" Aimer opened his mouth and was taken aback. His Mandarin was awkward, but there was no obstacle at all in listening. He couldn't believe it. As far as he knew, it took only a few days for the first official decoding board to come off the production line, and there was no technical cooperation before that. It took five months to come up with a prototype.
Zhang Yaping is also a little unbelievable.
A quite complex control system is needed between the decoder board and the movement to perfectly connect and play the digital disc, which involves the development of many auxiliary parts and system control parts.
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Philips and Scooper have cooperated in technology since the middle of the year. In order to jointly monopolize the market, they will provide some basic connection technologies to the complete machine assemblers. As long as these assemblers do not want to invest heavily in technology, they can purchase Scooper If you don't want the decoding board of Cypress, you must purchase the movement of Philips.
This news is definitely not good news for Aimer, it means that the only possibility of threatening Aida Electronics has been ruthlessly killed, and Aida Electronics can be very fast.
For Zhang Yaping, it is good news. The connection technology between Philips' movement and decoder board has been given to Aida Electronics, which means that Philips already has the technical foundation to form a strategic alliance with Philips at this time, which makes him feel confident. What is a little uncomfortable is that this technology is in the hands of Aida Electronics. Aida Electronics will never be so stupid as to open up these technologies to Philips or Philips for free like Wanyan Company. During the two contacts with Zhang Ke, Zhang Yaping knew that Zhang Ke was definitely not someone who would do such a stupid thing.
Although Zhang Yaping is confident to mobilize manpower to carry out technical research and solve the connection problem with the decoding board within three months, Sony can also do it. How precious three months is, as long as Philips takes the first step to form a strategic alliance with it, In the future, only groups with technical strength will be able to get rid of the technical barriers they jointly established.
Taking advantage of the time when Su Jindong went out to answer the phone, Zhang Yaping patted Emer on the shoulder comfortingly, and said, "I'm afraid Aida hooked up with him before launching their first product, Zhang, you don't mind After getting in touch with him, I knew that this person was too powerful and impeccable, otherwise, how could there be a seat for the complete machine assembler in this meeting?"
Aimer was a little sad, and he asked Zhang Yaping in his broken Mandarin: "Chinese people like to use their weapons to fight tricks. You have to see the so-called prototype machine to be sure..."
Zhang Yaping thought that Aida would not use this dirty trick to bluff people, of course he also believed that seeing is believing. Although I was a little tired after sitting in the car for several hours, how can I feel rested at this time? When Su Jindong walked back to the room, he directly proposed to go to Aida Electronics to meet Zhang Ke and Chen Xinsheng, and visit the prototype machine that Aida Electronics had just developed.
This was expected. Su Jindong took out his mobile phone in front of Zhang Yaping and Aimer to contact Zhang, and immediately agreed to ask the hotel to arrange a car to take them to the component branch on Chengshan Road.
Compared with the beginning of the month, the components branch has improved a lot. The scientific research office building has been fully opened, the staff canteen and the dormitory building have also been fully opened. The circuit board production line of the new factory building on the south side is being installed and debugged. Staff training and production line installation and commissioning are being carried out simultaneously. Start early and everything is in order. This is the key to the production of Aida DVD players exceeding 100,000 units in a month.