Chapter 196: Big Channel Provider
The distributors invited by Shengxin and the managers of the major business electronics departments will entertain them by themselves. Ye Jianbin will introduce the key figures to Zhang Ke.
Shi Yi is a large distributor of home appliances in Shanghai, the general manager of Shanghai Yongcheng Jiaojia Appliance Co., Ltd., forty years old, not tall, with sharp triangular eyes, and does not look so wretched.
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After listening to Ye Jianbin's introduction to Shi Yi, Zhang Ke smiled calmly and said, "Shanghai is the most important market in East China. It is Aida's honor to cooperate with a big channel like Yongcheng." The chapter is updated the fastest
For an unknown company like Aida Electronics, Shi Yi really couldn't express interest in it. The key point is that Aida Electronics dared to ask Yongcheng to order cash.
Before Shi Yi refused Ye Jianbin because he couldn't bear the shame, he agreed to the agent of Aida. He ordered 50 machines at random, and paid more than 100,000 yuan to Aida Electronics, which can be regarded as repaying Ye Jianbin's favor.
Seeing Aida's product meeting, Shi Yi was a little moved. As a big channel provider, he casually chatted with his colleagues on the spot. When Hua Jianlong, the general manager of Baiyi Store in the city, received a call, he asked Ye Jianbin for help. Another 30 machines will be transferred to support, and Shi Yi will have some. "Fiction" novel chapters are updated the fastest
The Shibaiyi store occupies the sixth floor of this building, and the home appliance department store is located on the third floor. Shi Yi and other channel dealers who were invited rushed to the sales promotion site for Aida DVD players on the third floor.
From the moment the spotlights illuminated the billboard, the 30 machines prepared by Shibaiyi Store for today's promotional activities were all sold out within an hour and a half.
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There is no more stocking in the Shibai store. And now there is less than half an hour left before the closing of business in the evening, just to make some noise to attract the attention of the dealers who were invited today.
In addition to the explicit advertising forms that can be seen by various media, the dealers themselves have the role of implicit advertising, which cannot be ignored.
Whether the dealer is active or not. Determine the distribution intensity of the terminal market.
Once Aida's DVD players spread all over the home appliance counters of major shopping malls in a city, and occupy a relatively good display position, and are highly recommended by the counter staff, the effect will definitely be stronger than advertising on CCTV.
The active cooperation of dealers from all over the country can minimize the cost of marketing and publicity, and maximize the effect of marketing and publicity. Aida proposes a cash order mode. The more proactive the dealer is, the more
The more you can advance the order payment to Aida in advance.
I don't know that it is the large-scale outdoor advertisement that bursts out in an instant and sets off a whirlwind. It is still the seductive charm of Jiaoyan Mingyan Jiang Daier, in the home appliance department on the third floor of Shibaiyi Store, from the escalator entrance to the promotional booth space. Crowded and squeezed are full of people. Jiang Daier used the only remaining prototype to explain the functions and video effects of the Aida DVD player to the customers surrounded in front of the booth. Xu Wei and Ling Xiaoyan distributed leaflets with the staff of Shibaiyi Store. maintaining order. Aida launched this DVD player with a stand-alone price of 3,688 yuan and a 200-yuan gift certificate?? A DVD player whose price has fallen below 3,500 yuan. But for ordinary families, it is also considered a luxury. Many of the customers around held up a stack of banknotes and shook them: "Give it to me, I want the last machine, as a gift." I don't need a coupon..."
Shi Yi and the others stood in the women's clothing department on the fourth floor and watched the grand occasion on the third floor. He suddenly felt that it was a joke to only pre-order fifty machines from Aida. If the Shibai store has enough stock. Fifty units will be sold tonight.
Like Shi Yi, there is also the manager of the home appliance department of Oriental Plaza who is equally regretful.
Oriental Plaza is the city's leading commercial center, dedicated to managing mid-to-high-end commodities. At first, Shengxin deliberately chose to cooperate with Dongfang Guangcheng to hold this product fair, but Dongfang Plaza rejected Shengxin's request because Aida Electronics was not a well-known brand, and only gave a very unremarkable home appliance counter as a token.
The manager of the home appliance department of Oriental Plaza has just received a call from his assistant. The five machines in Oriental Plaza have already been transferred to the manager of the home appliance department of Shibaiyi Store. He hated his teeth so much that Aida Electronics' advertising campaign had just started. If customers found that the largest shopping mall in the provincial capital was out of stock tomorrow, he would have to give the general manager a bloody training and quickly send Shengxin's marketing director Shao Xinwen Pulling it aside, always take twenty or thirty machines for emergency.
The troubles of the manager of Dongfang Guangcheng's electrical department can be solved only by Shao Xinwen; Ye Jianbin can't easily solve the problem that caused Shi Yi a headache. He directly dragged Ye Jianbin back to the reception on the eighth floor to find Zhang Ke.
"Hui's speech made people quite understand Mr. Zhang's demeanor," Shi Yi's impression of Zhang Ke was only limited to the one just now.
The very decent speech on the stage is not just a compliment; the speech cannot be understood after reading. Zhang Ke is extremely particular about reading, pausing, and controlling the voice, allowing the audience to understand all kinds of meanings and subtleties. Understanding by heart, this in itself reflects Zhang Ke's high skills in speech.
"Thanks for the compliment, Mr. Ye knows that I am usually a man of few words. For tonight's speech, I haven't slept well for a few days..."
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Shi Yi smiled. He admired the young man who is aggressive, modest and prudent, and said, "Whenever Aida plans to go to Shanghai to hit the market, Yongcheng will fully cooperate..."
Zhang Ke smiled and said: "The marketing work in Donghai will take about half a month to complete, and the Shanghai side will be in late July at the earliest. The specific time will be arranged by Shengxin. Of course, it also depends on Yongcheng's side." Preparedness..."
Shi Yi said: "There is no problem with Yongcheng, the five million yuan will be transferred to Aida's account tomorrow, and Aida and Sheng Xin should be asked to make a timetable quickly so that Yongcheng can make preparations early ..."
Zhang Ke and Ye Jianbin looked at each other and smiled wryly.
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Aida only took out 1,000 machines this time, and the distribution volume to East China was only controlled at about 500, leaving only 500 machines for the provincial market. Under the fierce advertising campaign, once the market is opened, as long as a certain amount of advertising is maintained and the after-sales service system is continuously improved, the sales of products with stable quality will be controlled above a certain level.
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Zhang Ke estimates that Aida Electronics' production capacity of only 2,000 units per month can only maintain the supply of the provincial market. He doesn't know whether he can save enough machines to hit the Shanghai market in half a month.
Fortunately, Sheng Xin transferred 15 million into Aida's account in time last time, and Aida immediately built a new factory and recruited employees without delay the moment he got the money. Fourteen hours non-stop operation.
The production capacity has more than doubled after shift production is realized. The construction of the new plant will be completed at the end of the month. The production line mainly used for assembling DVD players is not complicated and can be put into production as early as mid-August. However, the most obvious constraint on production capacity is the circuit board. It is very unlikely that the expansion of circuit board production capacity will be resolved synchronously before mid-August, unless the merger and acquisition of circuit board manufacturers conducts a quick production change.
In order to expand the production capacity to 8,000 units in August, Su Jindong is under great pressure.
From the conversation between Zhang Ke and Zhang Yaping, general manager of Philips Components Department in China, Zhang Ke hopes to produce 100,000 units this year.
Although Shi Yi generously promised to put five million in Aida's account tomorrow, Zhang Ke did not give him a clear answer. This is probably the treatment that Shi Yi rarely encountered in recent years. Watching someone come over Looking for Zhang Ke and Ye Jianbin, he had no choice but to walk away Shi Shiran.
Walking over was Zhou Ping, who is currently in charge of the Human Resources Department of Aida. Together with him was Lu Qingsheng, the deputy director of the Second Huishan Radio Components Factory. The deputy manager of the production and operation department actually assists Su Jindong in charge of the production and operation of Aida Electronics. Along with him, five production engineers joined Aida Electronics from the Huishan No. urgent need.
Zhou Zhouping had the opportunity to introduce Zhang, the real head of Aida Electronics, to Lu Qingsheng only when he had time. He stopped for a while, chatted a few words, and then led him to have an informal meeting with other Aida management present.
Ye Jianbin said with emotion: "You can see the expansion of Aida Electronics almost anytime and anywhere. To use an exaggerated word, Aida Electronics is growing at a speed that can be seen with the naked eye..."
"You must be worthy of Mr. Ye's trust." Zhang Ke made a hypocritical compliment, but he couldn't help laughing first.
Ye Jianbin laughed lightly, and said: "You have caught the right timing again, and with Yongcheng's money, the total additional orders tonight have reached 20 million. Sheng Xin is finally sorry for you!"
Zhang Ke said with a suppressed smile: "But before today, Shengxin only brought in five million orders in East China in half a month..."
With the addition of Shengxin's 15 million, Aida Electronics will soon be able to raise a total of 40 million in huge funds, and planning to build a large-scale industrial base in Yilongdong is no longer a dream!
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