Chapter 195 The Courage of the First Step
The billboard opposite the Baiyi Store claims that the most valuable outdoor space in the city costs 1.2 million yuan, that is, if you pass by the most prosperous street in the city, you will be able to see the logo of Aida Electronics when you look up.
The flow of people near Shibaiyi Store was attracted by the suddenly shining snow-white spotlight column in the night sky, and they all looked at the focus of the spotlight. On the right side of the billboard, Jiang Daier, who is as pretty as a spring, is staring at her. In front of her line of sight, the scaled-up three-dimensional model of the DVD player protrudes impressively, occupying about one-third of the billboard in the upper left corner, giving people a strong impression. of visual impact. Novel chapters are updated the fastest
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Looking from the large floor-to-ceiling windows on the eighth floor, this kind of billboard combining print advertising posters and three-dimensional models is particularly dazzling. Make up a lot of topics.
From this moment, Zhang Yaping, general manager of Philips Components Department, really felt that Aida Electronics is extraordinary. This is only the first step of Aida Electronics' national marketing. No domestic electrical appliance manufacturer has such a big hand.
"Dear friends from the media..." After two minutes of silence, Zhang Ke's magnetic voice came out of the speaker again, making people realize that he was still at the meeting site, "Since the launch of the first DVD player in China in 1993, the DVD player market Sustaining rapid growth, Aida Electronics is honored to establish a partnership with Shengxin Trading on the basis of high trust, and will jointly launch Aida Electronics' DVD player products to the East China market..." Zhang Ke spoke eloquently for nearly five minutes Words, just walked off the stage amidst the thunderous applause of the crowd. "Fiction" novel chapters are updated the fastest
A small display stand was set up in the northeast corner of the venue. Three prototypes of the first video player sd-920 currently launched by Aida Electronics were displayed in silver gray, pearl white, and painted black. Next to the booth was the screening area. Jiang Daier was standing with Ling Xiaoyan and Xu Wei. There, after the strong impact of outdoor advertising. The media reporters seem to be more interested in the image of Aida Electronics, the flashes are constantly flickering, and Jiang Dai'er is about to accept the test of the flashes before she is on her way to stardom.
After the brief meeting was over, it was held by Aida Electronics. There was a door between the meeting and the reception. Ye Xiaotong announced the start of the reception, and the door quietly opened, diverting the participants to the more spacious reception next door.
Ye Jianbin stood beside Zhang Ke wearing only a plaid shirt. It seems that Zhang Longtian's clothes are too serious.
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"I wish Aida Electronics will rise tomorrow." Ye Jianbin smiled slightly. Zhang Ke's speech on the stage just now was sophisticated and calm, which is not something ordinary people can do after a few more rehearsals. He is probably the kind of person who is naturally able to deal with everyone calmly. eye-catching people.
Zhang Ke smiled, untied his slightly stuffy suit, and nodded to the invited guests and media reporters who came to congratulate him,
On the one hand, he said to Ye Jianbin: "I'll flatter each other with you when I have time. Zhang Yaping from Philips is still over there. Do you want to go there together?"
Zhang Yaping is an important minister of Philips Components Department. He came to attend the meeting at the invitation of Sheng Xin. But Shengxin has no connection with the upstream suppliers of the electronics industry, and he is not the general manager of Philips Mobile Phone Division in China, Ye Jianbin smiled slightly. There are other important people to greet, let Zhang Ke go first.
"Aida Electronics is extraordinary. It is rare to see domestic manufacturers with such a big hand..." Zhang Yaping smiled gently, and he was always accompanied by Su Jindong.
"Whether Aida Electronics can be extraordinary depends on Mr. Zhang's support!" Zhang Ke's words are not compliments, I'm afraid Zhang Yaping hasn't realized how big Philips' movement production base in China is. important.
Once the decoding board is developed. The production process is quite simple. As long as there is much demand in the market. The c-cube company can launch as many decoding boards as possible without the constraints of production capacity bottlenecks; however, the production process of the movement is much more complicated than that. There is a problem of production capacity bottleneck.
As far as Zhang Ke knows, eight months later, that is, within four months after the Spring Festival in 1996, the sales volume of the DVD player market, which should have continued to explode, has not increased significantly. The main reason is that Philips' domestic production The base has reached the bottleneck of production capacity, and the movement cannot be supplied. During that time, some companies made a lot of money by speculating on Philips movements.
The production and sales volume of Philips movement base in June has reached 60,000 sets, and Aida Electronics has only purchased more than 1,000 sets of machine chips. It is really not a big customer. If Zhang Yaping was not impressed today, probably It didn't take long for the impression of Aida Electronics to be wiped away by the busy office.
Zhang Yaping said with a smile: "Philips has been working hard in China to find potential manufacturers to cooperate with. Today, let me learn from Aida Electronics.
to hope. "
As an upstream component supplier, Philips hopes to support potential downstream manufacturers. If Philips knows that Aida Electronics is developing a movement, it will change its attitude.
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Zhang Ke knew that Zhang Yaping's words were not hypocritical and polite, and said with a smile: "Aida Electronics has a long way to go. Today is just the first step. Next, we will go to Shanghai, Guangzhou, and Beijing to fight the market until the victory flag is planted." All over the country..."
Zhang Yaping just heard Su Jindong introduce Yu Aida Electronics' analysis and judgment of the market. From the first step taken by Aida Electronics today, he knows that Zhang Ke is a genius in the market. Not just today's meeting, he learned from Su Jindong's introduction that the advertisement of Aida Electronics will be broadcast at the beginning of the TV series at 8 o'clock on CCTV tonight. On the wall, a strong advertising campaign is about to start...
Zhang Yaping had to be impressed by the boldness of Aida Electronics in the market. Even South Korea's Samsung Group did not have such a large amount of advertising for its video player industry.
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So far, there are very few manufacturers that directly adopt the second-generation decoding chip. After all, the investment in system control development in the early stage is relatively large and the time required is relatively long. According to Zhang Yaping's understanding, only Xinke and BBK directly adopt the second-generation Generation decoding chip technology, but their movements are slower than Aida Electronics.
As early as the beginning of this year, Aida Electronics directly developed DVD player products on the second-generation decoding chip launched by c-cube company. It only took half a year to launch a mature product, which surprised Zhang Yaping. The movement produced by the core base is more considered to be matched with the second-generation decoding board of Skopper. For the first-generation decoding board, the movement function of Philips is too powerful, so that it is a bit wasteful. As a result, many manufacturers such as Samsung do not purchase movement from Philips in the production of DVD players. They choose products that are cheaper but of unstable quality.
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Although Zhang Yaping is not familiar with Aida Electronics, but from the first contact with Aida Electronics, he felt that Aida Electronics is ahead of others. He believes that the possibility of Aida Electronics' success is quite high. The application of the second-generation decoder board in DVD players, and the movement designed and produced by Philips for the second-generation decoder board will also dominate the entire movement market. Zhang Yaping certainly hopes that this moment will come as soon as possible. Looking at Zhang Ke, he smiled Said: "Aida Electronics is confident to become the number one brand of DVD players in China?"
Zhang Ke smiled: "We will purchase 100,000 sets of movements from Philips before the end of the year, and by next year, I will need 100,000 sets of movements every month..."
Zhang Ke's words really shocked Zhang Yaping. At present, South Korea's Samsung can only produce 2 machines per month. Aida Electronics actually wants to surpass Samsung in one fell swoop, and Philips' current production capacity does not expand, and it will only be able to supply less than 2 million sets of movements next year if it is at full capacity. Seeing the courage of Aida Electronics, Zhang Yaping was afraid that Zhang Ke's words would be taken as a joke.
Zhang Yaping is also a man of self-cultivation. He said with a faint smile, "This year, Aida Electronics has the ability to digest the 100,000 sets of movements. I will naturally supply them to you. It is too early to discuss the production and sales plan for next year..."
Su Jindong didn't know Zhang Ke's plan, let alone see that the supply of movements after the Spring Festival next year would suddenly be tight. The current production capacity of Aida Electronics is only 2,000 units per month. In addition to expanding the front of the factory building and recruiting a large number of skilled workers to implement non-stop production in shifts, the production capacity of 10,000 units per month is considered good. The new production base does not yet know When he has the ability to start, Zhang Ke opened his mouth and asked for 100,000 sets of movements, which really shocked Su Jindong. But compared to this, Zhang Ke's request of 100,000 sets of movements per month next year made him even more dumbfounded. He hadn't thought that Zhang Ke would be so optimistic about the DVD player market!
Zhang Ke pursed his lips and smiled. Today is only a product fair, and this wave of advertising campaign has just begun. Before that, only a few shopping malls reluctantly put Aida on the counter for the sake of Shengxin Trading. The sales situation is natural. It's bleak. If the managers of the home appliance department of these shopping malls heard the conversation just now, they would probably laugh it off. It's a pity that people who haven't experienced the market will never understand the wonder of the market! #################################################### ########################## ps: Brothers, it’s even easier to accept recommendation tickets. The goal on Monday is 8,000 tickets!