Chapter 213 Layout
In the summer of 1995, the selling price of video disc players remained at a high level of more than 3,500 yuan per day, and the agency price for secondary distributors remained at a high level of more than 3,000 yuan. Although Aida does not yet have the ability to negotiate prices in purchasing components. It is impossible to effectively control the purchase cost, even so, each DVD player still has a gross profit of nearly a thousand dollars.
There is still a week before the end of August, but according to the sales data sent back from various dealers, the monthly sales of Aida DVD players will definitely exceed 6,000 units in August, ranking second only to Samsung in sales in East China. w Novel chapters are updated the fastest
Although there is such a high gross profit, it is still far from satisfying Aida's thirst for funds.
Zhang Ke's land development model designed for Aida is too radical, resulting in high management costs, especially the marketing. The advertising investment in East China Sea and Shanghai alone has exceeded 10 million yuan, not counting the 600,000 yuan advertising fee paid to CCTV every month.
The successful marketing means that Aida's sales agency sales model of cash ordering that has been insisted from the beginning can extract more funds from the dealer system. For the agency right in the Shanghai area, in addition to the normal advance payment to Aida to support 10 million. w "Fiction" novel chapters are updated the fastest
Zhang Ke used this fragile capital chain to maintain Aida's extreme expansion.
The technical advantages of Aida's products based on the second-generation decoding chip were fully reflected by the end of August. Professional magazines such as "Electronics Weekly" spoke highly of the high-integration technical advantages of the second-generation decoding chip for DVD players. The data of Aida, Wanyan and Samsung are used in the paper.
This professional magazine. Ordinary citizens rarely come into contact with it, but they have a wide range of electronics and electrical appliances dealers, plus Aida's market sales in East China. As a result, dealers in the East China region came to the door one after another, asking to represent Aida's products.
In August, the marketing team led by Liu Minghui visited all large and medium-sized cities in all provinces in South China. The dealer network in South China is basically done. After this circle, at least another 20 million production funds have been raised for Aida from the market in South China.
At the end of August, Zhang He and Liu Minghui transferred back to Haizhou and divided ten marketing staff into five groups to go to various provinces in central China to prepare for the establishment of a dealer network; while the team led by Zhou You has entered Xijiang Province to carry out the first wave of marketing.
Aida has embarked on the road of comprehensive expansion before the future giants of video player manufacturers such as Xinke, Backgammon, Malata, and Aiduo start.
After meeting with Zhou You to discuss the specific planning and planning of the electronics industrial park. Zhang Ke notified Su Jindong and Ding Zhu that Xu Si went to Hong Kong to prepare an agency company.
The most important resource of the Hong Kong company is the agreement with the company. This cooperation agreement also has the credit of Ding Piao and Su Jindong.
The shareholding structure of the Hong Kong company is similar to that of Aida, with both Dingcao and Su Jindong holding 5% of the shares.
Although Su Jindong and the team have excellent talents in production management and technology research, they never expected to develop an enterprise in such a radical way. Su Jindong has to admit that every step of success would be replaced by himself. I can't help but stop temporarily and take a good look at the market. Reflect on it. But Zhang Ke clearly knows that every success will be followed by greater success. He urged everyone to meet the next glory without stopping. That's it. When more and more people know that he is only a high school student in school, apart from admiration, there is no slightest contempt
Of course, Du and Su Jindong had no objection to Zhang Ke's arrangement.
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Xie Jiannan made an offer to Kumho to acquire Haitai's equity, requesting Chint Group as the controlling shareholder, and even proposed a capital increase and share expansion proposal at the same time. Once Kumho rejected Xie Jiannan's request, they would not hesitate to take advantage of their capital and use means of capital increase and share expansion to dilute Kumho's shares. Until Kumho was finally excluded from Haitai's decision-making level.
Zhang Ke has more reasons to believe that Xie Jiannan's plan is similar to the path chosen by Sheng Xin. Shengxin Global Electric's sales venue in the west city was very successful. It prompted Xie Jiannan and Chint Group to decide to speed up the steps netbsp; Don't give your opponent time to react.
Zhang Ke didn't need to react at all. They would come if they wanted to. It should be Ye Jianbin who felt the pressure first.
On August 28, Zhang Ke informed Ye Jianbin that Kumho decided to accept Xie Jiannan's bid.
In the West City appliance store. Ye Jianbin looked at his kingdom. It has been ten days since it opened. Although it could not maintain the popularity during the big promotion, the daily flow of people and turnover have remained above a considerable level. Whether it will be successful or not is yet to be tested, but Ye Jianbin has unprecedented confidence in this model. Compared with the traditional distribution system and direct supply model, it has an incomparably superior cost advantage once it has a large scale. It can even restrict upstream manufacturers.
There is no need to guess their intentions. Xie Wanshan has taken care of my small shop twice in his busy schedule. Ye Jianbin smiled contemptuously and said that Xie Jiannan was ashamed to come to Haizhou, but he was also very generous and even gave 1,500 million chips. What is Kumho going to do with the money and continue to set up camp in Haizhou? ,
Zhang Ke licked his lips in embarrassment: My Uncle Bu's company is waiting for the rice to come in,
You seem to be begging for rice with a pot all day long. Ye Jianbin laughed and said, "Your uncle's company is short of money and can do it. Are you interested in investing in Shengxin?
Zhang Ke curled his lips and smiled, Sheng Xin wanted to really fight Chint. Can I still stand by and watch? You also know that I have always been the one who waits for the rice to go into the pot, now that I have thin arms and legs, I can't help much
Are you really looking forward to Shengxin and Chint fighting each other? Ye Jianbin smiled. He didn't care about Zhang Ke's polite refusal and messed with Sheng Xin everywhere. Kumho is determined to set up camp in Haizhou. It has a lot to do with Kumho's current weak strength.
Zhang Ke wants to lay a solid foundation in Haizhou! However, with Ada's hot mode, it also rises quickly.
Shengxin's confidence comes from the Ye family behind the scholars, but compared with Chint Group, the commercial resources are still far from enough. After more than ten years of development, Chint Group has formed an industrial scale of two to three billion in the fields of biopharmaceuticals, health care products, and semiconductors, and has begun to expand to other fields such as commercial distribution.
It has only been two or three years since Sheng Xin worked hard to gather the scattered business resources of the Ye family to form a scale. Compared with Chint's huge body. Sheng Xin was like a weak and thin man.
Zhang Ke put his arms around his arms and said, "Sheng Xin will go to the Shanghai exhibition first,
Yongle Electric Appliances, which will dominate the home appliance chain market in Shanghai in the future, was only a collective enterprise mainly engaged in wholesale home appliance business before 1996. In mid-1996, it was contracted by a few employees of Shuilejiao Home Appliance Company to change its business model. The intersection of giants in the home appliance chain industry
Shengxin moved to Shanghai at this time to avoid direct confrontation with Suning Appliances in the province. At this time, Yongle was completely vulnerable and even allowed Shengxin to directly acquire Yongle Jiaojia Appliances, the predecessor of Yongle Appliances. Entering Shanghai can also cooperate with Shi Yi's Yongcheng Jiaojia Appliances.
Ye Jianbin will not ignore any of Zhang Ke's suggestions now, just as Zhang Ke wants to set up camp in Haizhou, Ye Jianbin will inevitably have such thoughts, if it is not a last resort, he also wants to take the most critical and glorious step in life in his own base camp .
Ye Jianbin said: I will seriously consider it. I think Xie Jiannan and all the men from the Xie family combined are not as courageous as you, but Aida has been running without stopping until now. I don't think you want to stop for a rest. The strength of Chint Group is very strong, but they will not take all the market in the province without taking a breath. ,
Zhang Ke smiled and said: Anyway, you have to help me act out the Haizhou play,
this. Zhao Jinrong has already expressed their willingness to cooperate through Deputy Mayor Wan. Shengxin can even sign a framework agreement with them regardless of goodwill
What does it mean to disregard goodwill? If this framework agreement is not fulfilled by Jincheng, what does it matter to Yu Shengxin's goodwill?
Ye Jianbin smiled treacherously! It is said that Zhao Jinrong offended you a lot when he left, which is why you bothered to dig a hole to bury him. Are you not worried that Xie Jiannan will seek their cooperation? Anyway, Haitai is determined to do home appliance retailing, maybe Xie Jiannan will think about entering the Haizhou market then. ,
It's not like a house made of paper, it will take a year to erect a high-rise building, and Xie Jiannan has the courage to come in. Doesn't it just happen to lighten your burden?
Seeing what Zhang Ke said, as long as Haitai dared to enter Haizhou, he even said with a smile to Ye Jianbin, who attacked Haitai: Then I really want to send someone to provoke the surname Xie. Let him remember the shame of Mercedes-Benz from time to time . If they want to march into Haizhou uncontrollably, the pressure on Sheng Xin will be relieved.