208-0 Don’t Scare People to Death in the Theater
"Hollywood Drawn()"!
The beam of the old-fashioned projector hit the big screen, and hundreds of people in the hall were watching the big screen quietly and intently.
The story continues. On his way home, Eddie, an asthmatic mom, passed by an abandoned villa and looked curiously at it. But when he turned around, a terrifying zombie with sores on his face suddenly appeared.
"Ah! Ahhh..."
"Oh My God!"
The silence in the theater was broken by hundreds of people shouting at the same time.
Naomi Watts angrily took out the hand held by the man and twisted it directly on Wayne's waist, but her other hand was still holding his arm tightly, and her upper body was almost completely drilled. Into his arms.
She raised her head and leaned close to Wayne's ear, and whispered through gritted teeth: "Damn it, Wayne, do you have to do this? This is the first time. First, use a peaceful environment and psychological hints to attract the audience's attention. Entering the body of a young actor, and then suddenly a scary and terrifying scene appears, this is too scary, this is too scary! After this movie, there will definitely be fans who will scold you together!"
This was the first time for Naomi Watts to watch the film, and she is a relatively emotional woman, so she never missed any of the terrifying breaking points set by Wayne, and was scared to death every time.
Fortunately, she wasn't the only one screaming, as hundreds of people muffled her sharp voice.
Wayne stretched out a finger and gently placed it on her mouth. "Shh! Keep watching the movie, Nami. Horror movies are not scary, but the core selling point is completely gone!"
"Then you have to be careful, don't scare people to death in the cinema!" Naomi Watts muttered softly, returning her attention to the big screen.
Her unintentional words made Wayne stunned for a moment, and he immediately started brainstorming in his mind.
He couldn't help but whisper: "It's a good thing to scare people to death..."
Yes, he seems to have an impression of this matter. It seems that any horror movie is marketed in this way. Considering the lower limit of Hollywood distribution companies, this kind of thing can definitely be done. Even the dead can squeeze out the last bit of value, let alone release some false news when marketing the movie.
It seems that we need to discuss it later with the Warner Bros. distribution department and leave it to them to judge and investigate whether it is feasible or not. Anyway, nothing will be lost. If the plan can really be implemented successfully, it will be equivalent to using millions of publicity costs to create tens of millions of publicity effects!
The key is to find a way to arouse social attention. Only by paying attention to the whole people can the movie become popular!
As soon as Wayne's head turned, a lot of things came out naturally. If no one reminded him, these half-remembered wealth would be garbage. But as long as someone opens the lock, his knowledge that transcends decades will be revealed. Worth a thousand gold.
He directly took the assistant's bag, and under Nina's puzzled eyes, he took out her work notebook and clearly recorded this idea.
It only happened in a moment. When he was about to raise his head and continue watching the movie with the Australian beauty, he suddenly stopped closing the notebook.
Grass (a plant)!
I have thought of this marketing method, but I have ignored viral marketing. Then he quickly opened the notebook and wrote a familiar name under what he had just recorded: Blair Witch.
In the past, it was because I didn’t have the ability to play this, but it’s different now!
The money from this thing is like picking it up. Does that movie matter? It was not just a set of viral marketing that was both true and false, but it quickly caused a repercussions in society, arousing the public's curiosity in a short period of time, and went into the theater to find out.
Depending on your current status, if you start a new company or partner with others to start a company, you can replicate this process in less than a month!
But you must not reveal your name, not even Warner Bros. You can’t have any involvement, otherwise you will be drowned in the public’s saliva afterwards.
This thing is equivalent to overdrafting the director's reputation for half a lifetime to earn this first unexpected pot of gold.
Regardless of Wayne's brainstorming, the movie kept running. Horrible and disgusting zombies chased Eddie. He was a mysophobic and asthmatic man and was almost scared to death.
Eddie ran all the way, and sure enough, the clown suddenly appeared in front of Eddie in the camera, looking at him with a smile on his face.
Wayne's waist was twisted by Naomi Watts again, and there was another scream in the theater. Looking at the blond beauty in his arms, he was scared to death, but he couldn't help but stare at the movie screen, He suddenly laughed, this was his purpose.
The camera turned again, and the heroine Beverly also heard strange noises in the sewer at home. The girl took the tape measure and put it into the drain. When she pulled it out, it was covered with bloody hair!
Suddenly, these hairs rushed out of the sewer opening, tied up the heroine Beverly, and pulled her towards the sewer opening.
Frequent scenes of horror kept bombarding everyone's nerves. The screams just stopped and started again. Even many men were screaming "ahhh" along with it.
An old filmmaker like Harvey Weinstein himself has never been overly frightened. Unlike ordinary movie fans, he has always kept a clear mind. But this time, he also felt that his scalp was numb and he broke out in a cold sweat. The back popped out.
This wasn't the end of it, after the bloody hair tied up the heroine Beverly, a large amount of plasma instantly spurted out from the sewer outlet, dyeing the entire bathroom red in a short time!
This is what these North Americans are most afraid of. How could Wayne miss this method? The audience's emotions have reached a high point at this time, and the continuous curses made the entire creative team curl their lips.
Swearing is just a way to vent, and it doesn't mean you are insulting anyone now. This shows that most people are frightened!
"fxxk!" Harvey Weinstein also whispered a curse word. "No wonder this movie is an R-rated movie, Wayne Greenberg. I thought you had restrained your style, but I didn't expect that you used it even more fiercely!"
The heroine Beverly on the big screen was frightened, but her perverted father heard the noise in the bathroom, opened the door and walked in, turning a blind eye to the bloody scene in front of him.
Does it mean that only children can see this? !
The scene here focuses on describing the state of the heroine. She went to buy an auntie scarf because she had just acquired the sign of a woman, the auntie. So what she's afraid of is blood plasma and those strange behaviors of her perverted father.
Unlike before, which was slow and slow, the pace of the film seemed to suddenly become faster.
The perspective comes to the young male protagonist Bill again. Strange things happened to him at home. In the basement of his home, his long-lost brother actually appeared.
The younger brother was wearing the yellow raincoat from the day he disappeared. Just when Bill's attention was completely attracted to his younger brother, the clown suddenly appeared again. This time its image was scarier than before, and Bill ran upstairs.
The next day, everyone gathered together again. They went to the home of the heroine Beverly to help her clean the blood-stained bathroom.
Bill was the first to talk about what he saw. Once one person took the lead and confessed everything, there was a second and a third. In this way, everyone was deliberately frightened by the clown.
Except for the talkative glasses guy Richie Tozier, nothing unexpected happened to him, and at this time he said: "Can only virgins see that thing?"
The whole audience was amused, and the tense nerves that had just been tense were slowly relieved by the real and innocent performances of several teenagers.
"Huh~"
Even after watching it for the second time, Todd McCarthy still breathed a sigh of relief. The whole film up to this point can be said to be very catchy, but it can also use the beauty of a few innocent teenagers to bring the story back when everyone is in a state of emotional upheaval, allowing the audience to calm down and pull the audience into it again. into the story.
The famous film critic lowered his head and wrote down a comment in his notebook. "Speaking only of this type of film, Wayne Greenberg's control of the plot has reached the level of a master!"
Todd McCarthy has seen many directors who are good at telling stories, but there are definitely not many directors who are so talented at the rhythm of storytelling. Wayne is definitely among the top few.
On the screen, the group of teenagers were discussing and walking. On the way home, they discovered again that a group of gangsters were bullying Mike. The black boy was pinned to the ground and beaten continuously by several people.
This made everyone's grievances from being bullied for many years burst out in an instant. They picked up the stones on the ground and threw them. Soon, the two sides started a stone war.
There were more people on Bill's side, and they all plucked up their courage. In the end, they smashed the gangsters away, leaving only the yellow-haired school bully at the head to fall to the ground, facing failure alone.
When they returned to the street, they found a new missing person notice posted on the wall. Little Fatty Ben discovered a pattern. Every time a major accident occurs in this town, the interval is 27 years. The evil clown who doesn't know when he appears will come out regularly to cause accidents and devour the teenagers, and then fall into a dormant state, waiting for the next 27 years. Year.
And now, it is exactly 27 years since the last incident happened!
Everyone ran to Bill's garage together and marked all the locations where the bizarre crimes occurred. Only then did they realize that the crime locations were all next to the sewer.
All these sewers lead to a place that teaches how to make a well pavilion. If they guessed correctly, the well pavilion is the lair of the clown.
Before Bill finished his analysis, the projector that was playing automatically started to switch pictures, and the clown appeared in front of everyone again, and the terrifying image became more scary each time.
At the critical moment, the friends opened the garage door, the sun shone into the dark garage, and dispersed the light of the projector, and the clown disappeared again.
Now that he knew the clown's lair, the young male protagonist Bill got on his bicycle and took the lead in rushing there. What he saw was the abandoned wooden villa where zombies appeared.
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