Two Hundred and Twenty-Two - a Complete Box Office Explosion
This issue is very important. Bob Weinstein must remind his brother that there are two completely different concepts between playing tricks on small actors who are looking for opportunities and deceiving and fooling big directors like Wayne Greenberg!
"Bob, that's not what I meant."
Harvey Weinstein never took his eyes off the huge crowd of moviegoers. Although he is good at operating genre films, he has never seen a genre film that can be such a big hit.
"I just suddenly felt that shooting a garbage witch movie in a short time was not worthy of the marketing plan! You have also seen the effect now. The box office of "The Return of the Clown" has already exploded. After this With a few days of marketing strategy, this movie’s box office figures will definitely far exceed the forecast agency’s data!”
Shaking his head, Harvey Weinstein stood up with a bulging belly and left the theater with his younger brother.
Although he said that, some things cannot be changed. The movie "The Witch" still has to be filmed, and he will still be in charge of the marketing plan. Even if the matter is exposed in the end, what is a scolding compared to a large sum of dollars?
Regardless of whether he signs a contract with Wayne Greenberg or not, he is not prepared to go back on his word because of a moment of greed. Not to mention that the other party's current status in the circle is no worse than mine. As long as he dares to blatantly cheat the other party once, it is estimated that in the Jewish circle, Harvey Weinstein will definitely not be able to hang out in the future.
After one day passed on Thursday, a new weekend came again. At 8 o'clock on Friday evening, at the Beverly Kodak Theater, a grand premiere ceremony had just concluded the red carpet interview and had officially entered the film screening session.
Unlike other crew members, producer Nikki Marvin and director Frank Darabont sat in the second-floor lounge with Paul Knight, head of Columbia's distribution department.
"2520 movie theaters open!"
The helpless voice of director Frank Darabont has been repeating this number all night. Normally, a film with the investment scale of "The Shawshank Redemption" is distributed through six major channels, so it is impossible to have such a small opening.
But when he thought that even on a weekday, there were more than 3,300 competitors with screenings, director Frank Darabont felt helpless.
The reason why they didn't watch the movie together was because none of the three of them were in the mood. The newspapers on the table, as long as they were in the entertainment section, were all about various news about "The Return of the Clown".
As long as they think of those horrific box office figures, almost no one of the core creators has the heart to watch the movie. "The Return of the Clown", which was already a box office hit, has become even more unstoppable at the box office after Warner Bros.' reverse marketing campaign.
After grossing nearly 70 million U.S. dollars in its first weekend, creating the best opening result of the year, "The Return of the Clown" unexpectedly took in another 10.76 million U.S. dollars on its first working day on Monday, which shocked everyone. eyeball.
This was just the harvest on the first working day. When a shocking incident occurred, the box office not only did not drop as they expected, but because of the discount days and negative news, it once again made 11.43 million US dollars!
The box office rule that should have been falling steadily on weekdays was once again broken by the film. As the news continued to ferment, another US$11.67 million was collected on Wednesday.
But on Thursday, due to the press conference, Warner Bros., which already had a lot of goodwill among movie fans, actually wanted to withdraw the film early. Countless passers-by movie fans walked into the theater because of this hot social event.
Especially those young people, who were rebellious and curious, and walked into the theater in droves like crazy. Moreover, many young people, in order to show off their bravery in front of their friends, watched the film more than once.
Under the influence of this social trend, the box office of "The Return of the Clown" reported US$17.2 million on Thursday, a working day. This caused various companies that have been paying attention to this film to start meetings to analyze Warner Bros.' marketing. plan.
After a week of release, this film, under the incredible gaze of countless media critics, reported a box office of US$51.15 million in four working days. The total box office for the whole week reached a terrifying US$120.44 million!
This film exceeded 100 million too quickly and too smoothly. This result was definitely beyond everyone's expectations.
When a new weekend came again, they had already received very bad news from the beginning of the morning. "The Return of the Clown" and "The Shawshank Redemption" appeared in the theater at the same time, but more than 90% of them walked into the theater. of movie fans all chose the former.
As the day went by, bad news came one after another. No matter how grand the premiere of "The Shawshank Redemption" was and how many stars were on the stage, it did not excite these three people.
Later, I simply hid in the VIP lounge on the second floor after the movie started.
"Have all our publicity work been in vain?" Producer Nikki Marvin's face was dark and her voice was full of disbelief. "But those professional film critics and media who gave the film good reviews and high scores, as well as many fans who were the first to watch it, the professional scores given by them are definitely not fake!"
The three of them all had doubts in their minds. After a day of market observation, even after the work was over, the data fed back by the observers at night showed that "The Shawshank Redemption" was seriously not suitable for the market.
What they doubt is, is this film another example of a movie that has great reputation but is not a blockbuster?
It’s not that there are no such films. There have always been films that have received great reviews from professionals and fans, but have never adapted to the market. On the contrary, they are not uncommon.
On the contrary, those summer popcorn movies, whether they are science fiction films or action blockbusters, all have poor professional ratings, but they can always create high box office like miracles.
"Don't worry yet, maybe things can turn around!"
Paul Knight's voice rang out, and he tightened his face. "As long as the film can survive the publicity of fans who have watched it and word of mouth, it is not uncommon for the box office performance to explode later!"
At this time, Nikki Marvin wanted to refute him loudly, telling him that the theater companies would never have the patience to wait. If the box office of "The Shawshank Redemption" is not satisfactory in the first week, the major theater companies will definitely squeeze the scale of screenings.
As a producer, she has seen this kind of thing too often. Now the theater companies have no choice. They would definitely rather give the screen to the profitable "The Return of the Clown" than wait for "The Shawshank Redemption" to come back to life.
This is a commercial society, and theater companies are also profit-oriented commercial companies. They will not let dollars go unearned, just to save face by selling Sony Columbia.
Besides, Nikki Marvin has already vaguely felt that Sony Columbia has always been the one at the disadvantage since it was acquired by Benzi in the first few years.
Among the six giants, Paramount was still able to beat Paramount in the first two years. However, after Paramount was acquired by Viacom, under the leadership of that powerful woman Shirley Lansing, it recovered in one summer. labor pains.
Among the film giants under the six major media groups, only Sony Columbia is easier to bully. Various vague targets in North America have put this film giant controlled by this book in constant pain.
"It's almost over down there, okay, let's go down!"
Paul Knight shook his head and took the lead in walking into the theater in the dark. The movie had been shown to the end, and there was silence in the theater, as if every audience member was immersed in the movie.
In fact, as the distribution director of a giant company, Paul Knight certainly knows very well that if the film does not perform satisfactorily on the first weekend, he can guess what the theater company will do.
But so what? Should we let him take the lead in saying some depressing words? And although this film was distributed by Colombia and a lot of money was invested in promoting it, the production company is not Colombia after all.
Even if he loses money in the end and cannot make back the distribution costs from the box office, there is still the possibility of offline operation. He can't guarantee how the film will do at the box office, but he knows that the video market will definitely be good.
The film gradually ended, and when the lights came back on, the unexpected applause woke everyone up.
Hundreds of people who had watched the whole movie carefully stood up and started applauding at the same time almost as soon as the movie ended. The applause lasted for at least ten minutes. The crew members led by Nikki Marvin took three curtain calls. stopped.
This kind of invisible encouragement gives a glimmer of hope to the core creators who are cold in their hearts. They hope to wake up tomorrow morning and get news about good box office results.
"Don't think about it, go to the reception first." Frank Darabont patted the leading actor Tim Robbins on the shoulder. "The heavy promotional activities will start tomorrow. Go back and rest early after the reception. At least the audience's response is very good, isn't it?"
"But……"
Tim Robbins did not become happy because of his words, but kept frowning. "However, while Morgan was still in the police station, her wife did not go to bail him out, but instead bit him again. This is simply unbelievable!"
In fact, they understand what's going on. Morgan Freeman is treated as a monkey by Warner Bros., and it must be over. His wife would definitely not mind kicking him deeper into the well for the sake of his huge fortune.
This kind of thing is not uncommon in Hollywood. Now the crew is constantly being attacked by Warner Bros. Media because of this incident. There will always be a lot of trouble.
"Morgan is finished. If you really have a good relationship with him, just wait two years and wait until the public forgets about this incident before helping him get some suitable roles."
Frank Darabont also sighed and gave the most timely suggestion.
And Nikki Marvin and the others would never have imagined that in another theater in the Beverly area not far from the Kodak Theater where the premiere was held, Wayne and Naomi Watts, after dressing up, would actually Watching "The Shawshank Redemption"!
The error-free chapters of "Hollywood Drawing" will continue to be updated on the novel website. There are no advertisements on the site. Please bookmark and recommend it!