Chapter 221 - The Clown’s Soul Is Withdrawn!
"Hollywood Drawn()"!
After "The Return of the Clown" frightened people to death in theaters for a night, various news began to flood the media starting on Tuesday morning.
Not only authoritative major newspapers, magazines and TV stations, but also gossip entertainment tabloids began to speculate on this hot topic.
Starting early in the morning, various talk columns appeared on many local TV stations. The topics were almost all around scary incidents and discussing issues such as bloody violence in movies.
Contrary to regular public relations activities, Warner Bros. seems to have suddenly lost its head. Even its own media has joined this big discussion and began to frequently reflect on the problems in the movie.
Just when everyone was confused and Sony Columbia was overjoyed, on the afternoon of the next day, Warner Bros. took the initiative to contact the families of the victims and actively prepared to discuss compensation issues.
This attitude of actively and quickly admitting mistakes is completely unlike a large capital company. Taking the initiative to take responsibility has also won the favor of most of the public. Warner Bros. also proactively announced that it would internally review the large-scale footage of "The Return of the Clown".
After the evening news came out, notices were posted in conspicuous places on Warner Bros.'s media outlets and in theaters showing "The Return of the Clown" across North America, "The movie is too scary and people with heart or mental illness are prohibited from watching it." brand!"
Just as a group of Warner Bros. executives expected, such dissuasive slogans did not dampen the enthusiasm of movie fans. Instead, they aroused the strong curiosity of passers-by and the audience, all wanting to see what this terrifying horror film can do. How exciting!
After two days of discussions, on Thursday morning, more than 40 media outlets, large and small, appeared in the large conference room of the Warner Building to attend a sudden press conference held by Warner Bros.
The purpose of this press conference is to provide a public response to the incident that scared people to death, as well as how to deal with it later.
When the film director Wayne Greenberg and Warner Bros. CEO Jeff Robinoff appeared together and sat behind the conference room table, the flash lights behind the reporters flashed wildly, and most of the shots were focused on the film director.
"The reason why we are here today is to give a public response to the incident of "The Return of the Clown" that scared people to death, and to explain the subsequent compensation to the families of the victims through media friends and various media platforms."
Jeff Robinov did not use the moderator. After sitting down, he looked at the microphone and looked at the reporters in front of him and started talking directly.
"Currently, Warner Bros. has conducted detailed discussions with the families of the victims and obtained their understanding. Since the incident, a large number of warning slogans have been placed on its own media platforms and theaters. We hope that Similar misfortunes will not happen again in the future.”
After speaking, he nodded to the host, indicating that reporters could start asking questions.
As expected, the first reporter who asked questions targeted the silent film director.
"Director Greenberg, when you were filming this work, did you expect that there would be any scary problems?"
"No, it was just an accident!"
Wayne leaned his upper body forward, with a solemn and sad expression on his face, and spoke into the microphone in front of him: "My original intention was to shoot a work that would bring excitement to the public, but I never expected that such an unexpected incident would happen. , here, I once again appeal to the public movie fans to watch movies rationally, and fans with heart diseases, it is best not to watch this movie!"
As soon as he finished speaking, a reporter immediately asked. "Wayne, after this incident, will you restrain yourself from the large-scale shots in the movie in your subsequent works?"
"Of course." Wayne kept his face tense, giving people the impression that he took this issue very seriously.
"This incident has had a great impact on me. After I heard the news that some movie fans lost their precious lives because of my films, I have barely had a good night's sleep in the past few days. I keep thinking about me every day. The original intention of making a movie.
Everyone knows that I just graduated from the University of Southern California a few years ago. Every work I shot was sought after by a large number of young people. I thought my work would bring spiritual enjoyment to the public, but I lost two of my interests because of it. Precious life.
I have also made deep reflections on this, and will use large-scale lenses more cautiously in future films, hoping that this kind of tragedy will not happen again. "
After speaking, he secretly looked at Jeff Robinov, and before the reporter asked again, he continued into the microphone: "I have discussed it with the production company Warner Bros., and the company will discuss it in the next few days. , held a meeting to discuss film screening matters.
Our common thought is that we do not rule out the possibility of withdrawing "The Return of the Clown" early. After all, compared with two precious illnesses, whether this movie is suitable for continued screening has become our common doubt! "
When he said these words, there was an instant buzz in the large conference room. This news was so shocking. In Hollywood, I have only heard of increasing the screening time of a film through public relations, but never heard of voluntarily withdrawing it. .
There are too many issues involved, and even a distribution agreement signed with a theater company will result in a sky-high compensation figure.
"Director Greenberg, are you saying that "The Return of the Clown" may be withdrawn soon?" a reporter from the "Los Angeles Times" asked impatiently.
Wayne nodded and said seriously into the microphone: "Now this withdrawal proposal has gone through internal discussions within the company, and there is a high chance that it will be passed in the near future."
After he finished speaking, Jeff Robinov coughed lightly into the microphone, instantly attracting everyone's attention.
“Wayne is right, Warner Brothers was the first company in the world to produce and distribute sound films, from Mr. Sam Warner’s improvement of sound film technology to Mr. Harry Warner’s own production of films.
Warner Bros.'s production philosophy has always been to bring joy to the masses of movie fans. This is a philosophy that has flowed into the company for decades. Now, two precious lives have been lost because of a movie. This is refuting the company's core philosophy, so it is not ruled out that a resolution will be passed to withdraw "The Return of the Clown" in advance. "
The press conference ended with the reporters surprised. No one thought about the reason why Warner Bros. did this, but no one was stupid enough to express their innermost thoughts now.
In subsequent media reports that participated in the press conference, they all mentioned this matter invariably. The news that "The Return of the Clown" may be withdrawn in the near future spread throughout North America in an instant.
On Thursday night, a large number of young people suddenly flooded into the major theaters showing this film. These people who were already in the rebellious stage all wanted to watch this film before it was released. A video that can scare people to death.
The people who felt the most about this incident were not the fans who poured into the theaters, nor the insiders and media who reacted with admiration to Warner Bros.'s operation, but the two Weinstein brothers of Miramax.
In a theater not far from the company, Harvey Weinstein and his brother Bob Weinstein sat in the lounge area of the theater lobby and watched for more than an hour.
Ever since they entered the theater at around five o'clock, the long queue to watch "The Return of the Clown" has not been shortening, and more than 90% of these movie fans who are curious and looking for excitement are young people.
"They are the main contributors to the box office!" Bob Weinstein suddenly sighed as he looked at the large flow of people in the hall.
Harvey Weinstein heard his brother's words, but never looked back. He also stared at the crowd of moviegoers and clenched his fists. Thinking of the plan in his office safe, his scalp felt numb.
"Wayne Greenberg! Not only do you play with human nature in the movie, it turns out that you also..."
"What?" Bob Weinstein asked confusedly, not hearing what he said clearly.
Shaking his head at his brother, he didn't explain. Others may not know it, but Harvey Weinstein knows very well that the current marketing plan of Warner Bros. must have come from that young man.
He had already begun to have doubts from the very beginning when the shocking news appeared. He was definitely not the only one who doubted this matter, but no one was stupid enough to talk nonsense at this time. Warner Brothers gave all the distribution companies in Hollywood, A vivid lesson.
This matter has developed so far. In just four days, almost everyone in the industry has understood it. The entire process of this marketing plan has probably been laid out in the offices of many publishing companies.
Harvey Weinstein understands that this is just a much simplified version. If he follows that plan and is bombarded by large-scale media and activities, the impact will be much greater.
"Why do I feel that this movie is not as scary as what is said on TV?" Two young people who had just come out of the show were talking and walking outside.
"It's scary, but it shouldn't be scary to death, right?" Another young man traveling with him scratched his head and also questioned.
"But the story of the movie is really good! It reminds me of my childhood..."
"Yes, I feel the same way. The story is really good..."
This is no longer the first question the Weinstein brothers have heard. But doubts are doubts, but almost no fans who have watched the movie yelled, and no one showed anger at being deceived!
Looking at the backs of the two young men, Harvey Weinstein said, "Bob, I suddenly regret it."
"Regret? Harvey!" Bob Weinstein immediately looked at his brother seriously. "You don't want to go back on your word, do you? Wayne Greenberg is definitely not a small figure that we can control. Disney will not force Warner Bros. on our behalf, but Warner Bros. will definitely bite us to death for that director!"
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