Chapter 1,362 Who Moved My Table?
Su Tong's words inspired Yang Fei.
Yang Fei has been looking for positioning for these national brands, but he just doesn’t know how to position them.
An enterprise must have a positioning, and each product must have a positioning.
The original positioning of national brands such as Meifang is definitely no longer good, and this is where they go downhill.
And repositioning is an extremely difficult thing.
After the acquisition, Yang Fei made some changes to improve product sales.
But the current results did not meet Yang Fei's expectations.
Although Su Tong's education is not high and her entrepreneurial ability is not as good as Yang Fei's, she still has a very accurate vision of things sometimes.
Just as she said, she picked Yang Fei.
This alone is enough to prove that she has a brilliant vision.
Yang Fei could never refute this statement.
Now, Yang Fei wants to listen to her advice.
"What about the other two brands?" Yang Fei asked.
"They are the same, but their products are different, but they are all cost-effective and developed as low- to mid-range brands of our group."
"in this way?"
"Isn't it possible? Look, in our impression, Pechoin is a skin care brand, so we will develop it into a mid- to low-end price skin care brand, and other unrelated products will no longer be produced. Meifang is a cleansing brand As for Bee Flower, the positioning of this brand is similar to that of Meifang’s products and positioning. The two must be distinguished. For example, Meifang specializes in shampooing, while Bee Flower specializes in hair care. A brand , if you can be deeply rooted in a niche field, you will be successful.”
"Sister, you can do it! Your words have solved my long-standing confusion!"
"No way? I just said it casually, have you really never thought of it before?"
"I'm not being modest, I really didn't think of this. Then just follow what you said, reposition these three brands, redesign all product lines, and launch them into the market!"
"Suddenly you feel that I am of some use?"
"You are already very powerful. When you left me, I always felt that something was missing."
"Liar, am I really that important? Then why don't you come to me?"
"Because I know you are angry, so I have to calm you down first. And I have been paying attention to you. You can't escape my grasp."
"I'm sorry, Yang Fei, I will never be like this again." Su Tong smiled softly.
In the afternoon, Yang Fei arrived at the company, entered the door and sat down. When he reached for the pen, he was suddenly startled. He called Chen Mo in and asked, "Have you touched my desk?"
Chen Mo said: "No, I just went to work and haven't come in yet. What's wrong?"
Yang Fei said: "Someone moved my table. Now go and check the surveillance. Don't alert anyone. Don't publicize anything you find. Keep it confidential."
Chen Mo was secretly shocked and said quickly: "I'll go right away."
Yang Fei said: "Just know it yourself, don't even tell Ning Xin."
"I know." Of course Chen Mo knew that this matter was big or small, and he didn't dare to neglect it.
There are actually no confidential documents in Yang Fei's office.
After several spy battles, Yang Fei strengthened the management of confidential documents.
Yang Fei has been sitting in this office in Shanghai Meili Building a lot lately, and some daily documents and reports are kept in it.
Normally people don't come in.
Even the secretary and assistant would only come when Yang Fei was there.
Who was so bold as to come in and touch Yang Fei's things?
Not long after Chen Mo left, Ning Xin led Han Yiyi and Xu Hui in.
"Hello, boss." Xu Hui shouted with a smile.
Han Yiyi came in behind Xu Hui and said crisply: "Boss."
Yang Fei couldn't help but be surprised when he saw what she was wearing: "Aren't you cold? The temperature is so low, why are you wearing a skirt?"
Han Yiyi blushed slightly and said, "This is a winter skirt, very thick."
Yang Fei smiled and said: "A beauty is a beauty, and she dresses differently. Sit down and talk."
"Thank you, boss." Xu Hui and Han Yiyi sat down respectively, their waists straight.
Yang Fei smiled and said: "The investment in the central building is huge. You two are responsible for liaison and related trivial matters. Are you busy enough?"
"Not busy." Xu Hui replied.
"Not busy? Does that mean there are too few things to do? Or are you lazy?"
"Ah? No, I'm not lazy." Xu Hui secretly broke into a cold sweat, "The central building project has just been approved, and we are still waiting for the design draft. We have nothing to do now."
Yang Fei said: "I'm just afraid that you will be busy, so I invite you to come over and have a chat. Does the government have any requirements for the design of the central building?"
Xu Hui said: "It seems that no specific requirements were mentioned. All the invitations were internationally renowned design companies. Only international design companies can undertake such a large project."
Han Yiyi said: "A few years ago, a German design company sent architects and structural engineers to meet with the government. Mr. Xu was not there at the time, and I participated in the meeting. Germans are very rigorous. Before the formal design, , they visited the site for a week, conducted detailed geological surveys and nearby wind and hydraulic measurements, and also took away local weather and hydrological data for the past thirty years."
Yang Feidao: "The design of skyscrapers has extremely high structural requirements. The Germans are obviously very rigorous in doing this."
Han Yiyi said: "They also took a helicopter and flew to an altitude of 600 meters to feel the wind. It happened to be the middle of winter, which was so refreshing!"
Yang Fei chuckled: "They will definitely say that the surrounding wind is too strong and the structural requirements must be improved. "
Han Yiyi understood that Yang Fei called them over because he wanted to know the situation in detail, so she said: "Yes, the constructor said that the structural load-bearing system of the building should be reasonably combined with the horizontal load-bearing system of the floor, roof, etc. The masonry, columns, shear walls, etc. of the vertical load-bearing system were established and arranged to meet the load-bearing capacity, safety, stability and use of the house. He also drew a sketch on the spot and said that the precise structure could not be carried out until he returned to China. Calculate and draw structural diagrams.”
Yang Fei said: "We are the main investor, and you must keep a close eye on this building. Structural design is the basis for building skyscrapers, and there is no room for fakeness."
Han Yiyi said: "We all know it."
Yang Fei said: "This work will take at least a few years to complete. If there are two of you, it will probably be more difficult in the future. I want to set up a special working group consisting of five people. Well, between the two of you, Choose one to be the group leader.”
Han Yiyi immediately said: "Boss, please work hard for Mr. Xu! Mr. Xu has high qualifications and broad knowledge. It is best for him to be the leader. I can be Mr. Xu's underling."
Xu Hui said: "Mr. Han, you are too polite."
Yang Fei pondered: "What I mean is, of the two of you, only one of you will be left in this group. The other one, I may have other tasks."
Han Yiyi was slightly surprised, but the words had been spoken and could not be changed, so she had to bite the bullet and said: "It's better to work hard, Mr. Xu, I'll wait for the boss's new appointment."
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