Chapter 1,229: Kill Jiebai First, Then P&G!

As we all know, Unilever has been a strange "two-headed monster" for a long time since its establishment, with two parent companies and two headquarters!

One is London, UK, and the other is Rotterdam, Netherlands.

What’s even more bizarre is that the stocks of these two parent companies are actually listed separately!

Until 1996, the company's management power was mainly exercised by the group's special committees.

The committee consists of two chairman and one director.

And because it pursues a thorough localization strategy, Unilever has fully autonomous sub-sectors in each national market.

By the mid-1990s, there were 17 similar national branches in Europe alone.

This structure has resulted in a series of disadvantages such as unclear responsibilities, slow decision-making, and duplication and waste.

It is said that it takes four or five years to convince 17 European divisions to produce new products.

And this phenomenon is unimaginable in Yang Fei's Beautiful Group.

Meili Group has many branches at home and abroad, but just like a person's nerve endings, they all obey instructions from the brain, and this brain is Yang Fei.

Unilever's structure also has extremely negative impacts.

Since branches in each country have to repeatedly purchase production equipment, Unilever's cost structure is extremely high, and it is unable to achieve the same economies of scale as the Meili Group, let alone P&G.

For years, investors have called on Unilever to overhaul its complex management structure.

Realizing the seriousness of the problem, Unilever learned from the painful experience in 1999 and finally launched a vigorous reorganization.

Unilever executives call this restructuring a "path to growth."

The main tactics include reconnecting with consumers, concentrating on advantageous brands, exploring new distribution models, establishing a world-class supply chain, and simplifying the business structure.

In order to achieve growth, Unilever has made four strategic reductions:

One is brand slimming.

Unilever has selected 400 brands from more than 2,000 brands for promotion, and only 20 of them have been promoted in my country.

The second is category slimming.

Decisively withdraw from non-main business and specialize in advantageous series such as household and personal care products, food and ice cream.

The third is to slim down the corporate organizational structure.

Consolidating 14 independent joint ventures in my country into four companies controlled by Unilever has reduced operating costs by 20% and reduced foreign management personnel by three-quarters.

The fourth is to launch a gradient transfer strategy.

Shanghai's factories were gradually moved to the mainland.

In order to keep pace with Beautiful Daily Chemicals, Unilever moved its factory to Hezhou and developed Hezhou into a global production base. It also established a global R&D center, a global procurement center and a headquarters base in Shanghai.

Unilever's intention to carry out such a large-scale structural reorganization is very obvious.

That is the sword pointing at Beauty Group!

Three years ago, within Unilever, Meili Group was listed as the number one competitor in Greater China.

Now, the status of Meili Group has risen again,

Became Unilever’s largest competitor in the world!

In the past, Unilever's goal was to compete with Procter & Gamble.

Now, Unilever's goal is to kill Meili Group first, and then Procter & Gamble!

Kill Jiebai first, then P&G!

Of course, such a company declaration is only circulated within Unilever and is not popular among outsiders.

In order to complete this mission, Unilever frequently takes measures to deal with the defensive battle of the Beautiful Group.

As we have mentioned before, in the shopping mall, those who can fight defensive battles must be industry leaders.

In China, Meili Group is the top representative of this industry!

Only Meili Group can fight this defensive battle.

Where there is defense, there will be offense!

On the surface, the summer vacation seems to be calm, but Unilever and Procter & Gamble are actually holding back big moves!

Unilever's management is well versed in the essence of war, which is to know yourself and the enemy and fight with perseverance.

In order to better understand Beauty Group, Unilever naturally thought of poaching people.

Just when Unilever was thirsty for talents, they were delighted to find that Su Tong from Beauty Group had resigned!

Su Tong's status in the Meili Group is obvious to all. Many people may not know Yang Fei, the big boss behind the scenes, but they definitely know Mr. Su.

Because Su Tong is doing a lot of business and liaison work.

September has come quietly, students have ended their vacation and school officially begins.

On Wanhua Road in the provincial capital, there is a Friendship Department Store.

Opposite the Friendship Department Store, there is the Xinhua Bookstore, the largest in the provincial capital. Next to the bookstore, there is a quaint old teahouse.

At the entrance of the teahouse, two wooden couplets hang.

"Tea is also intoxicating, so why drink wine?

I don’t need flowers if books can be fragrant. "

Anyone who sees this couplet will secretly praise it, what a great couplet and perfect for the occasion!

At this moment, Su Tong was sitting in this teahouse. She looked out the window with a slightly sad look. On the street outside, there were tall sycamore trees with dense leaves, covering the windows on the second floor of the teahouse. It seemed that the trees were densely shaded and had a unique scenery. .

Su Tong probably didn't know that a few years ago, Yang Fei and Shi Si had tea here and went shopping in the shopping mall opposite.

"Mr. Su, what do you think?" Sitting opposite Su Tong were two women, a middle-aged woman and a young woman. It was the middle-aged woman who spoke.

"What?" Su Tong's thoughts were not on them at all.

The middle-aged woman repeated helplessly: "I asked you to work in our company."

Su Tong said, "What kind of company are you?"

"Unilever." The middle-aged woman said with a hint of pride, "The world's largest daily chemical company."

Su Tong smiled brightly: "The world's largest daily chemical company? When did it become Unilever?"

The middle-aged woman curled her lips: "Mr. Su..."

"I'm sorry, I'm no longer Mr. Su. Just call me Su Tong."

"No, Mr. Su, when you come to our company, you are still Mr. Su."

"Sorry, I won't go."

"Don't you first take a look at the salary, benefits and other conditions we offer?"

"No matter how high your conditions are, can they be higher than those of Beauty Group?"

"this?"

"I even gave up the Beauty Group. Do you think I will join your Unilever company?"

"Mr. Su, we don't know what conditions Meili Group has offered you. You can talk to us about salary, annual salary, benefits, everything."

Su Tong said calmly: "No need to talk. I won't go to your company. I'll just buy it. Goodbye."

"Mr. Su!" the middle-aged woman said hurriedly, "No matter what kind of treatment you get at Beauty Group, we can give you double the salary."

Su Tong showed an unpredictable smile: "Meili Group has Yang Fei, but your company has two Yang Fei?"

Middle-aged woman: "..."