Chapter 1,232 Competitors Are Taking Action!

"Unilever has launched a full-scale attack." Chen Mo reported the work to Yang Fei and said, "They have completed the downsizing of the industry to prepare for the next tough battle. In the second half of the year, our defensive battle will definitely be more difficult. "

Yang Fei supported his chin with his hand, nodded slowly, thought for a moment, and said: "I bet that this kind of restructuring of Unilever will not last three years!"

Chen Mo asked in surprise: "Why? After such rectification and reorganization, their combat effectiveness has been greatly enhanced. It should not be underestimated."

Yang Feidao: "I think the most effective of their four strategies is the last one, gradient transfer. Factories should have moved inland long ago! Metropolises like Beijing, Shanghai, Guangzhou and Shenzhen are not suitable for large factories to survive. First, Land use costs will become more and more expensive. Secondly, environmental protection pressure is increasing. Thirdly, labor costs are getting higher and higher. These three "increasing" are not obvious now. Ten years later, workers' Housing will become a big problem, because land prices and house prices are so high, it will become a mountain that will crush the factory!"

Chen Mo said: "In that case, what should we do with our factory in Shanghai?"

Yang Feidao: "We will also gradually move to the mainland. In Shanghai, we will build a global R&D center and a global headquarters building. As an international financial metropolis, Shanghai is suitable for the gathering of such high-end new companies. Because we can stay in Shanghai , most of them are elite talents.”

Chen Mo said: "According to you, talents who are not good enough can't even go to big cities?"

Yang Fei said: "It's not that I can't go, it's that I can't stay. If I can't find a high-paying job, can't adapt to the fast-paced work life, can't afford to live in a house or drive a car, I will be persuaded to come back sooner or later."

Chen Mo said: "This restructuring of Unilever is so powerful that it has caused an earthquake in the daily chemical industry."

Yang Fei said: "Their biggest failure is the same as the problem in the early years of the Qing Dynasty."

Chen Mo thought for a while and smiled: "You mean the feudal town?"

Yang Fei glanced at her approvingly, thinking that Chen Mo was really smart and knew the beginning and the end.

"In the early Qing Dynasty, the power of the Qing government was greatly weakened due to the segregation of vassal towns, and the tail was too big to lose, forcing Emperor Kangxi to take heavy measures to cut down the vassals. Only in this way could the emperor have great power and control all local governments. "

"Well, Unilever has made major restructuring plans, though."

"It's far from enough. Unilever's 'multi-national organization' has good intentions, but now its operations are scattered, management is inconsistent, and the operating model cannot be implemented. Problems will still arise. Because companies in various countries have great power, the so-called will be outside , the emperor's orders are not obeyed, the will of the company's top management cannot be implemented, and there is a lack of coordination within the group. In a word, such an enterprise has no fighting capacity."

Chen Mo listened and smiled: "You can see the problem clearly, why doesn't Unilever rectify it in one step?"

Yang Fei said: "Do you think it's that easy? Once a feudal town is formed, it will have its own interests and forces. Unless the Unilever headquarters can make up its mind to change the current structure, abolish the model of doing things in their own way, disrupt and reorganize, and establish regional A unified headquarters, so that service functions such as human resources, IT and finance can be shared, thereby improving the operational efficiency of the enterprise."

Chen Mo said: "With the growth of our Meili Group, is it possible that Unilever's current predicament may also appear within our company?"

Yang Fei said seriously: "It is indeed possible. Therefore, I have been thinking about how to avoid this situation. However, with our current management structure,

There should be no separatist situation among feudal lords and towns. "

Chen Mo said: "There is another problem. The human resources department currently managed by Mr. Jiang is only responsible for the recruitment, management, training, coordination, and delegation of domestic personnel. However, our overseas human resources are controlled by the CEOs of branches in various countries. In the long run, it is easy to form a situation of centralization and decentralization.”

Yang Fei's eyes lit up: "You reminded me. I have been aware of this problem for a long time, but I have never had time to deal with it. Well, do you have any good suggestions?"

Chen Mo said: "Considering the differences in each country, we cannot apply one-size-fits-all. However, financial and personnel management rights must be concentrated in the headquarters. I suggest that every overseas company should appoint one or more financial management and supervision personnel from the headquarters. People go into battle. Financial management is the core of company management. As long as the headquarters firmly grasps the financial work, it will strangle the key points of other departments."

Yang Fei pondered: "The suggestions you put forward are not impossible, but they will give a bad impression to the branch bosses, thinking that the headquarters is doubting them and supervising them."

Chen Mo smiled and said: "Everyone must be subject to supervision. This is the basis of social harmony. If workers are not supervised, everyone will be lazy. This is human nature. Especially those with power, once they lose supervision, they can let it go. The harm caused is even more frightening.”

Yang Fei said: "However, it is also difficult to cultivate trustworthy financial personnel. Is there a way to form an institutional supervision and management instead of relying on a certain person to supervise?"

Chen Mo said: "Then let's study it further. We can convene financial managers and hold a special meeting to discuss an effective management system. There is another point worthy of our attention. Unilever has also made some achievements in food. Strength. Is this business shift beneficial to us?"

Yang Feidao: "It won't have any impact. The detergent industry focuses on brand promotion strategies, while the food industry pays more attention to terminal marketing. Unilever has not tasted the benefits of the detergent industry, so it wants to leverage its strength in other industries. , this is to increase the bargaining chip against us and P&G, but I estimate that they will end in failure."

Chen Mo had a feeling that Yang Fei had swelled.

No matter what his opponent did, Yang Fei didn't take it seriously, he just despised and didn't care.

Chen Mo thought this was a very dangerous behavior.

As soon as she thought of this, she said: "Yang Fei, as a friend, there is a saying that I have to remind you. After a person succeeds, the most fearful thing is to get carried away with one's self, and the water will overflow."

Yang Fei straightened his body: "Thank you. It is very rare to have a friend who is willing to beat me."

Just as Chen Mo was about to speak, Ning Xin knocked on the door and came in, saying: "Yang Fei, I received the latest report that Unilever has made major moves in dealer management, and now there is evidence that they are absorbing and instigating our dealers. "

Yang Feijun raised his eyebrows: "Really?"

Ning Xin said: "I just received a call. There have been changes in dealers in several provinces in East China. If we don't take measures, our dealers will be poached by our competitors."

Yang Fei hummed, and did not rush to give any orders. Instead, he took out a cigarette and lighter, looked at the two beautiful secretaries, put the lighter on the table, and only put the cigarette under his nose to smell it. Got the smell.

Chen Mo and Ning Xin looked at each other and smiled.

Chen Mo stepped forward, picked up the lighter, and lit the cigarette for him: "It's okay, you can smoke if you want!"

Yang Fei smoked half a cigarette, coughed slightly, and said, "Ignore it! We will make a decision in half a month."

Ning Xin said anxiously: "Yang Fei, half a month? That day lily is already cold! You don't know how powerful the discount given by your opponent is!"

Yang Fei waved his hand: "That's it. By the way, we will go to Shanghai tomorrow. Buy a ticket for the morning. Don't buy it too early. I'm going to drink tonight. I'm afraid I won't be able to get up too early."

"..."

()

Set a small goal first, such as remembering in 1 second: Shukeju