Chapter 931 A Good Opportunity for Publicity

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"There are quite a lot of packaging boxes." Su Ming glanced at the various packaging boxes. He was very interested. He picked up a few and looked at them carefully.

There are quite a lot of Guanyin tea packaging boxes placed in front of Su Ming. There are iron cans, iron boxes, and wooden cans. There are about five or six kinds of them, and almost every kind of packaging has an image. They are all different.

Hu Dejun immediately introduced: "Boss, according to my current thinking, our Guanyin Tea must carry out a detailed positioning before entering the market."

"I think the competition in our country's tea market has entered a fierce stage. If we adopt the low-price route, it will be difficult to obtain too much profit."

Hu Dejun said: "So I decided to position Guanyin tea as a high-end tea. A half-pound jar like this basically sells for more than a thousand yuan per jar!"

"However, there are also cheaper ones, like this one in an iron box, which costs one or two hundred yuan per box, but this is not our main product." Hu Dejun said.

Su Ming's eyes couldn't help but light up when he heard this. Hu Dejun really had a second thought. His thoughts coincided with his own. Su Ming actually thought so too.

There are too many tea leaves on the market now, and there are countless cheap tea leaves. If you want to capture the market by selling low prices, the possibility is very low. It is better to position yourself as high-end, so that you may be able to stand out in the crowd. A bloody road.

And people who really like tea will not drink cheap tea, so there is no need for high-end tea to have a market.

In addition, Guanyin tea originally tasted very good. Now that we have professional technology to process it, the taste will only be better. There is no problem at all in becoming a high-end tea.

So Su Ming suddenly said: "Yes, your idea is similar to what I thought. In addition, the workers in the factory must be from Liuxia Village or nearby villagers."

The reason for this instruction was partly because he wanted to provide certain benefits to the villagers, and also because this was Su Ming's original promise to them.

Hu Dejun nodded repeatedly and said: "Don't worry, Mr. Su, Mr. Benjamin has already told me this. The workers in the factory are basically from around here, and we also have priority in purchasing Liuxia Village for tea."

Su Ming felt relieved when he heard this. As for how to store the purchased tea, establish some complete purchasing chains, and establish a large-scale tea planting base,

Hu Dejun, a layman like himself, must know more about these things, so Su Ming didn't say anything else.

But at this time, Su Ming thought of a very critical question and couldn't help but ask directly: "By the way, how should we develop the tea market? Do you have any specific plans in mind?"

New tea has just entered the market, just like a person entering a new environment, he will inevitably be rejected, and Guanyin tea was unknown before.

I'm afraid even the local people in Ningcheng City know about this Guanyin Tea, but the people near Liuxia Village just named it Guanyin Tea themselves.

It is still difficult for this kind of tea to gain a reputation in the market. It is as difficult as trying to run away after being born. You can imagine.

This question suddenly reached a key point. Hu Dejun frowned and then said: "Mr. Su, your question is also what worries me. Tea is something that depends on the brand. Many people prefer a certain taste. of tea.”

"And it takes a long process to go from obscurity to becoming famous. The most famous teas in China, such as Longjing, Tieguanyin and Maofeng, actually only became famous after so many years of development."

Su Ming agreed with Hu Dejun's words, and then said: "Dejun, you are an expert, how do you think our Guanyin Tea can take a bite out of the current market?"

Hu Dejun had obviously considered this issue, and then said: "At present, there is no particularly good way. We can only go to major shopping malls for promotion as usual. This is the simplest way, and it is also We determined it before.”

"But now there is another way. I learned some time ago that an agricultural exhibition will be held in Ningcheng City in the next few days!" Hu Dejun said.

"Agricultural exhibition, what is this?" Su Ming was very unfamiliar with this term, so he asked.

Hu Dejun said: "It is an exhibition jointly reported by several surrounding cities. It is specially opened for some enterprises or farmers related to agriculture."

"Meeting at the exhibition, everyone can show off their special agricultural products and introduce them to others. Many people and even some companies will visit the exhibition. If they are seen, everyone will place an order."

After Hu Dejun introduced it, Su Ming almost understood. To put it bluntly, it was a bit like the jade fair that Jiang Xiaojun and Long Yu took him to.

So Su Ming asked: "But, can our tea be considered an agricultural product?"

"Mr. Su, there are actually no strict restrictions on this agricultural product, and there is no requirement that only those crops can participate. Moreover, this is a good opportunity for us. I have already applied for a booth and paid the rent."

Su Ming nodded when he heard this. This was indeed a good opportunity for publicity. It might be effective. No matter what, he had to try it. Hu Dejun's approach felt right to Su Ming.

So Su Ming said: "No problem, I'll leave everything to you. If you need help, call me or Benjamin. Be sure to be fully prepared for publicity."

"I know Mr. Su, I will definitely seize the opportunity and publicize it well. At present, I am already worried about the internal personnel to make plans." Hu Dejun said immediately.

This tea processing factory is not just a factory, but more like a company, with ordinary workers and top management.

As for how these senior executives were arranged, Su Ming didn't know much about it. They were all talents poached from the market by Benjamin's team, and they were definitely elites.

Apart from anything else, Su Ming was quite satisfied with Hu Dejun anyway. Not to mention doing his best, the key work he did was still in place.

At present, the most important step for Guanyin Tea is this agricultural exhibition. I don’t know if it will be successful.

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