Chapter 291

Let’s not talk about the most basic surfing suits and cold-proof clothes. Just the waterproof backpack can be designed in several styles according to the different storage properties of long and short boards.

Thanks to the help of the [Master Guide].

Otherwise, with so many things, I am afraid I can’t figure it out even if I sort them out for a month...

...

After processing the order, Lu Yu hired a team of professional network technicians to enrich the operation process of the studio.

Expanding the store.

It must be a two-pronged approach.

In the Internet age, the priority of physical stores is definitely not that high.

So, naturally, the online business is the first to start.

And because new products have been added, the first thing to do is to unlock the product categories on the official website homepage to create momentum for new products.

Secondly, in order to build what you think and think, the promotion of other sports cannot be missing.

What should be there must be there!

Another, and most important, the face project must be in place!

Most of those who like extreme sports are young people. While taking into account pragmatism, the appearance must not be less!

The slogan must be loud and the brand must be beautiful!

As for expanding the entity.

It is not a matter of one day or one night.

Because the entity that Lu Yu mentioned is not a small specialty store, but an outdoor brand covering extreme sports patents, equipment, clothing, supplies, experience projects and other aspects!

Funding is not a problem.

But you have to sort out the clues.

In the final analysis, let's build a blueprint first!

Then break through one by one!

With a plan, action is not far away.

...

United States.

Portland.

Portland is a veritable "sneaker mecca"!

There are nearly 800 sports brands and outdoor products companies gathered here worldwide!

At this time.

In the SPORTS Industrial Park.

In the building of Adidas (US) headquarters.

Michelle, the then North American marketing director, was looking at the reply email in the mailbox and was worried about one thing.

A few days ago, they sent a cooperation invitation letter to Lu Yu, but the final reply was that they could only meet in two weeks...

Although the matter has not been finalized, Michelle's heart has been ups and downs because of the next door's eagerness to move in recent days.

According to reliable sources, in order to win over that crazy Chinese man, they have already offered an endorsement contract worth 200 million US dollars!

This matter has been widely circulated in the circle, and it is said to be very serious.

If this is true, it is definitely bad news for Adidas...

Because Michelle believes that no one will refuse this big prize!

Even if he can go to heaven and earth, it is probably impossible.

At the same time that Nike noticed Lu Yu, Adidas also took action.

However, they were still a step slower.

In the end, in order to remedy the situation, the management of the US headquarters communicated with the German headquarters as soon as possible and offered Lu Yu more favorable conditions than Nike.

It has a bit of a meaning of "if you don't succeed, you will die."

But the result is to postpone the meeting...

...

In recent years, the battle between Nike and Adidas has become more and more intense.

It is not uncommon to compete for the market and the spokesperson.

Now, seeing Lu Yu, a sign that can consolidate the market and expand strength, no one will give in.

Unlike big-name stars, Lu Yu's fan base and influence are already very impressive today...

It is common for a single live broadcast to reach tens of millions.

Who wouldn't want to have a bite of such a big cake...

As long as you grab it, you can bring yourself infinite benefits!

"Huh!"

After closing the email, Michelle let out a long breath, picked up the phone, thought for a long time, and finally dialed a number.

After a long time, a woman's voice sounded in the receiver.

"Hello?"

Hearing someone answer, Michelle immediately said: "I'm sorry, Ms. Anna, I apologize for my presumptuous behavior, please forgive me..."

"Who are you?"

"Oh, I'm the person in charge of Adidas' US headquarters, my name is Michelle."

"Uh... I got your phone number from other channels. I know it's a bit reckless, but there is one thing I really want to get your reply immediately-when can we meet with Mr. Lu? Well, yes, I want to talk about endorsements..."

Chapter 264 The second legendary mission: From the Alps

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After Michelle explained his intention, Anna suddenly realized and responded: "Hello, Mr. Michelle... I understand your feelings very well, and I have conveyed your intention to him, but he is not in the United States now..."

"Not in the United States?"

"Yes."

"Oh, so..."

Michelle was vague and asked after a long time: "Where is Mr. Lu now?"

"He has returned to China, maybe on vacation?"

"Excuse me, may I ask... do you have his contact information in China? I know it's very rude, but this matter is really important to us, I hope you can give it a convenience. Of course, if it's inconvenient, I will think of other ways..."

Michelle said a lot, and it came to this point, Anna did not refuse, and told him Lu Yu's domestic business email account.

"...This is his email address. You can try it, but I don't know if you can wait for a reply. I wish you good luck..."

"Thank you! Thank you so much!"

"You're welcome."

After hanging up the phone, Michelle beamed with joy and changed her whole look. She hurriedly opened her mailbox and sent the email she had edited long ago to Lu Yu. Then she refreshed the web page several times and her whole person became confused. Eager to try.

From the moment it started brewing, Michelle had been doing it herself.

Because the above attaches great importance to this.

So he didn't let anyone interfere!

This time, the cooperation between Adi and Lu Yu is no longer just an endorsement cooperation.

From a market perspective, it is one of the most powerful and indispensable weapons for the entire brand to sound the clarion call for counterattack!

In recent years, their battle of the century with Nike has become more and more intense, and has already entered a fierce stage.

Although each process has its own success or failure, in fact, Nike is basically far ahead. Through precise positioning and marketing strategies, it has become the world trend leader.

Most of the items it produces have become trend hot spots!

Especially the big names in the series that they cooperate with, such as NIKE/SB NIKE/AJ, etc.

On the other hand, Adidas is much inferior.

In addition to the coconut series and the BOOST series, the rest of Adidas' shoes have almost all become funerary items!

After several calculations, Nike's continued market share squeeze has put Adidas at a disadvantage in this competition and is in dire straits!

During these days, when Adidas was thinking hard about how to deal with it, Lu Yu's appearance gave them hope...

Right now, in their eyes, this Chinese extreme sports master is no different than a savior...

If we really capture him, the future development prospects will be absolutely immeasurable!

…

China.

Jiangnan.

Lu Yu had no idea about the secret struggle between the two major brands.

In the past few days after returning to China, he was either in the store or in his personal training room, preparing for the next legendary mission!

With the assistance and guidance of the [Master Guide], Lu Yu's various training plans are gradually being improved.

Become more precise, more systematic and more effective!

After running in, they work perfectly with the [Physical Training Catalyst] implanted in the body.

Even without taking any supplements, the effect is not inferior at all.

The size of the muscles seems to be getting bigger day by day.