Section 314

Plus exclusive access to a variety of co-branded limited items!

This contract directly broke the highest record in Nike's endorsement history!

Let Lu Yu appear on the front page of major websites and sports newspapers, becoming a legend in the sports circle.

Many people think that Nike is making a fuss, but in fact, this cooperation is absolutely profitable.

The endorsement of the first person in extreme sports is a business that will not lose money.

The specific fan group alone is enough for Nike to digest for a long time...

If the subsequent popularity comes up again, the future will definitely be bright!

Because the brand endorsement contract will generally state exclusivity in the terms.

Therefore, Lu Yu had to give up cooperation with other brands.

Of course, this is nothing.

Anyway, the cooperation period is not long.

Besides, endorsements are not too much.

As long as you can maximize your benefits and help yourself realize your wishes, one Nike is really enough.

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Endorsement is not Lu Yu's ultimate goal.

He hopes to realize his self-worth and build his personal brand with the help of this platform.

The so-called self-worth, in addition to the recognition of money, is most importantly popularity.

Not only can the system be upgraded, but fans and coins can also be accumulated.

Basically, there are only benefits and no harm.

In other words, the bigger the noise, the more benefits!

The chain reaction caused by this incident has caused Lu Yu's popularity to soar to a peak again. As a result, the system level has naturally been improved!

The system level is not a decoration.

The frequency of unlocking and challenging related tasks all depends on this data!

In addition, in addition to these superficial achievements, substantial rewards are also visible and tangible.

After the 550 million US dollars arrived, the system coins soared to 55,000 in an instant!

It doubled several times in a flash!

With this accumulation and the gold coin doubling card, you will never have to worry about not having enough gold coins in the future!

In short, it's just one word.

Cool!

...

One week after the cooperation was reached.

NIKE held a press conference in Portland specifically for Lu Yu to announce this.

It was the same old routine.

Nothing much to say.

Speaking, answering reporters' questions, or giving a speech of thanks for winning the award.

Although Lu Yu was reluctant to participate in such an event, there was nothing he could do. After all, they were now in a cooperative relationship, and he had to cooperate.

The lengthy press conference lasted for more than an hour before it ended.

After it ended, the reporters were sent away and the two sides met.

They talked about the details of the cooperation again, and then it came to an end.

Then, it was the normal process.

Shooting posters, advertising, making promotional videos, media public relations.

On the front page headlines, on the floor ads, on the NIKE sports specials, etc.

After all, it was a big company, and the effect was not bad.

It's just that the process is relatively cumbersome, which made Lu Yu very busy.

At the same time.

In China.

When the sports media around the world were commenting on this historic cooperation, China was also in an uproar.

In everyone's past impression, NIKE's strength and reputation have always been second to none.

Almost all of those who have reached a cooperative relationship with it are heavyweight sports stars.

As an extreme sports anchor, being favored by this big brand is the best proof of Lu Yu's influence!

For a time, the reports and comments of major domestic media made this matter more legendary and became a topic of conversation for many fans after dinner.

...

Three days later.

With the efforts of Terry and many engineers and staff, the flying car platform project of the volcano has officially entered the right track, and it is estimated that it will be completed in a week at most.

On the other hand, after finishing the relevant work of Washington, Lu Yu and the team also rushed to the off-road holy land-the small town of Moab in Utah, ready to start this warm-up live broadcast!

Moab City is not large in area.

But in the outdoor extreme sports circle of the previous life, it has a great influence!

The unique topography of the Colorado Plateau not only makes this area world-famous, but also makes it a compulsory subject for off-road motorcycle riders.

Five national parks are concentrated in the central part of the plateau surrounding the Colorado River. It is a veritable mecca for extreme sports enthusiasts.

Standing by the river, looking far away.

The ochre-colored hills and ridges are endless.

Like a series of small hills, high and low, staggered, and endless.

Others may not know, but Lu Yu knows this place very well.

Before his rebirth, when he was climbing El Capitan, he had come here and visited the famous "king of steep slopes" - "Lion's Back", and the location was not far ahead in Arches National Park.

The scenery is still very beautiful.

Now revisiting the old place, looking at those continuous hills, Lu Yu's heart is also full of emotion.

Going around all the way.

After arriving at the destination, the team first found a camping site, settled down by the Colorado River, and began to complete the relevant preparations.

And Lu Yu was not idle either.

He chose the live broadcast location as soon as possible, and contacted Neil to ask him to send someone to transport the motorcycle to the camp tomorrow morning.

After everything was ready, Lu Yu notified Anna to get ready.

If nothing unexpected happens, he will start broadcasting tomorrow.

No words were spoken overnight.

The next day, early in the morning.

When it was just dawn, the business personnel of the transportation company drove a container trailer and came to the door.

After meeting, the driver asked Lu Yu to confirm the relevant information:

"Hello, is this Mr. Lu?"

"Yes, that's right."

"Your things have arrived, please sign for them."

After signing, Lu Yu returned the order to the driver, subconsciously looked at the time, and took out his drone.

Hearing the noise outside, several important members of the team and many logistics staff also ran over.

They also wanted to see what the "off-road motorcycle" that Lu Yu mentioned was, and what was the difference between it and an ordinary motorcycle.

This question has troubled them for a long time.

Now, they finally have a chance to get an answer.

So, driven by curiosity, they naturally don't want to miss this opportunity.

...

At the same time, as early as yesterday, after receiving the notice of broadcasting, the two live broadcast rooms were already full of viewers.

Although it was still black, the barrage never stopped.

"Liu Ming in the front row!"

"Come to do archaeology in 2020!"

"The melon seeds and drinks are ready, waiting for the broadcast to start!"

"The anchor is really arrogant, and he has endorsed Nike?"

"I have already drunk three cans of Red Bull the whole night, and I really can't hold on if I don't start!"

...

Just as the audience frequently sent barrages and waited for the broadcast to start, Lu Yu saw that the time was almost up, and hurriedly communicated with the system with his mind and opened his own live broadcast room.

"System, it's ready to start."

After the words fell, the drone in his hand moved in response and flew up with a whoosh.

Swish!