Section 313

"I knew that his challenge was definitely not something we could guess!"

"Flying over a volcano...Oh my god!"

After discussing for a while, Anna calmed everyone down and roughly explained the details and precautions of the challenge.

"Lu Yu has made the final decision on this matter, and the relevant plan has been released, so let's get busy."

"The live broadcast plan has been sent to your mailbox."

"Oh, by the way, before the official challenge, we will have a warm-up live broadcast in Utah."

"Okay, that's it, let's stop here today."

The meeting ended in shock.

After a long time, everyone didn't recover and was still immersed in the incredible.

After leaving the meeting room.

Anna immediately found the channel's art editor and made a unique poster for Lu Yu.

Because they had made geological documentaries about Kilauea and the Utah Desert before, there was no shortage of production materials.

In the picture, the desert of Utah and the huge crater are competing against each other.

Half desolate, half hot.

Very tough!

The related text ads are also designed ingeniously and tastefully.

"Travel through the sea of ​​sand and desolation, fly over lava and heat waves! The most exciting car racing sport in history is coming soon..."

Chapter 285 Volcanologist! Historic cooperation with NIKE! (

Subscribe, monthly ticket!)

Soon, as soon as the poster was released, it immediately caused an uproar on the Internet.

Lu Yu's live broadcast once again became a hot topic that people talked about with relish!

Although it is hard to imagine how to drive a motorcycle and fly over one of the hottest areas on the earth.

But the sensation caused by this incident is beyond doubt.

Just finished skiing in the cold Alps, and then went deep into the largest crater in the United States to complete the leap, but this kind of courage is not something that ordinary people have!

"Oh my god! Kilauea Volcano, what on earth is he going to do?!"

"This may be another thrilling trip..."

"My heart is already beating wildly!"

"Hawai's ice and fire duet! Man, I'm looking forward to it!"

"Motorcycle? I'm afraid it's not the motorcycle I imagined?"

During this period, Lu Yu's personal Twitter account has soared by nearly 10 million followers after several overseas live broadcasts!

The fan base is becoming more and more complex, and it is distributed in various countries around the world.

Because there is only one social platform, many people who watch the live broadcast will find Lu Yu's Twitter account as soon as possible and follow it to get first-hand information.

This includes many well-known media in the world.

Whenever Lu Yu releases a new live broadcast announcement, they will follow the hot spots and make some articles on it as soon as possible.

For a time, not only in North America, but also many potential viewers around the world, even ordinary people who don't pay attention to these things, have heard some of Lu Yu's deeds more or less.

So, the matter of passers-by turning into fans happens almost every day.

It is not surprising that his popularity has skyrocketed.

…

A few days after the announcement of the live broadcast, relevant preparations began in full swing.

In order to better complete this challenge, the Discovery Channel specially invited Terry James, a local Hawaiian volcanologist, to serve as the technical consultant for this live broadcast.

Terry is not very old.

A native Hawaiian.

His resume is very impressive.

After graduating from MIT, he has been working at the Hawaiian branch of the National Laboratory, specializing in the geological structure and volcanic activity in the Kilauea area.

He has published relevant articles in many scientific journals at home and abroad.

Compared with ordinary people, he is much more friendly to the Kilauea volcano and has a very deep affection for this hot land.

Terry has always felt that active volcanoes can actually coexist harmoniously with humans.

It is not a beast that is afraid of talking about.

It is a magical scene nurtured by nature.

For this reason alone, Kilauea deserves attention.

However, due to people's indifference to nature, this matter has never been recognized and supported by the relevant departments.

After all, transforming volcanoes into tourist attractions is full of dangers.

To put it another way, any normal person would never be interested in volcanic eruptions...

Last year, Terry made similar remarks in a science and education program.

But he was criticized by critics.

In the end.

This idea could only be temporarily shelved.

However, after learning about Lu Yu's volcanic challenge, this idea began to stir again.

Because he knew that this might be a great opportunity for the world to re-recognize Kilauea.

So, after being invited to meet, Terry himself was very excited.

He shook Lu Yu's hand and repeatedly said:

"Mr. Lu, this is a great challenge, I will do my best!"

"Thank you."

"You're welcome!"

After a brief greeting in the reception room, Lu Yu simply told him some details of his plan and project.

Considering the power of the motorcycle and the temperature of the crater, there are many factors that affect success or failure.

Finally, after careful analysis and discussion, the live broadcast location was set on a relatively stable volcano among the five shield volcanoes of Kilauea.

The geographical location is in the southwest corner of the Kilauea Depression.

Near Halimori.

The diameter of the crater is 80 meters.

More than 200 meters above sea level.

Although its eruption pattern is not very stable.

But it can be intervened.

The surface temperature in the nearby area is not very high.

It is maintained at around 50 degrees all year round.

It will not hinder related operations.

Not long ago, researchers from the National Laboratory just completed an exploration mission there.

If it is decided, then this period should be the best time to challenge.

Therefore, after some consideration, Lu Yu determined the live broadcast location.

As for the early construction and coordination work, he is not going to participate.

Let Anna handle it.

Next, he will take advantage of this period to conduct several special trainings.

Strive to complete this live broadcast in the best condition.

Therefore, after finishing the Kilauea affairs, this guy immediately went to Utah to pick up the motorcycle as agreed, and settled down near the transportation company. He conducted three special trainings for various off-road actions.

The effect is not bad.

Whether it is the condition of the car or the driving skills, Lu Yu is quite satisfied.

So, he asked Neil to rent a container for storage. He stayed in Utah for nearly a week before returning to Washington.

...

Time flies, and all preparations are still in full swing in the days that follow.

On the Internet, the audience's expectations have been pulled to a critical point that is about to explode.

I can't wait to see Lu Yu's true face in the live broadcast room.

In addition to the challenge, during this period, Adidas and Nike, as well as many well-known outdoor brands, have never stopped competing for Lu Yu.

Major brands have shown their killer moves and want to pull Lu Yu into the group.

For this reason, Adidas once offered a high price of 400 million US dollars a year!

On the other hand, Nike was not to be outdone and directly offered a business contract of 550 million US dollars plus 100 million US dollars for joint cooperation!

Nike's joint brand has always been the best in the circle.

In this regard, Adidas really can't compare.

In order to increase the popularity of Jidaozhe and to enter Portland in the future, Lu Yu considered it and finally reached a cooperation with Nike.

550 million US dollars a year for endorsement!