Chapter 289

"Okay, I'll do it right away."

…

In his previous life, Lu Yu was also a loyal user of NIKE.

In addition to relatively professional equipment, most people choose this brand for ordinary sports standard equipment.

Comfortable, durable and practical.

Its pioneering sneaker air cushion technology has brought a revolution to the sports world.

Sports shoes manufactured using this technology can protect athletes' knees well.

Reduce the impact on the knees when landing during strenuous exercise.

Even now it seems that this is a very powerful technology.

Because of its early establishment, this world-famous sports brand has occupied the leading position in the pan-sports circle since the beginning of the last century.

A true brother.

His family alone holds nearly 40% of the American sports shoe market...

There are countless fans around the world.

If I can really reach an agreement with NIKE, it will be a good thing for me.

Different from ordinary small brands.

Endorsing such a world-famous brand is itself a mutually reinforcing cooperation process.

Because through the promotion of the brand, the influence of the spokesperson will also be improved to a certain extent.

So, it’s really more of a collaboration than an endorsement.

Of course, there are still many conditions needed to achieve cooperation, and the benefits of influence are only part of it.

However, this problem is something that NIKE should consider.

After all, the choice is theirs.

…

8am.

After breakfast, Lu Yu sat on the sofa and watched TV for a while.

It wasn't until Anna informed him that the other party was coming that he left the lounge and went to the reception room on the top floor under the guidance of the staff.

When I walked in, there were about seven or eight foreigners of various heights, short, fat, and thin sitting in the living room.

Although their body shapes are different, they are all wearing formal clothes.

Suit, tie, spotless.

He was holding various documents in his hands and was whispering something there.

When talking about the emotional part, he would even point to the big screen in the center of the room.

At this moment, the video of the landing wingsuit flying was playing on a loop on the big screen.

Looking at the format of watching videos, 80% of them are edited versions from the Discovery Channel.

Lu Yu's arrival suspended their discussion.

Everyone turned their attention over.

There was even more surprise and impatient expression on his face.

Immediately afterwards, Anna stood up, invited Lu Yu to his seat, and introduced him to everyone.

After all, it was the first time to see a real person.

Looking at Lu Yu, NIKE's senior leaders couldn't help but feel excited, and their words were full of excitement.

In fact, the introduction is just a formality.

Almost all of the people here have watched Lu Yu's live broadcast at one time or another.

Even if you haven’t seen it, from the news in recent days, you have a deep understanding of this Chinese person...

After a few words and greetings, everyone took their seats one after another.

At this time, a middle-aged man with a big belly who was sitting in front of Lu Yu on the left stood up again, shook hands with Lu Yu solemnly, and then said:

"Hello, Mr. Lu! Just call me Joyce. I am the marketing director of NIKE North America. I hope our visit will not disturb you!"

"Hello, Lu Yu."

After the two shook hands, Joyce started talking and got straight to the point.

First, he praised Lu Yu's live broadcast and expressed his admiration. Then he talked about the new series of products that were about to be released and wanted to invite him to be the global spokesperson for the new series.

Immediately afterwards, necessary explanations and explanations were given regarding the details and relevant terms of the contract.

Of course, this is just a preliminary idea, and the specific decision will be made after Lu Yu nods his approval.

The price offered by Nike is super impressive.

Never lose to any top star.

This is very rare in endorsements in the pan-sports field!

"Mr. Lu, if you have the intention to cooperate, we will definitely show our sincerity. This US$200 million contract is only part of your remuneration. In the future, we will conduct in-depth cooperation with other brands in North America to provide you with Launching limited items! ”

"Globally, every time you sell one of your limited editions, the profit earned will be settled in your contract in the form of a share..."

Chapter 262: Think long term! You're in big trouble! (Please order

Read, please vote for me! )

Due to its scale and industry status, and in order to cover as many user groups as possible, NIKE has often engaged in some cool operations such as co-branding over the years!

In the entire industry, Nike can be said to be one of the big brands that likes to engage in co-branding.

He claims to be second, but no one dares to say that he is first.

Because the user groups it targets are mostly fans of pan-sports culture.

Therefore, based on this, NIKE's marketing strategy is naturally very simple and crude. From time to time, it will attract some trendy brands to join in and expand its user group.

In terms of style, it has gradually changed from seriousness to more relaxed, diverse and interesting.

Sometimes, ordinary people of different shapes and ages are even frequently invited to appear.

In recent years, they have targeted the e-sports industry and even launched limited products with LPL elements for this purpose.

Regarding this, even if NIKE didn't say it, Lu Yu had heard about it.

If it is true as they say.

The significance of this cooperation is far greater than the cooperation itself.

First of all, there is no need to worry about limiting product sales based on your own popularity and brand influence.

Secondly, NIKE has always been generous when it comes to limited products.

The publicity intensity is definitely not much different.

Calculated in this way, this share of income must be very considerable.

Of course, these additional incomes are not the most important thing!

The most important thing is the invisible benefits that this cooperation has brought to our own popularity and the influence of the Yidaozhe brand!

After all, rather than saying that Nike came to endorse me, it would be better to say that they hired a publicity ambassador!

With this platform, both popularity and fame can reach a higher level.

Thus, you can brush a wave of system gold coins!

In addition, the price quoted in the contract is also full of sincerity and impeccable.

If the two parties reach a cooperation, the benefits for Lu Yu himself will definitely be self-evident.

However, Lu Yu didn't intend to just accept it.

This matter still needs to be considered in the long run.

…

This cooperation is the first time that NIKE has offered such a sky-high contract to Chinese athletes!

In their opinion, Lu Yu should have no reason to refuse.

Therefore, at this moment, the people in charge of NIKE who came to negotiate all had a high attitude of winning.

Top brand, top contract, plus top contract, who would say no?

It doesn't exist!

In the living room.

Joyce saw that Lu Yu didn't speak for a long time, so he said leisurely:

"Mr. Lu, to tell you the truth, personally, your charisma and bravery have really moved me. We have also shown the utmost sincerity, so I hope you will consider it carefully." ”

"I think you might not want to miss this opportunity, right?"

When Joyce spoke, Lu Yu listened attentively and nodded frequently, seeming to agree with what he said.

However, just when NIKE was full of expectations and was sure to win, what Lu Yu said next far exceeded their expectations.

"Sir, thank you very much. It's my honor to talk to you. I have always had a good impression of NIKE, and it would be the best thing to be able to cooperate. But I'm really sorry, I'm afraid I can't do this. Promise you immediately."

Although Lu Yu's English level is not good, his basic spoken language is still passable.

Most people understand the phrase I’m so sorry.

Hearing this, several foreigners were like ants on a hot pot. After looking at each other, they suddenly started whispering to each other.

After pondering for a long time, everyone finished the exchange. Joyce smiled and said: "Mr. Lu, can you talk about your thoughts in detail? Are you dissatisfied with this contract?"

The contract issued by NIKE is only superficial, and there are still many specific details that have not been completed.

After all, this is the first time to cooperate with such a big brand.