Chapter 211: YY Group

"Mr. Chen, at present, the total number of simultaneous online users in yy has exceeded 3.5 million, and the number of simultaneous online users of yy games has exceeded 2 million. Our competitor QQ has 4.5 million simultaneous online users. This is the number last month, and it may be 4.8 million now. QQ games 800,000 online at the same time. Lianzhong Chess and Cards are online at 800,000 at the same time, and their instant messaging business gicq is online at 250,000. Netease Bubble is online at 300,000..."

Universal Science and Technology high-level meeting.

Li Nan introduced the situation of yy and the data of competitors.

Chen Yu nodded.

Judging from this data, the data of Penguin and Lianzhong are both falling.

Especially chess and card users.

Lianzhong fell the worst, from 1.1 million to 800,000.

In fact, the QQ game did not fall much, and it remained at the original 800,000.

But the peak of QQ games is 1 million, which is a big drop.

The reason why the data seems to be okay is that qq continues to grow online at the same time.

In other words, from the data point of view, Universal Technology has become a dominant player in the chess and card field.

But in the field of instant messaging, yy has not completely surpassed qq.

However, this is already a very big improvement.

You know, before, yy didn't dare to compete with the penguin head-on, but now, he has the strength to fight.

In other words, it is already possible to attack qq directly.

"Everyone has seen the data. Our shortcoming is in the instant messaging business. Li Nan, what do you think we should do next?"

"Mr. Chen, I think it has something to do with our positioning. Before, because we wanted to compete with qq in a differentiated way, we combined chat rooms with yy. Although the yy chat room can also chat and communicate instantly, everyone mainly The main focus is on game entertainment, and the communication function is weakening. I think the next step is to strengthen the communication business. The specific method is to allow users to actively add friends. We can publish activities and actively add friends to increase points. When the number of friends reaches,

We can gift members. "

Li Nan said that he actively added his friend Chen Yu for approval.

The main function of instant messaging is to communicate, but if there are no friends, how can instant messaging be done?

If it's a group chat in a chat room, it's not instant messaging, it's entertainment.

Entertainment and communication may seem the same, but they are completely different.

However, Chen Yu shook his head when Li Nan mentioned the method of actively adding friends: "We want users to actively add friends, but the methods of increasing points and sending members through tasks are generally ineffective. Users will only think that this is a task. After the mission, they will not communicate with their friends."

This is like yy in later generations, yy also has a friend function.

Although many yy users have added friends, there are very few friends chatting with friends on yy.

After everyone added friends, they returned to the chat room.

"Since it is active, we should allow users to actively add friends. Task-based initiative is not active, but passive."

Chen Yu continued: "So, we should reposition yy now. yy is not an entertainment communication tool, he is an instant communication tool."

Chen Yu emphasized to everyone sitting.

"Mr. Chen, do you mean that yy is no longer a chat room?"

Zhang Jianming asked.

"Yes, we still need to do chat rooms, but chat rooms can't be regarded as a key business. Li Nan also said before that we started chat rooms because we wanted to grab users. Now our users have reached a certain scale. We no longer need chat rooms to help us grab users. If we continue to focus on developing chat rooms, even if our simultaneous online users exceed QQ in the future, we cannot be their opponents."

It's like an online game.

If you have 1 million online games online at the same time, you are not as promising as instant messaging with 1 million simultaneous online users.

Although 1 million simultaneous online games online earn more than 1 million simultaneous online instant messaging.

But that's how the market is.

Online games are just for entertainment, they are not a necessity of life.

But im so yes.

"That is, we need to roll out a new client?"

Li Nan asked.

"Yes, this time our yy client must undergo a new revision and upgrade. The focus is to highlight the instant messaging function and weaken the yy chat room. Of course, there must be a chat room, so the yy chat room is only used as an entertainment port, so Like QQ games, he is not everything we have, we need to let users communicate in the first place."

"Understood."

Li Nan nodded.

When the positioning is transferred, the client must also follow the positioning.

If the positioning is instant messaging, and the client software still focuses on yy chat rooms, then this version is a failure.

"By the way, Li Nan, you just said that you actively add friends, but I have thought of a few ways for users to actively add friends."

Actively adding friends is not the purpose, the purpose is to allow users to chat after actively adding friends.

If you don't chat after adding it, it's useless.

Generally, instant messaging software actively adding friends is that the user finds and adds them by himself.

yy has one more option, which can be added in the chat room.

However, whether it is to find and add it himself or add it in the chat room, he is not very creative.

Chen Yu thought of a way to add friends on WeChat in later generations.

After thinking about it, Chen Yu said: "We can add a shake function to the yy function layout."

"Shake the function?"

Everyone was puzzled: "What is the shake function?"

"This function is that when both parties shake it at the same time, the system will match both parties, and then add them as friends."

"what……"

Chen Yu just explained, and everyone's eyes lit up.

This feature is probably very new.

Shake it, shake it to add friends, fresh, fun and exciting.

"There is also a search for nearby people. Needless to say, everyone should know what it means."

"Just looking for friends in the same area?"

Li Nan asked.

"Almost, but not the same."

Chen Yu shook his head and explained: "Before we added friends, there was a region option, and we could find people in a specific region. If we want to find Xinfeng, click to find the netizens who are online in Xinfeng. But there are too many netizens in Xinfeng. Now, some are in the county seat, some are in the township, you don't know where he is. And this search is not necessarily accurate, because this search is generally based on the information filled in by the user. If his information is scribbled If we look for people nearby, it shows how far the netizen is from you and where he is, wouldn’t it be more attractive?”

"That is to say, we can set it according to the other party's Internet IP."

"That's right."

In the end is responsible for the technology, Li Nan understands when he hears it.

"These two features are interesting and not complicated, and we can launch them soon."

"Don't worry, the functions will be rolled out slowly one by one, don't roll them out all at once."

"I see."

Li Nan smiled knowingly.

Naturally, he knew what Chen Yu meant by taking his time.

If it were all rolled out at once, it would be amazing. The world's ability to imitate is very awesome.

"In addition, regarding the yy chat room, I think we can also launch a similar function in the instant messaging area. This function can be a group chat, but not necessarily a chat room. I define this function as a yy group."

In order to let everyone understand the difference between the yy group and the yy chat room, Chen Yu continued to explain: "The yy chat room is open to all users, as long as we search for the group number, we can enter this chat room. In principle, the yy group is also open to all users. Users are open, but they are relatively closed. They are not as open as chat rooms. They are aimed at certain small groups. For example, you can create a work group, a colleague group, a classmate group, and of course you can also create a game group. Food groups, travel groups, shopping groups, education groups, health groups, medical groups, pat groups… all kinds of groups you can think of.”

The meaning is actually very simple.

yy chat rooms are just entertainment games.

But the yy group is chat, entertainment, social... The focus is on social.

Work, colleagues, classmates, travel, food, education… all put together, that’s what our social interactions are all about.