Chapter 747 Hong Kong Roadshow

At 11 o'clock in the morning on November 10th, next to the Victoria Harbour, the Jiasheng Holiday Hotel Hong Kong store, which had just put up its own brand, was received from the Chen family. In the lobby with soft music, those who checked in and checked out The guests, as well as some visitors, were a little surprised to find that there were more hotel staff staying in the lobby than their guests.

Those guys raised their wrists and looked at their watches from time to time, as if they were very anxious.

What's going on here?

It didn't take long for their doubts to be answered. Two cars stopped at the entrance of the hotel, and the uniformed hotel managers greeted a young man in a pink polo shirt and a casual jacket in his hand.

"How did this become a meeting?" Feng Yiping asked Xu Bin who was at the front with a smile.

"I can only blame you for being too charming," Xu Bin said with a smile, "The employees here are all your fans now, and they can't wait to meet you."

"Thank you everyone. We have seen each other. We will have time to get along in the future. Please go back to work now," Feng Yiping said in Cantonese fluently. He shook hands with the people in front and led everyone to the side, letting the door out. .

Jin Ling stood by the side coldly, looking at the affected guests, very dissatisfied, just nodded to Xu Bin, and walked in with the briefcase, "Please go back to work," Xu Bin said hastily.

Feng Yiping greeted the employees and guests with a smile, followed Xu Bin into the elevator, "How is the progress?"

"It has been roughly finalized and can be released two days before the road show,"

"Who was that kind young boy just now?" A customer asked the staff at the front desk.

"That's our chairman," the girl at the front desk said proudly.

"So young? It's not easy!"

At the same time, Huang Jingping pushed the baby carriage, accompanied by Fang Yingzhi and the person in charge of hotel security, pushed the baby carriage, brought her mother, Mei Jianzhong, Feng Zhenchang and Mei Qiuping into the hotel from the underground parking lot.

The 32nd floor, the highest floor of the hotel, is also the floor that has undergone the most changes after taking over. According to Feng Yiping’s intention, it is almost to overthrow and start over. With an area of ​​560 square meters and a large outdoor balcony, it is a sea-view mansion integrating living, working and sports.

However, Feng Yiping was not the first resident of his mansion. Except for the two bedrooms and his study room, all the places in this house were temporarily arranged as office spaces, and they were full of people.

These people include all races. Some of these people are familiar to Feng Yiping, and many he is not familiar with. They are representatives of investors, representatives of underwriters, employees of accounting firms, consultants and lawyers for listing, and public relations. Company employees, etc.

In the living room with the largest space, there is a large conference table in the middle, and people sitting on both sides are all busy with the notebooks in front of them. There is also a large curtain on the wall, and the projection on it is the current The content that you are carefully reviewing.

Against the wall are five large printers, each of which is working intensively, and the table next to it is full of printed documents, which may be the last version of the prospectus.

"No, no need to get up," Feng Yiping smiled and waved his hands, "Everyone has worked hard! Fortunately, Mr. Xu said that we have reached the final stage and the dawn is ahead. Don't be discouraged. Please persevere for a few more days."

For a listed company, the prospectus is the most important legal document. The listing team has been busy for nearly two months around this document. This is a rather boring job, but it must not be sloppy.

Fortunately, this kind of experience is a very precious asset for everyone involved. If a person can have this once in a lifetime, he can basically use it as a talking point and show it off in front of future generations, so although Bitter, although tired, everyone's energy is still quite high.

"Yiping, do I need to report and show you now?" Xu Bin asked.

"No, you are busy with your work. Where is the logistics manager? Let's confirm the schedule and logistics with him."

Ordinary companies will invite professional roadshow companies to assist when preparing for roadshows. For example, those companies that plan to raise large funds need intensive roadshows in more than a dozen cities around the world, and they only stay in one place for more than ten hours. very important work.

No matter how good your prospectus, investment research report, or PPT is, or how bright your company’s prospects are, it is impossible for investors to miss your appointment because of reasons such as flight delays, traffic jams, and lost luggage. I will give you another chance.

Especially those bosses who have arranged one-on-one meetings with you, the schedule may be accurate to every minute, how can they accommodate you?

But for this road show in Hong Kong, Jiasheng has its own five-star hotel, and these activities are arranged in its own hotel, and there are hundreds of hotel employees who can provide services, which can be regarded as saving money.

And waiting for someone to come to your own site, you will have a first-mover advantage in mentality.

Feng Yiping mainly looked at the list of investors who needed to meet. It was very long. It seemed that the well-known investment institutions in Hong Kong were all on the list, including representatives of the subsidiaries of several well-known Hong Kong wealthy families.

No way, the movements of these giants are more influential than well-known investment institutions.

"I really think there's no need to make such a big show," Feng Yiping muttered.

He has thought over and over again that this listing will really not be a big problem. In fact, he is really not in favor of holding roadshows in Hong Kong, just holding two roadshows in San Francisco and New York.

Among them, the one in San Francisco was not mainly for the listing of Yijia Express Hotel, but for the preparation of Jiasheng Automobile Network, which will be listed next year.

If you only need to complete the predetermined financing goals, you can hold a show in New York. It is not a small amount to know the resources that need to be invested in a road show for one day.

"Didn't you often say that there is no best, only better? Are you willing to issue shares at the lowest price in the range? The more successful the roadshow, the more it will support us to issue at a high price and raise more funds. What are you not happy about?" of,"

"Besides, aren't you usually very ethnic, patriotic and Hong Kong? You can't just let foreigners take advantage of you, right?"

Affected by Feng Yiping's calm attitude, now even Jin Ling is convinced that after Yijia's listing, the stock will definitely go up, so if you invest now, you will definitely make money, and you should not only give this opportunity to make money to Lao Mei.

…………

On the 13th, investment banks and public relations companies comprehensively consider various factors, mainly based on holidays, the timetable of other competing projects in the market, and other large-scale international investment conference arrangements. Next Monday, the 18th, the road show in Hong Kong will be officially launched.

On the 15th, Friday, the preparations for the listing were completed. This day was also the day when China Telecom was finally listed in Hong Kong. Just as it fell below the issue price when it was listed on the New York Stock Exchange yesterday, it still fell below the issue price on the first day of its listing in Hong Kong. Breaking through the issue price, the highest intraday drop was more than 5%, and the day-to-day drop was 1.4%.

…………

In the early morning of November 18, dozens of media gathered in front of the gate of Jiasheng Holiday Hotel Hong Kong Store, waiting eagerly.

Although the size of Yijia and the scale of the planned fundraising are not at the same level as the newly listed telecom company, judging from the reactions in the past few days after the finalization of the prospectus, many institutions and individuals have expressed optimism.

The Hong Kong media circle full of entertainment spirit is already looking forward to the birth of the youngest chairman listed on the US stock market in the mainland and the birth of the youngest rich man in the mainland.

At 9 o'clock, investors arrived one after another, and the ones who murdered the reporters with the most storage space were the arrival of the executives of the four major families.

At 9:30, more than 100 investors and representatives of joint underwriters crowded into the large conference room of the hotel. Brady of UBS announced that Yijia’s first listing roadshow was officially launched. Xu Bin, took the microphone and walked onto the stage.

He was not in a hurry to introduce it to everyone according to the PPT, but from an overseas student working in an American hotel to being attracted by Yijia’s vision, he returned to China to join, and gradually built Yijia into the country that currently has the most branches and the most profitable Well, since the express hotel with the highest brand value, this journey has been going on.

To put it bluntly, it means telling a story.

Although the purpose of the road show is to get the people present to subscribe for Yijia's stock, but how could a clever salesman ask straight to the point, do you want to buy it or not?

His story fully shows everyone that this is a company with ideals and prospects established by a group of young people with ideals and pursuits.

At the beginning, he was somewhat cramped. Although he stuttered, he was dry, not like talking. Later, he may have spoken his own heart, he may have been infected by himself, or he may have gotten used to it, and his speech became smoother. stand up.

Before he finished telling his story and started his PPT speech, Feng Yiping, who was sitting in the front row, looked back at the expressions of the investors in the venue. Yes, these guys who are applauding enthusiastically don't seem to be uninterested in Yijia Feng Yiping gave Xu Bin two thumbs up, this is his moment of glory.

Although the speech and the PPT used for the speech took a lot of time and energy, the highlight of the road show was the face-to-face meeting with investors.

This is Feng Yiping's first contact with these investors in Hong Kong as the chairman of Jiasheng Group, and then he discovered that he is already a little famous in Hong Kong?

I have to say that his book and his magazine have added a lot of points to him. After a few exchanges, many people said with certainty, "I believe in your vision and decision-making,"

The frontier magazine has not been built for the past two years. Its forecast of the general trend at the beginning of each year has always maintained a high degree of accuracy. As the founder of the magazine, the main author of these articles, and Feng Yiping, who proposed the blue ocean strategy, The direction he was looking at was naturally good.

Moreover, these investors have a deep understanding of the mainland, and they are also aware of the advantages and prospects of economical express hotels.

However, recognition is recognition. In business talk business, some matters of concern still need to be clearly discussed, such as dividends and dividends, the purpose of fundraising, the next step arrangement, etc. These are questions that are closely related to income, so how many questions can you ask? Meticulous, just ask how detailed.

The longest was nearly an hour, and the shortest was more than ten minutes. By the time the lunch meeting started at 12:30, Feng Yiping had non-stop talks with six groups of investors, and the results were pretty good.

"How did you talk?" Jin Ling walked in briskly, looking relaxed, and it was clear from a glance that the previous talks must have had a good effect.

"Unexpectedly," Xu Bin sat there, feeling a little overjoyed with joy, "It turns out that our company's projects are really more popular with investors than big players like China Telecom."

"Hehe, I'm really worried now, don't let people in Hong Kong subscribe all the shares we want to issue," Jin Ling couldn't hide the smile on his face now.

"Go," Feng Yiping snapped his fingers, "there is no best, only better, go to the lunch meeting to continue,"