Chapter 2401 Give You a Chance

When Drucker got out of the car, he hesitated for a moment, "Feng, is it really okay for me to come with you?"

"It's really good," Feng Yiping said.

He understands Drucker's concerns. After all, everyone knows that a very important responsibility of the person in charge of human resources is to recruit people.

When you visit a company for the first time and bring the person in charge of human resources with you, this kind of operation is equivalent to adding "There is no silver in this place" and adding "The boss next door has never stolen it". That is simply a passerby. Everyone knows Sima Zhao’s heart.

"Since you insist, then okay," Drucker followed closely beside Feng Yiping and walked forward with a smile.

"Hello Feng, welcome to your arrival." What greeted him was a thin man with sparse hair on his forehead. However, the hair on the top of his head seemed to have been overused with Rejoice. It was extremely soft and there was no wind like this. An old gentleman whose hair would float as he walked around in the weather.

His eyebrows are thick, his nose is big, and the area around his mouth and cheeks are shaved green. When he smiles, his mouth is a little crooked, his eyes are narrowed, and his nasolabial folds are deeply sunken.

And that smile, like the breeze in the dog days of summer, is very light and shallow. Even if you feel it, you know that it is just a meaning...

This is a conservative, rational and aloof British man.

"Hello Mr. East," after the routine introduction of personnel from both parties, Feng Yiping slowly followed ARM CEO Warren East towards the office building.

Warren East, who once worked for Texas Instruments, a well-known company in the semiconductor field, later became CEO in 1 year.

He is also a member of IET and RAEng, a member of the Institute of Engineering and Technology, a member of the Royal Academy of Engineering, a distinguished member of the British Computer Society, a distinguished member of BCS (Chartered Society for Information Technology), and chairman of the Development Committee of Wadham College, University of Oxford...

This is a business leader with a high reputation in the British scientific community.

He is also an outstanding alumnus of the famous Cranfield University in the UK (a world-leading university in the UK that only recruits postgraduate students in the field of aerospace) (perhaps for this reason, he later served as the famous Rolls-Royce University after leaving ARM) company - also commonly known as Rolls-Royce, CEO of Rolls-Royce Engine Company).

"It's very beautiful here," Feng Yiping stopped at the door of the building.

In front of the ARM headquarters, there is a long lawn like a British palace or some aristocratic manor. The surrounding trees are trimmed as neatly as soldiers, which is quite British.

"Thank you," East nodded, "Feng, please,"

The atmosphere of ARM headquarters is somewhat similar to that of Silicon Valley companies. At this time, some employees can also be seen eating and talking with colleagues in the public space.

The reason why they are not "chatting" but "conversing" is mainly because the British have a sense of superiority that is always displayed on their faces and hidden behind their gentlemanly demeanor, and the way they do things is not An unhurried attitude.

This resulted in them actually discussing the taste of french fries, but it looked like they were discussing something as big as the subprime mortgage crisis.

But the difference between this place and Silicon Valley companies is also obvious. Their employees still sit in monotonous and lonely cubicles.

But objectively speaking, compared with the previous ARM, this is already very good.

When ARM was founded, in order to save costs, the original office was an 18th-century barn. In terms of office equipment, the company had no budget at the time.

So ARM's first CEO, Robin Saxonby - now called "Sir" because he had been knighted by the British royal family - would have to flip a coin with a local furniture salesman. Won the first conference table for the company.

It is said that he later tried to win a small table with drawers by playing billiards in a bar, but unfortunately failed. Therefore, the 12 engineers who were spun off from Acorn could only work on a table without drawers during that time. Working at the conference table.

In the current conference room, the heating is sufficient and the lights are bright. The simple and elegant but certainly expensive walnut conference table gleams in the light.

Feng Yiping handed the windbreaker to a young man in a suit and leather shoes, and led the people to sit down at the conference table. After the greetings, he said directly without much politeness, "My colleagues and I very much admire what ARM has achieved over the years." 's success,"

ARM is indeed very successful. Apple invested 1.5 million pounds in 1990. After Jobs returned to Apple, from 1998 to 2003, he made more than 1.1 billion US dollars in profit by selling his ARM shares.

This can be said to be one of Apple's rare successful investments. John Sculley, who originally expelled Jobs from Apple, probably never expected that one of his decisions would provide Jobs with important raw materials for reviving Apple.

At the same time, shareholders' investment of 1.5 million pounds has turned into at least 1.1 billion US dollars, which naturally illustrates ARM's success.

"We also very much appreciate ARM's business model which is completely different from Intel's,"

ARM does not produce chips itself, but only licenses and collects royalties from other companies. This makes ARM less affected by fluctuations in raw material and labor costs, reducing their business risks.

At the same time, because they have to improve their product design according to the requirements of the licensed companies, their team must always maintain an innovative state, and those licensed companies actually provide them with many rare ideas for free.

Intel, which has built its own factory to produce chips with unified specifications, does not have such an advantage.

"We also see that if ARM wants to challenge Intel, the biggest problem it faces is the ecosystem dominated by the Wintel alliance of Intel and Microsoft,"

Easter shook his head, "Feng, we are not very interested in the PC market,"

Easter said this, just like some people say, "Hey, I'm not interested in money," "I'm not interested in a certain female star,"

Is that not interested? No, no, why not?

You have to flatter yourself.

Feng Yiping smiled, "Haha, I completely understand,"

"Because from the current point of view, ARM wants to enter the PC market, which is undoubtedly a huge expense, but it is destined to have no results, so it is a move that does not make up for the gains,"

Before more people on the opposite side changed their faces, Feng Yiping said, "Everyone, my visit today is to fill this shortcoming for ARM,"

"I believe that with my company's products, ARM's chips will definitely be able to challenge Intel and the Wintel alliance formed by Intel and Microsoft,"

A person was about to speak, but Easter stopped him with his eyes, "I would like to hear more about it," he said to Feng Yiping.

"We have successfully developed a very excellent operating system, a smart system that is very suitable for mobile phones, an unprecedented operating system that allows our mobile phones to connect to the Internet conveniently and quickly, and can also help us deal with some work problems..."

"Based on this system, we have launched an open mobile alliance organization, which currently includes world-class semiconductor companies, world-class mobile phone companies, and many telecom operators with a large number of users,"

"That is, outside the Wintel Alliance, we have initially established a new ecosystem that is mainly based on mobile phones rather than PCs,"

"I believe that ARM, which has already made good achievements in the field of mobile phone chips, will definitely be able to achieve more rapid development because of our operating system, and it is expected that Intel will only play a niche role in the future electronics market, that is, a small role limited to the niche market,"

ARM was in a commotion, and many people began to whisper to each other. They looked at Feng Yiping with eager eyes.

Because of the experience of being ruthlessly underestimated by Intel and their professional pursuits, if they say that they are not interested in stepping on Intel, it is a lie, just like they do not miss the former glory of the British Empire.

The main thing is that it was Feng Yiping, not anyone else, who said this.

With Feng Yiping's current reputation and status, he would never say anything too exaggerated.

In other words, his words must be quite credible.

Otherwise, there would not be so many companies that choose to join the Open Handset Alliance he mentioned.

But East remained calm, "I believe that the system developed by your company, Feng, must be very good, but we know that whether it is Nokia's Symbian, BlackBerry's BlackBerry OS, or some other operating systems, they are also very good."

"No," Feng Yiping shook his head, "Everyone will soon find that for mobile phones, unlike other operating systems on the market, the Android system is not excellent, but incomparably excellent,"

Easter did not compete with Feng Yiping on this issue. He is a British gentleman. "We respect Intel very much. It is a very capable company and a company that can pose a major threat to us. However, ARM has unique advantages. Our processors, especially in terms of energy consumption, have advantages that Intel cannot match,"

This actually means that we can achieve good results in the mobile phone field by ourselves.

This is indeed a very calm guy. He may have seen Feng Yiping's true intention from the beginning - he said an alliance related to mobile phones, but in fact, he wanted to turn ARM into his company.

"We all know how important the ecosystem is to the chip industry," Feng Yiping said, "Take ARM for example. If it weren't for Apple and Nokia, our company might not have existed long ago, right?"

Although this is not pleasant to hear, senior ARM employees, including East, know that this is the fact.

At the beginning, the company was unable to support its luxurious chip development team, so it tried to sell the chip design department twice, but fortunately the transaction ended in failure. At that time, it really felt like a mother who didn't love her and a mother-in-law who didn't love her.

"The release of the iPhone indicates that the development of smartphones will enter a new stage, which is also a new stage full of many variables. We certainly believe that ARM may achieve good results in this stage, but with the help of Android and the Open Handset Alliance, ARM will definitely achieve good results,"

"Ladies and gentlemen, I am providing you with an unprecedented opportunity," Feng Yiping said.

Easter looked at the people around him. He clearly felt the eagerness in the eyes of other members of the team, but didn't you see the intention behind Mr. Feng?

"Mr. Feng, of course we... We are honored to be a member of the Open Handset Alliance,"

Feng Yiping's words obviously moved everyone in the team. It was unrealistic to stop him.

Feng Yiping nodded, that's good!

"I believe that ARM can better understand how important communication and exchanges with partners are, so I am very much looking forward to more interactions and cooperation with you and ARM in the future,"

"Especially in the current situation that is not very prosperous, my company and I are willing to provide all-round support for ARM,"

Easter's eyes narrowed again, "I think we will be very happy to have a series of exchanges and cooperation with Mr. Feng's company within the framework of the Open Handset Alliance, but I must reiterate that ARM's independence will be more beneficial to the industry,"

He was clearly opposed to Feng Yiping's plot: Don't think about acquiring us.

"I think no matter what kind of cooperation we adopt, it will not change ARM's independent status," Feng Yiping stood up.

That is, even if you are acquired by me, we can still guarantee your independence.

Before East could speak, Feng Yiping had already extended his hand, "Gentlemen, happy cooperation, I believe you will be happy to seize this opportunity in the future."

He would also seize such an opportunity, ARM, must be taken.

With ARM, many of his plans in the chip field will become easier.

Not to mention one East, even ten Easts can't stop this.