Chapter 2396: Rivals Meet

Even on a gloomy day, the BMW Group's highly personalized headquarters can be seen from afar.

The main body of the BMW headquarters building is composed of four cylindrical towers, symbolizing the four cylinders of the engine.

But according to the understanding of most people in China, BMW should build a car-shaped headquarters. Look at Maotai. Isn't its headquarters building a big wine bottle?

But there is nothing wrong with BMW doing this. The full name of BMW, which we generally call BMW, is actually Bavarian Engine Manufacturing Co., Ltd., so there is nothing wrong with it using engine cylinders as its headquarters building.

Each floor of this 22-story BMW headquarters office building is built on the ground, and then assembled layer by layer like building blocks.

However, Feng Yiping personally doesn't like the BMW headquarters building, which is called the Four-Cylinder Building. In his opinion, it really doesn't reflect much of a sense of technology, that is, it's a bit cute.

But BMW has never pursued a cute image.

However, the BMW headquarters campus is still very interesting.

Next to the four-cylinder headquarters building is a giant silver bowl with a base diameter of 20 meters and a mouth diameter of 41 meters. That is the BMW Museum.

Another distinctive building in the park is the BMW World, which just opened at the end of last month and is known as the "Tornado".

This building does look like a solidified tornado. It is actually a new car delivery center built by BMW at its headquarters. In addition, it also has functions such as a bar and a gallery.

Coupled with the fact that it is next to the Munich Olympic National Park and the headquarters of BMW, it is indeed impressive.

The BMW drove directly to the Four-Cylinder Building and stopped. There were already a bunch of people standing there. The first person to greet them was a middle-aged man with gray hair and a rosy complexion. He shouted loudly, "Feng,"

Feng Yiping also knew this person, "Hello Mr. Shi,"

This is a senior BMW person who has worked for BMW for more than 20 years. He is currently the president of BMW Brilliance and is one of the major customers of Auto.com. Therefore, Auto.com CEO Han Guofang flew here specially to accompany Feng Yiping on the visit. Get to know him better.

"Ms. Han, welcome to the BMW headquarters," Shi Runbo said hello to them and pointed to the man walking in front of a group of people in suits and ties. He was wearing a pair of glasses and had a standard smile with eight teeth on his face. The middle-aged man said, "Mr. Feng, this is Dr. Reithof, the chairman and CEO of our BMW Group,"

In fact, Feng Yiping already knew who he was. He was looking at this person's information in the hotel just now: Norbert Reithof, graduated from the Technical University of Munich. He joined BMW in 1987 and took office on September 1 last year. At the helm of BMW.

He and Shi Runbo joined BMW in the same year, but now one is the global boss and the other is the boss in China. The gap can be said to be quite large.

"Hello Mr. Feng, welcome to your visit." Because he has the experience of being in charge of American business, Reithof seemed to be different from other Germans who were strict to the point of dullness, and he behaved very enthusiastically.

Of course, it's not clear what he was thinking at this time. After all, not long after Tesla was founded, Musk arrogantly shouted to the world, "We are going to change the current stagnant automobile industry." Market structure, we will provide everyone with cleaner and more efficient car options... Internal combustion engine vehicles will become a thing of the past like horse-drawn carriages, and pure electric vehicles are the future of the automobile industry..."

In the United States, his remarks were aimed at General Motors and Ford, but in Germany, they were naturally BMW and Mercedes-Benz - you see, the headquarters building is composed of four cylinders.

So, you say internal combustion engine cars have no future? This is actually no different from going to Guan Gong and saying that those who use big swords are scum.

What's more, Tesla has already poached more than one person from BMW, and it is foreseeable that Tesla will continue to poach them... It is impossible for him not to be annoyed by such behavior.

But no matter what he thought, Feng Yiping, a man with multiple identities, came to visit. Out of etiquette, he still had to go downstairs to greet him.

"I'm glad to see that Tesla's products have begun road testing. We are very much looking forward to the new changes Tesla will bring to the passenger car market," was the first thing Reithof said when he accompanied Feng Yiping inside. This is it.

"Haha, thank you," Feng Yiping smiled.

He heard another meaning in Reithof's words. He heard the contempt in Reithof's words. What he meant by these words was that Tesla's first car would probably not be released to the market. What impact will it bring.

"When our first car goes on sale, it will definitely surprise the world," he whispered.

"This is really just my honest statement. I believe you also know, Reisev, that there are many difficult characters among Tesla's shareholders. Before we officially started the road test, they couldn't wait to conduct the test drive. You You know, even Steve Jobs and Steve Ballmer of Microsoft agreed on this,"

"I hope that what we bring to our peers will be surprises instead of scares. After all, we all know that new energy vehicles are the future development direction. What Tesla is doing now is just to explore the way for traditional car manufacturers. That’s all,”

You said our first car won’t make any splashes? Let me tell you plainly, it will keep you old-school guys awake at night.

"Haha, is that so?" Reithof looked at Feng Yiping and laughed, "Please,"

"Haha, please," Feng Yiping and him were humble and walked into the elevator side by side.

Shi Runbo, who was sitting in another elevator, heard Feng Yiping and Reithof's words carefully, "My impression of Feng doesn't seem to be like this,"

Han Guofang smiled.

How can this be compared with the time you met him before?

What did you do when you met him before? That was to give money to Auto.com, so of course he was friendly in all kinds of ways.

But this time, he has another identity, a competitor of BMW, or BMW currently does not regard Tesla as a competitor, but only as a troublemaker, but the more he faces such a situation, the tougher Feng Yiping will naturally be.

Besides, who made Reithof say something with a hidden meaning at the beginning?

On the other side, Reithof looked at Feng Yiping and felt uncomfortable.

Shi Runbo gave money to Auto.com, and when did the BMW he led not give money to Feng Yiping?

From America to Europe, isn't the advertising fee that BMW has spent on Facebook enough?

When Feng Yiping thought that he might use the money from BMW to develop Tesla, he really didn't know what to say.

As soon as both parties entered the conference room, a vice president from BMW said, "Mr. Feng, we are actually very interested in Tesla, and we are also very pleased that Tesla has already started road testing. However, I have a question that I don't quite understand,"

"As far as I understand, Tesla is just a traditional car equipped with lithium batteries, and these lithium batteries are still common lithium batteries on the market, so what is Tesla's technical advantage?"

"I agree with your point of view very much, really," Feng Yiping said.

Including Han Guofang, many people on Feng Yiping's side lowered their heads. They knew a little bit about the boss's routine, and he liked to use it the most.

"I have always felt that whether it is Airbus or Boeing, they are just a car with a larger compartment than ordinary cars and equipped with a more powerful engine,"

Laughter rang out.

What's embarrassing is that even people on BMW's side couldn't help laughing.

No matter how much Feng Yiping explained to the other party, Tesla's unique technology in all aspects would probably be useless, because technology is something that cannot convince people just by talking. You see, some people say that there is technology to make perpetual motion machines and technology to turn water into oil.

But he followed the other party's train of thought and easily pointed out the fallacy in that person's words.

Feng Yiping wanted to add, "Why, did I say something wrong?"

However, looking at the person's liver-like face, he took back the words. He came to BMW not to make enemies.

"Personally, I can actually cook, but I think that even if I use the same ingredients, I can never make the kind of Thuringian grilled sausages I had in the hotel last night."

This time, fewer people laughed, but more people nodded.

With the same raw materials, the sausages made by the chef make people want to eat again, but some people make sausages that people don't want to eat at all.

The same is true for lithium batteries.

"Besides, the lithium battery that looks universal is actually very complicated. I think BMW will find that Jiasheng's lithium battery is completely different from ordinary lithium batteries when it needs to purchase lithium batteries in the future."

Reithofer was speechless. You still don't forget to promote your lithium battery? BMW has given you enough money, okay!

PS: I must tell you about my experience today. In the afternoon, because I was too excited when receiving customers, it was a tragedy - when I stood up, my right foot was not in the shoe, and I stepped on the mosquito coil tray under the table. Suddenly, the front half of my foot was pierced with more than a dozen small holes, and the blood was splashing... I limped to the hospital. Not to mention other treatments, I was told to get tetanus, and when I was injected, I found out that the injection was an intramuscular injection, that is, it had to be injected into the buttocks... The one who gave the injection was a nurse sister who wore glasses, so she could see very clearly. I resisted in every way, but it was useless. There was no male nurse... Oh, I won't say it anymore, it's all tears!

So, even though it's a little late today, my injured feet and heart especially need the comfort of your recommendation votes and monthly tickets - I'm sure you will give them, right!