Chapter 2397 Happy Cooperation

Reithof, who felt that Feng Yiping had had enough, personally went into battle, "What I admire most is Tesla's success in marketing. Without even knowing what kind of car Tesla is, I actually have so many fans,"

"There are so many fans who are preaching how epoch-making Tesla will be, how it will change the existing automobile industry, and even how it will change the world and make our world a better place from now on,"

"Our marketing department really needs to learn this."

Feng Yiping immediately said, "You do need it, but I believe that no matter how you study, you will never catch up with us in this regard, because we are Silicon Valley, and the Internet will always be our best friend and the most effective tool,"

He saw that after hearing what he said, a few people at BMW showed unconvinced looks, but so what, this was the fact.

He put one hand on the back of the chair and turned the water glass on the table with the other hand, "By the way, this marketing method is called Internet marketing."

Reithof immediately laughed and said, "Feng, can we have an effective communication in this regard?"

So, who says Germans must be dull?

Businessmen in the world are all the same. They are all very flexible when it comes to interests.

"This is exactly the purpose of my visit. I just want to promote communication between our two companies on more levels." Feng Yiping sat upright. "We all know that BMW has accumulated a lot of outstanding experience in the automotive field. , and my company also has many advantages in the Internet, new energy, and high-tech,”

"BMW, and my company, complement each other very well,"

"On the one hand, the platform of my company can help BMW conduct effective marketing around the world,"

Reisev frowned again, just say directly that you hope to get more advertising money from us.

"Secondly, Reithof, everyone, have you ever thought about why Tesla is like you said? When we don't know what the specific product is, so many people in the world start to worship Apple. Like the product?"

"In addition to our excellent marketing results, the most important point is that this is the general trend, gentlemen,"

"Energy conservation and emission reduction will be a matter of concern to more and more countries and individuals,"

"Although I can see that you are not interested in Tesla yet, I can tell you for sure that in the future, including BMW, you will definitely increase your investment in electric vehicles,"

"Yes, Tesla will have the strength to force traditional car manufacturers, including BMW, to follow up on the research and development of electric vehicles,"

"Tesla will be the most successful electric vehicle company in the world now and in the future. Cooperation with Tesla will be of great benefit to the development of BMW's electric vehicle industry,"

After hearing what Feng Yiping said about the benefits of cooperation between BMW and his companies, Reithof said, "It should be with the participation of well-known companies like BMW that the electric vehicle pie will become bigger and bigger."

"Haha, you are right," Feng Yiping said with a smile, "It will indeed be the case. Only when more manufacturers participate will the electric vehicle market prosper."

"But don't feel aggrieved, because in the future, no matter what, you have to develop the electric vehicle industry,"

"Third point, everyone knows that in order to increase the popularity of electric vehicles, the charging network must be improved. We are currently preparing to start this work in Europe. Since BMW will also need charging stations in the future, I suggest that we can Cooperate on this,"

"... Finally, in the traditional manufacturing field, BMW does have many advantages, such as vertical integration of the supply chain,"

"We know that BMW has established a joint venture with SGL Group, a well-known German carbon fiber supplier, and Tesla is very interested in the products of the SGL Automotive Carbon Fiber Joint Venture,"

When he said he was very interested, he was really interested. To put it simply, he wanted to get a supply of carbon fiber at a relatively lower price.

In terms of carbon fiber production, the most well-known company in the United States is Hexcel, but the company's products are mainly aimed at the military aviation field and are quite expensive.

Regarding the many areas of cooperation that Feng Yiping listed in one breath, Reithof was noncommittal on the surface, but in fact he wrote down everything Feng Yiping said.

He knew that many of Feng Yiping's views were indeed correct.

If Tesla receives widespread acclaim after being launched on the market, then automakers like them, which are good at internal combustion engine vehicles, will also have to start electric vehicle projects.

And it's best not to show reluctance, but to be very proactive in starting the electric vehicle project, because for a company like BMW, the company's image is very important.

In Europe and the United States, environmental protection efforts are directly related to a company's image.

But what he asked was another question, "Feng, you mentioned that your company can help us carry out effective promotion around the world. Then I would like to ask, what do you think about our China region?" What are the shortcomings of the promotion activities?”

Feng Yiping glanced at Shi Runbo, the head of BMW Brilliance, who was smiling in his heart, "I also very much look forward to Mr. Feng pointing out the shortcomings in our work,"

He knew that Feng Yiping would definitely be able to point out the shortcomings in the promotion of the China area he was responsible for. Therefore, at this time, he had many opinions on Reithof, who joined BMW in the same year as himself. Why did he do this in front of so many people? Discuss shortcomings in my work?

"I do have some opinions in this regard," Feng Yiping said. "I think the biggest problem with BMW's promotion in China lies not with the China team, but with BMW headquarters and most of the people here."

Shi Runbo's smile suddenly became more sincere. Mr. Feng is indeed a kind person!

"What is the biggest problem? This is actually a common problem among well-known companies in the Chinese market. On the one hand, they shout that China is their most important market, but on the other hand, they have various concerns about the Chinese market. discriminate,"

“To put it simply, selling your own products in China at a higher price will not allow Chinese users to enjoy the treatment of users in other countries, such as late launch of new products, overbearing after-sales service policies, and product problems. , first push it to the user..."

"It is to make more profits from Chinese users, but at the same time, we will not provide Chinese users with services that users in the United States and Europe will definitely enjoy,"

Seeing Feng Yiping speaking so rudely, Reithof thought to himself, he couldn't have bought our BMW car and then been cheated!

“In the past, Chinese users didn’t have many choices, but now, we have more choices. In the past, we didn’t know much about the selling prices and related services of many cars abroad, but now, we have many channels to learn about them. Information, such as our car network, such as our expatriates living abroad..."

Reithof felt that he had to interrupt Feng Yiping, "Feng, BMW has always regarded the Chinese market as the most important market, and BMW has always strived to provide the best services for the Chinese market..."

Feng Yiping waved his hand, "You don't need to say these words to me,"

"Next, let me talk about some aspects that I noticed can be improved in the promotion of BMW China,"

After damaging BMW's headquarters in this way, Schrunbo shouldn't mind so much about the problems in China.

"The first is advertising. BMW's current advertising in China is applicable to any country in the world. It has universal similarities in it, so it definitely lacks individuality."

"I think the most suitable advertisement for China should be like this. Chinese users feel good after seeing it, but when it is used in other countries, it may be an ineffective advertisement,"

Shi Runbo glanced at Reithof and wrote down this item, and Reithof also wrote down this item in his notebook.

"The reason why this situation occurs, I think, may be related to everyone at BMW headquarters," Feng Yiping continued, "This may be an advertisement produced by BMW headquarters for China. Please, you can at least put the advertisement in Let’s replace the German license plate on the BMW with a Chinese license plate,”

There was a person over there with a red face, and Feng Yiping determined that he should be the executive in charge of the advertising business.

"Also, the time when BMW launches TV advertisements in China is a very prime time. However, BMW's target consumer group should be relatively busy people. Many of them will go home very late and do not want to go home at all. Maybe watch TV during prime time at 7 or 8 o'clock,"

"...As one of the promotion strategies, BMW has always sponsored the three major sports in the world, golf, sailing and F1. But have you ever thought about how many people in China will pay attention to these activities?"

"Golf is pretty good. Sailing is still a very niche sport in China, and not many Chinese people care about F1."

Lei Cerf looked at Feng Yiping, and Feng Yiping also looked at Lei Cerfu. Everyone else, including Shi Runbo, also looked at Feng Yiping at this moment. What about the following?

But Feng Yiping didn't say anything else.

Guo Guofang looked at the people opposite, "Tsk, do you think it's so easy to take advantage of our boss?"

After a while, Reithof asked, "Where are the others?"

Feng Yiping took a sip of water and said, "That's all."

I've said enough.

Reithof looked at Feng Yiping and knew that he still had many opinions, but he just didn't want to mention them. He was really a shrewd guy!

But at this time, he was convinced by Feng Yiping, because what Feng Yiping said was indeed to the point.

Shi Runbo was even more convinced of Feng Yiping. Although this was talking about problems in China, in fact, Feng Yiping pushed these problems to BMW headquarters.

What a kind person. He said again, well, I should repay him with a favor. Next year, the cooperation with high-quality partners like Auto.com will definitely be strengthened.

Oh, and there is also China’s YouTube, which will also be a good promotion platform.

Reithof knew that Feng Yiping had seen through his plot, and he showed eight teeth again and said with a smile, "Now, I think we can have a detailed discussion on the areas of cooperation that Feng proposed before,"

We should have discussed it long ago. You have to let me teach you.

You guys who think you are smart are actually so cute. I, Feng, am always kind in my work. Let’s discuss our cooperation first, and then you ask these questions. Wouldn’t I be more specific and detailed?

But even such a framework-based cooperation agreement is not a simple matter to discuss, especially when it involves cooperation between BMW and several companies under Feng Yiping, including Tesla - most of which are giving money to Feng Yiping, such as advertising, and BMW also hopes to understand the performance of Jiasheng lithium batteries.

As for whether BMW did this to understand Tesla better, Feng Yiping didn't care at all, because he had complete confidence in Tesla.

You know the performance of Tesla batteries, so what? Even if you know it, you may not be able to manage and control so many lithium batteries as well as Tesla.

Even if you can control it well, it is not something that can be achieved in the short term. Even if you can achieve it, so what?

Regarding Tesla, he has another very important aspect that he did not mention to BMW, that is, the application of artificial intelligence in Tesla.

He believes that with his early layout in artificial intelligence, other car manufacturers will have little hope of catching up with him in this regard in the future.

Feng Yiping arrived at the BMW headquarters at 10 o'clock sharp and did not leave until after 4 o'clock in the afternoon. When Reithofer saw him off downstairs, he said with a smile, "Happy cooperation!"

"Happy cooperation!" Feng Yiping shook hands with him and said goodbye.

At this time, the dark clouds in Munich, which had been gloomy for several days in recent days, suddenly dissipated and the sun jumped out...