Chapter 2317 Better than Marketing

At the end of July, Jiasheng Jiayuan held a "The Loveliest People" blind date event in the capital as a tribute to the Army Day.

After careful preparation and organization, Jiasheng Jiayuan.com held its first blind date event for a specific group of people. It was grand, successful, and caused a great response.

On the same day, Jiasheng Jiayuan published an apology letter on its official website, saying at the beginning, "Dear user, we deeply apologize for the bad experience you have experienced in the past few months. We are very sorry!"

"There are many reasons for such unpleasant things, but in the final analysis, it is because our work is not done well enough..."

The whole apology letter is in this style, without any excuses, very sincere, and extremely real. There is no excuse for their mistakes, or like some other companies that were forced to issue open letters, they said they were sorry, but in fact they were complaining about grievances.

Because Feng Yiping had clear instructions for this, if it was wrong, it was wrong, and it had to be admitted, even if there were some objective reasons, it was because they were not prepared enough.

This apology letter, which is more sincere than a primary school student's self-review, attracted many people to watch it once it was posted, and domestic portal websites quickly reported and reprinted it.

It should be because such a sincere apology attitude is very rare in the current environment. This apology letter quickly received a lot of praise from people.

After reading it, many people left affirmative comments, such as "No one is saintly, who can be without mistakes," "It is the greatest good to know one's mistakes and correct them," etc., which appeared very frequently.

There are also many people who publicly stated that they had a very negative attitude towards Jiasheng Jiayuan.com before, but now seeing that they are so responsible, they have turned from haters to fans and are very happy to become members of Jiasheng Jiayuan.com.

They said that they believe that Jiasheng Jiayuan, like other companies under Jiasheng, will satisfy users in all aspects.

Such a result made a number of competitors in the industry dumbfounded.

They were secretly happy and contemptuous of Jiasheng Jiayuan.com and their website for being "all crows are black". Hum, with the Jiasheng signboard, aren't they the same as us? Look at you guys who still have the nerve to feel superior.

However, you only wrote an apology letter, and you achieved such a good effect?

So many people have taken the initiative to express their willingness to become members of Jiasheng Jiayuan. What kind of society is this?

If we had known that sincere admission of mistakes would not only not have a negative impact on the company's reputation, but would improve the brand's reputation, we would have done it too!

Why do we still spend a lot of money to do the promotion that has little effect everywhere?

But it is conceivable that Jiasheng Jiayuan.com has set a good example before. If they follow up now, they will probably not achieve the same effect as Jiayuan.com, and will be ridiculed. Even to apologize, they have to plagiarize the ideas of their peers. How bad are your abilities?

At this time, all the peers in the industry were vomiting blood three times while planning their own plans intensively. In short, although it was Jiasheng Jiayuan.com that successfully attracted the attention of the public, there was no reason for them to enjoy such a good thing exclusively.

Some companies that are not in the same industry as Jiasheng Jiayuan.com, but are in the same industry as other companies under Jiasheng, so it can be said that they are also enemies of Jiayuan.com, as well as some companies and individuals that have no connection with Jiasheng's business, but are very happy to see such negative impacts on Jiasheng, and feel super happy about it, all fell to the ground at this time.

Is it easy to see Jiasheng's company make a fool of itself? I have waited for so many years and finally waited for it.

But it is so easy to reverse from hate to like?

It's not that I don't understand, it's that the world changes so fast!

In fact, the reason why those netizens made such a statement is not just because of sentimentality. After sincerely apologizing, Jiayuan.com gave a lot of very specific rectification measures and solutions.

It is those measures and plans that made them further feel Jiayuan.com's sincerity in wanting to do things well and its ability to do things well.

These rectification measures include, "When registering, users must upload a 7-second selfie video, which will be manually checked and verified by customer service to ensure that the video matches their personal photo. Only if they match, will they be allowed to register."

This measure is not only for newly registered users, but all old users also need to complete this item.

Foreign exchange also generously promised that if an old user is unwilling to upload a video, they will fully refund the user's fees, and of course, the user will be deregistered.

When peers saw this, they found it very difficult to follow Jiayuan.com and launch relevant measures.

Not to mention how much cost will be increased and how much efficiency will be reduced due to manual review, the key is to refund the money. How dare they open this mouth?

There are already many users who are not satisfied with their services, but they can only bear it because they think they have paid the membership fee. If you dare to promise to refund the full amount to users who do not upload videos, I really don't know how many users will choose not to upload videos on purpose.

So, where do you get such confidence, Jiasheng Jiayuan?

The confidence of Jiayuan.com naturally comes from Feng Yiping's attitude.

It is not that they have not considered such a possibility, but Feng Yiping clearly pointed out that this is equivalent to the Nirvana of the Phoenix. As long as the relevant rectification measures are in place and the solutions are effective, these existing users who have been lost now will definitely come back in the future, and they will definitely Become a more loyal user.

That is, they may choose to become a higher-level member, thereby bringing in more revenue.

This is also the benefit of Jiasheng Jiayuan.com having such a strong person in charge as Feng Yiping. Other peers, after several rounds of financing, already have many shareholders and numerous top executives within the company, so it is impossible for them to agree to such a risky move.

We have to strive for more income in the future, but if we think about taking out the money that has already been put into our pockets now, humph, there are no windows.

Jiasheng's other verification measures also include, but are not limited to, cooperating with civil affairs, public security, housing management and other departments to verify the user's true household registration information, marital status, housing conditions, etc. after obtaining the user's authorization.

This is not a mandatory option, but for users who agree to authorize and have verified it, the website will make a special mark under the relevant items to prove that their relevant information is honest and trustworthy.

By the way, users can choose whether to share this information with a designated third party, namely Jiasheng Ali E-commerce Group, to improve the user credit construction that Jiasheng Ali is planning to build...

"We organized a number of experts to design an electronic questionnaire with more than 300 questions. The main purpose of this questionnaire is to help you complete a comprehensive and responsible personality test,"

"Based on the results of complex and detailed personality surveys, we will use an accurate matching system to find suitable potential partners based on your preferences and interests,"

"We promise that relying on our current more than 30 million registered members and powerful machine algorithms, we will ensure that each user can receive 3 to 7 qualified matches every day,"

When those colleagues saw this, they were speechless and choked up. 3 to 7 times a day? Is this really good?

Not to mention that we can't do it technically, but even if we can do it technically, we won't make such a promise, boss.

For those top members who pay a lot of money, we can only help them organize a few meetings at most. If we provide them with 3 to 7 partners every day, how can we make them pay to become higher-level members?

Are you trying to please the users to death and offend us to death?

This is probably what they guessed, but why would Jiayuan.com care about the feelings of its peers? It would be nice to have user support.

Besides, it’s not that they don’t know that behind the unpleasant experiences of some users on Jiayuan.com and the subsequent reports, these colleagues were indispensable to contribute. Therefore, if they were offended, they would be offended. The relationship was not that good in the first place.

"We attach great importance to your security issues, so we have established a dedicated anti-fraud team. They will ensure that your data is protected by the most reliable and secure encryption layer, while also ensuring that your data on the website is protected by the most reliable and secure encryption layer. Chat safely with recommended partners without leaking phone numbers and other personal information..."

This is difficult to achieve, and I don’t want to do it, because to achieve this effect, how many capable engineers do we have to recruit, and how much cost will it increase?

"...We will provide a complete safety tip to ensure that you improve your self-protection awareness. Once you are disturbed or threatened during the dating process, you can immediately block the other party and then initiate a report to the website..."

This one is equally difficult.

So, does Jiasheng want to build a technological barrier by relying on having so many high-tech talents?

They guessed right, Jiayuan.com wanted to do just that.

Feng Yiping repeatedly mentioned a sentence at that meeting, "No matter how the situation changes, there will be nothing wrong with improving and developing the company's own technical level."

At the same time, except for AutoNet and Yijia Express Hotel, other domestic companies are unlisted companies, so it is easy for them to cooperate with each other. Jiayuan.com was able to come up with so many solutions in less than a month. plans, and make various technical preparations.

"we will……"

Still can't do it.

"we promise……"

Continue as above.

Therefore, those colleagues, I really want to ask Jiayuan.com, do you want to apologize, or are you just using the pretext of apologizing to do a solid marketing campaign?

However, even with their shamelessness, it is difficult to ask such words.

Looking at the previous words of Jiayuan.com, why is that not an apology? That is the most sincere apology, and that is sincerity that they may not be able to achieve now.

As for the other melon-eating people, while being taught, they also had some feelings, "The bustle of Jiasheng is not good to see, because they will teach you how to behave and do things in minutes,"

So, if you want to see Jiasheng make a fool of yourself again, it will definitely become increasingly difficult!