Chapter 2351 Request

Feng Yiping hung up Musk's phone call. Donald's eldest daughter has always been said to be good at business. Now it seems that she, or her team, is at least good at editing.

The disc she brought out looks really tempting.

Of course, this tempting mainly refers to the clothes worn by the models. Of course, it is not because the models wear fewer clothes, but because these clothes are in line with the aesthetics of the general public while being trendy.

That is to say, they can blend into the crowd without any obstacles when they come down the catwalk wearing these clothes.

Although they will also be noticed by everyone, it is only because their clothes look very fashionable.

In other words, these clothes are indeed good objects for their own fashion department to learn from.

In this regard, Feng Yiping intends to learn from ZARA's practices in an all-round way. A professional team will select the most popular models among the latest models of well-known fashions, and then another special team will optimize and transform them.

To be precise, it is to make some appropriate adjustments on the basis of absorbing the essence of the original model, because, after all, copying the whole model is too bad.

Finally, a fashion with first-class design, second-class fabrics, and third-class price was obtained.

Of course, Feng Yiping still had some requirements for his design team. There must always be some originality, but this originality cannot be like the concept cars of some domestic car companies later, but must be a real product that can be put on the shelves and welcomed by customers.

"Good vision," he praised loudly.

"Thank you," said the eldest lady who had been paying attention to him.

She also felt that she had a good vision in this regard - later her own brand also launched some popular products, but all of them were references to the hot-selling items of the season, and the price was also affordable.

At the end of the CD, there was the content of the 2007 Victoria's Secret Show. This was indeed more attractive because of the clothes. Feng Yiping wanted to watch it, but it was not very suitable in front of a lady.

He was about to turn it off, looking at the model on the screen, and suddenly said "Huh".

The person sitting opposite him took a look and said with a smile, "Why, do you think she is good?"

This is good, of course it is good.

The one who made Feng Yiping exclaim "Huh" was Miranda Kerr, who had not yet gotten together with the elf prince Bloom.

At this time, her face still had some baby fat, and she looked a little cute, but the power of her electric eyes was always high, and when combined, it really made people's eyes shine.

But in fact, from a professional perspective, her appearance, at least, does not belong to the "high-end face" of supermodels.

How to say it, too friendly, not cold enough, or in other words, there is too much worldly air on her - throughout her career, she actually did not get any endorsements from big brands.

It is because of her appearance that she is not favored by big brands.

Faced with such a question that obviously has other meanings, Feng Yiping said generously, "I think she is good,"

"How many times has she participated in the Victoria's Secret show?"

"The second time," the eldest lady of the Donald family said immediately, "but Victoria's Secret seems to value her very much. This time her appearance - sorry, we didn't put it up, she appeared sitting on a sofa,"

Feng Yiping said "Oh", it doesn't matter.

She really became popular and attracted more attention because she fell in love with the elf prince Bloom and got married, so her net worth should not be high at this time.

"Well, I have her contact information, do you need it..."

Feng Yiping looked up at her and made her swallow the rest of her words, "I think she is good, we can sign her as our print model,"

Although Miranda Kerr's appearance does not meet the requirements of high-end brands, she is the most popular one among many Victoria's Secret Angels in our country.

Even Gisele Bundchen, who has the title of "the world's first supermodel" and "Goddess of Bond", cannot compare with this.

The beauty of the latter, like Blake Lively in "Gossip Girl", is not something that can be obtained by all of us, but Miranda Kerr is different.

Her short round face is in line with the aesthetics of Asians, plus big eyes and thick eyebrows, a chubby baby face, and dimples when she smiles... When she smiles, she is really charming.

With a wink, many people's eyes light up and their hearts warm up.

And we all know that the figures of Victoria's Secret Angels are impeccable. Compared with other Victoria's Secret supermodels, Miranda Kerr's figure is even more plump, very devilish, and very satisfying to the aesthetics of straight men.

In addition, her usual charming big wavy hairstyle, sweet smile, and that coquettish energy can charm a large number of people in minutes.

Feng Yiping thinks that if she is allowed to take promotional photos for her own brand, it will be very popular at least in Asia.

And her current status in Victoria's Secret is not too high, and she doesn't even have wings, so this price must be more cost-effective.

"Okay," seeing Feng Yiping speak seriously, the one from Donald's family immediately said.

She felt that what she said to the boss just now might be a bit too much, or was it the wrong time?

He saw Miranda Kerr's appearance when she was young, and he obviously admired her.

Besides, who knows if signing her is mainly for some other ideas of his?

Men! Who doesn't know.

What's more, she herself is coveted by many people.

However, the person in front of me may be more reserved or obscure because he is an Easterner.

At this time, the Donald family member already felt that as long as Miranda Kerr was signed, she would not be able to escape Feng Yiping's grasp.

Because there are not many so-called supermodels whose annual income can reach more than 5 million US dollars. But for a wealthy person of Feng Yiping's level, a gift, such as a piece of jewelry, can easily cost this amount. How many girls, especially these supermodels, can withstand such an attack?

She really looked up to Feng Yiping.

With Feng Yiping's temperament, he would easily give millions of dollars in gifts? It’s better to take his life!

Feng Yiping pressed the phone on the table, "Are you ready for the conference call?"

"Yes sir," an assistant replied.

"Let's go then," he said, taking the fashion department's only executive in his office with him to the conference room.

"The equipment has been adjusted," the assistant in the conference room said.

If Feng Yiping remembers correctly, this is an alumnus of Jin Ling and also graduated from Harvard.

"Thanks,"

"Everyone," he said as soon as he sat down, "Frankly speaking, I am not very satisfied with everyone and the current progress of the entire fashion team."

The person sitting at the conference table suddenly wanted to cry. Why was he so protective of Rubin just now, but so harsh on us?

There was silence on the phone at this time. I believe that the people on the other end of the phone lines were in the same mood as the eldest lady of the Donald family at this time.

When people like Feng Yiping say they are dissatisfied with their work, it is impossible for them not to be nervous.

"Actually, the goal is very clear, right? We just want to learn from ZARA's model, and everyone must be very clear about ZARA's model now,"

"But after nearly two years, what are our results?"

"We already have four design studios in Italy, France, the United States, and China. We already have hundreds of employees and have been working together for such a long time."

"However, we still cannot do the things that ZARA has been able to do for a long time,"

"After reading everyone's feedback, I still can't guarantee that after we open our first store, we will have new models with good overall quality every week,"

"There is no guarantee that within 15 days, the product will be completed from design to production to distribution on the shelves of branches in various countries around the world."

"why is that?"

"I don't know the reason, but I know there must be a problem in our work,"

"I hope that everyone can take the initiative to find and solve these problems. I think no one wants me to solve these problems,"

He was smiling when he said this, but nervous voices came from the microphone, "We must solve these problems as soon as possible,"

If such a problem needs to be solved by Feng Yiping personally, it means that there is not much need for them to exist.

"Everyone knows my request. At the latest, in the second half of next year, I will open at least 10 of our stores around the world,"

"Everyone knows my requirements for specialty stores, right? Just like ZARA, they must be opened in places like the Elysees Avenue in Paris and Fifth Avenue in Manhattan."

"I hope you won't blush when you see your works in the store, or feel that the clothes you designed are not worthy of such a location,"

Except for the assistant who stayed to take notes, everyone in the conference room except Feng Yiping was sitting upright.

This was the first time she had seen this side of Feng Yiping.

As for the heads of various departments on the other end of the phone, after hearing Feng Yiping's words, there were more than one or two people who were under great pressure at this time.

This was not the first time that Feng Yiping communicated with them. The core figures among them had even had the experience of communicating with Feng Yiping in person before. Feng Yiping at that time could be said to be very friendly.

A friendly person suddenly became stern and spoke in such a arrogant manner that few people could face it calmly.

"Considering the disadvantage of being a latecomer, we will make efforts in other aspects. For example, we will spend a larger budget than ZARA on publicity and invite some supermodels to promote our products."

ZARA only spends 0.3% of its annual revenue on advertising, while its competitors generally spend 3%-4%.

But given that ZARA has already made a name for itself, as a latecomer, if you want to challenge it, you must invest more in this aspect.

"But I hope you understand that this should be the last support we can provide to you..."

"...Please remember the deadline, the second half of next year," Feng Yiping stood up, "That's it,"

The person opposite quickly packed up his things, so I had better leave right away.

She had already made a decision at this time. Before she made any outstanding achievements, it would be better to come here less often to report on her work.