Chapter 2344 Half of Success

In things in the world, some people are always happy and some are worried, some are happy and some are sad.

In the past two days, after the Apple iPhone released in January dominated the screen in various media, Silicon Valley has released another product that has been quickly reported by various media. This time it is a big deal, a car.

Since its establishment, Tesla has always paid more attention to publicity - this is also the practice of Feng Yiping's Internet marketing, coupled with the convenience of its own social network, the effect is still very good.

Especially with two successful entrepreneurs, Feng Yiping and Musk, as founders, this is very eye-catching. After that, a series of investments from high-tech tycoons in the United States, from the two Googlers to Bill Gates and Steve Jobs... …it has attracted widespread attention.

Of course, it has also been criticized a lot. The most common question is that a group of laymen in the automobile industry gathered together and shouted that they wanted to change the pattern of the traditional automobile industry.

In the general concept, although the automobile industry cannot represent the technological level of a country, it is not an exaggeration to say that it measures the overall level of a country's manufacturing industry.

After more than a hundred years of ups and downs since the birth of the automobile, the well-known automobile groups that remain in the world today all have profound heritage and outstanding strength.

This is not only an industry with high technical requirements, but also high investment. When a few laymen come together and say something like this, it will indeed make some people feel that it seems a little unreliable.

After all, even after the iPhone was released, many authoritative industry insiders, including many, were not optimistic about the iPhone, not to mention Tesla, which has been promoted for several years but has not disclosed any specific results to the outside world.

In other words, if it weren't for Feng Yiping's fame, and if it weren't for the fact that so many giants later bought shares, the high-profile Tesla would have long been regarded as a joke by the world.

Of course, it can be said that traditional car manufacturers have spared no effort in questioning Tesla.

People continue to jump out and question Tesla's environmental protection and subversiveness.

At the North American Auto Show in January this year, when European, American or Asian car manufacturers were asked about Tesla, they all expressed contempt for Tesla, saying, "Although we welcome disruptors, , but all things considered, if there is a company that can subvert our industry, it can only be us,"

On the 20th, a Detroit executive said on the show, "They will eventually find that putting a bunch of lithium batteries for laptops into a car is a very stupid idea."

"If just replacing the engine with a bunch of batteries is called subversion of the existing automobile industry, then I think their understanding of the word subversion must be different from that of all of us,"

"Let's not talk about disruption for now. Let a team develop a popular fuel vehicle from scratch. It is definitely not as easy and simple as some people think,"...

In response to such doubts, or slanders, Tesla did not respond, but only released some information that could be disclosed step by step.

But starting on the 21st, the news posted on Tesla’s Facebook, especially the photos, quickly attracted the attention of many people.

Page and Brin stood at the door of a partially opened warehouse with a smile. In the partially opened warehouse, there was a flash of red as bright as the smiles on their faces. That was where Tesla was about to go. A section of the car being tested.

"We just have one question, when can we mention the car?" was the caption for the photo.

Later, in the same position, there was Schwarzenegger with a thumbs up, "This is the iPhone of the automobile industry,"

Later, Steve Jobs, who made the iPhone, was summoned. He stood there with his hands on his hips, not smiling, but his evaluation was also not low, "This is an industry that has not changed much for decades, and it will shock the industry to the point of insomnia." The product,"

And Microsoft’s Ballmer, that’s a photo that made many people laugh when they saw it.

The reason why he laughed was not because his bulging belly blocked half of the body of the car, but because he said, "I should have thought of ways to increase the amount of investment."

And the annoyance that was beyond words when he said that.

And it’s not just Tesla’s Facebook that’s lively, there are a lot of celebrities taking the initiative to add fuel to the fire, including DiCaprio, Nicole Kidman, Gwyneth Paltrow, Robert Downey Jr., Jessica Alba… ...retweeted them one after another and said, "I fell in love with it at first sight," or, "For the first time, I had the urge to jump in line,"

With the guidance of these well-known figures, those less well-known people in Hollywood will naturally not let go of such hot topics - if they don't forward it, wouldn't it appear that they are not high enough or don't care about environmental protection?

If it weren't for the fact that some celebrities are the spokespersons of some car brands, this team may still grow - many car manufacturers regret it at this time. It turns out that having a good relationship with Hollywood can bring so many benefits?

Then, other unexpected people joined the ranks.

The Democratic presidential candidate ***, who is getting more and more attention, also posted a picture on his official account. He is standing at the door of the warehouse. The caption next to it is exactly what he has been using since the end of August. New slogan, "CHANGE\ WE\NEED"

Even Feng Yiping felt that no one could match this popularity.

In short, after just two or three days, there are now more experts on TV talking about Tesla than about subprime loans.

As for the change of the Japanese Prime Minister, and the Arctic War, which was triggered by Russia planting the Russian flag on the bottom of the Arctic Ocean at the end of last month to declare sovereignty, including the United States, Canada, Denmark, the United Kingdom and other Arctic countries, and the Antarctic War initiated by countries led by the United Kingdom, have long been thrown into the clouds by the American people.

Those people in Detroit, Toyota, which has always been a leader in hybrid, and other luxury car manufacturers are now a little afraid to look at Tesla's Facebook.

Because in just a few days, the number of people following Tesla has increased from more than 100,000 to more than 300,000, and the most comments are "When will it be listed?"

The large number and strong expectations make it difficult for these people to even pretend to be generous at this time.

And at this time, no one is ready to confront Tesla head-on. Those stars, they may not care, but those big guys, they have to care.

They used to invest, but they invested in many projects, but there are only a few projects like this that they personally support.

And this is the only project that so many bigwigs support.

The main doubters died down, and more people's enthusiasm for Tesla soared. Then, various media bought related photos and videos at high prices. At this point, obviously everyone wanted to see the true face of Mount Lushan.

On the 25th, Fox News finally released a photo with very poor pixels and even worse shooting level. The photo looked a little double, but everyone could see that it was a streamlined coupe.

But such photos are even more itchy.

Thanks to the development of the Internet, other countries in the world have also reported on this in the past two days. Governor Schwarzenegger's words were quoted the most, "The iPhone of the automotive industry is here!"

In addition to the heated discussion of this issue in China, there are also some very unique news in our country. At least three provinces and cities said that Tesla has contacted them to discuss localization matters...

September 26, sunny.

The entrance of Tesla was surrounded by reporters from all over the world early in the morning, with long guns and short guns gathered together, like an uneven wall.

At 9:30, with the security personnel in place, dozens of road test vehicles with zebra stripes drove out in a mighty procession, led by a container truck. The reporters cursed, "Why do you have so many disguises?" - because some of the cars in the convoy were obviously not streamlined, and they couldn't wait to press the shutter.

The convoy drove away from the entrance of the park and immediately split into several groups. Some of them were testing in the United States, some were going to Europe, and there was another team whose destination was China.

Upstairs at Tesla, Musk said excitedly, "We have succeeded!"

At this time, there was already such a heat, which was naturally a good start, so it can be said that it was at least half successful.

Feng Yiping took out his mobile phone with a smile, and Bezos' voice came out, "Feng, does Tesla still need to raise funds?"