Chapter 1239: Not Enough

"I admire your ambition," Feng Yiping said with a smile.

He certainly knew about this.

A few years after he learned from the experience and lessons and took the lead in laying out the convenience stores in the last mile of the future consumption field, the Delong Group, which has the reputation or notoriety of "the world's first village", also discovered the significance of this field.

The fourth brother of the Tang family believes that market share will eventually be achieved through retail terminals, so the construction of the retail system is necessary.

However, they have ambitions that Feng Yiping does not have. What they want to do is not to invest in the retail system, but to "control" the retail system. Yes, you read it right, control.

Their vision is naturally grand. They will establish three major retail platforms including urban supermarkets, agricultural supply supermarkets and electromechanical sales systems, covering all areas across the country.

Among these three subdivided goals, they finally concluded that the rural market will become a turning point in the development of China's retail industry, with huge business opportunities and development potential.

So in 2002, they decided to focus on investment and operation in the field of agricultural production materials distribution, using new agricultural materials chain supermarkets and chain convenience stores as retail formats, and committed to establishing a strategic investment and management company with a large, modern and efficient agricultural materials distribution network in China's vast rural areas, which is what they envisioned as the "Rural Wal-Mart".

The first market they chose to enter was SD, a major agricultural province. They planned to complete the construction and operation of 1,000 stores in the province by the end of 2004, and invest 10 billion yuan within 5 years to complete the strategic layout of 10,000 stores in 10 major agricultural provinces in China.

The strategy is really excellent, just like some strategies formulated by our revolutionary pioneers, perfect and impeccable.

The problem lies in execution.

The key to execution lies first in funds.

They also have plans for the issue of funds. First, they will create a brand by integrating industries, and then attract professional investors from overseas to sell the industries, thereby exchanging cash and then snapping up retail companies.

It seems feasible, but the problem is that the funds of the Delong Group have never been abundant since 2001.

When the project was officially launched in 2002, the investment was only 100 million yuan, and another 100 million yuan was borrowed from the bank.

It must be said that this is one of the few industries that Delong built by itself.

However, under such circumstances, as in all other areas that Delong values, its steps are very big and its appetite is very big. Soon after the launch of "Rural Wal-Mart", they also tried to make efforts in their other goal, urban supermarkets.

However, this time, they still followed the usual routine - acquisition.

For a time, from north to south, from LN Dashang, Capital Hualian, SH Bailian, and of course, Feng Yiping's Youjia, they talked about acquisition with almost all the big retailers and local retail lords.

However, this will include large state-owned retailers, all of which are doing well, and these retail stores are the main source of cash for each company - the latter point is particularly important, so Delong's desire to acquire the entire company or to control the company has not been realized.

Of course, if Professor "Wolf" had not promoted the article that criticized Delong in April 2001, including the original sin of entrepreneurs that is still hotly discussed, which triggered a run on Jinxin Trust under Delong, Delong, which could easily rely on Jinxin Trust for financing, might have been able to acquire several listed retail companies with their skills in the stock market.

However, there is no if in this matter.

The fourth son of the Tang family, Wanxin, who was still responsible, did not let Jinxin Trust go bankrupt, but mobilized funds from his affiliated industries to support Jinxin Trust in the name of financial management and deposits. Among them, listed companies under his umbrella supported a total of 2.8 billion yuan, and non-listed companies supported 1 billion yuan. Delong has since embarked on a road of no return with tight capital chain and comprehensive crisis.

Since then, three similar runs have occurred. In order to open up multiple financing channels, Delong has fully entered the financial industry and has successively acquired, controlled or participated in more than 40 financial enterprises and commercial banks. With the support of these financial institutions, the run has been safely passed.

However, this also laid a hidden danger for future development. With so many companies in the Delong Group, if the capital chain of one company breaks, the entire system will inevitably be affected.

Unfortunately, this happened very quickly.

In July last year, Zhou Zhengyi, the richest man in SH, was defeated. During the investigation, the relevant departments found that Delong had borrowed about 4 billion yuan through the four local commercial banks it controlled, and the investment of these banks was only 300 to 400 million yuan.

This quickly aroused the vigilance of the banks.

To make matters worse, in October last year, the hops incident in XJ detonated the guarantee circle of XJ listed companies, and then it dragged down the stock prices of all XJ listed companies. Delong, which started from XJ, also suffered heavy losses, and the market value of several listed companies shrank seriously...

That is, from then on, most domestic commercial banks suddenly adopted a policy of "only collecting but not lending" to Delong. Not only did they not approve the loans that were to be repaid after the loan was repaid as stipulated in the agreement, but they also urged banks to collect some loans that had not yet been repaid... Their capital chain was already on the verge of collapse.

At No. 1155 Yuanshen Road, PDX District, in the Delong Building, the symbol of the Delong financial empire, the fourth son of the Tang family focused more of his energy on the crisis fund dispatch meeting, also known as their "position meeting".

But at this time, Delong could no longer solve the payment crisis in various places by himself, so even Tang Wanxin himself became a financing salesman, borrowing money everywhere. Boss Tang stepped in, and the borrowed amount was naturally not a small amount, starting from hundreds of millions - —This was also Feng Yiping’s initial concern.

However, borrowing money alone could not solve the problem, and Delong had to plan to sell some of its industries.

It's not that they didn't think about Feng Yiping, it's just like what Jin Ling said, they have no friendship at all. Even if they want to borrow money, they can't borrow money. Even if they ask, it's conceivable that they can't borrow money. So, if you want to see it from the perspective of Feng Yiping, who seemed to be very rich, could only raise funds here by offering chips that might tempt him.

Tang Wanli, who came forward on this trip, still had a very difficult time convincing his younger brother that Tang Wanxin attached great importance to his layout in the retail industry and planned to use the agricultural supplies supermarket that Feng Yiping might be interested in as a breakthrough to attract his attention.

Tang Wanli made this decision because the capital chain of Delong Agricultural Supplies Supermarket was also tight at this time.

Feng Yiping opened Youjia at a steady pace. Later, Youjia was basically able to open new stores with its own funds.

However, Delong has always taken great steps. In just over a year, it opened more than 600 Delong supermarkets in SD, opening hundreds of new ones at once. This naturally requires a lot of cash flow support, but at this time, Delong, how can he still have money?

At this time, Tang Wanli didn't have time to tell whether Feng Yiping's "lofty sentiments" were sarcasm or not, "Haha, our little troubles can't compare to your generosity, Mr. Feng,"

To be honest, when the news revealed that Feng Yiping spent nearly 2.5 billion US dollars to acquire a company in the United States, the eyes of the brothers were red. If we could hold so much money, would the problems before us still be problems? ?

"Haha, I'm scared, I'm very scared. Frankly speaking, I'm under a lot of pressure now. This merger and acquisition has almost all the domestic and foreign liquidity. If something goes wrong in the future, I'm really worried about the consequences. OK,"

Regardless of their purpose of coming, Feng Yiping felt that it was definitely right to say this first, "I'm also nervous,"

Tang Wanli, chairman of the presidium of the All-China Federation of Industry and Commerce and nominal leader of Delong, glanced at the smiling Feng Yiping. He said that it was better to meet him than to be famous. He was also a well-organized person.

"Mr. Feng was joking. With Mr. Feng's vision and Jiaqiang's execution, there will definitely be no problems with this acquisition,"

"Haha, I hope to lend Mr. Tang some good words,"

"In addition to admiring Mr. Feng's vision, we also admire Mr. Feng's responsibility. Like Delong, Mr. Feng's Jiasheng is also a company with a strong sense of social responsibility."

"I don't dare to take it, I don't dare to take it," Feng Yiping said quickly.

He is not being polite. In terms of social responsibility, he really does not want to be tied with Delong. Jiasheng has never used financing from ordinary people to plug its own holes.

"However, to be honest, Mr. Feng's measures in the retail industry seem to be overly cautious and a bit one-sided. We believe that rural areas will be the largest market in the future. Our Delong supermarket currently focuses on agricultural supplies. Both the development and the prospects are very promising. I wonder if Mr. Feng is interested in this aspect?" He asked casually, sitting on the sofa with his legs crossed.

…………

At this time, in the underground garage, Wenhua and Irving looked at the luxurious motorcade brought by Boss Tang and were amazed at how impressive it was!