Chapter 1258 The So-Called Courtesy

As Ellis expected, in the following days, NEXTDOOR was just as they predicted. All the group purchase items were products that were no longer produced or rarely produced in the United States. Most of them were products produced in China, from large appliances to small appliances, to gardening equipment, garage equipment, home backup power supplies, etc.

In the first few days, Ellis occasionally paid attention to it. After a few days, he decided not to bother himself. Anyway, there was nothing he could do.

In recent days, his life has been difficult. When his department adopted the follow-up strategy, no matter the data or customer satisfaction, it was speechless.

But perhaps it was the follow-up strategy of those days that made many users have too high expectations of them. Once they went their own way with NEXTDOOR's group purchase, it brought a sharp decline in customer satisfaction.

Even if the group purchases they organized carefully recently were really attractive in terms of both goods and prices, there were still very few people who supported them.

In terms of customer service, the calls to his group purchase department were getting fewer and fewer, so much so that Ellis missed the days when he was scolded a few days ago.

Being scolded at least proves that someone is paying attention. Not many people support the activities organized, and no one scolds them. Such indifference makes him a little panic. We can't be marginalized like this.

However, although he has not been scolded by customers these days, Ellis has not been blamed. Yes, and it is frequent. Specifically, it comes from the president, Ms. Whitman.

Ellis sometimes judges others by his own standards. Ms. Whitman, are you taking your anger out on others?

You know, after they made such a fuss, the media with good intentions will naturally not let go of this news. In recent days, there have been many articles about this fight.

According to the rule of winners and losers, eBay is naturally a negative image in those reports, and it is a negative image that takes the initiative to provoke and then is severely punished.

These reports naturally involve Whitman, and they are not positive comments either. In the face of such a result, no matter how good the writing is or how good the reporters are at making up stories, they cannot give Whitman a positive evaluation of her actions in this matter.

As proud as she is, she naturally cannot accept such a result, and it is normal for her to vent her anger.

So in the past few days, the group purchase department has received her special attention.

And even if this factor is not taken into consideration, it is fair to say that the recent performance of the group purchase department has not received her praise, so it is normal for her to blame Ellis.

So Ellis is a bit like a mouse in a bellows, feeling like a rat on both sides.

In order to avoid being blamed, he deliberately avoided Whitman these days, and even less likely to go to Whitman's office. However, a week later, he had to take a folder and take the initiative to walk into this office that he was very reluctant to come to now.

"What's wrong?" Whitman asked.

"You have to see this," Ellis opened the folder.

"Dog walking service, $10 an hour," Whitman suddenly raised his head, "Is this their group purchase today?"

"Yes, but this group purchase has regional requirements, not all cities can participate," Ellis explained, "Even so, the 20,000 dog walking services they launched today are currently very popular. According to our estimate, it is estimated that they will be sold out by noon."

The main reason why this group purchase is so popular is naturally that American families have a large demand for it. There are too many families who have pet dogs, and these pet dogs are also family members, so taking care of them is also a very laborious thing.

And experienced people know that raising a pet dog, except that you don’t have to feed it every few hours, other things are actually not much different from raising a child.

It’s even more troublesome than raising a child.

After all, when your children are young, the little guys spend most of their time sleeping and don’t need you to take them out to play, but dogs are different. If you don’t take them out for a walk from time to time, even the docile shepherd dog will become irritable.

Of course, demand is one aspect. The reason why it is so popular is that the price NEXTDOOR launched today is also a very attractive factor. Take the San Francisco Bay Area as an example. Usually, the price of such services is more than 20 US dollars. 10 US dollars is half the price. This can be said to be the biggest discount since NEXTDOOR's group buying service was launched.

"According to our expectations, such services will definitely be made into a series," Ellis said.

This is obvious. NEXTDOOR must have spent a lot of time to prepare for today's group buying. In addition, today's group buying is so successful that they can't stop working hard.

Whitman was greatly shocked at this time, "They have already group bought services, and they have turned from specific goods to services."

As we all know, although the core of eBay is also products rather than services, sellers auctioned or priced the services they can provide on the website. It was also on eBay at the earliest.

Including some normal services, as well as those weird services that auction various parts of the body, such as the forehead or face advertising rights.

At present, Amazon has not involved in this field, which means that NEXTDOOR's move is really moving eBay's cheese.

And with its influence, it may bring Amazon or Yahoo into this field. In this way, almost all domestic e-commerce companies will provide local services or even global services, which will completely dilute eBay's traditional advantages in this regard.

"How can they contact service providers in various places?" Whitman said she didn't believe it.

On her website, such pure service sales are published by the providers themselves, and they don't need to coordinate.

But the nature of NEXTDOOR's group purchase is different. He will divide these group buyers according to the region and then contact local service providers, that is, those who walk dogs for them.

Since these buyers are all over the country, the workload of this work is not small. How did they do it?

"We speculate that the introduction of this service has a lot to do with NEXTDOOR's branch stations in various places," Ellis said.

"Oh," Whitman, who was shocked, came back to his senses. Yes, NEXTDOOR has so many branches all over the country. Contacting a few people who provide dog walking services may just be a matter of handing out a few business cards, or they can be found in the discussion area of ​​the site.

If the current feature of eBay is auctions, and Amazon is a complete range of goods and fast and accurate logistics, then NEXTDOOR, which is currently involved in specific online shopping on a small scale, has branch sites all over the country, which can be said to be its biggest feature different from the other companies.

And NEXTDOOR's launch of such a group purchase service is a correct move to give full play to its own characteristics.

"I know, you go out,"

"Okay," Ellis was very self-conscious, and this time he did not ask Whitman if she needed to follow him. For them, group purchase services like this are also unrealistic.

Moreover, if they can guarantee the implementation of such services, Ellis will not mention it. The recent lessons have told him that if the group purchase service wants to develop rapidly, there are some things that must be done, that is, not to target a certain peer.

If everyone can maintain a respectful level at the beginning, their own group purchase will not be so deserted at present.

…………

Ellis has been out for a long time, and Whitman is still looking at the group purchase page on NEXTDOOR. She is very angry now. I have made concessions and said to stop. Why do you still want to provoke trouble?

Although this matter has no clear direction, just like an ordinary new initiative, Whitman clearly feels that this new group purchase initiative is aimed at her.

Yes, it is aimed at her.

Whitman used her own way to greet Feng Yiping and Feng Yiping's company, and Feng Yiping responded with courtesy.

Moreover, he wants to use this attitude to once again declare his principles to everyone: You can provoke me, but you must be prepared to have your core interests touched by me, and no one is exempt from this.